The National Safety Council saves lives by preventing injuries and deaths at work, in homes and communities, and on the roads, through leadership, research, education and advocacy. David Teater Senior Director, Transportation Initiatives National Safety Council Driving or Riding in a Motor Vehicle SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, • Leading cause of death for people 1 to 35 • 40,000 deaths each year in the U.S. • Single most dangerous activity we are regularly involved in • Safety engineering has made significant advances LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 2 Cell Phones How did we live without them? SAFETY COUNCIL SAVES LIVES BY PREVENTING INJURIES AND • Late 1980’s – “car phones” • First portable – “bag phone” • Today – Four billion world wide cell phones – – – – – – – – DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL 61% penetration Talk Text Internet GPS Wi-Fi Mobile TV Gaming • Projected to be primary internet portal – replacing the computer nsc.org 4/30/09 ©National Safety Council 2009 3 Cell Phones and Driving – a Dangerous Combination • The science of distraction • Visual • Mechanical • Cognitive SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL COMMUNITIES, AND ON THE ROADS THROUGH • Inattention blindness LEADERSHIP, RESEARCH, EDUCATION AND • Multitasking society ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 4 THE NATIONAL SAFETY COUNCIL SAVES LIVES BY Role of Mobile Phones in Motor Vehicle Crashes Resulting in Hospital Attendance PREVENTING INJURIES AND Suzanne P McEvoy, Mark R Stevenson, Anne T McCartt, et al - 2004 DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND • Likelihood of crashing increases by 4x • Risk was raised irrespective of whether or not a hands-free device was used ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 5 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. What We Know About Cell Phone Driving What We Know About Cell Phone Driving 100 Car Naturalistic Study THE NATIONAL SAFETY COUNCIL PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. Virginia Tech Transportation Institute, NHTSA - 2006 SAVES LIVES BY • 80% of crashes and 65% of near crashes were the result of driver inattention • 35% of secondary tasks (source of inattention) - use of wireless device EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 6 What We Know About Cell Phone Driving SAVES LIVES BY PREVENTING INJURIES AND LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. A Decrease in Brain Activation Associated With Driving THE NATIONAL SAFETY COUNCIL Carnegie Mellon University, Center for Cognitive Brain Imaging - 2008 DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 7 THE NATIONAL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. Source: http://downloads.nsc.org/pdf/tdd/NSC_Arlington_Oct_2008_for_%20NSC.pdf nsc.org 4/30/09 ©National Safety Council 2009 8 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAFETY COUNCIL What We Know About Cell Phone Driving Comparison of the Cell Driver and Drunk Driver Strayer, Drews, et al, University of Utah - 2004 SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND • No difference between hand held and hands free • Cell phone drivers have slower reaction times and were more likely to get in a crash than drunk drivers (at the .08 level) ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 9 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL The Case Against Cell Phone Driving SAVES LIVES BY Motor vehicle crashes are the leading cause of death for people 1 to 35 years old LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. – Driver inattention causes most crashes – Cell phones are the #1 driver distraction – Reaction times slower than .08 BAC – Hands-free as dangerous as hand-held – 37% reduction in spatial processing in the part of the brain used for the task of driving – Cell phone drivers four times more likely to be involved in a personal injury accident – Voluntary compliance is difficult nsc.org 4/30/09 ©National Safety Council 2009 10 Common Misperceptions SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND – – LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL • Talking on a cell phone is no more dangerous than putting on makeup, eating fast food, tuning your radio or reading a map while driving. Cell phone driving is a visual, mechanical and cognitive distraction. Must consider duration and frequency. • There isn't enough evidence to prove that using a cell phone while driving causes accidents. – – – ADVOCACY. Difficult to collect accident data. We have a plethora of evidence. We don’t have statistics. An absence of statistics does not prove or even indicate the absence of a problem. • It’s no more dangerous than talking to a passenger. – – nsc.org 4/30/09 A passenger in a vehicle is aware of the driving situation and can even serve as an additional look-out for hazards. The phone carries a certain obligation of immediacy. ©National Safety Council 2009 11 The Solutions SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND • Education – Drivers training LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL – Corporate training and education • Legislation and Enforcement – Public support • Engineering and Technology ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 12 NSC Leading the Way THE NATIONAL SAFETY COUNCIL LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 13 Sample Cell Phone Policy SAFETY COUNCIL We deeply value the safety and well-being of all people who work at our company. Due to the increasing number of accidents resulting from the use of cell-phones and similar devices while driving, we are instituting a new policy. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND 1. Company employees are not permitted to use a cell phone, either hand-held or hands-free, while operating a motor vehicle on company business and/or on company time. 2. Company employees are not permitted to read or respond to emails or text messages while operating a motor vehicle on company business and/or on company time. 3. This policy also applies to use of PDAs. 4. While driving, calls cannot be answered and must be directed to voicemail. 5. If an employee must make an emergency call (911), the vehicle should be parked in a safe location before making the call. ADVOCACY. Employees will be given two warnings. The third time an employee is found to be in violation of this policy, it is grounds for immediate dismissal. Your signature below certifies your agreement to comply with this policy. ________________________________ Employee Signature nsc.org 4/30/09 ©National Safety Council 2009 _________ Date 14 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL Policy Implementation Plan SAVES LIVES BY Week 1 Week 2 Week 3 Week 4 Inform Educate Implement Reinforce PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS NSC Cell Phone Ban Press Release Frequently Asked Questions Presentation Script for Policy Rollout Tips for Distraction Free Driving Call to Action Distracted Driving Top 10 List Policy Pocket Policy Card Article to Inform Distracted Driving One Hour Training Course Voice Mail Greeting Safety Stuffer Voice Mail to Employees Pull Over Poster THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 Focus on Your Driving Poster 15 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL THE NATIONAL SAFETY COUNCIL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH Survey of AMEC employees one year after corporate cell phone driving ban – 97% agreed that talking on a cell phone impacts a person’s ability to drive safely – 96% felt that responsible companies should discourage use of wireless communications while driving LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. – 95% said they did not experience a decrease in productivity as a result of the ban during work hours – 83% said they had reduced or quit using wireless devices while driving outside of work hours. nsc.org 4/30/09 ©National Safety Council 2009 16 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. What About Productivity? THE NATIONAL SAFETY COUNCIL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org $21.6 million - A stay-at-home dad received the award for the violent wreck that killed his wife, after a jury found a driver negligent for either talking on her cell phone or some other distraction. $20.9 million - Dykes Industries of Little Rock, Ark., lost a personal injury suit in which its employee was using a cell phone when the accident occurred. $5.2 million -International Paper employee Vanessa McGrogan was using her company-supplied cell phone when she rear-ended a vehicle driven by Debra Ford. $2.5 million - State of Hawaii agreed to pay as its share of liability in an accident involving a state employee who was talking on her cell phone when she hit a tourist. $1.75 million - Tiffany Barrett was on her way to a Christmas party with her three kids when their minivan was struck by a car that pulled out in front of her – the driver was on a cell phone. 4/30/09 ©National Safety Council 2009 17 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. Employer Liability THE NATIONAL SAFETY COUNCIL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS “Some argue that specific cell phone laws are not needed because every state has careless driving laws already on the books. When I was a federal employee, I heard the same arguments presented by the liquor industry - there are enough laws, a drunk driving law would be unenforceable, reasonable people don’t drink and drive.” THROUGH Fran Betts, former NHTSA official LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org “When we recognize a specific behavior as being particularly hazardous we address it independently.” 4/30/09 ©National Safety Council 2009 18 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. Legislation Current Legislative Landscape THE NATIONAL Handheld Cell Phone Bans for All Drivers Six US states the District of Columbia and the Virgin Islands prohibit all drivers from talking on handheld cell phones while driving. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. Source: www.iihs.org/laws/maphandheldcellbans.aspx Updated: May 2009 nsc.org 4/30/09 ©National Safety Council 2009 19 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAFETY COUNCIL School Bus Driver Bans In 17 states and the District of Columbia, school bus drivers are prohibited from all cell phone use when passengers are present. THE NATIONAL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. Source: www.iihs.org/laws/mapbusdrivercellbans.aspx Updated: May 2009 nsc.org 4/30/09 ©National Safety Council 2009 20 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAFETY COUNCIL Novice Driver Bans In 21 states and the District of Columbia ban all cell use by novice drivers. THE NATIONAL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. Source: www.iihs.org/laws/mapyoungcellbans.aspx Updated: May 2009 nsc.org 4/30/09 ©National Safety Council 2009 21 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAFETY COUNCIL Text Messaging Bans 11 states and the District of Columbia have a text messaging ban for all drivers. THE NATIONAL SAFETY COUNCIL LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. Source: www.iihs.org/laws/maptextingbans.aspx Updated: May 2009 nsc.org 4/30/09 ©National Safety Council 2009 22 Technology Maybe the Best Solution SAFETY COUNCIL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. • Cell Block Telecommunications – Non-jamming – captures cell signal • Gab Jammer – In development – captures cell signal • Cell Coach – in-vehicle deterrent • Key2Safe Driving – Am in car device that wirelessly connects with a cell phone through Bluetooth • Guardian Angel – Announced in April 2009 – Jamming technology – FCC problems • DriveAssist – Wireless network solution using GPS and WiFi – Partnered with Nationwide Insurance nsc.org 4/30/09 ©National Safety Council 2009 23 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL Public Support SAFETY COUNCIL SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, Quinnipiac University • • • 1056 Pennsylvania drivers March 2009, +/- .03 85% support ban on hand held cell phones IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. “It’s hard to understand why the State Legislature hasn’t banned hand-held cell phone use by Pennsylvania drivers when nearly every voter in the state favors the ban” Clay Roberts, Quinnipiac University Polling Institute nsc.org 4/30/09 ©National Safety Council 2009 24 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL Public Support SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL Scientific research on the subject of wireless phone use and driving has been conducted worldwide for several years. According to the National Highway Traffic Safety Administration (NHTSA), the available research indicates that using a wireless phone while driving degrades a driver’s performance, whether it is a hands-free or handheld wireless phone. ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. For your well being and the well being of those around you, you should consider turning your phone off and allowing calls to go to Voice Mail while you are driving. -Verizon Website nsc.org 4/30/09 ©National Safety Council 2009 25 What You Can Do SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH • Personal example – stop using cell phone when driving (change no answer greeting) • Educate employees, drivers, parents • Implement cell phone driving bans • Support legislation and enforcement LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 26 Consequences THE NATIONAL SAFETY COUNCIL PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAVES LIVES BY 25 people killed when a commuter train engineer ignored a stop signal and hit a freight train. ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org Engineer was texting 22 seconds before crash. (September 2008, CA) 4/30/09 ©National Safety Council 2009 27 Frances Schee – 13 year old killed when her school bus was rear ended by a big-rig driver distracted by a cell phone. Eight others injured. (September 2008, FL) “Frances "Margay" Schee was a wonderful and beautiful child, Margay only knew friends in her life, if you knew Margay, then you knew she was your friend.” The Schee Family THE NATIONAL SAFETY COUNCIL LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org Jay & Jean Good – Killed when hit by a tractor-trailer that swerved to avoid a minivan that ran a light, 18-year-old minivan driver talking on a cell phone. (May 2008, PA) 4/30/09 ©National Safety Council 2009 28 Erica Forney – Nine year old killed by a cell phone driver while riding her bicycle home from school. (November 2007, CO) SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS Jordan Cibley – 18 year old killed after losing control of his vehicle while talking with his father who owned a chain of cell phone stores. (May 2007, MA) THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. "This accident happened because he was talking on the phone - I was talking to him.” Jordan’s Dad nsc.org 4/30/09 ©National Safety Council 2009 29 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL “My name is Michelle. I am 36 years old. On Nov. 25, 2008, I accidentally struck Erica Forney. Although I do not have a clear memory of the accident, the police tell me I recently finished a cell phone call and may have been distracted...” Michelle Smith Lauren Mulkey – 17 year old killed when driver ran red light while on cell phone. (June 2007, UT) "Unfortunately someone wasn't paying attention on a cell phone, ran a red light, and took my daughter away from me, and my life will never be the same.” Lauren’s mom THE NATIONAL SAFETY COUNCIL LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, Matt Wilhelm – 25 year old killed by a cell phone driver while riding his bike. (September 2006, IL) EDUCATION AND ADVOCACY. nsc.org "Drivers need to ask: Is this call worth the risk?” Matt’s mom 4/30/09 ©National Safety Council 2009 30 Bailey Goodman and four friends Killed when their car swerved into the path of a tractor-trailer. Records show driver was texting at time of accident. All were cheerleaders who had just graduated from high school. (June 2007, NY) Bailey Goodman, Meredith McClure, Hannah Congdon, (top) Sara Monnat and Katie Shirley (bottom) SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND Jason Norling – 38 year old Harris County (Houston) deputy killed by distracted cell phone driver. (October 2007, TX) ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. "We're all real numb right now. The numbness is going to wear off and then the sadness will continue for a long time.” Pct. 5 Constable Phil Camus, co worker nsc.org 4/30/09 ©National Safety Council 2009 31 LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. THE NATIONAL SAFETY COUNCIL Joe Teater 4/12/1991 – 1/20/2004 THE NATIONAL SAFETY COUNCIL LEADERSHIP. RESEARCH. EDUCATION. ADVOCACY. SAVES LIVES BY PREVENTING INJURIES AND DEATHS AT WORK, IN HOMES AND COMMUNITIES, AND ON THE ROADS THROUGH LEADERSHIP, RESEARCH, EDUCATION AND ADVOCACY. nsc.org 4/30/09 ©National Safety Council 2009 32