BUSINESS MANAGER AND CO-FOUNDER OF
TRANZIT NIGERIA
ABOUT TRANZIT
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August 2013, Tranzit launched with beta version of its free web/mobile enabled
passenger transportation service. Subsequently, a small goods delivery service was
added as a complementary service line in December 2013.
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Since November 2014, Tranzit has repositioned itself and has become a fast-growing
developer and curator for world-class transportation and mobility services.
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The company currently has two complementary product portfolios:
1) Passenger Services - TaxiPixi Africa, a taxi e-hailing and booking service.
2) Parcel Delivery services – Tranzit.it, a technology-based delivery service
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Tranzit is currently one of top 3 e-hailing services in Lagos State
400 licensed, vetted passenger and delivery service vehicles on its network.
Delivery services to over 80 active merchants in Lagos alone and plans to expand
outside Lagos by the end of June 2015.
What is a trend?
"A pattern of gradual change in a condition, output, or process, or an average or general
tendency of a series of data points to move in a certain direction over time, represented
by a line or curve on a graph." - The Business dictionary
What is Mobile technology ?
“Mobile technology is exactly what the name indicates – technology that is portable; it
refers to any device that you can carry with you to perform a wide variety of “tasks”. It is
technology that allows those tasks to be performed via cellular phone, PDA, vehicles,
laptops, etc” - SGC
What is Success ?
Achievement of an action within a specified period of time or within a specified
parameter. …….“ – The Business dictionary
1. Know Your Business
2. Why Mobile Technology is important
3. Some Of The Emerging Mobile Trends
4. Pros and Cons of Mobile Technology
5. Should you follow the Trends
KNOW YOUR BUSINESS
1. Identify the problem you want to solve
- Questionnaires
- Interviews
2. Determine that there is value in solving the problem on a mobile platform
- Research!
- Looking into similar markets
- Case Studies
3. Determine if there is big enough sample size. Know your market.
- Questionnaires
- Focus groups
- Experiments
4. Execution Plan - How you intend to solve it
WHY IS MOBILE TECHNOLOGY IMPORTANT?
Global Stats: Desktop Vs
Mobile
Africa Stats: Desktop Vs
Mobile
Desktop
91.53
Mobile
87.86
28.8
79.18
58.83
41.16
12.05
6.09
14.44
2011
2011
Mobile
85.56
71.2
8.47
Desktop
93.91
2012
2013
2014
2012
Nigeria Stats: Desktop Vs
Mobile
Desktop
Mobile
73.34
57.12
42.88
58.83
41.17
25.66
2011
75.86
2012
2013
24.15
2014
20.83
2013
66.57
33.43
2014
SOME OF THE EMERGING MOBILE TRENDS
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Mobile Web and Apps
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Internet of Everything
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Cloud computing
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Smart devices
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Locations based services
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Mobile payments
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E-commerce| M-commerce
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Mobile Marketing
MOBILE WEB /APPS
80% of Internet users own a smart phone
Search – 80% Smartphones
47% Tablet
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91% PC/Laptop
37% Game Console
Some new devices – smart watches | Smart TV’s | Wristbands
What Markets are looking up?
Restaurants Business
Finance
Travel
Clothes
Beauty
Health & Nutrition
Social Media
Fluid. Responsive. Engaging. Information is Targeted
CLOUD COMPUTING
Ability to store digital data offsite/online locations rather than using
conventional methods
Why you should consider CLOUD?
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Online backup for data
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Increased potential for collaboration
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Regulated working environment ( sharefile)
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Remote access to work files
LOCATION BASED SERVICES
Using realtime geo-data from mobile devices to provide information or
render a variety of services
-”Context is King and Data is Queen”
HOW CAN IT BE USED?
Store locators
Proximity based marketing
Travel Information
Road Side assistance
Mobile Workforce Management
Fraud Prevention
Health & Nutrition
Education
Social Networking
Maps & Navigation
Data & Analytics
MOBILE MARKETING
According to the Mobile Marketing Association, "Mobile Marketing is a set of practices
that enables organizations to communicate and engage with their audience in an
interactive and relevant manner through any mobile device or network."
How To Go About It?
Invest in a mobile site/App
Do not neglect email marketing
SMS marketing
Go Social
In App advertising
Groupons/Coupons
Location Based Services – Targeted Marketing
PROS AND CONS OF MOBILE TECHNOLOGY
Pros
Flexibility
Convenient
Information is Targeted
Better U/I and U/X
Scalability
Data Backup
Work from anywhere /anytime
Empowering your sales force.
Cons
Marketing Cost
Network Issues
Data Costs
Security
SHOULD YOU AS A BUSINESS OWNER, FOLLOW
THE TRENDS?
WHICH OF THE TRENDS APPLY TO YOUR
BUSINESS?
WHICH ONE WILL AID MY BUSINESS GROWTH?
REFERENCES AND RESOURCES
Luke Wroblewski's book "Mobile First". It's a good read for a business owner
Top 10 Strategic Technology Trends For 2014 http://www.forbes.com/sites/peterhigh/2013/10/14/gartner-top-10-strategic-technology-trends-for2014/
PWC http://www.pwc.com/us/en/advisory/business-digital-technology-trends-wearables.jhtml
3 Tech Trends Every Successful Business Already Knows About
Read more at http://www.business2community.com/tech-gadgets/3-tech-trends-every-successful-business-already-knows01028097#JCAcxor0D23J59W6.99
Strategic Growth concepts http://www.strategicgrowthconcepts.com/
The Business Directory - http://www.businessdictionary.com/
GS Stat Counter : http://gs.statcounter.com/
Tech Target http://searchcloudcomputing.techtarget.com/definition/cloud-computing
Beyond Foursquare http://www.slideshare.net/matteoroversi/beyond-foursquare-overview-on-the-best-location-based-apps?related=1
Practical advice for
Northern Ireland Business
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-mobile-technology
REFERENCES AND RESOURCES
Mobile Marketing Statistics 2015 http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
CLOUD COMPUTING: A TECHNOLOGY FOR BUSINESS GROWTH http://primestrategies.com/cloud-computing-a-technology-for-business-growth/
Cloud Computing: United States Businesses Will Spend $13 Billion On It http://www.forbes.com/sites/tjmccue/2014/01/29/cloud-computingunited-states-businesses-will-spend-13-billion-on-it/
http://www.biznessapps.com/blog/tag/mobile-app-growth/
Explosive Growth in Mobility and Location-based Marketing http://blogs.cisco.com/wireless/explosive-growth-in-mobility-and-location-basedmarketing
Mobile Marketing - the Low-Cost, High-Impact Way to Grow Your Business http://www.strategicgrowthconcepts.com/marketing/mobilemarketing.html
Mobile Marketing For Business Growth: 5 Essential Strategies
Read more at http://www.business2community.com/mobile-apps/mobile-marketing-for-business-growth-5-essential-strategies0591103#pfOi5UmzccPfPO30.99