Ch.14 Questions MKTG 3350-002:
1.
Which of the following is NOT another term for channel members? a.
Intermediaries b.
Resellers c.
Savers d.
Middlemen
2.
Specialization and division of labor will a.
Create greater efficiency b.
Raise average production costs via economies of scale c.
Reduce overall efficiency d.
Create greater conflict
3.
Marketing channels are valuable because they aid producers in creating what four utilities? a.
Price, product, place & position b.
Value, price, need & willingness c.
Time, product, market & consumers d.
Form, time, place & exchange
4.
An organization that facilitates the movement of products and services from the manufacturer to producers, resellers, governments, and retailers is known as? a.
A merchant wholesaler b.
A merchant agent c.
A merchant broker d.
A merchant seller
5.
What is a nonphysical channel that facilitates the unique market access of products and services? a.
Web channel b.
Nontraditional channel c.
Dual distribution d.
Multiple distribution
6.
Which of the following is NOT a level of distribution intensity? a.
Inclusive distribution b.
Intensive distribution c.
Selective distribution d.
Exclusive distribution
7.
A relationship that mixes elements of cooperation and competition between two partners is best described as? a.
Arm’s-length b.
Cooperative c.
Integrated d.
Co-opetition

8.
Conflict that occurs among members on the same level is known as? a.
Team issues b.
Vertical conflict c.
Horizontal conflict d.
Healthy conflict
9.
Each of the following is a type of ownership arrangement EXCEPT a.
Independent retailer b.
Dependent retailer c.
Chain store d.
Franchise
10.
Offering a wide variety of nontraditional goods and services under one roof is called? a.
Randomizing b.
Scrambled merchandizing c.
Expanding product options d.
Variable merchandizing
11.
Who is the individual or business that is granted the right to sell another party’s product? a.
Lessor b.
Lessee c.
Franchisor d.
Franchisee
12.
The retailing mix consists of the four Ps of the marketing mix plus a.
Presentation b.
Positioning c.
Personnel d.
A and C
13.
What is the overall impression conveyed by a store’s physical layout, décor, and surroundings? a.
Atmosphere b.
Setting c.
Mood d.
Presentation
14.
Which of the following is NOT one of the four main areas that service distribution focuses on? a.
Minimizing wait times b.
Managing service capacity c.
Decreasing channel-wide network coherence d.
Improving service delivery

15.
What uses complex mathematical models to help retailers make better product mix decisions? a.
Data mining b.
Web scanning c.
Field screening d.
Info searching
16.
M-commerce stand for a.
Moving Commerce b.
Mobile e-commerce c.
Manufacture commerce d.
Mail commerce
17.
A restaurant can be considered which of the following? a.
A retail establishment b.
A service establishment c.
A specialty retailer d.
All of the above
18.
A retailer that turns customers into suppliers is best described as a.
A thrift shop b.
A used goods retailer c.
A non-store retailer d.
A middleman
19.
Who represents the retailers, manufacturers, or wholesalers by making a sale from the producer to the end user? a. Personal shoppers b. Merchant wholesalers c. Consumers d. Agents and brokers
20.
Macy’s is a popular store brand that sells a variety of products. Some of the products sold there are cosmetics, clothing, electronics, and home goods. What kind of store is Macy’s considered? a. Specialty Store b. Department Store c. Discount Store d. Convenience Store