LXXXI Asamblea Nacional
“La Globalización: Retos y oportunidades”
México
Japón
E. U. A.
Michael S. Inoue, Ph.D.
Presidente, Sociedad Japonesa de San Diego y Tijuana (JSSDT)
Senior Advisor, Kyocera International, Inc. (KII)
A Former Professor, Oregon State University
Objetivo #1
• Identificar las oportunidades, los retos y las
amenazas que la globalización plantea en
particular a los empresarios (Kyocera
Mexicana, SA de CV) y en general para el
desarrollo de México (y Japón).
Objetivo #2
• Urgir a los responsables de las decisiones
nacionales, a los políticos y en general a los
mexicanos (japonés) a que unamos
esfuerzos en pro de la competitividad como
una fórmula indispensable para afrontar los
retos y amenazas que plantea la
globalización.
Objetivo #3
• Proponer a la sociedad puntos de consenso
indispensable en México (Japón y Kyocera)
para hacer posible el incremento de la
competitividad y en consecuencia abatir la
pobreza en un mundo crecientemente
globalizado.
Objetivo #4
• Llamar a los empresarios mex ican os
(Kyocera) para que se unan a los que ya
están en Coparmex (e.g. JETRO) en la
búsqueda de la economía competitiva y
socialmente responsable que necesita el país
(Japón) frente a la globalización.
¿Qué es precisamente la
globalización? (Case of Japan)
1549 Francisco de Javier 8/15/1549; a Mexican missionary
included in 26 Martyrs of Nagasaki (2/5/1597)
1650 Isolation
1817
Commodore Matthew Perry visits Japan
1882
Japanese Navy visits San Diego, Acapulco
1900
Colonialization (Manchuria, Korea, Taiwan, …)
1940
Militarism
1945
End of WWII; survival (imitations); Protectionism
1959
Economic boom; Acquisition of foreign companies
1998
Bubble bursts
¿Qué es precisamente
la globalización?
Stage 0
Isolation and Protectionism
Stage 1
Regional and inter-state commerce
Stage 2
Colonialization (Foreign capital, technology)
Stage 3
Bilateral commerce
Stage 4
International companies
Local production by foreign subsidiaries
Multinational corporation
Local R&D, product design
Global corporation
A group of multinational companies
Stage 5
Stage 6
¿Qué es precisamente la globalización?
(Case of Kyocera)
1959
Dr. Kazuo Inamori establishes Kyocera in Kyoto with 27 employees,
US$10,000 in capital. Sales: $5K/mos.
1965
Texas Instruments (‘65), IBM(‘66) place orders.
1969
Kyocera International, Inc. established in Sunnyvale, CA.
1972
KII Production in San Diego, (1st Japanese Mfg in CA)
1976
ADR listed on NYSE
1984
Established KDDI (then DDI)
1990
Merged AVX, the first stock swap merger of a Japanese company
with a foreign company
1995
20% listed AVX on NYSE $1B sales, Profit grew x5
2000
Established Kyocera Wireless Corp.(from QUALCOMM)
Introducing Kyocera Corporation (1)
 Founded
:
April 1959
 Headquarters
:
Kyoto, Japan
 FY00 Sales
:
1.285 Trillion Yen (about $10.2 Billion)
 General Facts
:
>80% of sales derived from
telecom, information processing
and Internet-related businesses
 Leading Products :
Telecom & information equipment
(wireless phones, copiers, printers,
faxes); advanced ceramics;
electronic components;
semiconductor packages;
solar power systems; cameras
Introducing Kyocera Corporation (2)
 Workforce:
Approximately 42,000 worldwide
 Research and Development Centers:
Central Research Center, Kagoshima
Yokohama Research Center, Yokohama
Keihanna Research Center, Kyoto
Kyocera Mita R&D Center, Osaka
Advanced Ceramics Technology Center, Vancouver, WA, U.S.A.
Advanced Products Technical Center, Myrtle Beach, SC, U.S.A.
Israel Research Center, Jerusalem, Israel
 Manufacturing Plants:
Japan:
ROW:
61
18
43
Named by IndustryWeek among “The World’s 100 Best-Managed Companies”
Strategic Market Directions
Fine Ceramic Group
Share of Kyocera Group’s FY01 Net Sales: 28.3%
FY01 sales: ¥363 billion
($2.881 billion)
up 34.0%
 Fine Ceramic Parts
 Semiconductor Parts
 Consumer-related Products
Electronic Device Group
Share of
Kyocera Group’s FY01 Net Sales: 30.6%
FY01 sales: ¥393 billion
($3.116 billion)
up 46.6%

Electronic Components
Equipment Group
Share of Kyocera Group’s FY01 Net Sales: 36.3%
FY01 sales:
¥467 billion
($3.709 billion)
up 117.3%
 Telecommunications Equipment
 Information Equipment
 Optical Instruments
Business Segment Information
March 2001
Business Segment
%to Net
Sales
+/-
363,026
28.3%
34.0%
104,765
197,103
61,158
8.2%
15.3%
4.8%
45.8%
39.4%
5.9%
Amount
Fine ceramic-related business
Fine ceramic parts
Semiconductor parts
Consumer-related products
% Change
Semi
34.0%
Fine Cer
Electronic devices-related business
Consumer
30.6%
46.6%
Sales of components for the telecommunications and
information processing industries showed very strong
despite a slowing toward the end of the second half.
Increased sales of Kyocera and AVX Corporation, a U.S.
subsidiary were seen in ceramic and tantalum capacitors;
timing devices, such as temperature-compensated
crystal oscillators (TCXOs) and connectors of Kyocera
Elco Corporation, a Japanese subsidiary.
467,362
36.3%
117.3%
273,519
160,175
33,668
21.2%
12.5%
2.6%
112.3%
239.6%
-13.9%
Because this fiscal year included a full 12 months of
sales from two new subsidiaries engaged in the
equipment business (KWC and Kyocera Mita), the
company’s total revenue from information and
telecommunications equipment rose substantially.
Outside Japan, the Company achieved stronger sales of
PHS-related products, such as base stations and
handsets.
392,700
30.6%
Equipment-related business
Telecommunications equipment
Information equipment
Optical Instruments
36.3%
This segment’s revenue rose significantly. The greatest
growth occurred in sale of electronic surface-mount
device (SMD) packages for mobile communications
handsets; semiconductor parts for optoelectronic
devices; fine ceramic parts, including ferrules and
isolators, for fiber-optic networks. Steady expansion in
sales of consumer-related products, such as solar energy
systems, cutting tools, and jewelry.
Telcom
Info
Optical
Global Manufacturing

THE AMERICAS
20 Manufacturing Plants
San Diego, CA
CDMA wireless phones
San Diego, CA
Semiconductor packages
Beaverton, OR
Semiconductor packages
Mountain Home, NC
Structural ceramic parts
Vancouver, WA
Structural ceramic parts
Scottsdale, AZ
Solar energy products
Irvine, CA
Carbide Cutting Tools
Biddeford, ME (AVX)
Electronic components
Colorado Springs, CO (AVX)
Electronic components
Conway, SC (AVX)
Electronic components
Myrtle Beach, SC (AVX)
Electronic components
Raleigh, NC (AVX)
Electronic components
Olean, NY (AVX)
Electronic components
Sun Valley, CA (AVX)
Electronic components
Tijuana, Mexico
Semiconductor packages
Chihuahua, Mexico (AVX)
Electronic components
Juarez, Mexico (AVX)
Electronic components
San Salvador, El Salvador (AVX)
Electronic components
Sao Paulo, Brazil
Optical instruments
Manaus, Brazil (AVX)
Electronic Components
Provincia de Buenos Aires, Argentina Solar energy products
Global Manufacturing

JAPAN
Hokkaido Kitami
Fukushima Tanagura
Chiba Sakura
Nagano Okaya
Tokyo Ohme
Mie Ise
Mie Tamaki
Shiga
Kagoshima Sendai
Kagoshima Kokubu
Kagoshima Hayato
Kyocera Elco Corp.
Kyocera Optec Co. Ltd.
Kyocera Mita (5 plants)
18 Manufacturing Plants
Optical ceramics, telecom equipment,
electronic components
Telecom equipment
Solar systems
Optical instruments, electronic components
Optical lenses
Solar power systems
Laser printers
Semiconductor packages, electronic components,
structural ceramic components, solar products
Semiconductor packages, electronic components,
structural ceramic parts
Semiconductor packages, electronic components,
structural ceramic parts
Electronic components
Electronic connectors
Optical instruments
Copiers and facsimile equipment
Global Manufacturing

EUROPE / MIDDLE EAST
Paignton, England (AVX)
Newmarket, England (AVX)
Biggleswade, England (AVX)
Coleraine, N. Ireland (AVX)
Larne, N. Ireland (AVX)
Betzdorf, Germany (AVX)
Seurre, France (AVX)
Beaune, France (AVX)
Saint Appolinaire, France (AVX)
Lanskroun, Czech Rep. (AVX)
Uherske Hradiste, Czech Rep. (AVX)
Jerusalem, Israel (AVX)
12 Manufacturing Plants
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Electronic components
Major Operating
Subsidiaries
and Affiliates
COMPANY
DDI Corporation
Cellular Telephone Companies
DDI Pocket Telephone Companies
Taito Corporation
Kyocera Multimedia Corporation
Kyocera Leasing Co., Ltd.
Kyocera Communication Systems Co., Ltd.
Kinseki, Ltd.
Kyocera Elco Corporation
Kyocera Wireless Corp.
S.K. Teletech Co., Ltd.
Kyocera Mita Corp.
AVX Corporation
PRODUCT / SERVICE
Telecommunications common carrier
Mobile and portable telephone services
PHS communication services
Amusement and leisure
Multimedia services
Leasing services
Telecom & information systems services
Electronic Components
Electronics Connectors
CDMA wireless phones
CDMA wireless phones
Copiers, faxes
Electronic components
Triángulo de Braham H. Maslow
(1908-1970)
sobre las necessidades humanas
(Inoue, Murray y Blanco, p.28)
Creatividad
Auto
Estima
Pertenencia
Segridad
Necesidades Fisiológicas
National Development
Arts,
sciences
Sovereignty
Autonomy
Education, social development
Security (Laws and Order)
Food, Clothing, Shelter, Energy
Maslow’s Triangle for a
Global Corporation
Co.
Morality
Mission
Co. Structure
Inspired Leadership
Dedicated Workforce
Safety, security, compensations
Maslow’s Triangle for
Kyocera
“Respect the Divine
And Love People”
Amoebas
Co.
Motto
Philosophy
Co. Structure
Inspired Leadership
Dedicated Workforce
Kyocera Philosophy
“Formula for
Safety, security, profit, compensations
Success”
Maslow’s Triangle for a
Corporate Location
Technology
Logistics
Infrastructure
Quality labor cost
Prospect for profitability,
Safety, security, water, food, housing
Kyocera Formula for Success
The Result of our work
Or of our life
=
Ability (0~100%)
x
Effort (0~100%)
X
Attitude (-100%~100%)
Kyocera Philosophy
P.A.S.S.I.O.N.
Dr. Kazuo Inamori, Founder Kyocera & KDDI
• Purpose/Profit
• Ambition
• Sincerity
• Strength
• Innovation
• Optimism
• Never Give Up
Global Prosperity and Happiness
Mexico, Japan and EUA can lead the world
Kyocera Corporation
Consolidated
BUSINESS OVERVIEW
For the year ended March 31, 2001
Presentation Outline
1.
2.
3.
4.
5.
6.
7.
8.
9.
Introducing Kyocera Corporation
Strategic Market Directions
Business Segment Information
Global Manufacturing
Organization
The “Inamori Group”
North American Operations
Fiscal 2000 Sales by Product Line
Major Operating Subsidiaries & Affiliates
Kyocera Strategy
Products for
Telecommunication Environment Quality of Life