Corporate Social Responsibility
Stefanie Keller, seecon international gmbh
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info.
Copyright & Disclaimer
Copy it, adapt it, use it – but acknowledge the source!
Copyright
Included in the SSWM Toolbox are materials from various organisations and sources. Those materials are open source. Following the opensource concept for capacity building and non-profit use, copying and adapting is allowed provided proper acknowledgement of the source
is made (see below). The publication of these materials in the SSWM Toolbox does not alter any existing copyrights. Material published in
the SSWM Toolbox for the first time follows the same open-source concept, with all rights remaining with the original authors or producing
organisations.
To view an official copy of the the Creative Commons Attribution Works 3.0 Unported License we build upon, visit
http://creativecommons.org/licenses/by/3.0. This agreement officially states that:
You are free to:
• Share - to copy, distribute and transmit this document
• Remix - to adapt this document. We would appreciate receiving a copy of any changes that you have made to improve this
document.
Under the following conditions:
• Attribution: You must always give the original authors or publishing agencies credit for the document or picture you are using.
Disclaimer
The contents of the SSWM Toolbox reflect the opinions of the respective authors and not necessarily the official opinion of the funding or
supporting partner organisations.
Depending on the initial situations and respective local circumstances, there is no guarantee that single measures described in the toolbox
will make the local water and sanitation system more sustainable. The main aim of the SSWM Toolbox is to be a reference tool to provide
ideas for improving the local water and sanitation situation in a sustainable manner. Results depend largely on the respective situation
and the implementation and combination of the measures described. An in-depth analysis of respective advantages and disadvantages and
the suitability of the measure is necessary in every single case. We do not assume any responsibility for and make no warranty with
respect to the results that may be obtained from the use of the information provided.
School Campaigns
Find this presentation and more on: www.sswm.info
Contents
1. Concept
2. How can CSR contribute to SSWM?
3. Design Principles
4. Main Actors
5. Applicability
6. Advantages
7. Disadvantages
8. Example
9. References
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
1. Concept
Introduction
• “Corporate Social Responsibility is operating a company in a manner that
meets or exceeds the ethical, legal, commercial and public expectations
that society has of business” (NEPALI 2008).
• CSR is the concept that an enterprise is accountable for its impact on all
relevant stakeholders.
• Commitment by the business to behave fairly, responsible and contribute
to economic development while improving the quality of life of the work
force, their families as well as the local community and society at large.
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
1. Concept
Introduction
Corporate social responsibility.
Source: http://walimemon.com/wp-content/uploads/2010/08/csr.png
[Accessed: 24.09.2010]
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
2. How can CSR contribute to SSWM?
• 1. Environmental Protection
The focus is on finding sustainable solutions for natural resources use in
order to reduce company’s impact on the environment.
• 2. Human Rights
A company can show its corporate social responsibility by providing
clean and safe sanitation facilities and adequate water supply to its
employees in order to ensure their human rights.
• 3. Health Promotion
A company can show its social corporate responsibility by contributing
to health promotion projects .These projects may raise awareness
about the correlation of sanitation hygiene and public health.
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
2. How can CSR contribute to SSWM?
• 4. Education Development
A company can show is social corporate responsibility by supporting
development organisations in education campaigns and projects related
to safe sanitation behaviours.
• 5. Human Disaster Relief
A company can show its social corporate responsibility by supporting
people in disaster areas with clean drinking water or sanitation
facilities (example of the partnership of Coca Cola and UNDP).
UN-HABITAT Water for Asian Cities programme and Bottlers Nepal
Limited (Coca-Cola) are set to install rainwater harvesting system
in Kathmandu and Lalitpur districts.
Source: ENPHO 2009
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
3. Design Principles
1) Identify the needs of your community concerning SSWM
2) Involve stakeholders into this process by receiving proposals from
different NGOs, clubs, schools or community based organizations
3) Consider your budget after analysing the proposals and examining
their authenticity. Set priority areas and the total budget to be
spent on these activities
CSR is about how companies manage the business processes
to produce an overall positive impact on society.
Source: http://www.mallenbaker.net/csr/images/businsoc.gif
Accessed: 24.09.2010
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
4. Main Actors
• Private companies willing to invest or implement CSR activities,
probably through sponsoring, giving money so that their brand can be
seen doing good things.
• Known NGOs which are directly or indirectly involved in the process.
They can be a connecting bridge between the companies and the
local level. The NGO can also be a known reference to work with for
the private company.
• The implementing organizations at the local level which will
execute the SSWM project and benefit from CSR.
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
5. Applicability
• CSR should be part of a company business strategy and not just
sharing the profit.
• By satisfying each stakeholder group (consumers, suppliers,
employees, NGOs) allows companies to maximize their commitment
to their investors.
• It is essential to identify companies whose aims and priorities are
related to SSWM.
• The development sector and private companies speak a different
language and they are not used to work together. Proper
communication as well as trust building is necessary for an effective
partnership and following success.
Corporate Social Responsibility
Find this presentation and more on: www.sswm.info
6. Advantages of CSR
• Brings money for SSWM projects from other sources
• Through sponsoring both partners get known
• It improves the firm’s image
• It is necessary to avoid excessive regulations
• Companies know that socially responsible actions can be profitable
• It will be attractive to some investors
• It can increase employee motivation
• It helps to correct social problems caused by the business
Corporate Social Responsibility
11
Find this presentation and more on: www.sswm.info
6. Disadvantages of CSR
• If a partner with a bad reputation is chosen, this will affect the
name of your organization
• It could be that costs will be passed on to customers
• It could reduce economic efficiency and profit
Caricature how some companies understand the
term CSR.
Source: http://filipspagnoli.files.wordpress.com/2009/06/polypcartoon_corporate_social_responsibility.jpg
[Accessed: 24.09.2010]
Corporate Social Responsibility
12
Find this presentation and more on: www.sswm.info
8. Example of CSR
UNDP and Coca Cola partnership
• The goal was to support the long-term reconstruction with a focus on
sustainable, community-based water and sanitation activities in tsunamiaffected areas of Thailand, Sri Lanka, Indonesia and the Maldives.
• The Coca-Cola Company and its bottling partners immediately used
manufacturing capability for the large scale production of bottled drinking
water.
• Coca-Cola contributed just over US$1 million of its direct cash support to
the United Nations Foundation, which helped to coordinate a partnership
initiative with UNDP designed to build on the UN’s post-tsunami recovery
efforts in the region.
Coca Cola integrates corporate social
responsibility in its business strategy.
Source: http://www.csr-asia.com/upload/ccind.jpg
[Accessed: 24.09.2010]
Corporate Social Responsibility
13
Find this presentation and more on: www.sswm.info
9. References
British Council (2004): Corporate Social Responsibility (CSR): Seminar Series. A collaborative initiative of
British Council and CSR Network Partners. URL: http://www.britishcouncil.org/india-rights-csrpublication.pdf
[Accessed: 30.08.2010]
CHANDLER, D. (2004): A Guide to Corporate Social Responsibility (CSR). University of Miami Ethics
Programs. Source: http://www6.miami.edu/ethics/pdf_files/csr_guide.pdf
[Accessed: 03.08.2010]
COMMISSION OF THE EUROPEAN COMMUNITIES (COM) (2006): Implementing the Partnership for Growth
and Jobs: Making Europe a Pole of Excellence on Corporate Social Responsibility Communication from the
Commission to the European Parliament, the Council and the European Economic and Social Committee.
Brussels. Source: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2006:0136:FIN:en:PDF
[Accessed: 03.08.2010]
NEPALI, N., SHRESTHA, R. (2008): Report on the Study of Nepalese Private Sector’s Involvement in Water
and Sanitation. In: UN HABITAT Water for Asian Cities Programme Nepal
SCHALTEGGER, S., BURRITT, R., PETERSEN, H.(2003): An Introduction to Corporate Environmental
Management. Striving for Sustainability. Greenleaf Publishing Limited. Sheffield.
UN-BUSINESS (2006): UNDP and Coca-Cola work together to rehabilitate water and sanitation systems in
tsunami-affected countries. New York: UN-Business. URL: http://business.un.org/en/documents/84
[Accessed: 03.08.2010]
Corporate Social Responsibility
“Linking up Sustainable Sanitation,
Water Management & Agriculture”
SSWM is an initiative
supported by:
Compiled by:
Corporate Social Responsibility