- UC Berkeley School of Information

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COPYRIGHT TUTORIAL

Professor Samuelson

1/19/99

1

WHAT IS “IP”?

• Intangible rights in intangible information

• Patents for technological inventions

• Trade secrets for commercially valuable secrets (e.g., source code, Coke formula)

• Trademarks (e.g., Coke) to protect consumers against confusion

• Rights of publicity (e.g., Elvis heirs cf. imitators)

2

DIFFERENT THEORIES

• Utilitarian (e.g., grant rights to create incentives for beneficial investments)

• Natural rights (e.g., persons have natural rights in their creations if valuable)

• Personality-based (e.g., my creation is an extension of myself)

• Unjust enrichment (e.g., others ought not be unjustly enriched by appropriating ideas)

3

U.S. CONSTITUTION

• Congress empowered to promote progress of science and useful arts

• by securing to authors and inventors

• exclusive rights

• for limited times

• in their respective writings and discoveries

4

CONTOURS FROM CONST.

• Purpose: promote science

• Who: authors

• How: exclusive rights

• How long: limited times

• For what: writings

• Other constitutional provisions of note: supremacy clause, 1st A, commerce clause

5

SUBJECT MATTER OF COP.

• “Original” works of authorship (Feist: white pages listings not “original”)

• “Fixed” in a tangible medium of expression

(MAI: RAM copy fixed enough to infringe)

• Categories of works: literary works, musical, dramatic, pictorial and sculptural, architectural, audiovisual, sound recordings, choreographic

6

MULTIPLE COPYRIGHTS

• Think of a typical music CD which has:

• Music

• Lyrics

• Sound recording

• Photograph or drawing or both on cover

• Explanatory text about recording artist

• Rights clearances a complicated process

7

“UNCOPYRIGHTABLE”

STUFF

• Ledger sheets and blank forms

• Rules and recipes (“merger”)

• White pages listings of telephone directories

• Facts and theories

• Ideas and principles

• Methods of operation/processes

• Bicycles and bicycle racks

8

COMPILATIONS &

DERIVATIVE WORKS

• Originality in selection and arrangement of data elements = prot’ble compilation

• Original expression added to derivative as cf. underlying work = prot’ble d.w.

• Copyright doesn’t extend to preexisting material (e.g., data or public domain play)

• Use of infringing materials will

9

WHO OWNS?

• The creator of the work (“author”)

• But “work for hire” rule means employer is

“author” of employees’ work

• Commissioning party generally does not own copyright; special rules

• Jointly authored works: contribution of expression w/ intent to make part of inseparable whole

10

HOW AUTHORS GET RIGHTS

• Attach automatically by operation of law from first fixation

• Last for life of author plus 70 years (or 95 years from publication for corporate works)

• Register with Copyright Office to ensure broadest remedies and to bring suit

• Publication not required, but once work is published, deposit with LOC may be

11

WHAT OWNER OWNS

• Exclusive rights to reproduce work in copies,

• to prepare derivative works,

• to distribute copies to the public,

• to publicly perform and display work

• “Moral rights” for works of visual art

• Secondary infringements (e.g., facilitating others knowing they’ll infringe)

12

HOW AUTHORS EXPLOIT

RIGHTS

• License rights to others on exclusive or nonexclusive basis

• Sell (“assign”) rights to others (e.g., publisher)

• Develop products yourself

• Join copyright collective (e.g., ASCAP) so that they can do licensing for you

• Sue people who exploit without permission

13

LIMITS ON EXCLUSIVE RTS

• Fair use (e.g., Sony Betamax, Acuff-Rose)

• First sale (e.g., libraries, bookstores)

• Library-archive (e.g., ILL, course reserves)

• Classroom performances

• Small operations (e.g., radio in fast food joint)

• Specialized inter-industry compulsory licenses (e.g., cable-network TV)

14

FAIR USE & PUBLIC DOMAIN

• People make fair uses all the time (e.g., photocopy Dilbert cartoon or news article)

• Fair use depends on multiple factors, including the potential to harm markets

• Fair use sometimes important for democratic discourse (e.g., parody of politician’s speech)

• Public domain = reservoir from which authors can draw (e.g., Shakespeare) 15

DIGITAL COMPLICATIONS

• Digitized photographs of public domain works (e.g., Microsoft claims ownership)

• Colorization of movies (e.g., what if it results from automation?)

• Databases (e.g., very easy to steal the data and leave the base)

• NBA v. Motorola (“stealing” data on NBA games for sports pager)

16

DIGITAL COMPLICATIONS--2

• In digital form, all works are literary works

• Can’t access or use digital information without making copies

• Very cheap and easy to make multiple copies and disseminate via networks

• Very easy to digitally manipulate w/o detection

• People expect it to be free or nearly so

17

WHITE PAPER ON IP & NII

• Full potential of NII won’t be realized unless IP/copyright owners are adequately protected

• Many are withholding works from the ‘net because of threat of piracy

• Copyright can be adapted to digital environment, need a few changes

18

WHITE PAPER ISSUES

• Temporary copies in RAM (reading or browsing as infringement?)

• No more fair use (if can be licensed, must be licensed; object to fair use “tax”)

• No more first sale/sharing rights (first sale only permits redistributing same copy, not making new ones)

• OSP strict liability for user infringements

19

WHITE PAPER ISSUES--2

• Tampering with copyright management information should be illegal

• Need to outlaw circumvention of technical protection systems

• Need to outlaw manufacture or distribution of circumvention technologies

• Get int’l treaty to universalize these new norms

20

WIPO COPYRIGHT TREATY

• Reproduction right applies to digital (no agreement on temporary copies)

• Exclusive right to communicate digital works to the public by interactive service

• Fair use and other exceptions can apply as appropriate; new exceptions OK

• Merely providing facilities for communication not basis for liability

21

WIPO TREATY--2

• Tampering with copyright management information to enable or conceal infringement should be illegal

• Need for “adequate protection” and

“effective remedies” for circumvention of technical protection systems

• Treaty not yet in effect, but likely to be

22

BASIC INT’L SITUATION

• Berne Convention for Protection of Literary

& Artistic Works

• Paris Convention for Industrial Property

• “National treatment” (do unto foreign nationals no worse than do unto own)

• Berne has some minimum standars

• WIPO administers treaties, hosts meetings to update or revise

23

BASIC INT’L SITUATION--2

• TRIPS (Trade-Related Aspects of

Intellectual Property Rights) Agreement

• National treatment, but minima for seven classes of IPR

• Must have substantively adequate laws

• Must have adequate remedies and procedures and must enforce effectively

• Dispute resolution process now available

24

DEEPER ISSUES

• U.S. economic strength depends on copyright and IPR

• Others want to appropriate w/o paying (e.g.,

China)

• Distorts trade and incentives to invest

• But will trade-dominated policy promote other values society holds dear?

25

DEEPER ISSUES--2

• What costs does society suffer from extending copyright? (e.g., term extension)

• How can developing or underdeveloped countries expect to comply with TRIPS?

• Markets and technologies are rapidly changing

• Unclear how to carry over balancing principles to new environment

26

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