The Linked Research Solution
(TLRS) is a Delhi based young Market research
fieldwork only
Organization. Mr.Siraz Khan and Md. Rizwan promote
TLRS. Both have a wealth of experience in the field of
Market Research, Social Research, Industrial Research and
Auto Clinic.
Md Rizwan
RESEARCH EXPERIENCE
More than 10 years of Market research experience in field operations
having worked in the areas of Consumer Research, Corporate
Research, Industrial Research, Social Research & Advertising Research.
He has headed the operations vertical for leading International Market
Research agencies.
(Since 2002 as managing partner for Market Research & Information Group
which is independently handling Market research & consultancy projects)
Mr. Siraz Khan
RESEARCH EXPERIENCE
More than 10 years of Market research experience having worked in
the areas of Consumer research, corporate research,
Social research, advertising research & Trade research. Has worked
with IPSOS as its Field Executive and then as a Senior Field Executive.
(Since 2002 as managing partner for Market Research & Information Group
which is independently handling Market research & consultancy projects)
The Linked Research Solution
(TLRS)
TLRS is a Delhi Based young Market Research fieldwork only
organization.
Mr.Siraz Khan and Md. Rizwan promote TLRS. Both have a wealth of
experience in the field of Market Research, Social Research, Industrial
Research and Auto Clinic.
OUR VISION
To help plan your market entry the right way –use market research to
learn your product’s potential in a given market and to keep track of
your products/services performance. The best prospects for success
and business practices.
Fully developing the potential of all our team members by emphasizing
equal opportunity and merit.
OUR MISSION
Our mission is to identify, research, analyze new market and develop opportunities,
growth models, and strategies that enable clients to accelerate growth.
Building and maintaining long-term relationships. We value long-term relationships
with our clients. Therefore, we invest in a strategic understanding of each client's
business, so as to exceed our clients' expectations and anticipate their changing
needs.
A supportive and rewarding work environment. We believe in nurturing a warm,
progressive work environment that creates the highest levels of professionalism and
integrity, supports creativity and interaction, and encourages openness and
continuous learning.
Being legendary for generating the highest quality of market knowledge to assist our
clients in making the most effective business and marketing decisions possible.
Why Us
Access to industry trained registered interviewers.
Only Research Directors (10 years+ experience) from start
to finish.
Ability to select and tailor research methods to the
requirements of the study.
Insightful and value added research.
Extensive knowledge of information sources and established
industry contacts.
Flexible charges to suit your requirements.
Competitive costs - low overheads.
Friendly and enjoyable service .
Our Values
Transparency
Integrity
Quality
Timing
Budgeting
MARKET RESEARCH
ASSIGNMENTS UNDERTAKEN
Product Test, Usage & Attitude and Brand Image Studies on FMCG-Child
Care,
Hair Care, Health Care, Skin Care, Oral Care, Personal Care, Home Care,
Consumer Durables, Automobiles, Auto Clinic, Publication,
Confectionery, Beverages, etc. Observation Studies . At point of
purchase.
At Homes, On Skin Care, Child Care, Laundry Cleaning Habits etc.
Mystery Shopper Studies for Cars Computers Consumer Durable. Auto
Clinic (Car/2wheeler) Tracking Studies.
Customer Satisfaction Studies Price Sensitivity Studies (Cars, 2Wheelers,
FMCG etc.) Day After Recall (DAR) /Week After Recall (WAR) Studies
Retail Audits.
MARKET RESEARCH
ASSIGNMENTS UNDERTAKEN
•Study to understand habits and usage of Almonds in the Indian diet
•Census study in Delhi among all types of Shops stocking bakery &
•Confectionary Products.
•Study to understand triggers and barriers to mobile communication
•Among lower S.E.C and income group.
•Census study among Pharmaceutical distributor in Delhi, Punjab, Rajasthan,
•Haryana & UP.
•Study to analyze the current conventional & Hybrid rice seeds market in
•terms of current usage, motivators/growth drivers and barriers towards
•Hybrid rice.
•On-line studies on
•Current social issues(Corruption, Politics, extra marital affairs etc.)
•Readers opinion for a specific publication for a media house
INDUSTRIAL & B2B EXPERIENCE
•Study to understand solid waste management & Logistics support.
Required by all units in the industrial areas of Haridwar & Pantnagar.
•Customer satisfaction study for a manufacturer of following
•Products-Transmitters, Converters, Micro Motion & Flow Meters, Online Liquid
and Gas analyzers.
•Customer satisfaction study among customers of a Steel
Manufacturer.
•Demand estimation & feasibility for a domestic all cargo Airlines.
•Market study on the international cargo industry for cargo forwarding
Business.
•Market size estimation for skin and neural care products.
•Demand estimation Study for a lifestyle shopping mall in Kolkata.
•Demand estimation Study for an exclusive Fashion Boulevard in Delhi.
•Feasibility, concept testing & demand estimation for a privately promoted
Industrial estate.
•Demand & Supply for IT related construction services.
•Demand estimation study for an integrated township development in
Ghaziabad.
•Study to understand housing preference, for location and property type in
Raipur for developing a township.
Social Survey
TLRS , a research actively engaged in the social and
development sector research. Since its inception in May 2012
it has been able to rapid grow from strength to strength.ST/SC
Scoping Study
IPAS Plan India Baseline assessment for Healthy Future Grant
Project.
Ministry of Rural Save abortion Care, Base line study.
Study on community Base Health Insurance Scheme.
Study among Smallholder/Farmers.
Evolution of Mainstreaming Activities of National Aids Control
Programme.
Assessment of SMO Performance Under Condom Social
Marketing Program.
Environmental Survey.
INDUSTRIAL & B2B EXPERIENCE
We would like to introduce ourselves as Market The Linked Research Solution known
for Market/Social Research, Digital Marketing and Auto Clinic.
Market and Social Research:
Quantitative & Qualitative Research, Ethnography, Mystery Shopping, CATI/CAPI,
Online Market Research, Online Data Collection, Data Analysis and Report
Preparation.
Digital Marketing: E-Mail Marketing, Social Network Marketing, Professional
Network Marketing, Mobile App-based Marketing, B2B Portals based Marketing,
B2C Marketing, Web Article & Directory Submission.
INDUSTRIAL & B2B EXPERIENCE
Most assignments required interactions with Central and State Govt.
departments,
Chambers of Trade & Commerce, Industrial.
Development Corporations and other local statutory agencies and key
players for obtaining information and opinions.
ASSIGNMENTS UNDERTAKEN
•Product Test, U&A and Brand Image Studies FMCG, Child Care, Hair
Care, Skin Care, Oral Care, Fabric Care, Beverages, Confectionery,
Consumer Durables, Automobiles, Auto Clinic.etc.
•Tracking Studies.
•DAR/WAR Studies.
•Studies on Advt. Effectiveness.
•Study among professional still & video camera users
•Customer satisfaction studies.
•Study to understand triggers and barriers to Mobile Communication.
ASSIGNMENTS UNDERTAKEN
•Study among users of SMSs in vernacular languages.
•Study among farmers on Pesticides for Cotton Pest.
•Listing of Tractor owners in various states.
•Census study of Chemists in 40 cities of Rajasthan, Haryana, U.P. and Punjab.
•Census study among shops stocking Cameras and cells (Photo studio, General store,
Pan Shops etc.)
•Census study of shops selling garments in 5 districts of Rajasthan.
•Census (Pharmaceuticals, camera & Magnetic tapes.)
•CATI (Computer Aided Telephonic Interviews.)
•CAPI (Computer Aided Persuasion Interviews.)
•Social Research.
•NFHS (National family Health survey.)
•Benchmark study on primary. Health worker performance.
•Family planning survey .
•Rural Health survey .
•Agricultural Research.
•Automobile Clinic.
PROFILE: TLRS
Area of Activity
TLRS is well equipped and able to provide any information related to Marketing,
Industrial and Social Research, Auto Clinic. Apart from these, we can also work in
other areas as desired by the client.
Our Team
In addition to this, we have a strong team presence across India with an experienced
force of field executives and supervisors who bring across their stints with various
industry verticals and the kinds of researches conducted with respect to their domains.
Our People
We support a dynamic and resourceful team that will be unrelenting in its
quest for excellent and success where professionalism and selfdevelopment is enhanced.
Our Staff Composition:
Economists, Psychologists, Statisticians, Sociologists, Marketers,
Engineers, IT and Media Experts, Geographers.
Our FUNCTIONALITIES
Our Qualitative–Quantitative
We work in-collaboration with our clients using diversity of skills in a
unique combination of powerful and creative methodologies with
pragmatic interpretation and committed realism.
OUR EXPERTISE
Our competence lies in customized strategic research on customers, channels
and competitors. Our projects support marketing and business development
plans, as well as market entry and investment decisions. We deliver
ethically and to standard.
OUR FIELDWORK NETWORK
Our fieldwork is arranged in two models:
Permanent staff:
Third party Agency:
Permanent Staff: In three layers
A medium sized employed staff,
A semi-permanent workforce – Contract Staff
A large but freelance and highly experienced workforce.
Third Party Agency:
The permanent field-staff organizes and supervises the Third party Agency.
Third party agencies are rated by job professional performance.
OUR ICTS SERVICES
Our ICTS services are continuously professionally upgraded to efficiently
perform in its’ utmost efficiency in the following functions:
Data Processing and Analysis
Report Presentation & Graphic designs
Documentation & Communications
OUR RESOURCE
We are flexible in the way we work, for your market research, you might
require a full service approach or you may require a resource for a
particular aspect of your market research project. Whichever, we will be
happy to tailor our services accordingly.
By this we are able to deliver high quality services at a competitive cost.
We look forward to working in partnership with our client to sustain
Continuous Professional Development (CPD).
In today's competitive market place happy customers are paramount to the
success of any business (something we continually preach when conducting our
customer satisfaction surveys). As such, for each and every project we take on,
we aim not only to meet client expectations but exceed them. It's all very well
saying the above (anyone can) but at Research and Consultancy, we monitor
our performance against these objectives.
We look forward to hearing about your market
research company requirements.
Types of Research Handled
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Focus Group discussion.
Auto Clinic.
In-depth interviews.
Usage & attitude studies.
Day after recall (DAR) & Week
after recall (WAR)
Advertising pre & post test.
Market potential measurement
studies.
Attitude and belief measurement
studies.
Track studies.
Competitive product studies.
Market share analysis.
Product test.
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Concept cum use test.
Concept test.
Name test.
Pack test.
Price sensitivity studies.
Consumer panel studies.
Observation studies.
Mystery shopper.
Consumer satisfaction studies.
Dealer satisfaction studies.
Social research.
Industrial & B2B Research.
Executive depth interviews.
On-line studies.
Industries Served
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FMCG
Food & drink
Durables
Automobile
Advertising
Broadcasting
Farm Automotive
Media
Real Estate / infrastructure /
management consulting
Industry
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Building & construction
Pharmaceutical
Health
Courier
IT & Telecom
Hotel
Airlines
Clients & Brands serviced
Allianz
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Main Clients
• The main clients of TLRS are
various leading Corporate,
Market Research Organizations,
Consultants and Advertising
agencies.
• Nestle
• Heinz
• J&J
• Dabur
• Reckitt Benckiser
• Magicbricks (Times of India
Group)
• Dish TV
• Sony
• Maruti
• Hyundai
• Mahindra & Mahindra (Farm
Equipment)
• Bajaj Auto (commercial Vehicles)
• Colliers Intl.
• URS Scott Wilson
• IMRB
• IRIS
• Innocean
• McCann Erickson
• Dentsu Marcom
• Lowe & Kenneth
• Ac Nielsen.
OFFICES & ASSOCIATES
Our Head office is at Delhi. We have associates all over India to serve our clients in a
better way. We have Associates in.
NORTH INDIA: Lucknow, Kanpur, Ludhiana, Jaipur.
EAST INDIA: Kolkata, Guwahati, Bhubaneshwar, Patna.
WEST INDIA: Mumbai, Pune, Nagpur, Nasik, Kolhapur, Ahmedabad, Indore,
Bhopal.
SOUTH INDIA: Chennai, Bangalore, Hyderabad, Madurai, Coimbatore, Cochin.
CENTRES WITH LOCAL
MODERATORS/TRANSLATORS
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NORTH INDIA: Delhi, Lucknow.
EAST INDIA: Kolkata, Guwahati, Bhubaneshwar.
WEST INDIA: Mumbai, Pune, Nagpur, Ahmedabad.
SOUTH INDIA: Chennai, Coimbatore, Bangalore, Hyderabad, Cochin.
CONTACT DETAILS
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Mr. Md Rizwan / Mr. Siraz Khan
TEL -:
+91-9818472100
+91-8860092349
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Head Office.
Delhi -1799- G.F, Parshadi Gali,
Kotla Mubarakpur, South Extn.
Part 1st, New Delhi-110003.
Branch Office.
Jaipur – B-8, Durgadaas Colony,
Subhash Marg, C-Schem, Nr, MGF Mall,
Jaipur-32002
E-mail: tlrs@qualityservice.com