Website
Re-Branding
Marketing
Overview
 Module Tabs
 Interactive Diagrams
 Instructional Videos
 Product Highlight Videos (sales)
 Informational Videos and Testimonial
 Compression, Dehydration, Separation, Free Water Knockout, High Pressure
Separator, Line Heater, Low pressure Separator, Production Unit
Innovative Leaders
 Mini Cooper
 Nikon
 Canon
 Apple
Mini Cooper
 BMW Mini Cooper focuses their brand in showcasing the
importance of historical associations and the
development of a model.
 A Case Study involving several interviews with new, old
and potential mini owner’s revealed fashionable appeal,
historical association relating to the 1960’s, Celebrity and
chic owners of that age, the brand’s connections with
motor sports, and the film “The Italian Job” is the key
elements of the brand’s image.
Interactive Banner Example
Interactive Banner Example
Interactive Banner Example
Nikon
 Nikon seems to consider their overseas subsidiaries as necessary distribution
points that should be self-supporting, and expects quality engineering to
drive sales.
 Nikon was able to build their image during the film camera era. Becoming
too dependent on past experience. Nikon felt that effective marketing had
become truly important, if they were to stand on the same ground as this
type of competition.
 Now, Nikon places great emphasis on full-scale, effective marketing, and
they are beginning to see considerable results for all of their products.
 Nikon’s Defining concepts for digital camera’s --- “Suburb Image Quality”,
“Ultra High Speed”, and “Ease of Use”. More recently, “Delightful”, Exciting”,
and “Hip”.
Product Grouping Example
Product Grouping Example
Canon
 In a recent IDC study, the Canon brand captured
number one position for total digital camera shipments in
the first half of 2006, with a market share of 21.0 percent
(which is up from 20.2 percent in 1H05).
 Canon treats their overseas subsidiaries as part of their
primary business and expects marketing to drive sales.
 Canon Likes to focus in on what they are traditionally
good at: sports and specs. “It’s so easy to use, amateurs
can capture Andre Agassi like a pro!”
“Amateurs” are Professional
Product Grouping Example
Product Grouping Example
Product Grouping Example
Apple

Apple has been pioneering not only the features of standard operating systems
and computer systems, but simultaneously reinventing the design standards as
well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and
who could forget, the amazing iPhone 4s.

Where others focus on one aspect of the equation, Apple focuses on the entire
product, and it shows.

Do a search on YouTube and you’ll find hundreds of Apple unboxings, each from
different users from across the globe. It’s pretty crazy right?

No one tells these people to video their experience, but they do it because the
process is so Zen that you can’t help not to.

Apple does this by making sure that the experience doesn’t end at the cash
register. They take great care in designing a user experience from browsing to
unwrapping, which relies on incredible packaging and installation procedures.
Tabbed Separation Example
Tabbed Separation Example
Tabbed Separation Example
Top Oil and Gas Competitors
 Fisher
 Norriseal
 Masoneilan
 Wellmark
 Tyco
 Wilfley
Competitor Website
Competitor Website
Competitor Website
Competitor Website
Competitor Website
Competitor Website
Competitor Website
Current Kimray Website
Concept Design
Concept Design
Concept Design
Concept Design
Concept Design
Concept Design
Basic Navigation
About Us
• Board of Directors
• Company Profile
• History
Products
• Top Selling
• Product Search
• Sales Brochure
Downloads
•
•
•
•
•
•
Sales Literature
Certifications
Products
Documents
Technical White Papers
Technical Documents
Distributors
• International
• United States
• International Reps
Community
•
•
•
•
•
•
•
Wellness login
Employee Webmail
Employment
Credit Application
ComNet Login
Supplier Info
Apparel
Kim-Size
Kim-Pedia
Home Flow Breakdown