Institutional Planning, Assessment & Research
Strategic Action Plan 2010-13
Brody School of Medicine
ECU Values:
ECU’s Brody School of Medicine adheres to the established “enduring values” outlined in ECU
Tomorrow: A Vision for Leadership and Service (2007), ECU’s long-range strategic plan and is
aligned to the Strategic Action Plan, 2010-13 and its corresponding Key Performance Indicators
that advance our Mission.
ECU’s values are outlined below:
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Respect;
Authenticity;
Accountability;
Teamwork; and
Commitment to Serve.
ECU Mission:
To serve as a national model for public service and regional transformation by:
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Preparing our students to compete and succeed in the global economy and multicultural
society,
Distinguishing ourselves by the ability to train and prepare leaders,
Creating a strong, sustainable future for eastern North Carolina through education,
research, innovation, investment, and outreach,
Saving lives, curing diseases, and positively transforming health and health care, and
Providing cultural enrichment and powerful inspiration as we work to sustain and improve
quality of life.
Approved by the UNC Board of Governors - November 13, 2009
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Key Strategic Planning Principles:
Several key planning principles were established to develop this strategic plan:
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Support for student success throughout the continuum of their college learning experience;
Adherence to ECU Tomorrow: A Vision for Leadership and Service, 2007 and the ECU
Strategic Action Plan, 2010-13;
Support for effective leadership and professional development;
Purposeful decision-making, moving towards clearly defined goals and measurable
objectives;
A commitment to institutional effectiveness; and,
Allocation of resources to ensure attainment of established priorities.
Goals:
GOAL 1:
GOAL 2:
GOAL 3:
GOAL 4:
GOAL 5:
GOAL 6:
GOAL7:
GOAL 8:
GOAL 9:
GOAL 10:
GOAL 11:
GOAL 12:
GOAL 13:
GOAL 14:
Ensure the Cultural Competence of Our Students.
Ensure Students are Competent in Interdisciplinary Approaches to Healthcare.
Ensure Quality Patient Care via the Efficient Use of Electronic Medical Records
(EMR).
Ensure Graduate Students are able to Demonstrate Clinical Reasoning Skills.
Maximize Opportunities for Faculty and Students to Engage in Research and
Scholarship.
Attract and Retain Excellent Students.
Prepare Medical Students for Leadership Roles throughout the Continuum of their
Careers.
Enhance Medical Students’ Ability to Employ Evidence Based Practices.
Increase Access to ECU Physicians Services for ECU Employees and Dependents.
Secure Resources to expand Opportunities for Graduate Medical Education at
University Systems of Eastern Carolina hospitals.
Improve the Delivery of Regional Ambulatory Cancer Services.
Continue to Ensure Fiscal Stability of ECU Physicians Clinical Enterprise.
Promote Opportunities for Medical Students to Entering Careers in Primary Care
Medicine.
Graduate Students with the Knowledge and Skills to Organize, Finance, and Deliver
Health Care.
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Goal 1:
Ensure the Cultural Competence of Our Students.
Outcome Objective: By Fall 2013, increase the number of cultural competence programs
available to students.
 Measure: Baseline data will be collected Fall 2011; a benchmark will be established
to demonstrate progress towards increasing attendance annually
Outcome Objective: By Fall 2013, curriculum content will afford all students with
opportunities to advance their understanding of diverse cultures.
 Measure: 50% of students will record serving diverse/rural communities in their
portfolio during the continuum of their medical school education
 Measure: 100% of students will record a reflection on the discussion board
regarding culturally diversity during their Ethics course
Goal 2:
Ensure Students are Competent in Interdisciplinary Approaches to Healthcare.
Outcome Objective: By Fall 2013, enhance course offerings to include an MS course
devoted to social and cultural medicine.
 Measure: Introduction of course
Outcome Objective: By Fall 2013, increase the opportunities for students (from across the
HS Division) to participate in interdisciplinary and educational leadership opportunities.
 Measure: Establishment of a process at the Divisional level to support and advance
ongoing assessment of this work
 Measure: Involvement of > 15% of students from all health science disciplines in
interdisciplinary leadership and educational opportunities by 2013
Goal 3:
Ensure Quality Patient Care via the Efficient Use of Electronic Medical Records
(EMR).
Outcome Objective: By Fall 2013, 100 percent of students will receive training in the use
an EMR.
 Measure: 100% of medical students will use EMR in their on campus clinical
settings
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Goal 4:
Ensure Graduate Students are able to Demonstrate Clinical Reasoning Skills.
Outcome Objective: By Fall 2013, increase second year student's awareness of clinical
reasoning.
 Measure: Formative and summative assessment of student learning in the areas of
clinical reasoning. Including the clinical assessment involved in USMLE Step 2CK
Outcome Objective: By Fall 2013, 100 percent of students pass USMLE examination.
 Measure: 100 pass rate for USMLE Step 1, Step 2 CS, and Step 2 CK examinations
Goal 5:
Maximize Opportunities for Faculty and Students to Engage in Research and
Scholarship.
Outcome Objective: Increase student research and scholarship by 5 percentage points.
 Measure: 50% of medical students will be involved in a research project involving
basic sciences, clinical sciences or translational research during their medical
education (as documented in their portfolio)
Goal 6:
Attract and Retain Excellent Students.
Outcome Objective: By Fall 2013, maintain competition rates to ensure that the University
attains its benchmarks.
 Measure: By Fall 2013, increase our collaborative efforts to support student
recruitment, retention, and success to ensure that we attract and retain the best
students
Goal 7:
Prepare Medical Students for Leadership Roles throughout the Continuum of
their Careers.
Outcome Objective: Increase opportunities for students in the M1 year and beyond to
participate in leadership training opportunities.
 Measure: Adoption of the Integrated Leadership Framework. Increased number of
opportunities supported through the BB&T Center for Leadership Development
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Outcome Objective: By Fall 2013, increase opportunities for students to participate in
leadership and service activities that address the health/medical needs of the community
by 5 percentage points.
 Measure: The number of students participating in leadership/service development
opportunity via interest groups and community service organizations. The number
of fellowships secured
Goal 8:
Enhance Medical Students’ Ability to Employ Evidence Based Practices.
Outcome Objective: By Fall 2013, increase the number of teaching sessions for medical
students to demonstrate their ability to use and apply evidence medical based principles
and practice by 5 percentage points.
 Measure: Use curriculum mapping to locate topics of evidence-based medicine
practices in the medical student curriculum and assure 100% inclusion
Goal 9:
Increase Access to ECU Physicians Services for ECU Employees and Dependents.
Outcome Objective: A minimum of 100 patients will be served monthly via the Family
Medicine East clinic.
 Measure: Patient visits per month in Family Medicine East
Outcome Objective: By Fall 2013, increase the number of ECU employees and their family
members who receive services at all ECU Physician Clinics by a minimum of 5 percentage
points.
 Measure: Track use of ECU Physician clinics by ECU employees and their
dependents
Goal 10:
Secure Resources to expand Opportunities for Graduate Medical Education at
University Systems of Eastern Carolina hospitals.
Outcome Objective: By Fall 2013, increase the number of resident physicians and fellows
by 5 (five).
 Measure: Total number of resident physicians and fellows in training each year
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Goal 11:
Improve the Delivery of Regional Ambulatory Cancer Services.
Outcome Objective: In collaboration with UHSMC, increase the number of outpatient
cancer patients served.
 Measure: Establishment of the first true joint venture. Number of patients served
Goal 12:
Continue to Ensure Fiscal Stability of ECU Physicians Clinical Enterprise.
Outcome Objective: By Fall 2013, maintain a minimal balance of $10 million in this
account.
 Measure: Year-end report on the balance of the ECU Physicians Operating Reserves
account
Goal 13:
Promote Opportunities for Medical Students to Entering Careers in Primary
Care Medicine.
Outcome Objective: By Fall 2013, minimum of 50% of each medical student graduating
class will enter primary care residencies.
 Measure: Percent of graduating class entering primary care residency training
programs
Goal 14:
Graduate Students with the Knowledge and Skills to Organize, Finance, and
Deliver Health Care.
Outcome Objective: By Fall 2013, enhance curricular to ensure that all students by their
fourth year have an understanding of organizing, financing and delivering health care.
 Measure: Use curriculum mapping tool to assure inclusion in the curriculum
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