Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Summary of the Problem
ACL injuries frequent and costly:
Current rehabilitation ineffective:
• 75,000 reconstruction operations/year
Re-injury and poor outcome
• average cost per operation - $11,500
• 150X increase in re-injury after ACL reconstruction
(Dunn et al. 2004)
• total cost of recovery ~ $30,000
• “ACL Re-injury a real worry.” – Chicago Sun Times
What is the need?
Phase I: Need for affordable, reliable, quantitative
assessment during rehabilitation.
Phase II: Minimally supervised rehabilitation
program…more effective than a standard physical
therapy–based program. (Grant et al. 2005)
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Summary of the Solution
Technology
Cost
~$5000/device
~$100-$150
~$50,000/device
Quantitative feedback
Qualitative feedback
Solution
integrated exercise device for autonomous
& affordable rehabilitation
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
System Architecture
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
ORTHOMETRICS
Bike Trainer 2007®
surface EMG electrode
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
From Exercise and Sport Science By Donald T. Kirkendall, William E. Garrett
Vastus
Lateralis
Vastus
Medialis
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
magnetic sensor
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
user interface
bluetooth
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Market
Delsys Myomonitor
Portable
EMG
Designed for
unconstrained,
non-repeatable
motion
Integrated
Exercise
Orthometrics
Bike Trainer
Too expensive
OR
Too simple
Biodex System 4
Nike/Ipod
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Company Overview
Our Mission
• Empower users with biofeedback
Our Product
• A simple, affordable system
Our Advantage
• Integration of existing components
• Rapid development time
• Rapid market entry
• Reduce rehab costs by 75%
(Schenck et al. 1997)
http://redmondpt.com/Redmond%20Physical%20Therapy%20gym.jpg
http://www.biopac.com/ProductImages/tel100crfb600.gif
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Business Model
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Short Term Goals
Year:
2008
2009-2010
R & D,
Prototype
Clinical
trials
2010
2011
Lease & Home-use
Sales
FDA
Phase I
2012
New
product
Phase II and III
Short term considerations
Acquire funding from various sources
• Angel investors, venture capitalists, donations, loans, rentals
Major costs of operations
• Research and development ($100,000s)
• Legal costs ($100,000s)
• Clinical trials ($100,000s- low $1,000,000s)
http://www.leefalin.com/wp-images/acl.jpg
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Long Term Goals
Year:
2008
2009-2010
R & D,
Prototype
Clinical
trials
2010
2011
Lease & Home-use
Sales
FDA
Phase I
2012
New
product
Phase II and III
Product Improvement
Product Innovation
Incorporate Wireless Data Collection
• Greater freedom of motion
• More flexible placement and spacing
of electrodes
Phase 2
• Integrated product for Home Use
• Wireless transmission of workout data
to online server
Refine signal processing
• Cleaner data, less noise
• Based on clinical trials
Phase 3
• Expansion to other exercise modalities
and other patient populations.
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Cost Projections
Component
Supplier
stationary bicycle
Sears
surface electrodes
(reusable, 3' lead)
Price
Quantity
Cost
$179.95
1
$179.95
Jari Supply
$29.50
2
$59.00
goniometers*
Rehab Outlet
$55.00
2
$110.00
knee cuffs*
Allegro Medical
$45.00
1
$45.00
bluetooth USB adaptor*
D-Link
$49.99
1
$49.99
GOULD ECG/Biotach
Signal Acquisition
System
Ugrad wet lab
borrow
1
-
National Instruments
analog to digital
peripheral board
Ugrad wet lab
borrow
1
-
Laptop PC running
MATLAB
Ugrad wet lab
borrow
1
-
magnetic cadence
monitor for bike
Chris O’Conor
borrow
1
-
Total Cost
$443.94
*future add-ons
Problem | Product | Market | Company | Business Model | Development | Finances | Summary
Summary
Orthometrics: Tomorrow’s Solution to Today’s Rehabilitation Needs
Why choose the
Orthometrics Bike Trainer?
Reliable, Accurate, and Safe
Closed kinetic chain
Seamless integration of diagnostic
sensors and exercise module
Reduces cost of rehab
Tracks recovery
Monitors compliance
Speeds up recovery
Improves outcome.
Thank You
Dr. William Macaulay
Orthopedic Surgeon, Columbia University Medical Center
Director of Center for Hip and Knee Replacement
Dr. Ranjan Gupta
Department Chair of Orthopaedic Surgery, UC Irvine
Professor of Orthopaedics, Anatomy & Neurobiology, and BME
James Gossett
Associate Athletic Director, Columbia University
Dr. Evan Johnson
Director of Physical Therapy at the Spine Center
Administrative Director of the Spine Center
Julianne Costa
Occupational Therapist Registered
Physical Therapist
Dr. Tim Wright
Orthopaedic Biomechanics and Biomaterials
Hospital of Special Surgery
Dr. Clark Hung
Associate Professor of Biomedical Engineering
Dr. Elizabeth Hillman
Assistant Professor of Biomedical Engineering
Keith Yeager
Senior Staff Associate, Laboratory Manager
Sean Burgess
Teaching Assistant