SEMINAR PROGRAM DIGITAL CHILE 2012
LATIN AMERICAN CONGRESS CHILE DIGITAL
19 June 2013, Hall Doña Inés, Espacio Riesco Convention Center, Santiago
of Chile.
Horario: 9:00-13:30 hrs.
SEMINAR PROGRAM
8:00-8:45 hrs.: Accreditation and reception
9:00-9:15:
Welcome
9:15-9:30:
Statistics and trends on the Internet, a global, American and Chilean
Speakers Seminario
9:30 - 9:45 hrs.
Lecture Titke: Digital Marketing and Business Models
Lecture Summary: How to integrate digital marketing within 9 pillars that make up its current
business model, how to use digital marketing to re-design innovative business models and
competitive.
Erik Qualman, Autor Socialnomics, Boston USA.
9:45-11:00 hrs.
Lecture Title: Socialnomics Word of Mouth Goes World of Mouth
Just as we no longer search for the news today, rather it finds us; we
will no longer search for products and services. Rather, these products
& services will be pushed our way by our friends and acquaintances via
digital media. As a result of this shift, the products and services that
provide the best value will win. Socialnomics explores why flourishing
companies are acting like Dale Carnegie; listening first and selling
second. The time is now for companies and individuals to learn about
Socialnomics™.
• Why digital media is changing the way we do business
• Key constructs for digital success
• Examples of social media missteps & opportunities
• Case studies
• Social Media Return on Investment (ROI)
www.chile-digital.com , T:+56-2-22042034, info@chile-digital.com
• Inbound & Momentum Marketing
• Viral Video
• LinkedIn, YouTube, Twitter, Facebook and Wikipedia
• Realigning and enabling the entire organization
• Executives role
• Culture & Content
• Mobile
• What next?
Biographic: Erik Qualman, Boston, USA, one of the most recognized worldwide digital pioneers,
author of Socialnomics: “how social media transforms the way we live and do business.” Book that
led the bestseller lists on Amazon in the U.S., Japan, UK, Canada, Portugal, Italy, China, Korea and
Germany. His latest book, Digital Leader, helped him to win the selection as the second more
“likeable” author in the world behind the Harry Potter author JK Rowling.
Elegido como uno de los TOP 100 INFLUENCIADORES DIGITALES a nivel mundial por la revista
Fast Company, Qualman ha asesorado y dado charlas a IBM, Facebook, Starbucks, Yahoo, AT&T,
TEDx, Nokia y Google, entre otros.
Qualman se sienta en la mesa de directorio de Manumatix, Bazaarvoice, and Wannabeesocial, es
BA de la Universidad de Michigan y MBA de la Universidad de Texas. En el año 2012 fue elegido
uno de los TOP 50 profesores a nivel mundial y su serie de videos “Social Media Revolution” es la
serie de videos sobre redes sociales más vista del mundo.
Co-autor de los libros: “El arte de Medir – Manual de Analítica Web“, y de “Analítica web en
una semana“, junto con Gemma Muñoz. Su blog ha sido elegido en 2012: El 4º mejor blog de
marketing en español en el ranking top 50 de PuroMarketing.com, en 2011: Uno de “Los 10
mejores blogs de marketing digital en español 2011” y en 2010: Mejor blog de marketing en los
“Premios blogosfera de Marketing 2010″.
Juan Damia, Digital Analytics Association, Buenos Aires, Argentina.
11:00-11:45 hrs.
Lecture Title: The
"impossible":
real
value
of
information,
simplifying
the
Lecture Summary: in a multiplatform world where decisions are made
in real time is important to understand the environment to generate
scenarios of dynamic decision making and low degree of risk.
Biography: Juan Damia is an Endeavor´s entrepreneur and emerging
entrepreneur of the year 2010. Co-founder of Intellignos and
Socialmetrix. With more than 15 years of experience in analytics, Juan
is the current Regional Coordinator of the Digital Analytics Association for LATAM. Speaker at
events such as DMA (Direct Marketing Association), eMetrics, SMX, HOWA, among others. Also
author of the book "Meta Analytics" and the Blog www.Analytics20.org.
www.chile-digital.com , T:+56-2-22042034, info@chile-digital.com
Juan Carlos Santamaría, Director Latam Kaltura, Miami USA.
11:45-12:30 hrs,
Lecture Title: Where is your audience? Why Online Video is the new
gold rush for the advertisers?
Lecture Summary: Media companies, universities and companies
are publishing and distributing video content daily to social media sites
to promote brand awareness and improve communication. In this
lecture you will know more about how online video strategy can attract
new advertisers and feed your business with new revenue. And as
“Open Source Video” platforms are tools available for all types of
businesses that are transforming the way in which we deliver content
to our customers and community.
Biography: Graduate from the University of San Diego, USA, is an expert in technology and
marketing executive with experience in IT and business development. Juan Carlos has over 20
years experience in the LATAM market and the expansion of emerging technology companies. He
has worked in several “start ups”, helping to place these companies on the list of fastest growing
companies in Business Week, Fortune and Forbes NASDAQ 100.
Juan Pablo Rodríguez, CEO Latam TOBII
12:30-13:30 hrs
Lecture Title: Neuromarketing and new ways of understanding and
measuring consumer behavior.
Lecture Summary: Today we are trying to understand the consumer
based on their subjective responses and how they verbalize a process
that is clearly not verbalized.
This is because over 95% of the purchasing decision´s processes of a
consumer are unconscious. If we know that the mental process induce the activity of choice
between one product and another, is made in less than 2 seconds and mostly by unconscious
processes, So, why we keep trying to get results based on verbal induced processes that lead to
erroneous results? .
Now using neuromarketing and eyetracking techniques we can understand the consumer’s mind to
offer him a better choice and not, as is believed, make a brainwashed. We will learn how to apply
these techniques to the world of marketing online and off-line, including web usability.
Biography: Born in Chile, has traveled the world from a young age as a commercial film director
and developed an enthusiasm for market research in Vienna, Austria, where he began research on
new methodologies with Eye Tracking technology, and later delved the biometric science in the
neuromarketing area to get a better understanding of the human brain, its role in the process of
decisions and the subconscious processes that we all want to know and understand.
www.chile-digital.com , T:+56-2-22042034, info@chile-digital.com
TICKETS AVAILABLE TO INTERNATIONAL SEMINAR ARE LIMITED FOR THIS REASON WE
RECOMMEND purchased in advance.
Your ticket to the International Seminar gives you access at no additional cost to the EXPODIGITAL
and parallel lectures (Restricted to availability)
GET YOUR TICKETS HERE:
Observation: Your ticket to the International Seminar does not give you access to the BUSINESS
MEETINGS SESSION, and/or application to the VENTURE CAPITAL FORUM
ticket Exchange
Tickets:
Early bird
Fechas:
Hasta Ene
2013
Pre-sale
sale
Feb-Marzo Abril-Junio
2013
2013
Expodigital y charlas paralelas
$ 35.000
$ 45.000
$ 55.000
Rueda de negocios
$ 70.000
$ 80.000
$ 90.000
Seminario internacional
$ 120.000
$ 140.000
$ 180.000
Postulación venture capital fórum
$ 250.000
$ 300.000
$ 300.000
Tickets Chile Digital Congress
Tickets:
Dates:
Early bird
Until Jan
2013
Pre - sale
Sale
Feb-March April-June
2013
2013
Expodigital and parallel lectures
US$ 70
US$ 90
US$ 110
Business meetings session
US$140
US$160
US$180
International seminar
US$240
US$280
US$360
Venture capital forum application
US$500
US$600
US$600
www.chile-digital.com , T:+56-2-22042034, info@chile-digital.com
¿Sabías que Latinoamérica es la región del mundo con mayor crecimiento en negocios de internet/marketing digital y
que Chile está considerado el primer país en Latinoamérica y el séptimo a nivel mundial para el desarrollo de negocios
en las áreas de servicios globales? (Ref. the 2009 AT Kearney Global Services Location Index).
Tus clientes y futuros socios estratégicos estarán en el Congreso Latinoamericano Chile Digital, el mayor evento digital
de Latinoamérica a realizarse el 19 Junio 2013. Ven al fin del mundo.
La organización se reserva el derecho a realizar cambios en el seminario internacional y en cada una de las
actividades del congreso.
Expodigital – Seminario Internacional – Rueda de Negocios – Venture Capital Fórum
www.chile-digital.com , T:+56-2-22042034, info@chile-digital.com