Bob & Terri Gillespie
More Than Memories Video
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Why Video Products should be added to your marketing tools:
• Nearly 1 million new books published each year!*
• Indie authors must be even more creative marketers than their
traditionally published counterparts.
• Readers on social media only spend an average of 40 minutes
per day on all outlets.
• Nearly 1.5 million books are shared on Facebook.
• Number of daily views of videos on Facebook alone, 1 billion!
*Forbes magazine
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Inbound Video Marketing
Inbound marketing is the process of:
• Meeting your readers where they are.
• Attracting them to your website,
• Converting them into buyers of your books, then
• Making them promoters of your books!
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You have to read
this book!
I will!
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Typical Video Products for Authors
• Book Trailers
• Vlogs—Video Blogs
• Author Interviews
• Author/Book Events
• Book Reviews
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Book Trailers
• Like a Movie Trailer, Book Trailers can convey excitement
through the:
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Visual,
Auditory &
Emotional Senses of Your Potential Readers.
• In 30-seconds to two minutes a potential reader can get
a feel for your book in what would take five-ten minutes
of reading a short review or synopsis.
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Components of a Book Trailer:
• Author Info
• Book Title
• Series?
• Subtitle?
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One to Two Line Synopsis (about 50 words)
Theme/Tone of video
Reader Demographics
Endorsements
Publishing Awards
Previous Books
Release Date and Where to Purchase
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What Makes for a Good Book Trailer?
• Keep it brief: 1-2 minutes
• Keep it real and consistent: make sure the tone and feel of video
reflects your content
• Make the connection: the viewer should “get” what your book is
about immediately, even without narration
• Maintain balance: images, text and audio should flow together and
not feel “pasted” together
• Create good pace: video should have a rhythm based on genre and
time for the viewer to read captions
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• Tap into emotions: the purpose of any video is to entertain and
inform. A cry or laugh makes for a powerful message.
• Manage your budget: know what you are willing to spend. It’s too
easy to think you need all the bells and whistles, when the message
can be simply conveyed.
• Soft sell: the idea is to interest the viewer enough to either make the
purchase or find out more about your book.
• Finish strong: a fun or dramatic ending to your video is important in
keeping your book in the mind of that viewer.
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STORYBOARD
• Storyboarding your
video helps
• Organize your story
• Help you to know
what assets you’ll
need
• Save time with
production
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EXAMPLES
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Hair Mavens Book Trailer
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Transient Singularity Book Trailer
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• A blog in which the postings are primarily in video form. The posts are
on your website.
• A vlog can be topical or timeless, instructional or entertaining.
• The main thread is trying to communicate on a personal level with
your audience.
• From a production standpoint, there is a difference between book
trailers and the vlogs from a production standpoint is that
• A book doesn’t have to be completed to begin building an
audience/readers with Vlogs.
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NEXT:
VLOG Example
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Raw Footage
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Final Video
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• Book Trailers
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www.booktrailercafe.com
www.booktrailersforreaders.com
Video Editing Software
Royalty Free Photos, Music, Audio and Video Footage
• Personal Stock/Inventory
• Take lots of photos at events, especially with readers
• Have someone take video of you speaking or interacting with readers
• Interviews about your research
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Now that you have produced your video, what’s next?
• Social Media
• YouTube Channel
• Website
• E-Newsletters
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