Charles Bravo
Senior Vice President
Intelligent Mail & Address Quality
National Postal Policy Council
May 25, 2006
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The use of one code to uniquely identify and allow end-to-end visibility into the mail stream.
 Evolution in postal technology
 Helps business customers better manage their resources and reduce costs
 Provides real-time access to processing and delivery information
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 Simplifies use of postal services
 Frees up real estate on mail piece
 Supports accurate collection of postage
 Improved management of mailers’ business processes
 Increased transparency (mail visibility)
 Enhanced security while maintaining privacy
 GROW REVENUE!
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Mail Preparation Induction Transport Process Delivery
Electronic
Manifest or
Pre-Shipment
Notification
Entry Scan
“Starts the
Clock”
Container
Scans
First
Automated
Scan
Last
Automated
Scan
Delivery
Scan
Planned
Induction
Date/Time
Actual
Induction
Date/Time
Status of
Mail
Mailpieces in Sorting
Mail
Available for
Delivery
Actual
Receipt
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Address Change Service Codes Special Services
Presorted
First-Class Mail
U.S. POSTAGE
PAID
Washington, DC
20260
Permit No. 1
6060 PRIMACY PKWY STE 201
MEMPHIS TN 38188-3333
ADDRESS SERVICE REQUESTED
#BWNGKVN
#9999 9920 0104 276
IRENE PAYNE
6449 AMBERVIEW CV
MEMPHIS TN 38141-8346
PLANET Code for CONFIRM Service POSTNET Code for Sortation
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Visibility & Special Services
COMPUTERIZED FORWARDING SYSTEM
UNITED STATES POSTAL SERVIICE
6511 BALTIMORE AVE
HYATTSVILLE MD 20782-9988
Address Quality Services
First-Class Mail
Postage & Fees
Paid
USPS
Permit No. G-10
CHARLES E. BRAVO
SR VP INTELLIGENT MAIL & ADDRESS
QUALITY
UNITED STATES POSTAL SERVICE
475 LENFANT PLZ SW RM 2100
WASHINGTON DC 20260-5500
CONFIRM Service Sortation
“One code per mail type that points to a suite of services”
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 Uses 4-state barcode symbology
– Refers to 4 different positions of the bars within the barcode
 The code will:
– Uniquely identify the sender
– Uniquely identify the mailpiece
– Provide a destination ZIP Code for sortation & routing
– Encode Special Service indicators & Address Change
Service (ACS) requests
 Barcode will be acceptable for automation discounts
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All Testing is Going Well
• Computer simulation – SUNY, LM & Omniplaner
•
Encoder testing – 22 mailers
Test deck – stress deck on specifications
•
•
•
Move Validation Mail (MVL)
•
Over 10 million mail pieces
• Read rate comparable to POSTNET
• Prudential Mail and American Express
•
Tested over 1 million mail pieces
Shorter height testing revealed no degradation for letters
•
Letter height specification updated to between .134 and .230
• Flats stress deck testing underway
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Barcode
Symbology
Unique
Numbers
Can Combine
Services
4-State
1 Billion
Yes
PLANET
Codes
1 Million
No
Cost Same as
CONFIRM
Current
CONFIRM pricing
Available for all letter mail Sept. 2006
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Customer
Data
Centers
USPS National
Data Stores
Enterprise
Data
Warehouse
National
Application
Servers
District
Servers
Servers
USPS Wide Area
Network
9 Areas
80 Districts
280 Plants
38,000 Facilities
300,000 IMD Scanners
USPS Mail Processing Infrastructure USPS Associate Office Infrastructure
IMD
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


Imager for barcodes
– Reads 4-state,
POSTNET, and
PLANET barcodes
– Captures image of signature
Larger display
– Color display
– 2” x 3” dimension
Wireless capable
– Bluetooth enabled
– WLAN (802.11b) and
WWAN (GPRS) expansion capability
 Full alpha-numeric keypad
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Mailers expect the Postal Service to deliver their mail to the right destination and the right person the first time.
Supporting Facts:
Each year approximately 2 million addresses are added to the system.
Approximately 45 million change of addresses are filed each year
In 2005, the Postal
Service processed
212 billion mail pieces.
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Overall improvement in Address Quality:
 Reducing UAA
 Increasing DPS percentage
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New York
Pennsylvania
New Jersey
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Common Address Quality Problems
ACME PRODUCTS
4759 WESTERN ST
NEW YORK NY 10022-5279
CARL SHULER
1414 LAKE ST APT
CHICAGO IL 60614-1910
Missing Apt or
Ste Number
Incorrect
Number
Incorrect
Recipient
Missing
Number
Missing RR or
Box Number
Incorrect
Street Name
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Services to keep up with movers:
Existing:
– NCOA Link ™
– The most secure method to keep customer address information current .
– Over 270 Licensees
New:
– OneCode ACS
– Provides mailers with electronic address correction services without need of costly manual processing.
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OneCode ACS is available for First Class letter mail Sept. 1, 2006
ABC Company
123 Main St
Memphis TN 38101- 1234
Address Service Requested
INTELLIGENT MAIL & ADDRESS QUALITY
USPS Forward
6060 PRIMACY PKWY STE 201
MEMPHIS TN 38188 - 0001
2020 OneCode PKWY
MEMPHIS TN 38188 -
• MVL testing for over a year
• Testing with multiple mailers
• PARS will allow standard mail to be offered late in 2007
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4-State Barcode
Symbology
Percent Electronic High 90’s
Yes
None
80-85% plus hardcopy
No Can Combine
Services
Response Time Hours Days
Cost 21¢ per record 21¢ per electronic record/75¢ per hard copy
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Services to improve address quality:
Just Launched:
– Address Element Correction II (AEC II)
– Allows mailers to submit bad addresses to USPS for correction .
– Uses Delivery Force Knowledge™
– ANKLink
– Provides mailers with information on addresses not known after the forwarding period concludes.
– Over 20 Licenses have been issued.
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Quality address information from movers:
– Internet Change of Address
– see www.usps.com
– Telephone Change of Address
– call 1-800 ASK - USPS
– Movers Guide™
– Visit your Post Office
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600,000
500,000
400,000
300,000
200,000
100,000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2002 Electronic 102,342 81,599 61,826 69,005 84,122 85,671 101,615 112,727 90,942 87,860 95,436 92,693
2003 Electronic 108,687 94,949 108,176 119,437 153,540 173,797 185,602 215,179 175,727 152,849 136,610 166,764
2004 Electronic 185,789 170,777 187,318 200,840 257,777 298,076 299,831 321,101 253,188 226,121 223,547 249,074
2005 Electronic 276,818 252,314 303,081 317,303 424,851 450,755 436,332 503,674 562,045 393,652 358,275 369,206
2006 Electronic 408,069 353,685 409,439 414,172
11.9 Million ICOA’s Processed Electronically
January 2002 – April 2006
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Last year, this story was featured in over
484 newspapers across the country reaching 39 million readers.
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 Catalogers lose contact with customers during the move
 Consumers hyper-spend immediately following their move
 Catalogers miss the hyper-spending window
 Movers are interested in trying new catalogs
Catalog Request Card
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 Increasing the use of ICOA
 Promoting more DPV by mailers
 Encouraging mailers to use AEC I and II
 Using internal tools
 Launching Suite Link ™
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 Learn more about the 4-State Barcode
– Rapid Information Bulletin Board System (RIBBS) web site ( https://ribbs.usps.gov/onecodesolution/ )
 Encourage your customers to use ICOA at usps.com
 Learn more about our Address Quality tools
– NCOA Link™, OneCode ACS, ANKLink, AEC I, AEC II
 Obtain a copy of the “Address Quality Methodologies-
Best Practices.” It can be downloaded at:
– https://ribbs.usps.gov/mtac.htm
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MTE
License
Plate
Identity:
Unique ID across assets, containing or linked to customer IDs
TRLR453012MOPS
Truck/Trailers
Airplanes
Pallet / MTE Placard
D&R Tag Scans
24-Digit
Distribution Labels
Unique Mailpiece ID
(4-State, UCC EAN 128)
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