PROGRAM INTERNATIONAL SEMINAR CHILE DIGITAL , Hall Doña
Inés, Espacio Riesco Convention Center, Santiago of Chile. 19 june
2013 horary: 9:00-13:30 hrs.
PROGRAM INTERNATIONAL SEMINAR CHILE DIGITAL
8:00-8:45 hrs: Accreditation and reception
9:00-9:15 hrs: Welcome
9:15-9:30 hrs: Statistics and trends on the Internet, a global, American and Chilean
Speakers Seminar
(09:30 – 09:45)
Lecture Title: Marketing Digital y Modelos de Negocios
Lecture Summary: How to integrate digital marketing within 9 pillars that make up its current
business model, how to use digital marketing to re-design innovative business models and
competitive.
Erik Qualman, Autor Socialnomics, Boston USA. (09:45 – 11:00)
Lecture Title: Socialnomics: Word of Mouth Goes World of
Mouth
Lecture Summary: Just as we no longer search for the news
today, rather it finds us; we will no longer search for products
and services. Rather, these products & services will be pushed
our way by our friends and acquaintances via digital media. As a
result of this shift, the products and services that provide the
best value will win. Socialnomics explores why flourishing
companies are acting like Dale Carnegie; listening first and
selling second. The time is now for companies and individuals to learn about
Socialnomics™.
• Why digital media is changing the way we do business
• Key constructs for digital success
• Examples of social media missteps & opportunities
• Case studies
• Social Media Return on Investment (ROI)
• Inbound & Momentum Marketing
• Viral Video
• LinkedIn, YouTube, Twitter, Facebook and Wikipedia
• Realigning and enabling the entire organization
• Executives role
• Culture & Content
• Mobile
• What next?
Biography: Erik Qualman one of the most recognized worldwide digital pioneers, author of
Socialnomics: “how social media transforms the way we live and do business.” Book that
led the bestseller lists on Amazon in the U.S., Japan, UK, Canada, Portugal, Italy, China,
Korea and Germany. His latest book, Digital Leader, helped him to win the selection as the
second more “likeable” author in the world behind the Harry Potter author JK Rowling.
Socialnomics was a finalist for the “2010 as Book of the Year” awarded by the American
Marketing Association.
Tristán Elósegui, VP of SPAR, iCrossing, Madrid España. (11:00 – 11:30)
Lecture Title: "Talk to convert: The basis of success"
Lecture Summary: Talk to convert: Add value with a goal in mind.
• Keys to the success of a Social Media strategy.
• Social Analytics: work framework to determine objectives, KPI's,
metrics and tactics.
• Your social media strategy is not profitable? You've proven that
you're calculating it well?
• Steps to implement a social networks and digital marketing strategy.
Biography: Tristan is currently VP of SPAR (Strategy, Planning, Analytics and Research) for Latam
and Spain of iCrossing. Work on the Internet since 2000, advising companies such as: Digital +,
ING DIRECT, Vocento (abc.es) and agencies such as: Sequoia, Click! Marketing and Ruiz Nicoli.
Co-author of the books: "El arte de Medir – Manual de Analítica Web" and "Analítica web en una
semana" along with Gemma Muñoz. His blog has been chosen in 2012: the 4th best marketing blog
in Spanish ranking top 50 in PuroMarketing.com, in 2011: One of "the 10 best digital marketing
blogs of Spanish 2011" and in 2010: Best marketing Blog in the " Marketing Blogosphere 2010
Awards".
Juan Damia, Digital Analytics Association, Buenos Aires, Argentina.
(11:30 – 12:00)
Lecture Title: The
"impossible":
real
value
of
information,
simplifying
the
Lecture Summary: in a multiplatform world where decisions are made
in real time is important to understand the environment to generate
scenarios of dynamic decision making and low degree of risk.
Biography: Juan Damia is an Endeavor´s entrepreneur and emerging
entrepreneur of the year 2010. Co-founder of Intellignos and
Socialmetrix. With more than 15 years of experience in analytics, Juan
is the current Regional Coordinator of the Digital Analytics Association
for LATAM. Speaker at events such as DMA (Direct Marketing
Association), eMetrics, SMX, HOWA, among others. Also author of the book "Meta Analytics" and
the Blog www.Analytics20.org.
Juan Carlos Santamaría, Director Latam Kaltura, Miami USA. (12:00 – 12:45)
Lecture Title: Where is your audience? Why Online Video is the new
gold rush for the advertisers?.
Lecture Summary: Media companies, universities and companies
are publishing and distributing video content daily to social media sites
to promote brand awareness and improve communication. In this
lecture you will know more about how online video strategy can attract
new advertisers and feed your business with new revenue. And as
“Open Source Video” platforms are tools available for all types of
businesses that are transforming the way in which we deliver content
to our customers and community.
Biography: Graduate from the University of San Diego, USA, is an expert in technology and
marketing executive with experience in IT and business development. Juan Carlos has over 20
years experience in the LATAM market and the expansion of emerging technology companies. He
has worked in several “start ups”, helping to place these companies on the list of fastest growing
companies in Business Week, Fortune and Forbes NASDAQ 100.
Juan Pablo Rodríguez, CEO Latam TOBII (12:45 – 13:30)
Lecture Title: Neuromarketing and new ways of understanding and
measuring consumer behavior.
Lecture Summary: Today we are trying to understand the consumer
based on their subjective responses and how they verbalize a process
that is clearly not verbalized.
This is because over 95% of the purchasing decision´s processes of a
consumer are unconscious. If we know that the mental process induce
the activity of choice between one product and another, is made in less
than 2 seconds and mostly by unconscious processes, So, why we keep trying to get results based
on verbal induced processes that lead to erroneous results? .
Now using neuromarketing and eyetracking techniques we can understand the consumer’s mind to
offer him a better choice and not, as is believed, make a brainwashed. We will learn how to apply
these techniques to the world of marketing online and off-line, including web usability.
Biography: Born in Chile, has traveled the world from a young age as a commercial film director
and developed an enthusiasm for market research in Vienna, Austria, where he began research on
new methodologies with Eye Tracking technology, and later delved the biometric science in the
neuromarketing area to get a better understanding of the human brain, its role in the process of
decisions and the subconscious processes that we all want to know and understand.
Your ticket to the International Seminar gives you access at no additional cost to the
EXPODIGITAL and parallel lectures (Restricted to availability). Your ticket to the International
Seminar does not give you access to the BUSINESS MEETINGS SESSION, and/or application to the
VENTURE CAPITAL FORUM. If you want to assist to the International Seminar, business meetings
sessions and /or apply to the Venture Capital Forum you should buy each ticket separately.
Tickets Chile Digital 2013
Tickets:
Early bird
Pre - sale
Sale
Dates:
September
October
November
Expodigital and parallel lectures
US$ 70
US$ 90
US$ 110
Business matching session
US$140
US$160
US$180
International seminar
US$240
US$280
US$360
Application capital venture forum
US$600
US$600
US$600
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Expodigital – International Seminar – Business Meetings Session – Venture Capital Fórum