Sistemas de Información
Agosto - Diciembre 2007
Sesión # 4
Primer Examen Parcial
5 de septiembre
Materiales:
Filminas 1 – 4
Laudon & Laudon, capítulo # 1
Database design tutorial (online)
URL:
http://cs.mty.itesm.mx/profesores/pverdines
Rol de SI & TI
¿Cuál es el rol de los sistemas
de información y las
tecnologías de información en:
las organizaciones?
la industria de manufactura?
en la industria de servicio?
en la educación?
en las comunicaciones?
Rol de SI & TI en las
Organizaciones
Integración de procesos
Integración de información
Cambios en los roles de
empleados y administradores
Generación de conocimiento
Flexibilidad de lugar y horario de
trabajo
Otros?
Retos al implementar SI & TI
¿Cuáles son los principales
retos al implementar sistemas
de información y las
tecnologías de información?
Definición de estrategias
Integración de procesos
Integración de información
Recursos e infraestructura
The Emerging Digital Firm
TI supporting their core processes
Knowledge-intense products
Information-intense services
Digitally enabled relationships with
customers, suppliers, and
employees
Digital management of key
corporate assets
Internet Business Models
Virtual storefront
Information broker
Transaction broker
Online marketplace
Content provider
Online service provider
Portal
Virtual community
(Laudon & Laudon, 2003)
Internet Business Models
Virtual storefront:
Sells physical goods online instead of
through a physical storefront or retail outlet.
The goods are then shipped to the customer.
Key design components:
Browsing
Searching
Transaction handling
Internet Business Models
Information broker:
Provides primarily product, pricing,
and availability information. The
final purchase transaction is
usually conducted elsewhere.
Key design components:
Browsing
Searching
Internet Business Models
Transaction broker:
Provides services that allow
people to complete transactions,
such as buying and selling
securities.
Key design components:
Online help, tutorials, policy
Transaction handling
Internet Business Models
Online marketplace:
Provides a digital environment where
buyers and sellers can meet, search
for products, display products, and
establish prices for those products.
Key design components:
Browsing
Searching
Transaction handling
Collaborative information filtering
Internet Business Models
Content provider:
Creates revenue by providing
digital content, such as digital
news, music, photos, or video
over the Web.
Key design components:
Information Architecture
Usability
Internet Business Models
Online service provider:
Provides online hardware and
software services for individuals
and businesses.
Key design components:
Performance
Functionality
Usability
Internet Business Models
Portal:
Provides an initial point of entry
to Web services along with
specialized content.
Key design components:
Information Architecture
Usability
Internet Business Models
Virtual community:
Provides an online meeting space
where people with similar interests
can communicate and find useful
information.
Key design components:
Sociability
Usability
Collaborative information filtering
Virtual communities
(Preece, 2000)
Ejemplos
El Norte (www.elnorte.com)
INEGI (www.inegi.gob.mx)
Infosel financiero
(www.infosel.financiero.com.mx)
Infosel legal
(http://legal.terra.com.mx)
Travelocity (www.travelocity.com)
Riviera Maya Web
(www.rivieramayaweb.com)
Ejemplos
Soriana (www.soriana.com.mx)
Liverpool en línea
(www.liverpool.com.mx)
Apple (www.apple.com)
CommuniSpace
(www.communispace.com)
eBay (www.ebay.com)
Craigslist (http://sfbay.craigslist.org)
Internet Business Models
Virtual storefront
Information broker
Transaction broker
Online marketplace
Content provider
Online service provider
Portal
Virtual community
Hybrid