Leadership in Marketing
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Nominator Information
1. Are you an Oracle employee?
Yes
No
2. Nominator Information:
Nominator Name:
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Nominator Company:
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Nominator Email:
Nominator Phone:
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3. Company & Nominee Information ( all fields are required)
Title (Title of project/awards entry):
Co-Submitting Company or Individual (Supporting consultancy or Oracle employee):
Nominee (CMO) Contact Information:
Nominee Name:
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Nominee Phone Number:
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Nominee Email:
Nominee Background
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Years with organization:
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Professional qualifications:
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Education:
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Secondary Contact (Co-submitter)
Co-Submitter Name:
Co-Submitter Phone Number:
Co-Submitter Email:
Co-Submitter Region:
North America
Latin America
Middle East & Africa
Asia Pacific
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This document is confidential. By submitting this document I grant Oracle the right to distribute
this document to judges who have signed a nondisclosure Agreement (NDA) as per the awards
program documentation.
Entry Submission Instructions:
1. Complete this template. Please include detailed performance information and make sure your
submissions are comprehensive enough for our judges to understand your entry; they may not be
familiar with your industry, business, products, or services.
2. Text boxes allow 4000 characters to be entered. If additional information is required to support
your nomination, it can be emailed to ORACLE-EXCELLENCE-MARKETING-WWGRP@oracle.com
3. Exiting the nomination form before submitting will cause your data to be lost.
4. Any questions should be emailed to ORACLE-EXCELLENCE-MARKETING-WWGRP@oracle.com
Thank you for your participation and good luck!
Section 1: Oracle Products/Services
Please check which of these Oracle products your organization is using:
Siebel Customer Relationship Management (Siebel Marketing, Siebel Sales, Siebel Service,
Siebel Loyalty, Siebel Order Management)
Oracle CRM On Demand
Oracle Fusion Customer Relationship Management (Oralce Fusion Sales, Oracle Fusion
Marketing, Oralce Fusion Opportunity Management)
Oracle ATG Web Commerce
Oracle Master Data Management (Customer Hubs, Product Hubs)
Oracle Business Intelligence (Sales Analytics, Marketing Analytics)
Oracle Knowledge Management
Oracle WebCenter Sites
Oracle Social Network Cloud Service
Oracle Financial, Procurement and Supply Chain Applications
Oracle Endeca
Oracle Knowledge for Contact Center (formerly Inquira Customer Experience Platform)
Oracle Knowledge for Web Service (formelry Inquira Customer Experience Platform)
Oracle RightNow Contact Center Experience
Oracle RightNow Web Experience
Oracle RightNow Cloud Services Experience
Oracle RightNow Engage
Oracle RightNow Social Experience
Oracle Database – (list version)
Oracle Fusion Middleware
Oracle Hardware: SPARC Enterprise M-Series Servers
Oracle Hardware: x86 Servers
Oracle Hardware: Pillar Axiom
Oracle Hardware: ZFS
Oracle Solaris
Oracle Engineered Systems: Oracle Exadata
Oracle Engineered Systems: Oracle Exalogic
Oracle Engineered Systems: Oracle Exalytics
Section 2: Level of IT Engagement
With the majority of organizations continuing to invest in IT to drive competitive advantage, CMOs
are playing a bigger role than ever before in determining which IT projects get funded, and
ensuring that IT investments are tightly linked to specific, measurable business goals. What is
your oversight role regarding technology at your organization?
I work closely with the CIO on all technology-led marketing initiatives
I am the executive sponsor for a current IT implementation project
I am a member of the IT Steering or IT governance committee at my organization
Members of my marketing teams work closely with their IT counterparts
Other (Please Specify):
Instructions
In the space below, please describe the business environment for your company and marketing
organization. Important elements of a business environment are:
•Products. Describe the types of products or services provided.
•Geography. Describe the geographic span of your marketing organization.
•Customers. Describe the types of customers you serve (for example, B2C, B2B, retail, corporate
accounts) and the expectations they have around products and/or services provided.
•Competitive landscape. Describe how your market is divided, and the basis for competition (for
example, brand, price, features, quality). It is important to provide specifics relative to your
market, as the competitive landscape may vary by industry.
In the box below describe the business environment and include detailed data, keeping in mind
that our judges have signed NDAs.
Section 4: Problem Statement
Instructions:
In today’s competitive marketplace, CMOs are under more pressure than ever before to
demonstrate value across multiple channels with fewer dollars. For your marketing organization,
describe the problem you experienced and were trying to solve with Oracle products and/or
services relative to this nomination. Provide metrics and competitive analysis data when
available.
This section is performance oriented; important elements are:
•Top Challenges the industry faces
•Top Challenges faced by your marketing organization (for example, staffing, skills, customer or
brand awareness, social media challenges, emerging technologies, etc)
•The metric or metrics requiring improvement for your marketing organizations.
•Management directives and performance targets
•Urgency of the problem
In the box below describe the problem statement and include detailed data, keeping in mind that
our judges have signed NDAs.
Problem Statement:
Section 5 : Solution/Methodology
Instructions:
Instructions
In the box below, describe how you resolved the problem including both method and solution.
Judges will look for the following information to form an opinion about the solution adopted:
•Organization. Describe the organization of your project. Were you the executive sponsor? Who
else was involved (stakeholders, project leads, employees)?
•Methodology selection process. Describe how you selected the approach, methodology, and/or
tools chosen to analyze the problems and identify solutions. Describe the key decision criteria in
the selection process.
•Application of methodology. Describe key obstacles, challenges and lessons learned in applying
the methodology. Describe what was innovative about your approach to solving the problem.
Describe the project stages or provide a timeline of the project.
•Oracle solutions. Describe the Oracle products and/or services utilized in the project, and the
criteria that influenced the selection process. Describe how these products and/or services are
helping to resolve the problems documented in the problem statement.
Implementation status: Provide information on the progress of implementing the solution
identified. Include information about pilots conducted to test the solution as well as roll out
information.
Possible discussion examples:
•Created a personalized customer buying experience across all customer touch points including
the Web, contact center, mobile devices, social media and physical stores, etc., using Oracle
ATG Web Commerce solutions.
•Using Oracle RightNow Cloud Service to deliver a unified cross-channel customer experience
across the Web, social networking sites, and customer contact centers.
•Using Oracle’s Siebel Enterprise Marketing to market best-in-class cross-channel and multichannel solutions •Using Oracle’s Siebel Enterprise Marketing applications to accelerate time to
market, monitor and measure marketing performance, and achieve superior results
•Using Oracle and Marketing Analytics to analyze customers, products, budgeting, expenditures,
responses, leads, opportunities, events and determine their impact and effectiveness.
•Using Oracle RightNow Social Experience to extend brand and market into social and online
communities
•Using Oracle Customer Data Hub to achieve a single enterprise wide 360-degree view of the
customer
•Improved customer data quality, streamlined data integration processes using Oracle Data
Integration and/or Oracle Data Quality solutions
•Other
In the box below, describe the solution and methodology leveraged and include detailed data,
keeping in mind that our judges have signed NDA’s. This section is practice, process and people
oriented.
Section 6: Benefits Achieved
Instructions:
In the box below, describe the impact of the transformation project and the benefits that it has
delivered to your finance-organization. This section is critical for the judges’ assessment of your
project, so please provide the following types of information:
•Metrics/quantitative benefits that compare before and after performance.
•Impact on the company bottom line if possible.
•Lessons learned.
In the box below describe the impact of the solution and benefits achieved to date. Please include
detailed data, keeping in mind that our judges have signed NDAs. This section is performance
oriented.
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Section 7: Acknowledgements
Instructions:
In the space below, list one or more of the following :
•Reference documentation sources used.
•Team members you would like to recognize.
•External organizations you would like to recognize.
Section 8: Executive Leadership
Instructions
Describe your role in driving finance transformation at your organization, and why your
involvement was central to the project’s success. Provide examples of your involvement and
leadership if possible.
Possible discussion points:
•You were the executive sponsor of the transformation project
•You secured an executive mandate for the transformation project
•You held regularly scheduled meetings to track and report on progress
•You instituted an end-to-end governance process to ensure that the implementation was
addressing key business requirements
•You created an oversight committee and/or held other groups accountable for progress
•You drove or supported change management, training, and communication efforts
•Other
Executive Leadership Statement:
If you have any questions regarding the awards or nomination process, please send your inquiry
to: oracle-excellence-marketing-ww-grp@oracle.com
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Excellence Award promotion at any time and at its sole discretion. Winners are responsible for
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nation, state or province, locality and/or employer.
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Please note: all data will be lost when you respond “No”
Yes
No
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