Master in Management
Welcome to
the London Campus
26th October 2012
Florence Mele UK Director of Studies
fmele@escpeurope.eu
Introducing ESCP Europe
• ESCP Europe is the oldest business school in the world,
founded in 1819
• ESCP Europe has triple accreditation
– AMBA (Association of MBAs)
– EQUIS (European Quality Improvement System)
– AACSB (Association to Advance Collegiate Schools of
Business)
• Top 20 ranked business school in Europe (FT)
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1 school, 5 campuses
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ESCP Europe London campus
It is currently hosting the following programmes:
• Master in Management (MIM) year 1 and year 2
specialisation in Consulting and in Marketing and Creativity
• Master in European Business (MEB)
• Master in Marketing and Creativity (MMK)
• Specialised masters (Finance, International Business Law
and Management)
• Summer Courses (July, 3 week course, Marketing in
Practice, Finance in London, International Management).
All year round, more than 400 students
The ESCP Europe London campus also proposes several
Executive Education programmes, taking place in London
and the other campuses (e.g. Executive MBA, Executive
Master in Energy Management).
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London Facts
•London used to be the largest and most influential city in the
world. With a population of 12 million, it remains the largest city in
Europe.
•London Heathrow Airport is the world's busiest airports by
international passenger traffic, and the third for total traffic.
•London is the world's largest financial centre.
•Inner London has the highest GDP per capita (€ 88,761) of any
European city.
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The London Campus - Facilities
• Over 4000 square metres,
educational and residential areas
• Seminar rooms for team work
• Computer room with 27 desktops
• Trading room
• Library: 4000 volumes plus
Newspapers & Periodicals in
different languages, 12 electronic
databases, PCs
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Contacts
• MIM director: Florence Mele fmele@escpeurope.eu
room G02
• MIM administrator: Karolina Orlowska
korlowska@escpeurope.eu room G04
deal with courses, degrees, authorisation forms,
absence authorisation forms
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Master in Management
The Master in Management is accredited in France,
Germany, and validated in the UK Italy and Spain.
Higher School of Economics Moscow is a partner university
for a double degree programme Master in Management
(French Grade de Master 2).
The Master in Management was placed 2nd worldwide in the
2012 Financial Times Master in Management ranking.
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Being an ESCP Europe student
Knowledge
Skills
Mindset
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M 1 semester 1 core courses
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Corporate Finance
Business Law 2
Management Control
Operations Management
Human Resources Management
Organisations and Management
• Some of you will follow Economics 2 and
Strategy depending on their study track
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M1 semester 2 courses
Core Courses:
• Economics 2
• Advanced Marketing Management
Elective courses in London:
Group Financial Statements
Value creation through product and
sales management
Financial analysis and strategy
Consumer behaviour
International Capital Markets
Digital marketing and social media
Option, Futures, Derivatives
Understanding the marketplace
Project Finance
Integrated marketing and
communication
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M2 Business consulting specialisation
MANAGEMENT CONSULTING IN PRACTICE
BUSINESS PLANNING FOR ENTREPRENEURIAL GROWTH:
A STRATEGIC PLANNING TOOLKIT FOR SMES
FINANCIAL MANAGEMENT FOR CONSULTING
BUSINESS TRANSFORMATION AND INNOVATION
PROJECT MANAGEMENT
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M2 Business consulting
MANAGEMENT CONSULTING IN PRACTICE
Different from other modules, management consulting in
practice is a 3-full-day module. It typically starts on a
Wednesday at 8:30 am and finishes on the following
Friday after the final group presentation. This module is
designed in such a way that no sessions should be
missed. Therefore, all attendees should arrive at the time
specified and stay through the entire program.
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M2 Business consulting
BUSINESS PLANNING FOR ENTREPRENEURIAL GROWTH:
A STRATEGIC PLANNING TOOLKIT FOR SMES
This inter-disciplinary module aims to enhance students’ awareness,
understanding and learning about the “corporate odyssey” of the
prolific entrepreneurial enterprise (ranging from smaller ownermanaged companies to large publicly quoted companies, including
family dynasties).
The primary purpose of the Business Planning for Growth is to offer a
strategic planning toolkit that will enable the charting of survival, growth
strategies in the context of succession planning framework. Through
learning-by-doing, the course involves project work where participants
will undertake interviews – empirical audit of a growing companies in
order to report on the strategic development plan of the venture
encapsulating amongst other : growth patterns, barriers to growth,
innovation practices, evolving financial structures and ownership
regimes, niche marketing tactics, management renewals
and
entrepreneurially inspired business strategy.
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M2 Business consulting
FINANCIAL MANAGEMENT FOR CONSULTING
Financial management and consulting often go hand in hand. The main
purpose of this module is to introduce the principles, models, methods and
techniques that equip students with the necessary financial management
concepts required for consultants including funding routes, rules for
obtaining and working with capital and company valuation tools. It also
provides to students with the opportunities to hone their knowledge in
business/financial/spreadsheet modelling. This is very important because
it broadens the portfolio of skills of the students that enable them to take
on a greater variety of consulting engagements in their later career.
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M2 Business consulting
BUSINESS TRANSFORMATION AND INNOVATION
Nowadays, change is not an option. It is the only option. The economic
context, society are generating new challenges which require any
organisation, profit or non-profit making, to be able first to understand
what changes are happening and then to act in order to use this change
as an opportunity rather than a threat. This course focuses on providing
participants the necessary background to understand how to detect
changes happening in the economy as well as to develop skills and
methodologies to transform those threats into valuable opportunities.
Companies today are indeed confronted with an increasing array of
choices of markets, value adding activities, complex competitive
environments and business models. In such a context this course will
highlight the many aspects of Business Transformation and Innovation
faced by all companies, and provides frameworks for formulating
strategies and coping with continuous business transformation.
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M2 Business consulting
PROJECT MANAGEMENT
Project management is the process by which projects are defined,
planned, monitored, controlled and delivered such that the agreed
benefits are realised. Projects are unique, transient endeavours
undertaken to achieve a desired outcome. Projects bring about change
and project management is recognised as the most efficient way of
managing such change (APM Body of Knowledge 5th Edition 2006)
Project management standards and practices can be found in all
business sectors and industries (e.g. oil and gas, construction,
transportation,
utilities,
manufacturing,
financial
services,
pharmaceuticals, media, aerospace, and telecommunications) and all
disciplines (i.e. engineering, information technology, marketing, human
resources, and product development).
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M2 Marketing and Creativity Management
Integrated Marketing Communications
Digital Marketing and Social Media
Understanding the marketplace
Product and Sales Management
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M2 Marketing and Creativity Management
INTEGRATED MARKETING COMMUNICATIONS
The increasing profusion of communication channels through which
to interact with consumers has made the marketer’s job more
interesting and challenging.
Understanding how to effectively manage the elements that
together create brand value in an integrated way is therefore an
important skill for any manager to develop. Marketing managers
will be directly responsible for managing the integrated strategy.
For strategy professionals, integrated marketing constitutes an
important element to support the firm’s overall strategy and must
be treated as such.
In-depth familiarity with integrated marketing is therefore a key
aspect of almost any managerial position.
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M2 Marketing and Creativity Management
Digital Marketing & Social Media
The module is built around the different stages of the purchase funnel to
enable participants to evaluate where each online tool can be the most
effective, and how to combine different tools for best results.
Some time is devoted to a detailed review and best practice analysis of each
of the elements of the online toolkit, including search engine optimization,
paid search, email marketing and social media. The setting of objectives and
performance metrics is discussed as well as tracking and measurement
techniques. The specific creative considerations of online marketing are
thoroughly discussed. Case studies and current examples are used
extensively to allow participants to develop an intuitive understanding of the
unprecedented opportunities available to creative online marketers. Some
of the teaching will be done by industry experts who will present the most
up-to-date tactics used in their fields (e.g., SEO, analytics, social media)
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M2 Marketing and Creativity Management
Value Creation through Product and Sales Management
•To develop and seamlessly integrate into marketing planning the key
aspects of successful product management such as product and
market knowledge, financial, strategic and creative skills
•To operate cross-functionally in order to merge marketing with
production, operations, IT, finance and sales
•To understand the day-to-day, operational product management
process.
•To build effective Marketing Plans
The second short part of the course moves on to explain the nature,
importance and effective function of sales. Teaching and practical
sessions are centred on the methodology of SPIN Selling, developed
by British research psychologist Neal Rackham. At the heart of the
system is a precisely defined sequence of four question types that
enables the salesperson to move the conversation logically:
• From exploring the customers' needs
• To designing solutions (that a salesperson can resolve) creating
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value for both the customer and the seller.
M2 Marketing and Creativity Management
Understanding the marketplace
This course aims at equipping students with a critical mind-set,
in addition to a toolbox of methods, which can be used to
undertake and evaluate the outcome of research resources.
Students will be challenged to develop a mindset that consider
market research not just as a ‘one-off’ tool, but as a
permanent discipline necessary to relate knowledge from the
marketplace to the practice of marketing. The importance and
necessity of creativity in making the most of market research
will be highlighted. Upon successfully completing the course,
students should be able to understand marketplace dynamics,
collect & evaluate information, and adapt marketing strategies
accordingly.
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Research Methods seminar
Compulsory seminar
Methodologies to apply when writing your Master thesis
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Business in Europe seminar
Compulsory seminar
Conferences and workshops on the business environment in Europe
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E-learning platform
Lecture notes and course material are available from:
https://www.escplondon.eu/elearning/
Intranet: please check student information on the intranet
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The Careers Service
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Lectures & Skills Sessions
Tailoring your application for the UK/Europe
Interview and Assessment Skills
Assessment Centre and Interview practise
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One to One Coaching sessions
Help with CV and Application Forms
Help with general Career Advice
Interview, Case Study etc Practise and Feedback
• CV/Application Form Checking Box
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External Speakers and Events
Presentations
Careers Fair
Skills Sessions
Tier 4 visa requirements (9 months studies)
• Details of the programme of study including title, start
and end dates
(eg: Masters in Management, 18th September 2012 -31st
August 2013)
• a scanned copy of the details pages of their passport
• a certified copy of their degree (with certified English
translation if necessary)
• details of any deposits or fees payments made
• full current address and phone number
• evidence of sufficient funds to pay the first year of fees
only, plus £7,200 (London) or £5,400 (outside London) to
cover the costs of a typical academic year in the UK (i.e. nine
months)
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Practical information: your monthly budget
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Housing
Meals
Transportation
Printing and stationary
Sports and leisure
Miscellaneous (trips, etc)
• TOTAL
£600
£250
£60
£20
£150
£250
£1,330
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Student associations and events
• Conferences: Economy 21st
• Regatta boat race in Italy in May
• Call On U Model UN student simulation in New York
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Student bureau
Sporting association
Cinema association
Students meet business Entrepreneurship association
• London Gala
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More About Us
www.escpeurope.eu
Facebook
Search for the ESCP Europe fan page
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Thank you!
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