“Don’t mark my paper help me get an A”
1

&
2

Created the spray lubricant market. 80% share of US consumer market. #1 brand.
Created the drip oil
Market in the US.
#1 brand.
Created the long-duration
ATBC market.
#1 brand.
Created the aerosol carpet stain remover market. 50% share of US consumer market. #1 brand.
Created the
US heavy-duty hand cleaner market. #1 brand in Food.
Created rug deodorizer mkt.
#2 brand, #1 in aerosol.
Created the
UK carpet stain remover market. 40% share of UK consumer market. #1 brand.
Created
Australian heavy-duty hand cleaner market. #1 brand in Food.
Created the mildew stain remover market.
Everyday products meeting everyday consumer needs

• A global consumer products innovation, marketing and distribution company.
• A specialist in niche markets or segments.
• A company of amazing, strong brands.
• A company of unique broad distribution.
• A company with values that focus on long term growth
– people, brands and profits.
4

People- Products -Passion
Vision
Learning
Learning
Moment
Review
Values
Don’t mark my paper help me get an “A”
Planning
Typhoon Zone
Execution Results in a tribal culture that values
• Accountability
• Learning
• Responsibility
• Respect

Our Vision
From a brand fortress to a fortress of brands. A global consumer products innovation, marketing & distribution company dedicated to building brand equities that are first or second in their respective categories. Our brands live under the sink, in the toolboxes and in the garages of the world.
Our Compass
Our Mission
To leverage and build the brand fortress of WD-40 Company by building and acquiring brands that deliver a demonstrable, unique benefit and high value to end users, and that can be distributed across multiple trade channels in one or more areas of the world.
Our Core Commitment
Being disciplined people, using disciplined thought, creating disciplined action.
A virtual company building and marketing
WOW! brands in multiple trade channels and countries
WOW!
WOW! Brands
&
WOW! People
Awareness
Penetration
Purchase
Usage
Profit growth
We measure success by…
6

People- Products -Passion
Vision
Learning
Learning
Moment
Review
Values
Don’t mark my paper help me get an “A”
Planning
Typhoon Zone
Execution Results in a tribal culture that values
• Accountability
• Learning
• Responsibility
• Respect

• Increase the value our fortress delivers
• Our customers will leave amazed and fulfilled
• Achieve the perfect transaction
• Make it better than it is today
• Own it and act on it
• Our actions reflect our commitments
• Drive faster, more profitable growth
8

9

People- Products -Passion
Vision
Learning
Learning
Moment
Review
Values
Don’t mark my paper help me get an “A”
Planning
Typhoon Zone
Execution Results in a tribal culture that values
• Accountability
• Learning
• Responsibility
• Respect

• Managing our business with rigor
• Paying close attention to the balance of sales and profit growth
• Helping our people get an
“
A
”
– not marking their paper
• Being positive
• Being realistic
• Being responsive
• Being responsible
• Being accountable
• Being candid
• Living our values
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