Course Specification
Institution
Payap University
Campus/Department/Faculty
Maekhao Campus, English Communication
Department, International College
Section 1: General Information
1. Course Code and Title
IEC 209/ (IAE316) Speech Writing
2. Total Credits
3 (3-0-6) Lecture: 3 hours, Lab: 0 hour,
Self-Study: 6 hours
3. Program and Type of Course
Bachelor of Arts Program in English Communication
Major Elective course
4. Instructor
Full-time faculty member, English Communication Program, International
College, Payap University
Faculty Member(s) Teaching the Course and Section(s)
Instructor: Stuart P Shannon
Email: stuart.p.shannon@gmail.com
Section: 1
5. Semester/Year of Study
Semester 2, Year of Study 2013
6. Pre-requisite(s) (if any)
IAE 211
7. Venue
International College, Maekhao Campus
8. Latest Date of Course Revision
Course Description Submission Date: October, 2013
Course Description Revision Date: October, 2013
Section 2: Objectives
1. Objectives of the Course
Upon completing this course, students should be able to:
1. Demonstrate competence and effectiveness in writing public presentations,
both informative and persuasive.
2. Demonstrate competence in audience analysis.
3. Use various rhetorical devices effectively in speech writing.
4. Analyze speeches and identity rhetorical devices in them.
Section 3: Course Management
1. Course Description
A study of the rhetorical principles of speech and composition in the practice of
speech writing, rhetorical theories, as well as the criticism of speeches; audiences
analysis, revision, coaching, and ghost writing.
Section 5: Lesson Plan and Evaluation
1. Lesson Plan
Week
Unit Objectives
Topic
Hour
Learning Activity and Material
Instructor
At the end of this
part, students should
be able to:
1.
Oct
22,24
Introduction,
syllabus review:
Lecture
Ice breaking:
Introduction &
Overview of the Class
3
Q&A
Video of Charlie Chaplin
speech
Stuart Shannon
2.
Introduction pg 80
(Detz)
Oct
5 cliches pg 82 (Detz)
29, 31
3.
Nov
5,7
4.
Nov
12, 14
28 – 30 (Jones)
Lecture
Special Occasion
Speech.
3
Basic format of speech
writing.
Q&A
Socratic method
1 thesis-3 points pg
31 (Jones)
Writing Exercise
Audience Analysis
Gathering
information about
your audience. pg 90119 (IEA 316)
Lecture
3
Stuart Shannon
Q&A
Socratic method
Audience Analysis
Assessing your
Audience Ch 5 pg
5-12 (Detz)
Power Point
Ch 16:
Understanding
Principles of
Persuasive
Speaking pg 355377 IEA
Read Patrick Henry’s
Rhetoric: The
Persuasive Speech.
Stuart Shannon
3
Stuart Shannon
1775/Obama Clip
Lecture
Q&A
Socratic Method
5.
Nov
19,21
Ch 7: Style
Repetition, Rhythm,
vivid Imagery (Detz)
Ch 10: How to write
a speech pg 105-
Using Repetition,
Rhythm, vivid Imagery
I have a Dream Speech/Hitler clips
Stuart Shannon
Lecture
3
Q&A
The Nitty-Gritty Details
108 (Detz)
6.
Nov
26, 28
Ch 4.How to
Research a Speech: 4
pg 18-27 (Detz)
E-Library,
Database, setting
up a file: Ch 8 pg
115-136
PowerPoint
Finding Good Research
for an Informative
Speech
3
Lecture
Socratic Method
Susan B Anthon, “Woman’s rights
to the Suffrage’
7.
Dec 3
Stuart Shannon
Stuart Shannon
Review
Review
1.5
5th No
Class
Dec 11 -14 Midterm
Review for the Midterm
Dec 16 - Jan 1 Christmas Break
Week
Unit Objectives
Topic
Hour
Learning Activity and Material
Instructor
At the end of this
part, students should
be able to:
Abraham Lincoln, Gettysburg
Address
8.
Jan 2
View Speech and
write its elements
Stuart Shannon
In Class writing
Critiques
1.5
Individual work
Read aloud in small groups
9.
Jan
7,9
Find effective
elements by critical
analysis.
Using Emotion to
Persuade pg 393,
Stuart Shannon
Lecture
Interview Speech
Whom is your subject?
3
Group Work
PowerPoint
Strategies for
adapting ideas to
people and people
to ideas 398 -401
IEC 316
10.
Jan
14,16
Developing your
Preparation Outline
pg 240 IEC 316
Video: Mahatma Gandhi, Saddam
Hussein
Outline of Interview
Q&A
3
Ch 7 Rhetorical
Questions pg 66-67
(Detz)
11.
Lecture
Max 5 points:
Pyramids pg 35
(Jones)
Conclusion: “And
finally” 37-40 (Jones)
Group Work
Conclusion
Ch 6: How to make it
simple (Detz)
Memorable
Moment/Story Speech
Ch 7: Parallelism pg
64-65 (Detz)
Making it Simple
Socratic Method
Video “Big Fish” clip Analysis
Jan
21,23
Q&A
Lecture
The hero’s Journey
pg 31-33 (Jones)
3
The Hero’s Journey
Q&A
Pear Work
Stuart Shannon
12.
Lecture
Humor
Ch 9: Humor: What
works, what doesn’t
and why pg 69-75
(Detz)
Jan
28, 30
Q&A
Structure Review
Structure of: word
usages (phrases &
pauses)
13.
Feb
3
Group Work
“The girl who silenced the world at
the U.N. for 5 minutes”
Group work
Inspirational Speech:
Structure
3
Ch 5: Writing the
Speechpg 28-41
(Detz)
4,6
Stuart Shannon
Decide an Issue
Stuart Shannon
Lecture
Pear work
Socratic Method
Avoid Plagiarism pg
133, Don’t Plagiarize
52-54: IEC 316
14.
Feb
Plagiarism
3
In class writing
Lecture
Stuart Shannon
Individual work
11, 13
Short lecture
15
Write 1-2, 5 minute
speech including the
proper elements.
Feb
18, 20
Impromptu Speeches
3
Stuart Shannon
Individual Work
Pear review speeches
No Final Examination: September 23 – October 5, 2013
2. Course Evaluation
Activity no.
1.
Learning Outcome
Evaluation Week
Percentage
Class Participation, Attendance.
Weeks 1-14
10%
Special Occasion
Grammar, Introduction, 3 peg structure,
Weeks 2-3
10%
Speech
Thesis, Audience Analysis
Individual/group
Evaluation Criteria
work. Selfdiscipline,
responsibilities,
socialconsciousness, and
honesty
1.
Activity no.
2.
Learning Outcome
Persuasive Speech
Evaluation Criteria
Use of rhetoric, repletion, rhythm, vivid
Midterm
Examination
4.
Informative
10% for proposal & 10% for speech
Speech
(Guidelines will be given)
Outline structure, 5 points,
Outline for
interview
Story Speech
Weeks 4-5
10%
Week 7
20%
Week 6,7,8
20%
Week 9-10
5%
Week 11-12
10%
Week 13-14
10%
Week 4, 8, 11, 13
10%
Week 15
5%
Week 1-15
10%
Rhetorical Questions, Point of
interview
Is it simple (A.A. jargon.) Is there a
6.
Percentage
words, Structure. Grammar
3.
5.
Evaluation Week
journey? What remains after the story is
finished? Was it an affective story?
Structure. Grammar
7.
8.
Inspirational
A.A. word/phrase usage, structure, Issue
Speech
clarity, was it inspiring, grammar
Video/Written
Quizzes.
Speech Critiques.
9.
Impromptu
3 point structure, was it effective?
speech critiques.
10.
Attention:
Daily.
Section 6: Teaching Materials
1. Main Texts and Teaching Materials

Detz, Joan. How to Write & Give a Speech: A Practical Guide for Anyone Who Has to Make
Every Word Count. New York: Martin's, 2002. Print.

Jones, Susan. Speechmaking: The Essential Guide to Effective Public Speaking. London:
Politico's, 2004. Print.
Presidential Speech-Writing: From the New Deal to the Regan Revolution and Beyond, Edited
by Kurt Ritter & Martin J. Medhurst

IAE 316 Speech Writing course book, by Jason Clark
2. Supplementary Materials:
N/A
2. Off-class Materials:
http://content.time.com/time/specials/packages/article/0,28804,1841228_1841749_1841745,00.html

“The Apology” by Plato

“Woman’s Rights to the Suffrage” by Susan B. Anthony

Reagan’s speech in Berlin

Lyndon B Johnson’s Special Message to the Congress in 1965

Inaugural Address by John” F. Kennedy

“I have a dream” by Martin Luther King Jr.

“Give me liberty or give me death” by Patrick Henry 1775

Frederick Douglass speech in July 4, 1852

“Blood, Toll, Tears” by Winston Churchill

“Gettysburg Address,” by Abraham Lincoln
Section 7: Course Evaluation and Improvement
1. Student Evaluation Strategy

Class discussion

Observation

Course Evaluation Form (Student)
2. Teaching Evaluation Strategies

Course Evaluation Form (Teacher)

Student Learning Result (Grade)
3. Teaching Improvement

Seminar in teaching

Knowledge Management Activities

Classroom research
4. Standardized Criteria
Students must attend 80% of the class to be able to sit for the final examination. This course
employs the following criterion reference:
80-100
75-79
70-74
65-69
60-64
55-59
50-54
0-49
A
B+
B
C+
C
D+
D
F
Attendance Policy:
Absences
0
1
2
3
4
5
6
Points Earned
10
8.33
6.66
4.99
3.22
1.65
0
5. Revision and Improvement Processes
Studies in student achievement, student failure, and course materials and examination analysis