Go Global!
Assistive Devices for Elders
and Disabled Persons
[]
http://www.kwintessential.co.uk/resources/global-etiquette/china-country-profile.html
Description of Product to be
Exported
 Assistive Devices for Elders and
Disabled Persons
– Devices facilitative of activities of
daily living
– Device to improve mobility
Characteristics of Target
Market
Market-oriented economy
Major player in global market
World’s largest population
GDP (PPP): 7.992 trillion
(CIA Fact Book,2009)
Basic Need Potential
With 149 millions senior citizens
May increase to 400 million by
2050
Increasing capacity to purchase
device
– Improve mobility
Increased government support to
seniors
Exchange Rate Trends
 Current exchange rate
– 1CNY = 0.146475 USD
– 1 USD = 6.82708 CNY
http://www.x-rates.com/d/EUR/USD/graph120.html
Import Restrictions
 Restricted products
– Security and environment hazard
– Specified commodities
 Import duties elimination on needed
products
– Health products and services
Price Controls
 NDRC
 Taxes
 Exportation costs
 Import duties
Graphic source: http://www.newcybertech.com/images/full_price_control.jpg
Government &Public Attitude
on Buying American Products
Major import-export US partner
US consumption of US
products increasing
Graphic source: http://www.flickr.com/photos/35340658@N04/3288818792/
Competitors
Large and small scale
competitors
– Other US-based companies
– Asian companies
Business Attitudes &
Etiquettes
 ‘Guanxi’ Connections/relationship
 Mient-zu (concept of face)
 Confucian hierarchy concept
 Looking at ground when greeting
(World Business Culture.com. n.d.)
Business Etiquettes
 Greetings
 Giving gifts
 Dining
 Business meetings
 Business cards
Languages
 Mandarin Chinese, Cantonese
 Sino-Tibetan language family
 Variety of unintelligible
language
 English
 Non-verbal or sign language
Education
 School life
expectance: 11 years
 Expenditure: 1.9 of
GDP
 Literacy rate:
90.9(CIA, 2009)
– 95% -male
– 86.5% - female
Export Marketing Strategies
 Local agent
 Subsidiaries
 Promotion strategies
– Internet, TV, prints, media ads
 Trade shows participation
Conclusion
China markets with good
potentials
– Presumable more needs of
assistive device
Recommend to enter
Chinese markets!
References
Assistive Devices Key. (n.d.). Give the gift of independent living. Retrieved
January 9, 2009, from http://www.assistivedeviceskey.com/
CIA. (2009). China. Retrieved January 12, 2009, from
https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html
Georgia.org. (2009). Doing business in China. Retrieved December 9, 2009, from
http://www.georgia.org/SiteCollectionDocuments/Business/International/GC_
trade_DoingBiz_China.pdf
Gershenhorn, A. (2008). Global-preneuring. Retrieved December 9, 2009, from
http://www.sbomag.com/articals/SBO/2007/September/global/global.html
Kwintessential. (n.d.). China: language, culture, and etiquette. Rtrieved January
10, 2009, from http://www.kwintessential.co.uk/resources/globaletiquette/china-country-profile.html
Miniwatts Marketing Group. (2009). The world population and the top ten
countries with the highest population. Retrieved December 08, 2009, from
Internet World Stats Website: http://www.internetworldstats.com/stats8.htm
NDRC. (n.d.). Brief introduction of the NDRC. Retrieved December 9, 2009, from
http://en.ndrc.gov.cn/brief/default.htm
US Commercial Service. (2009). Health Product and Services. “Doing business in
China”. Retrieved December 9, 2009, from
http://www.buyusa.gov/china/en/healthcare_products_services.html
World Business Culture. (n.d.). China. Retrieved January 11, 2009, from
http://www.worldbusinessculture.com/Doing-Business-in-China.html