ECONOMIC VITALITY COUNCIL
Quarterly Meeting
July 14, 2015
MISSION STATEMENT
To empower the Chamber’s capacity to
influence Irvine’s competitiveness in a
global economy, attract new businesses,
improve business retention, expand and
grow businesses, help stabilize and
energize start-ups and entrepreneurships,
facilitate and expand international market
opportunities and cultivate a collaborative
workforce development platform that fuels
our future.
AGENDA
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Welcome – Linda DiMario, Vice President, Economic Development & Tourism
Opening Remarks – David Anduri, EVC Chair
Self-Introductions
EVC Communications
International Development Committee
– Task Force Projects, Discussion & Team Leader Recognition
Economic & Workforce Development Committee
– Task Force Projects, Discussion, & Team Leader Recognition
Business Attraction & Retention Committee
– Task Force Projects, Discussion, & Team Leader Recognition
Announcements
Wrap-up & Adjourn
Reception
SELF-INTRODUCTIONS
Participating Attendees
EVC Communications
Echo Media – Christina Welch
PR SUPPORT FOR EVC
Supported Orange County
World Trade Week
• News Release on Event
• Pre-Event Interviews
• Irvine World News, Daily Pilot
• Media Onsite at Event
• OC Register/Irvine World
News; OC Business Journal;
Global Trade
• Social Media Calendar
• Additional Media Outreach
PR SUPPORT FOR EVC
Example of Media Coverage for Orange
County World Trade Week
PR SUPPORT FOR EVC
Post Event: World Trade Week
• Exporter of Year News Release –
announced at event
•John Colvin Memorial Scholarship
Recipients News Release – final
scholarship recipients announced at World
Trade Week
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Media Outreach
International Development
Committee & Task Force Progress Reports
CHAIR INTRODUCTION
• Leigh Volkland, Edwards Lifescience
• Daniel Han, Ignite Payments Agape
-To expand opportunities and grow the
impact of trade, export and foreign direct
investment on Irvine’s businesses and
economy, enhance the value of our
diversity, optimize competitive global
positioning and strengthen Irvine’s
international profile.
TASK FORCES & LEADERSHIP
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Strategic Planning: Sepe (Report)
World Trade Week: Matsumoto (Report)
International Outreach: Hosseinzadeh (Report)
Multi-Cultural Training: Nashashibi
Foreign Direct Investment: Stewart
Exporting 101: Mayfield
Strategic Planning
Task Force Leader: Marv Sepe
STRATEGIC PLANNING
Objective: To structure the International
Development Committee’s priorities,
supporting tasks, and measurement of
progress.
STRATEGIC PROCESS
• Self-Assessment – Chamber will conduct initial
SWOT analysis.
• Establish Goals – IDC will establish priorities
and goals.
• Create Task Forces – The IDC will create task
forces as a means to carry out its goals.
• Define Success – Each Task Force will create
measurement of performance and timeline to
assess progress.
NEXT STEPS
July 15 – Initial draft of SWOT, priorities, and goals.
July 17 – Strategy sent to IDC members for review.
July 28 – IDC meeting to discuss SWOT & priorities.
Strategic Task Force concluded.
World Trade Week
Task Force Leader: Mark Matsumoto
World Trade Week
Objective: To celebrate and bring
awareness to the impact of international
trade and export in Irvine and Orange
County.
WTW BREAKFAST & FORUM
• Date set for Tuesday, May 17 at the Irvine Marriot
• Planning a bigger better event
– More event space – Irvine Marriot
– Newport and Huntington Beach Chamber interested
– Invite more companies
NEXT STEPS
• Next planning meeting July 24 at 12pm
– Recommend keynote speakers
– Target sponsors
– Refine Exporter of the Year criteria
• RSVP to Anthony Crouch
International Outreach
Task Force Leader: Nader Hosseinzadeh
INTERNATIONAL OUTREACH
Objective: To grow trade for Irvine’s
businesses through coordination and
activities with Orange county’s
international chambers and business
associations.
TASK FORCE GOALS
• Call for volunteers
• 30 Day – Research international association
• 60 Day – Select associations to network with
• 90 Day – Begin Networking
CHAIR COMMENTS
Committee goals by December 31
ECONOMIC &
WORKFORCE
DEVELOPMENT
COMMITTEE & TASK FORCE PROGRESS REPORTS
CHAIR INTRODUCTION
• Dr. Glenn Roquemore, Irvine Valley College
• Cynthia Lenahan, Edwards Lifesciences,
– To explore, identify and implement the
new education and business model
that will fuel Irvine’s industry cluster
growth and economic vitality into the
future.
TASK FORCES & LEADERSHIP
• Education & Career Readiness:
– Career Discovery & Development: Rowland
– Financial Workshop: Chan
– Job Shadowing & Internships: Kim
• Skills Gap Solutions: Kurth
• ATEP Report: Doughty
Career Discovery &
Development
Task Force Leader Wes Rowland
CAREER DISCOVERY & DEVELOPMENT
Objective: To help and support high
school students in discovering their
career of best fit.
PROGRESS
Status Update
• Develop career presentation within first month
(done)
• Start the process of setting up workshops (done)
• Obtain approval from IUSD (done)
Next Steps
• Obtain survey results – In progress
• Give 1st presentation – In progress
• Develop marketing plan
FINANCIAL WORKSHOP
Task Force Leader Peter Chan
FINANCIAL WORKSHOP
Objective: To introduce relevant financial
knowledge to middle/high school students
via a mock investment
• Investment workshop consists of two meetings in a span
of 4 to 5 weeks
• Mock investment with $20,000 seed money to invest in
securities (Stocks, Mutual Funds and Certificate of
Deposits) and the investment portfolio will be tracked
between meeting
• Prizes for Individuals and Teams 1st, 2nd and 3rd place
• Simple versus Compound Interest
• Real life examples presented by business facilitators
UPCOMING WORKSHOP
Monday, October 21 at 7:30am
Rancho San Joaquim Middle School
Sign-up sheet in back of the room
Job Shadowing & Internship
Task Force Leader Merry Kim
JOB SHADOWING & INTERNSHIPS
Objective:
Explore and identify job shadowing and internship
opportunities for high school and college students and
facilitate a sustainable job shadowing and/or internship
placements for a group of students.
Relevance for the Chamber members and Irvine:
• Connection with and influence on the future
workforce
• Service and contributions to the Irvine community
• Brand building, community recognition and indirect
marketing
JOB SHADOWING & INTERNSHIPS
Outcome: Job Shadow Day, Friday,
May 8th from 8am to 12pm
Irvine Valley College & Northwood High School students
JOB SHADOWING & INTERNSHIPS
About Job Shadow Day & Feedback:
– Three Rotations: (1) Dennis - Heart Valve
Museum/Advanced Manufacturing (2) Engineering
Lifesciences (3) Quality & R&D.
(The highlight was the) determination and passion
Edwards had to make the best heart valve. The process
that it takes to undergo this process is amazing!
I enjoyed learning about the entire engineering process
and firm.
Next Step:
• Determine Fall Job Shadow Day at Edwards
LifeSciences – Exploring November 2015
Skills Gap Solutions
Task Force Leader: John Kurth
PARTNERSHIP
• Partnering with U.C.I.’s Extension Coursera
Program
• Coursera material is foundational.
• Graduates need additional advanced programs
MODELS IDENTIFIED
• Quarterly, Saturdays – all day series of programs
• Several providers of advanced content have been
identified that address:
– Talent Acquisition--Brenda Callen
– Career Transition--Ron Feher
– Communication & Presentation Skills--John Kurth
CURRICULUM
• ED Staff will identify possible Chamber candidates
to fill the gaps in the content delivery:
– Leadership Development
– Critical Thinking and Problem Solving
– Entrepreneurship
– Project Management
NEXT STEPS
• Identify Chamber Candidates to Fill Gaps
• Marketing Program Development
Partner with UCI Extension/Coursera
Identify and funnel appropriate candidates
• Marketing Program Execution
Identify internal and external stakeholders
Message-to-market match
• Follow-up Systems for Graduates and Employers
“Before and After” for graduates
Feedback loop for continuous improvement
ATEP Report
Corine Doughty
CHAIR COMMENTS
Committee goals by December 31
BUSINESS
ATTRACTION &
RETENTION
COMMITTEE & TASK FORCE PROGRESS REPORTS
CHAIR INTRODUCTION
•David White, John Hancock
•Massis Chahbazian, The Printery
– To influence Irvine’s economic vitality by
attracting new business, helping existing
businesses grow, expand and prosper,
offering solutions to business challenges
and nurturing and encouraging start-ups
and entrepreneurs.
TASK FORCES & LEADERSHIP
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Business Outreach: Cala/McCollough
Commercial Real Estate: Girty/Abraham
John Colvin Scholarship: Schultz
Start-Up Tool Kit: Ali
Go Green Wrap-up
Business Outreach Rally
Spring 2015 Task Force Leaders:
Christina Cala and Patrick Orr
GOALS & RESULTS
Objective: To improve economic vitality
in Irvine by visiting local businesses to
inform of resources available through the
Chamber; ask survey questions, and get
feedback as to what challenges they face
and how the Chamber can help business
grow
SPRING BOR
April 22 Rally
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62 volunteers signed up
450 businesses visited
Survey Results
• Greatest challenge is attracting more customers
• Difficulty attracting talent especially in the tech sector
• Traffic and parking continue to be a growing concern
• Regulation
NEXT STEPS
• Survey results sent to the BAR for Task Force
development
• Fall BOR Task Force Leaders – Christina Cala and
Chuck McCollough
• BOR scheduled for October 28, 2015
• Contact Christina to be part of the planning committee
Commercial Real Estate
Task Force Leaders:
David Girty & Gary Abraham
COMMERCIAL REAL ESTATE
Commercial Real Estate Web Page
 Elements
o Hover Map
o Loopnet Availabilities
o Quick Stats
o Quarterly Report
• Implementation
o Beginning July 2015
o Completion September / October 2015
Next Steps – Fall / Winter 2015
 Increase CRE Task Force Membership
 Plan Chamber CRE Event – 2016
WEBPAGE
CRE Quarterly
Report
Get Involved
with the CRE
Task Force
Trusted
Partners
CRE Quick Facts
Ask a
Question
RSS Feed
CRE Market
Hover Map
Building Type
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Office
Retail
Industrial
~ 12 Regions
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Airport
Jamboree Center
IBC
URP
Spectrum
etc
Data
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SF Available
Vacancy %
Average Asking Rent
Median Asking Rent
CRE Market
Loopnet Availabilities
CRE Quick Facts
Irvine Rental Rate Trends
Irvine Future Space Available
Space Scheduled to be Available for Occupancy*
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1.8
$30.00
1.56
1.6
$25.00
1.4
1.20
1.2
$20.00
1.0
$15.00
0.8
0.6
$10.00
0.4
$5.00
0.08
0.2
0.11
0.00
0.00
0.0
$0.00
2012 3 q
2013 3 q
2014 3 q
Source: CoStar Property®
2015 1q
2015 3q
* Includes Under Construction Spaces
2016 1q
Source: CoStar Property®
Irvine Vacancy by Type
Irvine Vacancy by Class
Percent of All Vacant Space in Direct vs. Sublet
Percent of All Vacant Space by Class
Orange County (California)
3%
United States
Orange County (California)
4%
United States
16%
8%
54%
97%
Direct
Source: CoStar Property®
35%
49%
38%
96%
Sublet
Direct
Sublet
Class A
Class B
Source: CoStar Property®
Class C
Class A
Class B
Class C
CRE Quarterly
Report
John Colvin Memorial
Scholarship
Task Force
Task Force Leader: Scott Schultz
JOHN COLVIN MEMORIAL SCHOLARSHIP
Objective: Honor the memory of John Colvin,
ACTIVE Chamber member and former Chair of
the International Committee and the Business
Attraction & Retention Committee, with an annual
scholarship award to deserving students.
JOHN COLVIN MEMORIAL SCHOLARSHIP
• Two $2,500 scholarships awarded
– Donna Raymundo, Northwood High School
• Attending Chapman this fall
– Jana Zweigoron, King’s Academy High School
• Attending UCI this fall
• Irvine World News – June 11, 2015
JOHN COLVIN MEMORIAL SCHOLARSHIP
• Raised $19,474
– Family contributions
– Donations through the Irvine Chamber website
– World Trade Week Breakfast & Forum proceeds
• Funding raising planning starting soon
– To be a part of the Task Force contact Scott Shultz
Start-Up
Task Force Leader: Seema Ali
COMMITTEE SUGGESTED
THREE-PRONGED APPROACH
• Summit
• Startup Webpage
• Master Calendar
STARTUP WEBPAGE
ADDITIONAL STARTUP PROGJECTS
(never a dull moment!)
● Signature Collaborative Startup Event in
2016
● Weeklong event showcasing our Startup
Ecosystem
● Irvine Chamber Startup Committee to help
with facilitation
● Support of major OC Startup organizations
UPCOMING MILESTONES
30-60 Day
●Develop Webpage
●Summit #5
●Test with Entrepreneurs
●Launch Webpage
●Followup meeting re Signature event
Go Green
A Special Thanks to
Task Force Leader: Guy Stivers
CHAIR COMMENTS
Committee goals by December 31
ANNOUNCEMENTS
• Chamber Volunteer Recognition at EBE
– July 29, 5-7pm at Marconi Automotive Museum
• Task Force Leader Training - August 5, 4-5pm
• Next EVC Quarterly – October 13, 4:00-5:30pm
David Anduri Recognition
WRAP UP
• It is important that every participant
understands that every task they perform,
every piece of research they undertake or
evaluate, every contact they make and every
finding they deliver, greatly extends the
capacity of the Chamber staff and our ability
to positively influence the economic vitality
of your business and the Irvine business
community!
• Thank you!