European Markets Strategy Execution Model - Detail

Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Northern Universities
Network Event
3 – 5 Year View of Technology
Chris Blenkhorn
Consulting Systems Architect
cjb@cisco.com
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
2
Roles ???
 Networking
 Data Centre, Servers, Apps
 Web and Web Apps Development
 Full depth and breadth of ICT
 Business Impact of ICT
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
Market Discontinuities: The Impact of the
Consumer and the Home on ICT
Mainframe-Mini
1960
Presentation_ID
Client-Server
Web
Database
WAN
Server
LAN
1980
© 2006 Cisco Systems, Inc. All rights reserved.
1990
Cisco Confidential
Consumer / Home
2005
4
 Sustaining Innovation
Create Better Products in an Established Market
 Disruptive Innovation
Establish or Re-shape a Market
 Future Innovation
Address Societies’ Future Imperatives
Clayton Christensen
Harvard Business School 2004
Innovation …
Presentation_ID
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Cisco Confidential
5
Topics …
 Cisco Today
 Sustaining Innovation: Now
 Disruptive Innovation: Up to Five Years
 Future Innovation
 Q and A
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
Cisco
Today
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
7
Now Does Cisco See Its’ Role in the
Market?
IT and
Communications
The ‘Network as the
Platform’ for Life’s
Experiences
The
Network
as the
Platform
Leader in
Next Generation IT
& Communications
Experiences
Worldwide Leader
in Networking
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8
Cisco Products and
Services
At Home
Gaming
Watching movies
and TV
Listening
Playing
to music
games
iTV
Shopping
online
Digital
Imaging
At Home
Movie
Beam/DVR
Audio
Downloading
songs
Reading
newspapers
and
magazines
E-learning
Video
Conferencing
Playing games
Training/VOD/
Web Cast
Sending
e-mail
Sending e-mail
Mobile
Electronics
Talking to friends
and co-workers
Reading newspapers
and magazines
Digital
Video
Collaborating
On-the-Go
At Work
PC Broadband
Digital
Stream
Wireless
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Mobile
Electronics
9
Core (or Foundation) Technologies
SWITCHING
& ROUTING
VIRTUALISATION
INTELLIGENT
SERVICES
PROGRAMMABLE
SILICON
CORE TECHNOLOGIES
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
10
10
Advanced Technologies
UNIFIED
COMMUNICATIONS
WIRELESS
DATA CENTRE
NETWORKING
OPTICAL
SECURITY
NETWORKED
HOME
ADVANCED TECHNOLOGIES
Presentation_ID
© 2003
Cisco
Systems,
Inc. All rights
reserved.
© 2006 Cisco Systems,
Inc.
All rights
reserved.
Cisco
Confidential
11
11
Emerging Technologies
TELEPRESENCE
AON
PHYSICAL
SECURITY
IPICS
DIGITAL
SIGNAGE
SERVER
VIRTUALISATION
EMERGING TECHNOLOGIES
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
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12
12
The Cisco Public Sector Strategy: Policy
and Technology Drivers
Unified Communications
Skills, Standards, Governance




Focus on skills
Focus on ICT standards
Architectural Blueprints
Drive for best practise / non
duplication of effort
Improving the
Utilisation of all
Resources
 Communications
independent of wired or
wireless medium, location
and end device
 Ubiquitous UK wireless
 Intelligent end devices
Shared Services
 ICT consolidation within and
between Public Sector
organisations
 Consistent delivery for all
applications and services
Virtual Data Centres
Increasing
Cost
Effectiveness
Workforce Transformation
Delivering
Personalised
Citizen Services
 New ways of working in the
office
 Mobile workforce
 Maximum use of voice, video,
collaboration and messaging
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Ensuring
Ease of
Access to
Information
 Virtual compute and storage
resources
 Intelligent information
management
 GRID-style applications
Intelligent Building Management
 Building automation using
ICT techniques
 Small environmental
footprints for buildings
 Changing behaviours of staff
and citizens
Cisco Confidential
13
Sustaining
Innovation
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
14
A Long List of Topics …

Embedded Systems (and Intelligence)

Virtualisation (of everything) and Grid

Security (of Infrastructure) and Confidentiality (of
Information)

Unified Communications and Mobility
Technologies
Presentation_ID
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Cisco Confidential
15
Embedded Systems …
A. Put it in Silicon …
B. Maximise the Integration of Intelligent Services
into the Network Core
C. Migrate Application Processing (Middleware) from
Servers into the Network – Cisco Application
Oriented Networking (AON)
Presentation_ID
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Cisco Confidential
16
A. Putting it in Silicon: Cisco
Chipsets In Comparison
Presentation_ID
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17
B. Integrating Intelligence into the Network
Foundation
Applications
Call
Control
Firewall
Voice
Apps
AntiEncryption
SPAM
SBC
SSL
Caching
RFID
Patch
Backup
Updates
Email
Replication
Database
ERP
Mobile
Multicast
Email
Voice
VPN
Mail
CRM
NASB
WAFS
IPS
Wireless
AV
Mgmt
OS and Middleware
TDM
Voice
Systems
Message
Disk Management
Handling
I/O Termination
Load
Balancing
Web
File Virtualisation
Acceleration
QoS
TDM
Systems
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
IP Network
Cisco Confidential
18
C. Cisco Application Oriented Networking
(AON)
APPLICATIONS,
PROCESSES,
PEOPLE
APPLICATION
ORIENTED
NETWORKING
WEB
ERP
CRM
MFG
FIN
SCM
MESSAGE
ROUTING
EVENT
CAPTURE
APPLICATION
SECURITY
PACKET
NETWORK
 The next stage in the evolution of the network:
 Process at application message level
 Able to natively understand the content and context of application messages
 Enable application to focus on business logic and user interaction while offloading
application overhead aspects to the network with no changes to the existing systems
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
19
Virtualisation …
A. Enterprise Networks
Virtual Networks - IP VPN Technology
B. Data Centre Infrastructure
Virtual LANs and Virtual Switches
Virtual SANs
Virtual Firewalls
Virtual Server Load Balancers
Virtual Compute and Storage Resources
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
20
Data Centre Infrastructure Evolution:
From Silos to Service Oriented Pools
Current
Infrastructure
APPLICATION
1...N
Business
Challenges
TCO
Under-utilised Resources
Operational Complexity
and Inefficiency
DEDICATED
DEDICATED
STORAGE
COMPUTING
RESILIENCE
Inconsistent
Security
Inconsistent
DR
DEDICATED
NETWORK
TCO
Controlling
Costs
Application
Service Levels
Business
Responsiveness
Information
Management
AGILITY
Isolated Application Silos
© 2006 Cisco Systems, Inc. All rights reserved.
Highly-utilised Pooled
Resources
Standard Operating
Environment
POOLED
POOLED
Dynamic Provisioning
STORAGE
COMPUTING
RESILIENCE
INTELLIGENT
INFORMATION
Integrated, multi-layer
NETWORK
security
Tiered
Storage and
VIRTUALISATION
Business Continuance
AGILITY
Compliance
and Resilience
Rigid Infrastructure
Silos
USERS
Presentation_ID
Future
Infrastructure
APPLICATION 1...N
Cisco Confidential
Service Oriented
Architecture and
USERS
Infrastructure
21
Dedicated Data Centre Solution
Core
• Core Routers
• WAN Interfaces
• Full BGP Routing
• LAN Switches
• High availability
• Density of Interfaces
• High Performance
Forwarding
• Server Load Balancers
• L4-7 HTTP Inspection
• Firewalls
• Secure Mission Critical
Backend Services
Presentation_ID
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22
22
Consolidated and Virtualised Data Centre
Core
Data Flow
Campus
Core
Routed
Interface
Firewall
Load
Balancer
SSL
Termination
Load
Balancer
Servers
Firewall
Backend
Servers
Core
7680_03_2003_c1
© 2003,
Cisco
Systems,
Inc. All rights
Presentation_ID
© 2006 Cisco Systems,
Inc.
All rights
reserved.
Ciscoreserved.
Confidential
23
23
Virtualised Data Centre Services in
Separate Logical Domains
Web Servers
Application Servers
Database Servers
Presentation_ID
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24
MPLS Network Feeding ‘Virtual Data
Centre’
Common
VLAN
IPX
Routing
Voice
VLAN
Voice
VRF
10G WAN
to Data
Centre
Trunk
Core
WAN
Cat6500
Presentation_ID
Dept #1
VLAN
Dept #1
VRF
(Separate
VPNs /
VLANs)
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Dept #1
Virtual
Firewall
Dept #N
VRF
Dept #N
Virtual
Firewall
Cat6500
MSFC
Cat6500
FWSM
Dept #N
VLAN
Common
IP Server
Common
IPX Server
Dept #1
Server
Dept #N
Server
25
Virtual Switching Deployment Scenarios:
Traditional Multilayer Campus
Virtual Switch in the
Distribution Layer
Si
Si
Improved scalability since MEC to
core cut # of routing peers in half
Virtual Switch
SSO across switches
improves resiliency and
eliminates need for HSRP
Si
Si
Double effective bandwidth to any
access switch with Multichassis
Etherchannel (MEC)
Presentation_ID
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26
Virtual Switching Deployment Scenarios
Data Centre
Virtual Switch in Aggregation
Virtual Switch in Access
DC Core
Virtual Switch
Aggregation
STP
blocking
MEC to servers simplifies NIC
teaming and doubles available
bandwidth
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Access
27
SANS and Storage Virtualisation
Mainframes (Ficon)
Storage Virtualisation
• Presents logical view of storage
that is different than physical
storage
Capabilities
• Concatenation
• Striping
• Mirroring
• Snapshots
• CDP
• CDR
• Remote Replication
Leverages Intelligent Features
• VSANs
• Multi-protocol
• Remote Tape Acceleration
• Write Acceleration
• SANTap
Standards and Partner Approach
• FAIS
• IBM, Veritas, EMC
Unix/NT
Servers
FC
FC
SATA
Presentation_ID
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FC
28
Catalyst 6500: Intelligent Service Modules
and Virtualisation
 Flexible VLAN
Deployment
 MPLS / VRF-Lite at
the MSFC
 VLAN Routing at the
MSFC
 Virtual Firewall
Services
 Virtual Server Load
Balancing
 ‘Build Once, Use
Many Times’
Presentation_ID
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29
Virtual Compute Resources
 Massive proliferation of
server resources
CRM
ERP
SCM
Virtual Server
Virtual Server
Virtual Server
• Server manager
configures pools of
compute, storage
and I/O
Stand-By
Virtual Server
Intelligent Interconnect Fabric
• Based on
application,
process, or
business objectives
Applications
Server
Processing
I/O
Storage
Resource Pool
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
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30
Vertical Service Provisioning using
VFrame
Policies
VFrame™
APIs
APIs
Management
App/OS
•Virtualisation
•Orchestration
•Provisioning
App/OS
App/OS
Management
Compute
Management
Security
Management
Storage Networking
Management
Network Application Services
Management
Network Connectivity Services
Result: An Application-Centric, Service Oriented Data Centre
Presentation_ID
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Cisco Confidential
31
Security …
A. Wireless Security – Restricted Wireless
B. Adaptive Threat Defence
C. Automated Monitoring, Analysis and Response
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
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33
A. Wireless Security: Providing Security
at Each Step
Secure Mobile Client
Components
Secure Mobile
Infrastructure
AP X.509 Certificate Authentication
Mobile IP
Home Agent
VPN Client
Mobile Client
802.1x + WPA2/AES
VLAN-1
VPN
Gateway
Controller
H/W AES for
Backhaul Links
IPSec VPN
 Dynamic WLAN VLAN assignment + 802.11i WPA/WPA2 security
Identity-based networking for VLAN assignment
16 MBSSIDs for various authentication types




HW-based AES encrypted backhaul links
AP authentication protects against “imitation APs”
Encrypted control traffic between AP and controller
IPSec VPNs for “confidential” mesh client traffic
Security
Presentation_ID
Client and AP Authenticated
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34
B. Adaptive Threat Defence
Access Control,
Packet Inspection
Application Intelligence, Content
Inspection, Virus Mitigation
Identity, Virtualisation, QoS
Segmentation, Traffic Visibility
Firewall Services
IPS & NW-AV Services
Network Intelligence
App Inspection, Use
Enforcement, Web Control
Malware/Content Defence,
Anomaly Detection
Traffic/Admission Control,
Proactive Response
Application Security
Anti-X Defences
Containment & Control
Catalyst
CSA
Cisco Router
Cisco DDoS
VPN
Cisco Router
VPN Access
Catalyst
Quarantine VLAN
NAC
Presentation_ID
Identity-Based
Networking
Cisco IPS
CSA
CSA
© 2006 Cisco Systems, Inc. All rights reserved.
PIX
Cisco Confidential
35
C. Automated Security Mitigation,
Analysis, and Response: Cisco CS-MARS
 Leverage YOUR Existing Investment to
Build “Pervasive Security”
 Correlate Data from Across the Enterprise
NIDS, firewalls, routers, switches, CSA
Syslog, SNMP, RDEP, SDEE, NetFlow, endpoint
event logs, multivendor
 Rapidly Locate and Mitigate Attacks
Presentation_ID
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 Key Features:
Determines security incidents based on
device messages, events, and “sessions”
Incidents are topologically aware for
visualisation and replay
Mitigation on L2 ports and L3 chokepoints
Efficiently scales for real-time use across
the Enterprise
36
Unified Communications …
Virtualisation
Speech
Unified
Operations Mgr
Any time, anywhere
Voice access
to services
Unity
Messaging
Mobile
Connect
Mobility
Wired and wireless
Presence
Unified
CallManager
Intelligence in
the network
Unified IP Contact
Centre
Unified
MeetingPlace
Rich Media
Voice, video & Web
collaboration
Presentation_ID
Policy &
Preference
IP Phones
Service and
Support
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Unified
Communicator
Find me, follow me,
hide me
37
… And Mobility Technologies
A. Office Wireless and ‘Wireless Cities’
B. Remote Access Capabilities
Day Extender and Tele-working
C. Fixed / Mobile Convergence
D. Single Number Reach
Presentation_ID
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Cisco Confidential
38
Disruptive
Innovation
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
39
A(nother) Long List of Topics …
A. Enterprise Architectures
B. Intelligent Building Management
Physical Security and Analytics
C. Web 2.0 and Personalisation
D. Virtual Worlds – Second Life
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
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40
A. Enterprise Architectures
 An architecture is the fundamental organisation of a system: the
relationships between its components and the environment, and the
principles governing its design and evolution
 Business / Industry Architecture: provides customers with a framework to
more effectively implement and align business processes to technology
capabilities
 Technology Architectures: provides customers with a framework for
optimising their technical resources in support of their business and
technical requirements
Architecture: Components, Relationships, Principles
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
41
The Open Group Architectural Framework
(TOGAF) View
Qualities
Business
Applications
Infrastructure
Applications
•
Application or Software
Developer View of
Architecture
•
Shows the
Communications
Infrastructure as a thin
non-intelligent layer
•
However similarities to the
Cisco Reference
Architecture …
Application Programming Interface
Qualities
Graphics and Image
Data Management
Data Interchange
International Operations
User Interface
Location and Directory
Transaction Processing
Sys and Net Management
Security
Software Engineering
Qualities
Qualities
Operating System Services
Network Services
Communications Infrastructure Interface
Communications Infrastructure
Qualities
Presentation_ID
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Cisco Confidential
43
NETWORKED
INFRASTRUCTURE
LAYER
Presentation_ID
HR
Document
E-Learning
Management
Business
Applications
Procurement
Finance
COLLABORATION
LAYER
Line of
Business
Instant
Messaging
Voicemail &
Rich Media
Unified
Conferencing
Messaging
Collaboration
IP VoiceApplications
&
IP Contact
Presence
Video
Telephony
Centre
Services
Remote
File Access
Application
Enhancing
Services
Content Delivery
Acceleration
Web Application
Acceleration
Voice &
Infrastructure Collaboration
Services
MobilityInfrastructure
Services
Compute Services
Enhancing
Enhancing Services
Storage Services
Identity Services
Services
Security Services
MANAGEMENT,
ANALYSIS AND
DECISION SUPPORT
INTERACTIVE
SERVICES
LAYER
APPLICATION
LAYER
The Cisco SONA Reference Architecture
Network Virtualisation Services
IPFoundationand
Physical Network, Virtualisation
Enabling
Services
Physical Network
Templates Services
Services
Foundation
© 2006 Cisco Systems, Inc. All rights reserved.
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44
B. Intelligent Building Management:
Physical Workplace Transformation
Delivering space,
technology and
services differently
Transformation
Converging
information,
communication and
building technologies
Convergence
IP - the 4th Utility
Foundation
LIFECYCLE
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
45
Cisco’s Vision for the Intelligent
Converged Environment
Legacy
Cisco
Disparate Building Networks
Intelligent Converged Environment
IP Communications
Fire
Lighting
Physical
Security
Elevator
Visitor
Access
24 / 7
Monitor
Energy
HVAC
WAN
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
PORT
46
Cisco Video Surveillance (and Analytics)
IP Camera
Analog Fixed /
PTZ Cameras
Cisco Switch
Cisco Service Platform
with Stream Manager
S/W for Local or Remote
Digital Recording
Cisco IP Gateways
Analog to IP Encoders
with Stream Manager
Virtual Matrix S/W
Any to Any
Remote
Monitoring
Cisco IP Gateways
IP to Analog
Decoders
Cisco Stream Manager
Configuration and Monitoring
S/W
CCTV Keyboards /
Monitors
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
47
C. Web 2.0: The Rise of the Empowered
Citizen (or Consumer or Learner)
Driving New Types of Interactions with Friends,
Colleagues and Organisations
Rich Content
Creation,
Personalisation
and Sharing
Interaction
with Web
Content to
Increase
Richness
Combining
different
sources of
content to
create an
integrated
experience
Personalisation
of web sites
using linked
advertising and
search engines
Driving Social Computing and Networking into the
Professional Workplace
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
48
“http://tim.oreilly.com/news/2005/09/30/what-is-web-20.html”
Tim O’Reilly
What is Web2.0
September 2005
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
49
Web 2.0 Meme Map
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
50
Should You Use Commercial Tools to
Create and Share Rich Content?
Driving New Types of Interactions with Friends,
Colleagues and Organisations
Rich Content
Creation,
Personalisation
and Sharing
Driving Social Computing and Networking into the
Professional Workplace
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
51
Should You Encourage Online Citizen (or
Learner) Feedback on its’ Services?
Driving New Types of Interactions with Friends,
Colleagues and Organisations
Interaction
with Web
Content to
Increase
Richness
Driving Social Computing and Networking into the
Professional Workplace
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
52
Should You Personalise Your Web Sites
with Advertisements?
Driving New Types of Interactions with Friends,
Colleagues and Organisations
Personalisation
of web sites
using linked
advertising and
search engines
Driving Social Computing and Networking into the
Professional Workplace
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
54
Cisco Announces Agreement to Acquire Five Across Inc.
Five Across technology to help enhance Cisco customers' website
experience
SAN JOSE, Calif., February 9, 2007 - Cisco Systems, Inc., (NASDAQ: CSCO)
today announced a definitive agreement to acquire privately held Five Across, Inc.
of San Francisco, Calif., a leading vendor in the social networking marketplace.
The Five Across platform, Connect Community Builder, empowers companies to
easily augment their websites with full-featured communities and user-generated
content such as audio/video/photo sharing, blogs, podcasts, and profiles. These
user-interaction functions help companies improve the interaction with their
customers and overall customer experience on their websites. Social networking
functions are of unique interest to media companies, sports leagues, affinity groups
and any organisation wishing to increase its interaction with its online constituency
Cisco Announcement of Five Across Acquisition
News@Cisco
9th February 2007
Presentation_ID
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Cisco Confidential
55
“For Cisco, it is about the Human Network. Part of that is
becoming part of communities in Real Life, and now, in
Second Life. We opened the Cisco campus to better
explain and show who we are, what we are about, and
how we are powering the Human Network. And, that
means more than just showcasing products (or, giving
away T-shirts and virtual Cisco phones in Second Life). It
means working with the community, becoming part of the
community”
http://slurl.com/secondlife/Cisco%20Systems/132/132/34/
Cisco Second Life Announcement
News@Cisco
1st December 2006
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
56
Future
Innovation
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
57
The Big Issues: Society’s Future
Strategic Imperatives ….
Demographic and
Socio-Economic Change
Cross-Border Economic Competition
Pressures on Natural Resources
and Global Climate
Global Uncertainty and Poverty
Acceleration in Innovation and
Technological Diffusion
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
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58
Issues
Demographic and
Socio-Economic Change
Presentation_ID
► Increasing Age of Population
► Retirement Age Raised
► Increased Healthcare Needs
► Social Inclusion
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
59
In the News … Aging Population
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
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60
Presentation_ID
Issues
► Increasing Age of Population
► Retirement Age Raised
► Increased Healthcare Needs
► Social Inclusion
ICT Solutions
Demographic and
Socio-Economic Change
► Flexible Working
► Connected Health
► Personalised Learning
► Lifelong Learning
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
61
Issues
Increasing Pressure on Natural Resources
and Global Climate
Presentation_ID
► Price and Availability of Fossil Fuels
► Climate Change … is the greatest
long term threat facing the world
today
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
62
In the News … Climate Change
Presentation_ID
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63
ICT Solutions
Issues
Increasing Pressure on
Natural Resources and Global Climate
Presentation_ID
► Price and Availability of Fossil Fuels
► Climate Change … is the greatest
long term threat facing the world
today
► Mobility
► TeleWorking
► Networked Workplaces
► Equipment Efficiency
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
64
Power Supply Efficiency and Power Per
Module
Catalyst 6500 Power Supply Efficiency has improved
from 70%-80% since introduction in 1999.
High end power supplies are better than
90% efficient.
Catalyst 6500 10GbE w/ DFC
20
Pwr Per port
Pwr per port
150
100
50
6802
5
6816
Catalyst 6500 SLB
Pwr per FC Port
Pwr per Gbps
10
67041st Qtr6708
100
50
0
CSM
Presentation_ID
15
0
0
150
Catalyst 6500 GbE w/ DFC
© 2006 Cisco Systems, Inc. All rights reserved.
ACE
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10
8
6
4
2
0
9016
6516a
6724- 6748SFP
SFP
MDS9500
9124
9148
65
Power Consumption Reduction through
Service Integration
Application servers typically have
multiple appliances associated
with them. For Cisco IT this
equaled an additional:
With ACE and FWSM deployed in a
Catalyst 6500 these services reside in
the network fabric, eliminating the
appliances and their associated load
2.7kW per server
Savings =
2.7kW x total servers x kW/hr
Cisco IT Estimates
$23.5M over 3 Years
• Firewall
• Load Balancer
• SSL Offload
Reduces complexity, increase manageability, reduces
latency, and eliminates single points of failure
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
66
Thank You
Chris Blenkhorn
Consulting Systems Architect
cjb@cisco.com
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
67
Presentation_ID
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
68