ABC Analysis
Period: JULY - DECEMBER 2011
Report Date:
16th February 2012
ABC Analysis
Jul-Dec 11
16th February 2012
Contents
Assumptions
3
MARKET INDICATORS
Economy Overview
5
Market Overview
6
ABC NEWS
ABC Top Risers & Fallers
8
Subscription Performance
9
Overseas Performance
10
SUB-SEGMENTS
Children's Magazines ; Pre-School
12
Children's Magazines ; Pre-Teen
13
Children's Magazines ; Primary Boys
14
Children's Magazines ; Primary Girls
15
Home Interest ; Gardening
16
Leisure Interest ; Photography
17
Motoring & Motorcycling ; Motoring – Classics
18
News & Current Affairs ; Current Affairs - Domestic
19
Women’s Interest ; Cookery & Kitchen
20
Women’s Interest ; Home Interest
21
APPENDIX
Debut Titles
23
ABC Summary – By Title
24
ABC Summary – By Segment
31
ABC Summary – By Publisher
38
ABC Analysis – Seymour Trading Operations Centre
Page 2
ABC Analysis
Jul-Dec 11
16th February 2012
Assumptions
This analysis uses ABC consumer magazine data and therefore is not reflective of the
magazine market in its entirety. ABC data does not provide a complete picture of the
market due to the overall number of magazines that audit in any given ABC release
period and the consistency at which they do so.
Constant titles
Where reference to constant title data is made, with regards to this report, it is done so
for magazines which have declared an ABC for every period over the last 10 years (20
audit periods in total).
Excluded data
All ABC analysis will focus only on those magazines that have a UK Newstrade presence.
Therefore any magazine which has a wholly subscription, free or overseas circulation will
be excluded as will any duplicate data. Examples of duplicate data would be any
regionally split sales that submit audits for each regional edition and also a national
total, this would otherwise be double counting if both figures were included.
Naming
Standard trade segment and sub-segment names have been used in the report rather
than the Market Sector names in the release. Additionally, where possible, magazine
names commonly used in the trade are used rather than those in the ABC release.
Sub-Segment Analysis (pages 12 to 21 inclusive)
The graphs shown on the sub-segment pages only show titles that have a year-on-year
change (ie audited this period and for the equivalent period last year).
Due to size restraints, these graphs show a maximum of 13 titles each.
The magazine table in the sub-segment analysis (located at the bottom of the page) has
all magazines that have not audited for the current ABC release removed from the view.
Seymour Market Data
Where reference is made to Seymour Market Data (SMID) or Topline Retail Estimates
(TRE) please note that figures are estimates only based upon data sourced from third
parties, and should be used as a guide only.
General
If there are any further general or specific information requirements please do not
hesitate to contact the Trading Operations Centre at TOC@seymour.co.uk.
ABC Analysis – Seymour Trading Operations Centre
Page 3
ABC Analysis
Jul-Dec 11
16th February 2012
Market Indicators
ABC Analysis – Seymour Trading Operations Centre
Page 4
ABC Analysis
Jul-Dec 11
Economy Overview
16th February 2012
Inflation (CPI and RPI)
Both
CPI
and
RPI
have
fallen
significantly when comparing January
with December. A factor in this is that
VAT was increased from 17.5% to 20%
in January 2011 resulting in upward
pressures which are now not in effect.
CPI decreased to 3.6%, down from
4.2% in December 2011. This followed
a 0.6% drop in December compared to
November. The only time a drop of over
1.2% has been seen over a period of
two months was between October and
December 2008.
Gross Domestic Product (GDP)
Gross Domestic Product showed a decrease
of 0.2% for Quarter 4 (Q4) of 2011.
Following a similar pattern to 2010, this
decrease followed three periods of GDP
growth including a 0.6% growth for Q3.
Retail Sales
Main drivers for this were weakness in the
production (down 1.2% compared with
+0.2% in Q3) and construction (down 0.5%)
industries. It is also thought that the public
sector strike on 30 Nov is likely to have had
an impact, although this cannot be directly
measured.
The services industry also
moved from 0.7% growth to showing no
change in this quarter.
Retail sales values increased 6.2% in
December 2011 when compared to
December 2010.
Sales volumes also
increased but by a smaller rate of 2.6%.
Main upward effects were automotive
fuel (up 11.2%) and textile, clothing &
footwear stores (6.3%).
Predominantly food stores rose 5.8% for
retail sales volume and 1.2% sales
volume with predominantly non-food
stores
growing
2.1%
and
1.1%
respectively. Non store retailing rose by
an impressive 9.7% for retail sales value
and 10.1% for sales volume.
Source; Office of National Statistics website
ABC Analysis – Seymour Trading Operations Centre
Page 5
ABC Analysis
Market Overview
Jul-Dec 11
16th February 2012
10%
5%
Children's Magazines
(9.1%)
Year-on-Year RSV Variance
0%
-5%
TV Listings (11.4%)
Countryside & County
(0.8%)
News & Curr. Affairs
(2.7%)
Music (2.1%)
Motoring & Motorcyc.
(6.4%)
-10%
Sport (4.5%)
-15%
-20%
-25%
-30%
Women's Interest
(41.6%)
Computing (2.3%)
Men's Fash/Int (2.7%)
Adult (0.9%)
Buying & Selling (0.6%)
-35%
Seymour Market Data (SMID) Sept-Nov 11
Retail Share of Regular Frequency Magazines (RSV)
Morrisons
6%
Waitrose
2%
Martin McColls
3%
Independent
24%
Asda
6%
WHSmith Travel
7%
Co-op
7%
Tesco
15%
Sainsbury's
8%
Other Retailers
14%
WHSmith High Street
8%
Seymour Topline Retail Estimates (TRE) Jul-Nov 11
ABC Analysis – Seymour Trading Operations Centre
Page 6
ABC Analysis
Jul-Dec 11
16th February 2012
ABC News
ABC Analysis – Seymour Trading Operations Centre
Page 7
ABC Analysis
Jul-Dec 11
ABC Top Risers & Fallers
16th February 2012
Top 20 Risers
Fastest Growing Newstrade Titles (Year-on-Year) in Percentage Terms
Title
Publisher
Segment
Sub-Segment
GOOD HOMES
Kelsey Publishing Ltd
WOMEN'S INTEREST
HOME INTEREST
UK Newstrade % Yr-On-Yr (NT)
57,008
43.9%
Change
17,398
EAT IN
H Bauer Publishing
WOMEN'S INTEREST
COOKERY & KITCHEN
20,522
37.4%
5,589
IMAGE INTERIORS
Image Publications Ltd
WOMEN'S INTEREST
HOME INTEREST
7,011
31.5%
1,681
WORLD OF CARS
Egmont Magazines UK
CHILDRENS MAGAZINES
PRIMARY BOYS
41,013
30.4%
9,562
BBC TOYBOX
Immediate Media Company
CHILDRENS MAGAZINES
PRE-SCHOOL
40,122
24.4%
7,871
CBEEBIES ART
Immediate Media Company
CHILDRENS MAGAZINES
PRE-SCHOOL
63,679
23.4%
12,093
CBEEBIES SPECIAL GIFT
Immediate Media Company
CHILDRENS MAGAZINES
PRE-SCHOOL
61,967
22.9%
11,545
IRISH WEDDING DIARY
Irish Wedding Diary. ie Ltd
WOMEN'S INTEREST
WOMEN'S LIFESTYLE / FASHION
5,105
20.9%
884
CHAMPIONS MAG
Haymarket Network
SPORT
FOOTBALL - ADULT
4,276
20.5%
726
SLIMMING WORLD
Select Publisher Services
WOMEN'S INTEREST
WOMEN'S SLIMMING
377,117
18.8%
59,604
FTL PEPPA PIG
Redan Publishing Ltd
CHILDRENS MAGAZINES
PRE-SCHOOL
76,015
17.0%
11,046
PRIVATE EYE
Pressdram Ltd
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
112,347
16.8%
16,176
LANCASHIRE MAGAZINE
The Lancashire Magazine Ltd
COUNTRYSIDE & COUNTY
REGIONAL
9,059
16.3%
1,273
DISNEYS PRINCESS
Egmont Magazines UK
CHILDRENS MAGAZINES
PRIMARY GIRLS
63,828
10.6%
6,120
PRACTICAL FISHKEEPING
Bauer Consumer Media
LEISURE INTERESTS
PETS - FISH
7,054
10.5%
669
COUNTRY HOMES
IPC Media Ltd
WOMEN'S INTEREST
HOME INTEREST
58,980
10.2%
5,443
CHELSEA MAGAZINE
Chelsea Football Club
SPORT
FOOTBALL - CLUB SPECIFIC
2,371
9.9%
214
SUNDAY TIMES TRAVEL
News International Ltd
LEISURE INTERESTS
HOLIDAY
28,948
9.7%
2,564
FOUR FOUR TWO
PRIMA
Haymarket Consumer Media
Hearst Magazines UK
SPORT
WOMEN'S INTEREST
FOOTBALL - ADULT
WOMEN'S PRACTICAL
58,267
152,945
9.6%
9.1%
5,120
12,754
Top 20 Fallers
Fastest Falling Newstrade Titles (Year-on-Year) in Percentage Terms
Title
Publisher
Segment
Sub-Segment
DANDY
D C Thomson & Co Ltd
CHILDRENS MAGAZINES
PRIMARY BOYS
UK Newstrade % Yr-On-Yr (NT)
6,440
-53.9%
Change
-7,532
LOADED
Vitality Publishing Ltd
MEN'S FASHION/INTEREST
MEN'S LIFESTYLE
23,468
-41.3%
-16,507
AUTO TRADER
Trader Publishing Ltd
MOTORING & MOTORCYCLING MOTORING - BUYING & SELLING
60,524
-41.0%
-42,096
SUPERBIKE
Vitality Publishing Ltd
MOTORING & MOTORCYCLING
MOTORCYCLING - GENERAL
9,192
-39.6%
-6,026
TIMES EDUCATIONAL SUPPLEMENT SCOTLAND
TSL Education Ltd
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
1,307
-39.1%
-838
ZINGZILLAS
Immediate Media Company
CHILDRENS MAGAZINES
PRE-SCHOOL
33,349
-35.9%
-18,688
WOMENS FITNESS
Dennis Publishing Limited
WOMEN'S INTEREST
WOMEN'S HEALTH & BEAUTY
15,342
-33.8%
-7,831
N GAMER
Future Publishing Ltd
COMPUTING
GAMING - NINTENDO
4,450
-32.9%
-2,181
PRACTICAL PHOTOGRAPHY
Bauer Consumer Media
LEISURE INTERESTS
PHOTOGRAPHY
14,151
-32.3%
-6,760
PLAY UNOFFICIAL
Imagine Publishing
COMPUTING
GAMING - SONY
11,781
-31.7%
-5,466
MIZZ
Panini UK
TEENAGE MAGAZINES
TEENAGE LIFESTYLE
25,977
-31.5%
-11,949
ZEST
Hearst Magazines UK
WOMEN'S INTEREST
WOMEN'S HEALTH & BEAUTY
42,414
-31.2%
-19,212
OFFICIAL WINDOWS MAGAZINE
Future Publishing Ltd
COMPUTING
PC HELP
7,617
-30.5%
-3,335
3D WORLD
Future Publishing Ltd
COMPUTING
DESIGN
1,309
-30.0%
-562
FHM
Bauer Consumer Media
MEN'S FASHION/INTEREST
MEN'S LIFESTYLE
73,561
-29.9%
-31,349
GARDEN
RHS Media
HOME INTEREST
GARDENING
116
-28.8%
-47
SIMPSONS COMIC PRESENTS
Titan Publishing Group Ltd
CHILDRENS MAGAZINES
PRIMARY BOYS
40,752
-28.5%
-16,261
HOUSE BEAUTIFUL
Hearst Magazines UK
WOMEN'S INTEREST
HOME INTEREST
71,931
-28.4%
-28,554
PC PLUS
IRISH GARDEN (THE)
Future Publishing Ltd
Irish Garden Publishers
COMPUTING
HOME INTEREST
PC TECHNICAL
GARDENING
3,408
4,448
-28.3%
-28.2%
-1,347
-1,747
Children’s Magazines has six titles in the Top 20 Risers but also has three in the Top 20
Fallers, again highlighting the ever-changing nature of the market. Women’s Interest has
seven in the Top 20 Risers and three in the Top 20 Fallers. Between these two they
account for nine of the Top 10 Risers.
Sport has three titles in the Top 20 Risers, all football related, but has avoided having any
in the Top 20 Fallers. Computing, however, has five titles in the Top 20 Fallers spanning
five different sub-segments.
The Top 20 Risers are completed by two from Leisure Interests and one each from News &
Current Affairs and Countryside & County.
Four titles show growth in excess of 30% with a further five showing growth of over 20%.
The title to show the highest positive copy variance within the Top 20 Risers is Slimming
World with an increase of 59,604.
ABC Analysis – Seymour Trading Operations Centre
Page 8
ABC Analysis
Subscription Performance
Jul-Dec 11
16th February 2012
Total Subscription Performance
20.0%
7,000,000
15.0%
6,000,000
10.0%
5,000,000
5.0%
4,000,000
0.0%
3,000,000
-5.0%
2,000,000
-10.0%
Year-On-Year % (Constant Titles)
1,000,000
Year-On-Year %
Total Subscriptions
(Newstrade Magazines Only)
8,000,000
-15.0%
Constant Titles (audited for last 20 periods)
All ABC Magazines
Jul-Dec 11
Jan-Jun 11
Jul-Dec 10
Jan-Jun 10
Jul-Dec 09
Jan-Jun 09
Jul-Dec 08
Jan-Jun 08
Jul-Dec 07
Jan-Jun 07
Jul-Dec 06
Jan-Jun 06
Jul-Dec 05
Jan-Jun 05
Jul-Dec 04
Jan-Jun 04
Jul-Dec 03
Jan-Jun 03
Jul-Dec 02
-20.0%
Jan-Jun 02
0
ABC Period
Total Subscriptions for constant
titles (those to have audited in
each of the last 20 periods)
again show a slight increase,
1.3%.
This is the fourth
consecutive increase and the
highest increase since Jul-Dec
08.
Looking across all segments, it
can be seen that 19.0% of Total
Circulation comes from Total
Subscriptions (17.6% from UK
Subscriptions and 1.4% from
Overseas). This is a new high
and continues the trend of this
category contributing a bigger
percentage in each Jul-Dec
period year-on-year.
Looking
at the Jul-Dec releases, we can
see
that
the
percentage
contribution has increased each
year since Jul-Dec 00, clearly
shown in the middle graph.
Total Subscription Share of Total Circulation By Period - Jul-Dec Periods
(Newstrade Magazines Only)
0.0%
2.0%
4.0%
6.0%
8.0%
Jul-Dec 94
10.0%
12.0%
Jul-Dec 95
16.0%
18.0%
20.0%
9.2%
Jul-Dec 96
10.5%
Jul-Dec 97
10.2%
Jul-Dec 98
10.1%
Jul-Dec 99
9.8%
Jul-Dec 00
10.5%
Jul-Dec 01
10.9%
Jul-Dec 02
11.9%
Jul-Dec 03
12.0%
Jul-Dec 04
12.6%
Jul-Dec 05
13.4%
Jul-Dec 06
14.1%
Jul-Dec 07
15.0%
Jul-Dec 08
16.4%
Jul-Dec 09
17.1%
Jul-Dec 10
18.6%
Jul-Dec 11
19.0%
Total Subscription Share of Total Circulation By Segment - Latest Period
(Newstrade Magazines Only)
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
GENERAL INTEREST
NEWS & CURRENT AFFAIRS
57.4%
COUNTRYSIDE & COUNTY
43.0%
LEISURE INTERESTS
37.1%
SPORT
34.2%
COMPUTING
34.1%
HOME INTEREST
32.1%
31.5%
MOTORING & MOTORCYCLING
30.1%
ADULT
28.2%
TRADE & PROFESSIONAL
26.8%
MEN'S FASHION/INTEREST
20.4%
WOMEN'S INTEREST
13.3%
TV LISTINGS
5.9%
FOREIGN TITLES
TEENAGE MAGAZINES
PUZZLE MAGAZINES
SPECIALS
CHILDRENS MAGAZINES
60.0%
60.0%
MUSIC
Two segments have over 50%
of their Total Circulation coming
from this category and eleven
have at least a quarter. There
are six segments, conversely,
that have less than 6% of their
Total Circulation from this
category.
14.0%
8.7%
5.9%
4.8%
4.7%
3.7%
2.3%
ABC Analysis – Seymour Trading Operations Centre
Page 9
70.0%
ABC Analysis
Overseas Circulation
Performance
Jul-Dec 11
16th
February 2012
Overseas Circulation Performance
20.0%
3,000,000
15.0%
2,500,000
10.0%
2,000,000
5.0%
1,500,000
0.0%
1,000,000
-5.0%
Year-On-Year % (Constant Titles)
500,000
Year-On-Year %
Total Overseas Circulation
(Newstrade Magazines Only)
3,500,000
-10.0%
Constant Titles (audited for last 20 periods)
All ABC Magazines
Jul-Dec 11
Jan-Jun 11
Jul-Dec 10
Jan-Jun 10
Jul-Dec 09
Jan-Jun 09
Jul-Dec 08
Jul-Dec 07
Jan-Jun 08
Jan-Jun 07
Jul-Dec 06
Jan-Jun 06
Jul-Dec 05
Jan-Jun 05
Jul-Dec 04
Jan-Jun 04
Jul-Dec 03
Jan-Jun 03
Jul-Dec 02
-15.0%
Jan-Jun 02
0
ABC Period
Overseas
Circulation
is
continuing to see a gradual
decline
year-on-year
with
constant titles showing a 3.3%
fall.
This is the seventh
consecutive fall seen, Jan-Jun
08 being the last period to
show an increase.
When
looking at all titles we see this
decline increase to 11.1%, but
it must be noted that there are
less
UK
Newstrade
titles
auditing this period compared
to a year ago, 420 versus 469.
The share of Total Circulation
from this category takes a
slight fall from 7.5% a year
ago to 7.3% in this period.
This, however, is the fourth
Jul-Dec period running where
the contribution has been
between 7% and 7.5%, so can
be considered fairly static.
Overseas Circulation Share of Total Circulation By Period - Jul-Dec Periods
(Newstrade Magazines Only)
0.0%
1.0%
2.0%
3.0%
5.0%
6.0%
7.0%
8.0%
5.8%
Jul-Dec 95
5.8%
Jul-Dec 96
6.3%
Jul-Dec 97
6.5%
Jul-Dec 98
6.1%
Jul-Dec 99
5.9%
Jul-Dec 00
6.3%
Jul-Dec 01
6.0%
Jul-Dec 02
7.0%
Jul-Dec 03
6.4%
Jul-Dec 04
6.4%
Jul-Dec 05
6.3%
Jul-Dec 06
6.7%
Jul-Dec 07
6.9%
Jul-Dec 08
7.1%
Jul-Dec 09
7.4%
Jul-Dec 10
7.5%
Jul-Dec 11
7.3%
Overseas Circulation Share of Total Circulation By Segment - Latest Period
(Newstrade Magazines Only)
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
MUSIC
NEWS & CURRENT AFFAIRS
18.7%
LEISURE INTERESTS
15.5%
COMPUTING
15.3%
MOTORING & MOTORCYCLING
13.8%
MEN'S FASHION/INTEREST
13.6%
7.7%
SPECIALS
7.1%
WOMEN'S INTEREST
6.2%
TEENAGE MAGAZINES
5.9%
COUNTRYSIDE & COUNTY
5.1%
ADULT
5.1%
GENERAL INTEREST
4.5%
HOME INTEREST
4.0%
PUZZLE MAGAZINES
CHILDRENS MAGAZINES
TRADE & PROFESSIONAL
TV LISTINGS
30.0%
30.5%
SPORT
Six segments have more than
10% of their Total Circulation
coming from this area, Music
standing out with 30.5%.
Breaking this down by title it
can be seen that there are six
titles from the Music segment
that have at least 40% from
this area.
4.0%
Jul-Dec 94
2.0%
1.4%
1.0%
0.2%
ABC Analysis – Seymour Trading Operations Centre
Page 10
35.0%
ABC Analysis
Jul-Dec 11
16th February 2012
Sub-Segments
ABC Analysis – Seymour Trading Operations Centre
Page 11
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
DORA THE EXPLORER
DORA THE EXPLORER
ZINGZILLAS
WAYBULOO
BOB THE BUILDER
THOMAS & FRIENDS
IN THE NIGHT GARDEN
WAYBULOO
Seven titles show year-on-year UK
Newstrade growth (just under half of
the titles in this period), four of which
show double digit growth and three
above 20%.
CBEEBIES WEEKLY
Four of the Top 20 Risers are in this
sub-segment and just one title appears
in the Top 20 Fallers, see page eight.
FIREMAN SAM
-40.0%
DISNEY & ME
Television remains key to pre-schoolers.
A concern going forward is that
commercial broadcasters such as ITV
and Channel 4 have recently announced
budget cuts and reduced air time for
children’s TV programs.
Year-On-Year Total Circulation Variance
30.0%
FTL FRIENDS
Pre-School remains the biggest and
arguably most competitive sub-segment
within
the
Children’s
Magazines
segment.
Both year-on-year and
period-on-period show declines in UK
Newstrade performance.
FTL PEPPA PIG
16th February 2012
Children’s Magazines ;
Pre-School
CBEEBIES SPECIAL GIFT
Jul-Dec 11
BBC TOYBOX
ABC Analysis
Year-On-Year UK Newstrade Variance
30.0%
20.0%
10.0%
Gifts still play an important factor, but
with the cost of them having increased,
this could be a contributing factor to
some titles increasing cover prices.
0.0%
-10.0%
-20.0%
-30.0%
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
40,244
11.9%
24.0%
37,505
-7.9%
-16.9%
30,337
-14.3%
-1.6%
63,679
3.8%
23.4%
61,967
2.1%
22.9%
55,516
-2.0%
2.2%
37,391
-4.7%
-6.2%
41,788
3.2%
5.8%
27,123
4.2%
-23.7%
27,577
-3.4%
-3.4%
30,187
-26.1%
-20.8%
74,284
2.6%
7.1%
76,834
1.4%
18.0%
54,229
-5.5%
-7.6%
61,750
25,248
-1.0%
-17.2%
54,791
-11.3%
28,003
-1.8%
-11.2%
24,809
-28.5%
-23.1%
33,349
-22.9%
-35.9%
UK Newstrade
PeriodYearDec-11
OnOnPeriod
Year
40,122
11.9%
24.4%
37,429
-7.8%
-16.6%
30,337
-14.3%
-1.6%
63,679
3.8%
23.4%
61,967
2.1%
22.9%
53,806
-1.8%
2.0%
37,391
-4.7%
-6.2%
41,692
3.6%
6.3%
27,123
4.2%
-23.7%
27,577
-3.4%
-3.4%
28,114
-27.2%
-24.3%
73,486
2.5%
7.3%
76,015
0.8%
17.0%
54,229
-5.5%
-7.6%
61,750
25,248
-1.0%
-17.2%
54,791
-11.3%
28,003
-1.8%
-11.2%
24,809
-28.5%
-23.1%
33,349
-22.9%
-35.9%
Titles with a Period-On-Period Comparison (19 Titles)
824,861
-4.7%
--
819,167
-4.7%
Titles with a Year-On-Year Comparison (18 Titles)
770,070
--
-2.0%
764,376
--
Trade Title
Publisher
BBC TOYBOX
BOB THE BUILDER
CBEEBIES ANIMALS
CBEEBIES ART
CBEEBIES SPECIAL GIFT
CBEEBIES WEEKLY
CHARLIE & LOLA
DISNEY & ME
DORA THE EXPLORER
FIREMAN SAM
FTL FAVOURITES
FTL FRIENDS
FTL PEPPA PIG
IN THE NIGHT GARDEN
OCTONAUTS
PLAY & LEARN THOMAS TANK
SOMETHING SPECIAL
THOMAS & FRIENDS
WAYBULOO
ZINGZILLAS
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Redan Publishing Ltd
Redan Publishing Ltd
Redan Publishing Ltd
Immediate Media Company
Immediate Media Company
Egmont Magazines UK
Immediate Media Company
Egmont Magazines UK
Immediate Media Company
Immediate Media Company
ABC Analysis – Seymour Trading Operations Centre
ZINGZILLAS
BOB THE BUILDER
THOMAS & FRIENDS
IN THE NIGHT GARDEN
FIREMAN SAM
CBEEBIES WEEKLY
DISNEY & ME
FTL FRIENDS
FTL PEPPA PIG
CBEEBIES SPECIAL GIFT
-40.0%
BBC TOYBOX
The only title to make its ABC debut in
this sub-segment is Immediate Media
Company’s Octonauts, which launched
in November 11, based on the popular
Cbeebies TV programme of the same
name. It will be interesting to see how
this title fares over coming audits with
the dynamic nature of this market.
Total
Total
Subscriptions Overseas
-----1,706
---------------
122
76
-----96
--2,073
798
819
--------
--
1,706
3,984
-2.2%
1,706
3,984
Page 12
ABC Analysis
Jul-Dec 11
16th February 2012
Children’s Magazines ;
Pre-Teen
Pre-Teen is the smallest sub-segment in
Children’s magazines but shows a
17.8% year-on-year growth in Sales
Volume
(Seymour
market
data
estimates for July to November).
Year-On-Year Total Circulation Variance
15.0%
10.0%
5.0%
0.0%
-15.0%
ALL ABOUT ANIMALS
TOP OF THE POPS
GO GIRL
TOXIC
-20.0%
Year-On-Year UK Newstrade Variance
5.0%
0.0%
-5.0%
-10.0%
-15.0%
ALL ABOUT ANIMALS
TOP OF THE POPS
This sub-segment, as with all Children’s
Magazines sub-segments, continues to
be ever changing.
2011 saw seven
titles cease in Pre-Teen and four launch.
GO GIRL
-20.0%
FIRST NEWS
Egmont Magazines UK’s Toxic is the only
title to be up year-on-year for both Total
Circulation and UK Newstrade. First
News also shows an increase in terms of
Total Circulation but is down for UK
Newstrade.
-10.0%
FIRST NEWS
The debut of Moshi Monster Magazine,
with a Total Circulation of 162,838,
makes it clearly the biggest title in this
sub-segment to have audited. Reasons
for the success of this launch could
include the uni-sex nature of the
magazine, the collectables included and,
of course, the success of the website.
There have recently been two further
launches in Children’s Magazines based
on hugely successful websites so this
could be an interesting trend to watch.
-5.0%
TOXIC
A lot of this growth can be explained by
the launch of Moshi Monster Magazine,
released in February 2011 by Skyjack
Publishing Ltd. This magazine is thought
to be the first of any to be launched
from the success of a social website.
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
19,893
-19.1% -18.5%
10,586
-30.0%
50,411
-5.0%
11.3%
41,095
11.0%
-3.3%
162,838
84,782
-13.5% -10.0%
41,521
2.5%
2.2%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
19,893
-19.1% -18.5%
--10,132
-32.3%
446
6
12,881
-0.6%
-1.3%
17,572
431
40,307
10.1%
-5.2%
--157,235
381
5,313
83,994
-13.8% -10.0%
-788
40,981
2.0%
0.8%
---
Titles with a Period-On-Period Comparison (6 Titles)
248,288
-7.5%
--
208,188
-8.2%
--
18,018
1,225
Titles with a Year-On-Year Comparison (5 Titles)
237,702
--
-3.8%
198,056
--
-7.4%
17,572
1,219
Trade Title
Publisher
ALL ABOUT ANIMALS
ANIMAL PLANET
FIRST NEWS
GO GIRL
MOSHI MONSTER MAGAZINE
TOP OF THE POPS
TOXIC
Immediate Media Company
D C Thomson & Co Ltd
Newsbridge Ltd
Egmont Magazines UK
Skyjack Publishing Ltd
Immediate Media Company
Egmont Magazines UK
ABC Analysis – Seymour Trading Operations Centre
Page 13
ABC Analysis
Jul-Dec 11
16th February 2012
Children’s Magazines ;
Primary Boys
It is widely accepted that this market is
a particularly tough one, with nearly all
titles revolving around a specific TV
character or programme.
Year-On-Year Total Circulation Variance
40.0%
30.0%
20.0%
10.0%
0.0%
-20.0%
-30.0%
-40.0%
-50.0%
DANDY
SIMPSONS COMIC PRESENTS
TOY STORY
BEANO MAX
SPONGEBOB SQUAREPANTS
SIMPSONS COMIC
WWE KIDS
DOCTOR WHO ADVENTURES
BEN 10
BEANO
-60.0%
SPECT SPIDERMAN ADVENTURES
Although the market contains strong
brands
that
should
benefit
from
associated loyalty, it is also thought to
be venerable from the constant changes
in trends and crazes. The growth of
collectables over recent years is also
thought to be having an effect on the
sales in this sub-segment as many
recent launches have been aimed at the
same consumers.
-10.0%
WORLD OF CARS
Seymour market estimates have shown
that historically, sales in this subsegment have shown distinct peaks and
troughs relating to school holiday
periods. More recent data, covering
2010 and 2011, has shown that this
seasonality is no longer as evident, with
sales staying relatively flat throughout
the year.
Year-On-Year UK Newstrade Variance
40.0%
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
-40.0%
-50.0%
DANDY
SIMPSONS COMIC PRESENTS
TOY STORY
SPONGEBOB SQUAREPANTS
BEANO MAX
SIMPSONS COMIC
WWE KIDS
DOCTOR WHO ADVENTURES
BEANO
BEN 10
SPECT SPIDERMAN ADVENTURES
-60.0%
WORLD OF CARS
Egmont Magazines UK’s World of Cars
both bucks the trend and lends itself to
the observations mentioned above. The
launch of Disney Pixar’s Cars 2 movie
will have helped boost sales of this title,
showing year-on-year and period-onperiod growth of over 30%, with 100%
of Total Circulation coming from UK
Newstrade.
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
38,333
3.2%
-4.4%
22,094
-9.6%
-26.8%
64,671
-9.2%
-9.0%
7,489
0.6%
-50.1%
48,470
-3.1%
-14.4%
64,078
-1.2%
-17.4%
41,080
-8.2%
-28.4%
26,804
-4.3%
-3.6%
23,413
-6.1%
-26.2%
26,318
35,008
-17.2% -27.9%
41,013
30.1%
30.4%
25,269
-6.7%
-17.1%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
29,722
-0.9%
-11.6%
7,142
1,391
20,471
-8.8%
-26.8%
334
1,235
64,671
-9.2%
-9.0%
--6,440
-6.5%
-53.9%
542
536
39,677
1.5%
-15.3%
8,774
-60,153
-0.6%
-18.3%
3,925
-40,752
-8.2%
-28.5%
328
-26,696
-4.2%
-3.6%
104
1
21,952
-5.4%
-26.9%
1,461
-26,312
6
-35,008
-17.2% -27.9%
--41,013
30.1%
30.4%
--24,381
-6.9%
-17.6%
882
7
Titles with a Period-On-Period Comparison (12 Titles)
437,722
-3.5%
--
410,936
-3.5%
--
23,492
3,170
Titles with a Year-On-Year Comparison (12 Titles)
437,722
--
-15.5%
410,936
--
-16.4%
23,492
3,170
Trade Title
Publisher
BEANO
BEANO MAX
BEN 10
DANDY
DOCTOR WHO ADVENTURES
SIMPSONS COMIC
SIMPSONS COMIC PRESENTS
D C Thomson & Co Ltd
D C Thomson & Co Ltd
Egmont Magazines UK
D C Thomson & Co Ltd
Immediate Media Company
Titan Publishing Group Ltd
Titan Publishing Group Ltd
Panini UK
Titan Publishing Group Ltd
Panini UK
Egmont Magazines UK
Egmont Magazines UK
D C Thomson & Co Ltd
SPECTACULAR SPIDERMAN ADVENTURES
SPONGEBOB SQUAREPANTS
STRIKE IT
TOY STORY
WORLD OF CARS
WWE KIDS
ABC Analysis – Seymour Trading Operations Centre
Page 14
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
-25.0%
GIRLTALK
TINKERBELL
SPARKLE WORLD
BARBIE
-30.0%
Year-On-Year UK Newstrade Variance
15.0%
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
-25.0%
GIRLTALK
TINKERBELL
SPARKLE WORLD
-30.0%
JACQUELINE WILSON
As with all of the sub-segments in
Children’s Magazines, sales continue to
be driven by successful and/or popular
covermounts. Titles appearing here tend
to be less associated with specific TV or
film characters and tend to cover a
wider variety of content, potentially
allowing increased flexibility to fit with
changing trends.
5.0%
ANIMALS AND YOU
In a positive turnaround from the
previous audit period, the majority of
titles submitting an audit in this period
have shown growth across the board.
Girl Talk is a notable exception, showing
considerable decreases period-on-period
and year-on-year.
10.0%
BARBIE
Growth is shown most clearly by the
sub-segment’s top ranked title, Egmont
Magazine UK’s Disney Princess, and
Jacqueline Wilson from D C Thomson &
Co Ltd - both showing impressive Total
Circulation growths in excess of 10%.
The former showing a 10.6% year-onyear
UK
Newstrade
growth
and
appearing in the Top 20 Risers as a
result.
Year-On-Year Total Circulation Variance
15.0%
DISNEYS PRINCESS
The Primary Girls sub-segment is one
that shows a healthy picture, with five
out of the seven titles submitting an
audit
showing
year-on-year
Total
Circulation growth.
ANIMALS AND YOU
16th February 2012
Children’s Magazines ;
Primary Girls
JACQUELINE WILSON
Jul-Dec 11
DISNEYS PRINCESS
ABC Analysis
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
32,376
0.6%
8.0%
53,049
0.1%
6.1%
63,907
1.1%
10.2%
51,463
-21.0% -24.3%
45,569
3.2%
10.8%
66,752
2.3%
2.0%
30,002
3.4%
-3.2%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
27,598
-2.6%
7.2%
767
3,988
52,840
0.0%
6.1%
-209
63,828
1.3%
10.6%
-79
49,967
-21.5% -24.8%
1,287
208
41,829
0.8%
5.7%
3,074
696
56,540
1.2%
-0.9%
-10,212
30,002
3.4%
-3.2%
---
Titles with a Period-On-Period Comparison (7 Titles)
343,118
-2.5%
--
322,604
-3.5%
--
5,128
15,392
Titles with a Year-On-Year Comparison (7 Titles)
343,118
--
-0.1%
322,604
--
-1.4%
5,128
15,392
Trade Title
Publisher
ANIMALS AND YOU
BARBIE
DISNEYS PRINCESS
GIRLTALK
JACQUELINE WILSON
SPARKLE WORLD
TINKERBELL
D C Thomson & Co Ltd
Egmont Magazines UK
Egmont Magazines UK
Immediate Media Company
D C Thomson & Co Ltd
Redan Publishing Ltd
Egmont Magazines UK
ABC Analysis – Seymour Trading Operations Centre
Page 15
ABC Analysis
Home Interest ;
Gardening
-5.0%
-10.0%
-15.0%
IRISH GARDEN (THE)
GARDEN NEWS
GARDEN ANSWERS
BBC GARDENERS WORLD
GARDENS ILLUSTRATED
-20.0%
Year-On-Year UK Newstrade Variance
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
-25.0%
-30.0%
GARDEN
IRISH GARDEN (THE)
BBC GARDENERS WORLD
-35.0%
GARDEN NEWS
The share of sales coming from Total
Subscriptions continues to grow in this
sub-segment, now up to 31.7%. This
explains how Total Circulation is in
growth year-on-year despite the fall in
UK Newstrade.
0.0%
GARDEN ANSWERS
The weekly title Amateur Gardening is
the only one to post a year-on-year UK
Newstrade
growth,
reversing
the
performance of other titles. Four titles
do, however, record Total Circulation
increases.
5.0%
AMATEUR GARDENING
There are pockets of modest growth to
be found, particularly in the ‘grow your
own’ and top end aspirational titles.
The percentage of growers continues to
rise, possibly due to economic factors,
despite the cost of packets of seeds
continuing to rise. The growing of herbs
has become more popular, perhaps
benefiting from more exposure on
cookery television programmes.
Year-On-Year Total Circulation Variance
10.0%
GARDENS ILLUSTRATED
The UK Newstrade sales for the
Gardening sub-segment are down 9.1%
year-on-year.
It, as ever, remains
highly seasonal. There have been few
launches, perhaps reflecting the tough
conditions. More recent launches tend
to have been more targeted, aiming at
specialist areas rather than general
gardening hints and tips.
GARDEN
16th February 2012
AMATEUR GARDENING
Jul-Dec 11
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
36,462
-6.7%
3.6%
216,620 -18.4%
2.0%
352,461
2.3%
4.0%
17,784
-10.4%
-2.1%
27,729
-8.6%
-3.0%
33,782
-1.5%
2.4%
9,363
-31.3% -18.3%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
26,042
-10.6%
5.1%
10,376
49
55,494
-45.9% -14.4%
159,722
3,233
116
-26.6% -28.8%
-12,964
8,496
-21.4%
-5.1%
8,904
95
13,360
-17.1%
-6.7%
14,248
17
7,239
-19.5%
-4.0%
22,314
12,115
4,448
-31.5% -28.2%
4,477
65
Titles with a Period-On-Period Comparison (7 Titles)
694,201
-7.1%
--
115,195
-33.9%
--
220,041
28,538
Titles with a Year-On-Year Comparison (7 Titles)
694,201
--
2.4%
115,195
--
-9.1%
220,041
28,538
Trade Title
Publisher
AMATEUR GARDENING
BBC GARDENERS WORLD
GARDEN
GARDEN ANSWERS
GARDEN NEWS
GARDENS ILLUSTRATED
IRISH GARDEN (THE)
IPC Media Ltd
Immediate Media Company
RHS Media
Bauer Consumer Media
Bauer Consumer Media
Immediate Media Company
Irish Garden Publishers
ABC Analysis – Seymour Trading Operations Centre
Page 16
ABC Analysis
Jul-Dec 11
16th February 2012
Leisure Interests ;
Photography
In an encouraging sign for this subsegment, there have been five new
launches in this period and only two
closures. None of these launches have
audited though.
Year-On-Year Total Circulation Variance
15.0%
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
-25.0%
The digital compact market is thought to
be stagnating which has led to some
electronics companies looking to the
high-end market, the semi-professional
photographer. For this consumer the
next big release in camera hardware will
be the mirrorless digital camera.
Manufacturers such as Sony and Fuji
Film are expected to launch their
versions in 2012 which could help boost
magazine sales.
DIGITAL PHOTOGRAPHER
PRACTICAL PHOTOGRAPHY
DIGITAL PHOTO
WHAT DIGITAL CAMERA
PHOTO PLUS
DIGITAL SLR PHOTOGRAPHY
There appears to be more significant
covermount activity now, possibly as
readers appear to be less loyal than
traditionally seen, meaning they can be
swayed to switch titles more easily.
AMATEUR PHOTOGRAPHER
-30.0%
DIGITAL CAMERA MAG
The only title to report year-on-year UK
Newstrade growth in this sub-segment
is Digital Camera Mag with a 7.8%
growth. Two titles show year-on-year
Total Circulation growth, Digital Camera
Mag and Digital SLR Photography.
Year-On-Year UK Newstrade Variance
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
-25.0%
-30.0%
Trade Title
Publisher
AMATEUR PHOTOGRAPHER
DIGITAL CAMERA MAG
DIGITAL PHOTO
DIGITAL PHOTOGRAPHER
DIGITAL SLR PHOTOGRAPHY
PHOTO PLUS
PRACTICAL PHOTOGRAPHY
WHAT DIGITAL CAMERA
IPC Media Ltd
Future Publishing Ltd
Bauer Consumer Media
Imagine Publishing
Dennis Publishing Limited
Future Publishing Ltd
Bauer Consumer Media
IPC Media Ltd
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
18,710
-9.9%
42,880
9.9%
48,148
-14.7%
15,313
-25.8%
35,501
7.0%
28,237
-3.5%
38,655
-21.0%
19,783
-9.8%
PRACTICAL PHOTOGRAPHY
DIGITAL PHOTO
DIGITAL SLR PHOTOGRAPHY
DIGITAL PHOTOGRAPHER
AMATEUR PHOTOGRAPHER
WHAT DIGITAL CAMERA
PHOTO PLUS
DIGITAL CAMERA MAG
-35.0%
Future developments could also see
readers moving to digital editions at a
greater rate than in other subsegments. This is because the target
audience is thought to have a higher
likelihood to move to such forms of
media than for many other subsegments.
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
13,482
-10.4%
4,814
491
19,755
7.8%
11,411
14,702
19,558
-24.5%
20,031
9,950
4,956
-18.4%
3,996
7,423
11,333
-19.2%
13,707
10,625
10,769
-4.5%
12,987
7,091
14,151
-32.3%
18,205
8,124
15,196
-7.9%
1,922
2,337
Titles with a Period-On-Period Comparison (0 Titles)
--
--
--
--
--
--
--
--
Titles with a Year-On-Year Comparison (8 Titles)
247,227
--
-8.5%
109,200
--
-14.7%
87,073
60,743
ABC Analysis – Seymour Trading Operations Centre
Page 17
It has been reported by some publishers
that sales have declined substantially in
Ireland due to the financial crisis, a key
area for this sub-segment.
5.0%
0.0%
-5.0%
-10.0%
-15.0%
CLASSIC CAR WEEKLY
Classic Car Weekly is visibly struggling
within the market, recording the highest
year-on-year declines in both Total
Circulation (12.3%) and UK Newstrade
(14.4%).
Despite this, Classic Car
Weekly is still ranked as the number one
title in this sub-segment, according to
wholesale ranking data. Classic & Sports
Car is, however, closing the gap with a
slow increase compared to the steady
downward trend from Classic Car
Weekly, which has fallen out of the top
100 ranked titles since last year.
Year-On-Year Total Circulation Variance
10.0%
PRACTICAL CLASSICS
Octane is the only title to record a
positive year-on-year comparison for
Total Circulation, up 6.4%.
CLASSIC CARS
16th February 2012
Motoring & Motorcycling ;
Motoring - Classics
CLASSIC & SPORTS CAR
Jul-Dec 11
OCTANE
ABC Analysis
Year-On-Year UK Newstrade Variance
0.0%
-2.0%
-4.0%
-6.0%
-8.0%
-10.0%
-12.0%
-14.0%
CLASSIC CAR WEEKLY
PRACTICAL CLASSICS
CLASSIC & SPORTS CAR
CLASSIC CARS
-16.0%
OCTANE
Launch activity has been low in this subsegment with only two titles launching
in this period, both of which could be
considered niche titles. Big publishers
continue to dominate this market,
especially for the mass market generic
content titles. On a positive note, no
titles ceased in the period.
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
72,169
0.0%
-1.3%
24,373
-12.3%
36,083
1.7%
-1.3%
37,190
4.1%
6.4%
50,439
0.5%
-5.1%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
30,029
-1.4%
-4.2%
23,704
24,493
21,080
-14.4%
3,129
63
18,662
0.6%
-6.6%
7,680
9,698
9,614
0.2%
-1.2%
12,469
13,981
32,516
-2.5%
-11.4%
14,055
4,216
Titles with a Period-On-Period Comparison (4 Titles)
195,881
1.2%
--
90,821
-1.2%
--
57,908
52,388
Titles with a Year-On-Year Comparison (5 Titles)
220,254
--
-2.4%
111,901
--
-8.6%
61,037
52,451
Trade Title
Publisher
CLASSIC & SPORTS CAR
CLASSIC CAR WEEKLY
CLASSIC CARS
OCTANE
PRACTICAL CLASSICS
Haymarket Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Dennis Publishing Limited
Bauer Consumer Media
ABC Analysis – Seymour Trading Operations Centre
Page 18
-5.0%
-10.0%
SPECTATOR
THE PHOENIX
ECONOMIST
PROSPECT
WEEK (THE)
BBC HISTORY
BUSINESS PLUS
-15.0%
Year-On-Year UK Newstrade Variance
20.0%
15.0%
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
PROSPECT
ECONOMIST
WEEK (THE)
BUSINESS PLUS
THE PHOENIX
-20.0%
SPECTATOR
This sub-segment continues to be driven
mainly by Total Subscriptions with
61.9% of Total Circulation coming from
this type of sale.
0.0%
BBC COUNTRY FILE
There is one title submitting a debut
audit in this period, Irish World,
presenting a respectable UK Newstrade
of over 9,800 copies. However, there
are no audited figures for Total
Subscriptions or Total Overseas sales,
and as a result, the Total Circulation
figure is at the lower end of sales within
this sub-segment.
5.0%
OLDIE (THE)
There are four titles showing growth in
year-on-year UK Newstrade, led by the
second highest wholesale ranked title,
Private Eye, showing growth in excess of
15%.
10.0%
BBC HISTORY
Despite the potential distraction from
the printed press, this sub-segment is
showing considerable resilience, with
copy sales remaining strong and
showing a 3.6% growth in year-on-year
Total Circulation.
Year-On-Year Total Circulation Variance
15.0%
PRIVATE EYE
It is well publicised that across the
industry, many publishers are making
considerable movements towards digital
media.
Many titles, including Week
(The) and Oldie (The) have launched
digital editions and apps, which lend
themselves well in such a potentially
fast moving sub-segment.
OLDIE (THE)
16th February 2012
News & Current Affairs ;
Current Affairs - Domestic
BBC COUNTRY FILE
Jul-Dec 11
PRIVATE EYE
ABC Analysis
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
40,768
3.3%
12.2%
72,271
4.1%
4.2%
10,453
4.3%
210,384
0.0%
0.1%
13,107
41,008
1.5%
6.4%
228,112
10.6%
10.1%
32,105
0.4%
0.5%
63,543
1.1%
-9.6%
15,878
-4.4%
187,536
2.1%
3.9%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
10,162
5.6%
3.7%
30,606
167
20,781
5.0%
4.1%
45,727
14,310
1,465
-6.5%
617
8
27,722
3.7%
-12.7%
132,363
-9,857
--6,176
8.1%
7.8%
33,484
1,984
112,347
21.0%
16.8%
113,626
12,010
3,746
17.2%
-16.5%
16,179
5,852
9,602
4.9%
-1.4%
36,623
18,093
11,693
-2.6%
3,665
176
9,878
-3.4%
-9.3%
154,049
14,103
Titles with a Period-On-Period Comparison (8 Titles)
875,727
3.7%
--
200,414
13.1%
--
562,657
66,519
Titles with a Year-On-Year Comparison (10 Titles)
902,058
--
3.6%
213,572
--
5.7%
566,939
66,703
Trade Title
Publisher
BBC COUNTRY FILE
BBC HISTORY
BUSINESS PLUS
ECONOMIST
IRISH WORLD
OLDIE (THE)
PRIVATE EYE
PROSPECT
SPECTATOR
THE PHOENIX
WEEK (THE)
Immediate Media Company
Immediate Media Company
Nalac Ltd
The Economist Newspaper Ltd
The Irish World
Oldie Publications Ltd
Pressdram Ltd
Prospect Publishing Ltd
Spectator (1828) Ltd
Penfield Enterprises Ltd
Dennis Publishing Limited
ABC Analysis – Seymour Trading Operations Centre
Page 19
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
JAMIE MAGAZINE
DELICIOUS
EASY COOK
-30.0%
GOOD FOOD
This is, unfortunately, reflected in Sales
Volumes audited in this period. UK
Newstrade has shown a 10.7% decline
year-on-year, driven by five out of eight
titles showing declines in excess of
10%. Segment leaders (according to
wholesale
rankings)
Good
Food,
Delicious and Olive have all presented
distinct year-on-year declines.
Year-On-Year Total Circulation Variance
40.0%
OLIVE
Cookery & Kitchen is a market where
content continues to be in great
demand. There are numerous sources
for content and magazine sales continue
to be threatened by more accessible
sources such as apps and the web,
along with the on-going economic
difficulty, putting more pressure on
disposable income.
FOOD & WINE
16th February 2012
Women’s Interest ;
Cookery & Kitchen
EASY FOOD
Jul-Dec 11
EAT IN
ABC Analysis
Year-On-Year UK Newstrade Variance
On a positive note, H Bauer Publishing’s
Eat In appears to have bucked this
trend, appearing second in the Top 20
Risers, with an impressive 37.4% UK
Newstrade growth year-on-year, moving
from 16,264 to 20,522 copies.
50.0%
40.0%
30.0%
20.0%
10.0%
Period-on-period UK Newstrade figures
present a positive picture with all titles
submitting an audit showing growth.
Again led by Eat In, 57.9%, and
followed by Jamie Magazine, 28.6%.
0.0%
-10.0%
-20.0%
JAMIE MAGAZINE
EASY COOK
DELICIOUS
GOOD FOOD
OLIVE
FOOD & WINE
This fluctuation between year-on-year
and period-on-period figures is likely to
be because of the considerable seasonal
influence seen at Christmas in this subsegment.
EASY FOOD
EAT IN
-30.0%
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
94,044
0.0%
-8.5%
54,035
11.9%
-17.2%
26,363
-2.7%
22,008
52.5%
35.3%
7,470
-4.4%
313,009
6.2%
-5.8%
51,083
-8.3%
-19.1%
91,284
10.3%
-4.9%
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
48,006
3.4%
-14.0%
37,583
4,036
38,588
26.3%
-17.2%
14,056
1,572
18,201
-1.8%
6,375
1,760
20,522
57.9%
37.4%
1,484
17
4,814
-6.1%
1,763
15
138,011
17.1%
-11.4%
163,907
15,572
24,171
28.6%
-21.3%
12,097
11,377
38,847
18.5%
-10.3%
39,889
3,537
Titles with a Period-On-Period Comparison (6 Titles)
625,463
6.0%
--
308,145
18.8%
--
269,016
36,111
Titles with a Year-On-Year Comparison (8 Titles)
659,296
--
-7.2%
331,160
--
-10.7%
277,154
37,886
Trade Title
Publisher
DELICIOUS
EASY COOK
EASY FOOD
EAT IN
FOOD & WINE
GOOD FOOD
JAMIE MAGAZINE
OLIVE
Eye to Eye Media Ltd
Immediate Media Company
Zahra Publishing Ltd
H Bauer Publishing
Harmonia Limited
Immediate Media Company
Jamie Magazine Ltd
Immediate Media Company
ABC Analysis – Seymour Trading Operations Centre
Page 20
Trade Title
25 BEAUTIFUL KITCHENS
ALL IRELAND KITCH GUIDE
BBC HOMES & ANTIQUES
BEAUTIFUL HOMES
COUNTRY HOMES
COUNTRY LIVING
ELLE DECORATION
GOOD HOMES
GRAND DESIGNS MAGAZINE
HOMES & GARDENS
HOMES AND INTERIORS SCOTLAND
HOUSE & GARDEN
HOUSE AND HOME (IRELAND)
HOUSE BEAUTIFUL
IDEAL HOME
IMAGE INTERIORS
IRELAND'S HOMES INTERIORS
LIVING ETC
PERIOD LIVING
REAL HOMES MAG
STYLE AT HOME
WORLD INTERIORS
YOUR HOME
Publisher
IPC Media Ltd
Ireland's Homes Interiors and Liv ing Magazine
Immediate Media Company
IPC Media Ltd
IPC Media Ltd
Hearst Magazines UK
Hearst Magazines UK
Kelsey Publishing Ltd
Media 10 Ltd
IPC Media Ltd
Peebles Media Group Ltd
Conde Nast Publications Ltd
Dyflin Publications Ltd
Hearst Magazines UK
IPC Media Ltd
Image Publications Ltd
Ireland's Homes Interiors and Liv ing Magazine
IPC Media Ltd
Centaur Special Interest Media
Centaur Special Interest Media
IPC Media Ltd
Conde Nast Publications Ltd
Hubert Burda Media UK
0.0%
-10.0%
-20.0%
REAL HOMES MAG
25 BEAUTIFUL KITCHENS
HOUSE BEAUTIFUL
COUNTRY LIVING
25 BEAUTIFUL KITCHENS
HOUSE BEAUTIFUL
BEAUTIFUL HOMES
COUNTRY LIVING
IDEAL HOME
HOUSE & GARDEN
HOMES & GARDENS
YOUR HOME
BBC HOMES & ANTIQUES
LIVING ETC
-30.0%
Year-On-Year UK Newstrade Variance
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
-10.0%
-20.0%
-30.0%
Total Circulation
PeriodYearDec-11
OnOnPeriod
Year
18,514
-19.5%
4,297
-17.1%
64,563
10.0%
5.9%
100,045
-7.3%
-7.2%
97,286
5.1%
7.8%
191,599
-7.0%
-6.9%
70,376
0.1%
2.7%
76,113
3.6%
26.0%
30,820
10.8%
6.3%
138,868
0.8%
1.1%
10,232
-5.7%
-10.1%
127,311
0.0%
0.2%
14,552
-5.4%
132,962
-7.1%
-19.5%
195,442
-5.0%
-3.7%
14,463
13.7%
59.5%
9,647
-14.6%
98,143
1.1%
1.7%
41,229
-6.9%
34,618
-9.2%
71,806
36.6%
62,096
0.0%
0.0%
131,770
-0.9%
1.6%
REAL HOMES MAG
BEAUTIFUL HOMES
IDEAL HOME
HOUSE & GARDEN
YOUR HOME
-40.0%
LIVING ETC
Rankings from wholesale for November
11 show there are four titles in this
sub-segment within the top 100. This,
however, is down from six in October
11 with House Beautiful and Your Home
both dropping outside the top 100.
10.0%
HOMES & GARDENS
The audited titles suggest the subsegment is in slight decline, whereas
Seymour market estimates show the
market is in marginal growth. It is clear,
however, that this is a sizeable subsegment with an estimated annual RSV
of somewhere in the region of £40m.
20.0%
COUNTRY HOMES
Of the 22 titles reporting a UK
Newstrade year-on-year change, there
are eight in growth and 14 in decline.
Total Circulation has been helped by a
slight increase in Total Subscriptions
and, as a result, when looking at Total
Circulation an even split is seen with 11
titles in growth and 11 in decline.
Year-On-Year Total Circulation Variance
30.0%
BBC HOMES & ANTIQUES
Good Homes and Country Homes are
both in the Top 20 Risers in terms of
percentage growth for UK Newstrade,
see page eight. Unfortunately House
Beautiful was in the Top 20 Fallers
reflecting the fact that performances in
this sub-segment are very mixed.
COUNTRY HOMES
16th February 2012
Women’s Interest ;
Home Interest
GOOD HOMES
Jul-Dec 11
GOOD HOMES
ABC Analysis
UK Newstrade
Total
Total
PeriodYearSubscriptions Overseas
Dec-11
OnOnPeriod
Year
12,367
-23.3%
607
5,572
4,297
-17.1%
--27,273
16.1%
2.8%
31,223
9,699
67,436
-10.6%
-9.0%
18,930
14,137
58,980
5.4%
10.2%
21,433
18,091
78,832
-6.8%
-12.5%
84,158
33,014
28,893
-8.2%
-6.2%
17,268
22,288
57,008
6.0%
43.9%
9,416
1,028
13,227
-11.7% -24.3%
12,342
280
64,869
-4.4%
1.4%
28,715
23,705
7,428
-7.2%
-12.6%
2,381
14
36,185
-1.9%
-2.2%
38,902
24,841
11,216
-10.8%
2,928
-71,931
-7.4%
-28.4%
55,832
5,394
135,825
-3.0%
-7.2%
50,168
8,288
7,011
26.7%
31.5%
1,755
117
9,272
-15.3%
189
-52,686
5.8%
1.3%
24,689
22,166
26,974
0.3%
11,251
3,053
29,258
-9.9%
5,284
22
70,454
34.0%
1,353
22
11,276
-0.8%
-1.6%
24,360
24,810
117,643
-1.3%
0.7%
9,306
375
Titles with a Period-On-Period Comparison (17 Titles)
1,613,895
-0.3%
--
906,957
-0.2%
--
432,231
208,269
Titles with a Year-On-Year Comparison (22 Titles)
1,664,946
--
-2.1%
929,887
--
-5.0%
451,137
216,894
ABC Analysis – Seymour Trading Operations Centre
Page 21
ABC Analysis
Jul-Dec 11
16th February 2012
Appendix
ABC Analysis – Seymour Trading Operations Centre
Page 22
ABC Analysis
Jul-Dec 11
16th February 2012
Debut Titles
Ordered By Title
Trade Title
Trade Segment
Trade Sub-Segment
Publisher
CYCLING ACTIVE
SPORT
CYCLE SPORTS - CYCLING
IPC Media Ltd
EASY PARENTING
WOMEN'S INTEREST
PARENTHOOD
Zahra Publishing Ltd
HOW IT WORKS
NEWS & CURRENT AFFAIRS
SCIENCE
Imagine Publishing
IRISH WORLD
NEWS & CURRENT AFFAIRS CURRENT AFFAIRS - DOMESTIC
The Irish World
MARKET (THE)
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
Market Publishing Ltd
MENS RUNNING
LEISURE INTERESTS
GENERAL HEALTH & FITNESS
Wild Bunch Media Ltd
MOSHI MONSTER MAGAZINE CHILDRENS MAGAZINES
PRE-TEEN
Skyjack Publishing Ltd
OCTONAUTS
CHILDRENS MAGAZINES
PRE-SCHOOL
Immediate Media Company
PERFECT WEDDING
WOMEN'S INTEREST
WEDDINGS & BRIDES
Immediate Media Company
RUGBY PAPER
SPORT
RUGBY
Greenways Publishing Ltd
STRIKE IT
CHILDRENS MAGAZINES
PRIMARY BOYS
Panini UK
THE CRICKETER
SPORT
CRICKET
T he C ric keter P ublis hing Limited
TRIATHLON PLUS
SPORT
OTHER SPORTS
Future Publishing Ltd
WE LOVE POP
TEENAGE MAGAZINES
TEENAGE LIFESTYLE
Egmont Magazines UK
Total Circulation
UK Newstrade
22,078
7,347
30,342
13,107
19,081
12,304
162,838
61,750
22,074
17,792
26,318
32,601
11,121
58,321
16,877
4,095
14,713
9,857
974
9,760
157,235
61,750
19,010
17,671
26,312
9,794
4,329
58,321
Total Circulation
UK Newstrade
61,750
162,838
26,318
12,304
19,081
13,107
30,342
32,601
22,078
11,121
17,792
58,321
7,347
22,074
61,750
157,235
26,312
9,760
974
9,857
14,713
9,794
16,877
4,329
17,671
58,321
4,095
19,010
Total
Subscriptions
3,756
143
10,167
-237
1,759
381
-978
121
6
20,046
3,962
--
Total Overseas
1,421
75
7,351
--811
5,313
-93
--1,987
3,243
--
Ordered By Segment
Trade Segment
Trade Sub-Segment
Trade Title
Publisher
CHILDRENS MAGAZINES
PRE-SCHOOL
OCTONAUTS
Immediate Media Company
CHILDRENS MAGAZINES
PRE-TEEN
MOSHI MONSTER MAGAZINE Skyjack Publishing Ltd
CHILDRENS MAGAZINES
PRIMARY BOYS
STRIKE IT
Panini UK
LEISURE INTERESTS
GENERAL HEALTH & FITNESS
MENS RUNNING
Wild Bunch Media Ltd
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
MARKET (THE)
Market Publishing Ltd
NEWS & CURRENT AFFAIRS CURRENT AFFAIRS - DOMESTIC
IRISH WORLD
The Irish World
NEWS & CURRENT AFFAIRS
SCIENCE
HOW IT WORKS
Imagine Publishing
SPORT
CRICKET
THE CRICKETER
T he C ric keter P ublis hing Limited
SPORT
CYCLE SPORTS - CYCLING
CYCLING ACTIVE
IPC Media Ltd
SPORT
OTHER SPORTS
TRIATHLON PLUS
Future Publishing Ltd
SPORT
RUGBY
RUGBY PAPER
Greenways Publishing Ltd
TEENAGE MAGAZINES
TEENAGE LIFESTYLE
WE LOVE POP
Egmont Magazines UK
WOMEN'S INTEREST
PARENTHOOD
EASY PARENTING
Zahra Publishing Ltd
WOMEN'S INTEREST
WEDDINGS & BRIDES
PERFECT WEDDING
Immediate Media Company
ABC Analysis – Seymour Trading Operations Centre
Total
Subscriptions
-381
6
1,759
237
-10,167
20,046
3,756
3,962
121
-143
978
Page 23
Total Overseas
-5,313
-811
--7,351
1,987
1,421
3,243
--75
93
ABC Analysis
Jul-Dec 11
16th February 2012
Trade Title
360
.NET
220 TRIATHLON
25 BEAUTIFUL KITCHENS
360 GAMER
3D WORLD
AFRICAN BUSINESS
AIR INTERNATIONAL
AIRFIX MODEL WORLD
AIRFORCES MONTHLY
AIRLINER WORLD
ALL ABOUT ANIMALS
ALL ABOUT SOAP
ALL IRELAND KITCH GUIDE
AMATEUR GARDENING
AMATEUR PHOTOGRAPHER
ANGLERS MAIL
ANGLING TIMES
ANIMAL PLANET
ANIMALS AND YOU
AUTO EXPRESS
AUTO TRADER
AUTOCAR
AUTOSPORT
BARBIE
BBC COUNTRY FILE
BBC GARDENERS WORLD
BBC HISTORY
BBC HOME COOKING SERIES
BBC HOMES & ANTIQUES
BBC MUSIC CD
BBC SKY AT NIGHT
BBC TOP GEAR
BBC TOYBOX
BBC WHO DO THINK YOU ARE
BBC WILDLIFE
BEANO
BEANO MAX
BEAUTIFUL HOMES
BELLA
BEN 10
BEST
BIKE
BIRD WATCHING
BIZARRE
BLISS
BOB THE BUILDER
BOXING NEWS
BRIDES
BUSINESS PLUS
CAR
CARD MAKING & PAPERCRAFT
CBEEBIES ANIMALS
CBEEBIES ART
CBEEBIES SPECIAL GIFT
CBEEBIES WEEKLY
CHAMPIONS MAG
CHARLIE & LOLA
CHAT
CHELSEA MAGAZINE
CLASSIC & SPORTS CAR
CLASSIC BIKE
CLASSIC CAR WEEKLY
CLASSIC CARS
CLASSIC ROCK
ABC Summary – By Title
Trade Segment
Trade Sub-Segment
COMPUTING
GAMING - XBOX
COMPUTING
DESIGN
SPORT
ATHLETICS
WOMEN'S INTEREST
HOME INTEREST
COMPUTING
GAMING - XBOX
COMPUTING
DESIGN
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
LEISURE INTERESTS
AVIATION
LEISURE INTERESTS
MODELLING
LEISURE INTERESTS
AVIATION
LEISURE INTERESTS
AVIATION
CHILDRENS MAGAZINES
PRE-TEEN
TV LISTINGS
RADIO & TV LISTINGS
WOMEN'S INTEREST
HOME INTEREST
HOME INTEREST
GARDENING
LEISURE INTERESTS
PHOTOGRAPHY
SPORT
ANGLING - COARSE
SPORT
ANGLING - COARSE
CHILDRENS MAGAZINES
PRE-TEEN
CHILDRENS MAGAZINES
PRIMARY GIRLS
MOTORING & MOTORCYCLING
MOTORING - GENERAL
MOTORING & MOTORCYCLING
MOTORING - BUYING & SELLING
MOTORING & MOTORCYCLING
MOTORING - GENERAL
MOTORING & MOTORCYCLING
MOTORING - SPORTING
CHILDRENS MAGAZINES
PRIMARY GIRLS
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
HOME INTEREST
GARDENING
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
SPECIALS
SUMMER SPECIALS/ANNUALS/CALEND
WOMEN'S INTEREST
HOME INTEREST
MUSIC
CLASSICAL
NEWS & CURRENT AFFAIRS
SCIENCE
MOTORING & MOTORCYCLING
MOTORING - GENERAL
CHILDRENS MAGAZINES
PRE-SCHOOL
GENERAL INTEREST
MISC. (GENERAL INTEREST)
LEISURE INTERESTS
WILDLIFE
CHILDRENS MAGAZINES
PRIMARY BOYS
CHILDRENS MAGAZINES
PRIMARY BOYS
WOMEN'S INTEREST
HOME INTEREST
WOMEN'S INTEREST
WOMEN'S TRADITIONAL WEEKLIES
CHILDRENS MAGAZINES
PRIMARY BOYS
WOMEN'S INTEREST
WOMEN'S TRADITIONAL WEEKLIES
MOTORING & MOTORCYCLING
MOTORCYCLING - GENERAL
LEISURE INTERESTS
PETS - BIRDS
MEN'S FASHION/INTEREST
MEN'S LIFESTYLE
TEENAGE MAGAZINES
TEENAGE LIFESTYLE
CHILDRENS MAGAZINES
PRE-SCHOOL
SPORT
RING / COMBAT SPORTS
WOMEN'S INTEREST
WEDDINGS & BRIDES
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
MOTORING & MOTORCYCLING
MOTORING - GENERAL
LEISURE INTERESTS
CRAFTS
CHILDRENS MAGAZINES
PRE-SCHOOL
CHILDRENS MAGAZINES
PRE-SCHOOL
CHILDRENS MAGAZINES
PRE-SCHOOL
CHILDRENS MAGAZINES
PRE-SCHOOL
SPORT
FOOTBALL - ADULT
CHILDRENS MAGAZINES
PRE-SCHOOL
WOMEN'S INTEREST
WOMEN'S TRADITIONAL WEEKLIES
SPORT
FOOTBALL - CLUB SPECIFIC
MOTORING & MOTORCYCLING
MOTORING - CLASSICS
MOTORING & MOTORCYCLING
MOTORCYCLING - CLASSICS
MOTORING & MOTORCYCLING
MOTORING - CLASSICS
MOTORING & MOTORCYCLING
MOTORING - CLASSICS
MUSIC
ROCK
ABC Analysis – Seymour Trading Operations Centre
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
9,335
14,546
24,579
18,514
13,124
10,854
24,290
12,050
12,489
20,051
33,039
19,893
87,156
4,297
36,462
18,710
31,297
42,015
10,586
32,376
56,142
60,524
43,004
26,837
53,049
40,768
216,620
72,271
38,934
64,563
42,735
23,564
180,208
40,244
22,403
44,050
38,333
22,094
100,045
234,646
64,671
277,238
51,471
16,627
20,428
60,022
37,505
10,421
60,182
10,453
55,028
37,306
30,337
63,679
61,967
55,516
17,661
37,391
374,730
44,949
72,169
42,709
24,373
36,083
62,354
--------2.5%
---19.1%
-4.1%
--6.7%
----30.0%
0.6%
-0.5%
--3.5%
-0.1%
3.3%
-18.4%
4.1%
5.6%
10.0%
-3.3%
-5.4%
11.9%
-4.2%
3.2%
-9.6%
-7.3%
-2.1%
-9.2%
-1.1%
----17.8%
-7.9%
---1.9%
--14.3%
3.8%
2.1%
-2.0%
--4.7%
-4.3%
-0.0%
--1.7%
--
-16.5%
-12.6%
2.4%
-19.5%
-14.4%
-15.5%
1.5%
7.1%
--3.5%
1.1%
-18.5%
-4.9%
-17.1%
3.6%
-9.9%
-2.3%
-11.3%
-8.0%
-7.7%
-41.0%
-3.5%
-7.9%
6.1%
12.2%
2.0%
4.2%
4.4%
5.9%
-0.2%
7.2%
-5.9%
24.0%
0.1%
-2.4%
-4.4%
-26.8%
-7.2%
-4.3%
-9.0%
-5.8%
-10.4%
-5.0%
-17.4%
-13.3%
-16.9%
-2.5%
-6.7%
4.3%
-5.7%
1.7%
-1.6%
23.4%
22.9%
2.2%
-0.5%
-6.2%
-9.7%
-1.5%
-1.3%
-5.9%
-12.3%
-1.3%
-7.9%
7,990
3,751
6,779
12,367
11,908
1,309
229
3,021
6,632
7,145
12,817
19,893
86,613
4,297
26,042
13,482
29,069
35,302
10,132
27,598
23,846
60,524
25,495
13,252
52,840
10,162
55,494
20,781
32,230
27,273
7,627
8,947
85,080
40,122
7,176
12,837
29,722
20,471
67,436
232,809
64,671
272,337
27,501
6,505
14,952
54,880
37,429
7,805
46,064
1,465
20,589
16,542
30,337
63,679
61,967
53,806
4,276
37,391
360,886
2,371
30,029
24,475
21,080
18,662
27,761
---------9.1%
---19.1%
-4.2%
--10.6%
----32.3%
-2.6%
-0.6%
--1.4%
-0.0%
5.6%
-45.9%
5.0%
4.8%
16.1%
-6.9%
-8.4%
11.9%
-17.2%
-0.9%
-8.8%
-10.6%
-2.1%
-9.2%
-1.4%
----19.5%
-7.8%
---4.1%
--14.3%
3.8%
2.1%
-1.8%
--4.7%
-4.7%
--1.4%
--0.6%
--
Page 24
-20.6%
-15.0%
2.8%
-23.3%
-16.0%
-30.0%
-11.2%
-2.3%
--6.7%
-6.3%
-18.5%
-4.8%
-17.1%
5.1%
-10.4%
-2.9%
-14.1%
-7.2%
-13.5%
-41.0%
-5.5%
-11.8%
6.1%
3.7%
-14.4%
4.1%
-5.6%
2.8%
-6.0%
3.1%
-14.9%
24.4%
-12.6%
-7.3%
-11.6%
-26.8%
-9.0%
-4.2%
-9.0%
-5.4%
-17.2%
-12.2%
-14.0%
-14.3%
-16.6%
-6.1%
-11.5%
-6.5%
-7.8%
-11.8%
-1.6%
23.4%
22.9%
2.0%
20.5%
-6.2%
-9.7%
9.9%
-4.2%
-7.6%
-14.4%
-6.6%
-11.5%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Title
Trade Title
Trade Segment
Trade Sub-Segment
CLOSER
COAST
COMPANY
COMPUTER ARTS
COMPUTER MUSIC
COMPUTER SHOPPER
CONDE NAST TRAVELLER US
CONFETTI
COSMOPOLITAN
COUNTRY HOMES
COUNTRY LIFE
COUNTRY LIVING
COUNTRY WALKING
COUNTRYMAN
CROSS STITCH CRAZY
CROSS STITCHER
CUSTOM PC
CYCLE SPORT
CYCLING ACTIVE
CYCLING PLUS
CYCLING WEEKLY
DALESMAN
DANDY
DELICIOUS
DIGITAL CAMERA MAG
DIGITAL PHOTO
DIGITAL PHOTOGRAPHER
DIGITAL SLR PHOTOGRAPHY
DISNEY & ME
DISNEYS PRINCESS
DOCTOR WHO ADVENTURES
DOG WORLD
DORA THE EXPLORER
DR WHO MAGAZINE
EASY COOK
EASY FOOD
EASY HEALTH
EASY LIVING
EASY PARENTING
EAT IN
ECONOMIST
EDGE
EDP NORFOLK
ELLE DECORATION
ELLE MONTHLY UK
EMPIRE MAGAZINE
ESQUIRE
ESSENTIALS
EVO
F1 RACING
FAST BIKES
FHM
FIELD (THE)
FIREMAN SAM
FIRST NEWS
FLYPAST
FOCUS
FOOD & WINE
FORTEAN TIMES
FOUR FOUR TWO
FTL FAVOURITES
FTL FRIENDS
FTL PEPPA PIG
FULL HOUSE
FUTURE MUSIC
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
COMPUTING
MUSIC
COMPUTING
LEISURE INTERESTS
SPECIALS
WOMEN'S INTEREST
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
LEISURE INTERESTS
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
WOMEN'S INTEREST
COMPUTING
SPORT
SPORT
SPORT
SPORT
COUNTRYSIDE & COUNTY
CHILDRENS MAGAZINES
WOMEN'S INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
LEISURE INTERESTS
CHILDRENS MAGAZINES
TEENAGE MAGAZINES
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
COMPUTING
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
MEN'S FASHION/INTEREST
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MEN'S FASHION/INTEREST
COUNTRYSIDE & COUNTY
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
LEISURE INTERESTS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
GENERAL INTEREST
SPORT
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
WOMEN'S INTEREST
MUSIC
WOMEN'S CELEBRITY WEEKLIES
NATIONAL
YOUNG WOMEN
DESIGN
PRACTICAL/PLAYING
PC TECHNICAL
HOLIDAY
ONE SHOTS
WOMEN'S LIFESTYLE / FASHION
HOME INTEREST
NATIONAL
HOME INTEREST
CAMPING / WALKING / CLIMBING
NATIONAL
NEEDLECRAFT
NEEDLECRAFT
PC PERFORMANCE
CYCLE SPORTS - CYCLING
CYCLE SPORTS - CYCLING
CYCLE SPORTS - CYCLING
CYCLE SPORTS - CYCLING
REGIONAL
PRIMARY BOYS
COOKERY & KITCHEN
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PRE-SCHOOL
PRIMARY GIRLS
PRIMARY BOYS
PETS - DOGS
PRE-SCHOOL
TEENAGE ENTERTAINMENT
COOKERY & KITCHEN
COOKERY & KITCHEN
WOMEN'S HEALTH & BEAUTY
WOMEN'S LIFESTYLE / FASHION
PARENTHOOD
COOKERY & KITCHEN
CURRENT AFFAIRS - DOMESTIC
GAMING - MULTIFORMAT
REGIONAL
HOME INTEREST
WOMEN'S LIFESTYLE / FASHION
FILM & VIDEO REVIEWS
MEN'S LIFESTYLE
WOMEN'S PRACTICAL
MOTORING - GENERAL
MOTORING - SPORTING
MOTORCYCLING - GENERAL
MEN'S LIFESTYLE
NATIONAL
PRE-SCHOOL
PRE-TEEN
AVIATION
SCIENCE
COOKERY & KITCHEN
GENERAL INTEREST - SCI FI
FOOTBALL - ADULT
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
WOMEN'S TRADITIONAL WEEKLIES
PRACTICAL/PLAYING
ABC Analysis – Seymour Trading Operations Centre
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
467,048
40,464
188,278
13,713
13,064
36,002
80,059
5,563
377,580
97,286
38,054
191,599
34,966
12,839
19,723
38,684
17,904
16,597
22,078
45,009
27,406
30,441
7,489
94,044
42,880
48,148
15,313
35,501
41,788
63,907
48,470
12,792
27,123
30,614
54,035
26,363
9,193
140,123
7,347
22,008
210,384
24,443
15,693
70,376
195,020
167,056
56,583
128,906
57,615
48,368
25,525
140,716
28,526
27,577
50,411
37,673
67,727
7,470
17,024
96,215
30,187
74,284
76,834
172,015
9,502
1.6%
-5.1%
4.5%
---0.0%
--2.4%
5.1%
--7.0%
----------0.6%
0.0%
----3.2%
1.1%
-3.1%
-4.2%
-0.2%
11.9%
---11.3%
-52.5%
0.0%
--0.1%
-1.1%
-2.3%
-2.8%
1.6%
-6.2%
---9.5%
--3.4%
-5.0%
-1.9%
--19.9%
-26.1%
2.6%
1.4%
2.2%
--
-6.3%
-5.1%
-13.4%
-12.5%
-17.2%
-16.3%
-1.3%
-2.0%
-5.7%
7.8%
2.3%
-6.9%
-11.5%
-9.9%
2.3%
-18.7%
-8.9%
1.7%
-0.7%
-3.8%
-9.9%
-50.1%
-8.5%
9.9%
-14.7%
-25.8%
7.0%
5.8%
10.2%
-14.4%
-7.9%
-23.7%
-8.8%
-17.2%
-2.7%
-10.4%
-12.5%
-35.3%
0.1%
-12.9%
10.5%
2.7%
-2.7%
-3.2%
-4.7%
2.0%
-12.3%
-2.6%
-1.9%
-20.6%
-5.6%
-3.4%
11.3%
-1.0%
-6.2%
-4.4%
-5.3%
6.8%
-20.8%
7.1%
18.0%
-1.1%
-9.2%
453,232
19,752
172,315
2,658
5,020
15,362
13,305
3,483
266,118
58,980
16,392
78,832
15,343
3,801
9,324
14,348
8,515
7,161
16,877
25,131
17,963
10,496
6,440
48,006
19,755
19,558
4,956
11,333
41,692
63,828
39,677
6,578
27,123
18,335
38,588
18,201
5,897
66,638
4,095
20,522
27,722
8,929
12,599
28,893
119,160
93,603
18,687
91,053
19,569
14,552
15,354
73,561
9,505
27,577
12,881
19,642
31,231
4,814
5,594
58,267
28,114
73,486
76,015
170,985
2,706
1.1%
-7.2%
4.9%
---2.3%
--1.8%
5.4%
--6.8%
-----------6.5%
3.4%
----3.6%
1.3%
1.5%
-4.2%
-5.5%
26.3%
---18.9%
-57.9%
3.7%
---8.2%
1.0%
-5.0%
8.5%
-0.4%
-8.0%
---12.1%
--3.4%
-0.6%
-4.1%
--31.1%
-27.2%
2.5%
0.8%
2.3%
--
Page 25
-6.5%
-7.9%
-13.6%
-8.4%
-13.1%
-28.1%
-7.4%
-22.3%
-3.1%
10.2%
-1.0%
-12.5%
-21.8%
-17.5%
3.4%
-23.6%
-17.9%
1.4%
--1.7%
-4.3%
-17.3%
-53.9%
-14.0%
7.8%
-24.5%
-18.4%
-19.2%
6.3%
10.6%
-15.3%
-14.1%
-23.7%
-5.8%
-17.2%
-1.8%
-9.6%
-19.0%
-37.4%
-12.7%
-18.5%
--6.2%
-6.6%
-6.5%
0.5%
-5.6%
-17.6%
-9.6%
-13.3%
-29.9%
-7.6%
-3.4%
-1.3%
-1.7%
-10.1%
-6.1%
-8.0%
9.6%
-24.3%
7.3%
17.0%
-1.0%
-13.1%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Title
Trade Title
Trade Segment
Trade Sub-Segment
GAMES TM
GAMESMASTER
GARDEN
GARDEN ANSWERS
GARDEN NEWS
GARDENS ILLUSTRATED
GIRLTALK
GLAMOUR
GO GIRL
GOLF MONTHLY
GOLF WORLD
GOOD FOOD
GOOD HOMES
GOOD HOUSEKEEPNG
GOOD TO KNOW RECIPES
GQ (UK)
GRAMOPHONE
GRAND DESIGNS MAGAZINE
GRAZIA
GUITAR & BASS PLAYERS GDE
GUITAR TECHNIQUE
GUITARIST
GURGLE MAG
HAIR IDEAS
HAIRSTYLES ONLY
HARPERS BAZAAR UK
HEALTH & FITNESS
HEALTHY MAGAZINE
HEAT
HELLO
HI-FI CHOICE
HI-FI NEWS
HISTORY TODAY
HOME BUILDING & RENOVATION
HOME CINEMA CHOICE
HOMES & GARDENS
HOMES AND INTERIORS SCOTLAND
HORSE
HORSE & HOUND
HOT PRESS
HOUSE & GARDEN
HOUSE AND HOME (IRELAND)
HOUSE BEAUTIFUL
HOW IT WORKS
IDEAL HOME
IDEAL HOME XMAS SPECIAL
IMAGE
IMAGE INTERIORS
IMAGINE FX
IMPROVE YOUR COARSE FISHING
IN STYLE USA
IN THE NIGHT GARDEN
INSIDE SOAP
INVESTORS CHRONICLE
IRELAND'S HOMES INTERIORS
IRISH FARMERS JOURNAL
IRISH FIELD
IRISH GARDEN (THE)
IRISH TATLER
IRISH TATLER MAN
IRISH WEDDING DIARY
IRISH WORLD
JACQUELINE WILSON
JAMIE MAGAZINE
JEWISH CHRONICLE
COMPUTING
COMPUTING
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
CHILDRENS MAGAZINES
WOMEN'S INTEREST
CHILDRENS MAGAZINES
SPORT
SPORT
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
MUSIC
WOMEN'S INTEREST
WOMEN'S INTEREST
SPECIALS
MUSIC
MUSIC
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
GENERAL INTEREST
HOME INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
MUSIC
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
SPECIALS
WOMEN'S INTEREST
WOMEN'S INTEREST
COMPUTING
SPORT
WOMEN'S INTEREST
CHILDRENS MAGAZINES
TV LISTINGS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
TRADE & PROFESSIONAL
COUNTRYSIDE & COUNTY
HOME INTEREST
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
CHILDRENS MAGAZINES
WOMEN'S INTEREST
GENERAL INTEREST
GAMING - MULTIFORMAT
GAMING - MULTIFORMAT
GARDENING
GARDENING
GARDENING
GARDENING
PRIMARY GIRLS
WOMEN'S LIFESTYLE / FASHION
PRE-TEEN
GOLF
GOLF
COOKERY & KITCHEN
HOME INTEREST
WOMEN'S LIFESTYLE / FASHION
WOMEN'S GENERAL INTEREST
MEN'S LIFESTYLE
CLASSICAL
HOME INTEREST
WOMEN'S CELEBRITY WEEKLIES
SUMMER SPECIALS/ANNUALS/CALEND
PRACTICAL/PLAYING
PRACTICAL/PLAYING
PARENTHOOD
HAIR
HAIR
WOMEN'S LIFESTYLE / FASHION
WOMEN'S HEALTH & BEAUTY
WOMEN'S SLIMMING
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
HI-FI
HI-FI
MISC. (GENERAL INTEREST)
DO IT YOURSELF
HOME ENTERTAINMENT
HOME INTEREST
HOME INTEREST
EQUESTRIAN
EQUESTRIAN
POP
HOME INTEREST
HOME INTEREST
HOME INTEREST
SCIENCE
HOME INTEREST
SUMMER SPECIALS/ANNUALS/CALEND
WOMEN'S LIFESTYLE / FASHION
HOME INTEREST
DESIGN
ANGLING - COARSE
WOMEN'S LIFESTYLE / FASHION
PRE-SCHOOL
RADIO & TV LISTINGS
BUSINESS & FINANCE
HOME INTEREST
TRADE & PROFESSIONAL
REGIONAL
GARDENING
WOMEN'S LIFESTYLE / FASHION
MEN'S LIFESTYLE
WOMEN'S LIFESTYLE / FASHION
CURRENT AFFAIRS - DOMESTIC
PRIMARY GIRLS
COOKERY & KITCHEN
GENERAL INTEREST - RELIG
ABC Analysis – Seymour Trading Operations Centre
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
15,066
23,313
352,461
17,784
27,729
33,782
51,463
466,327
41,095
60,130
34,529
313,009
76,113
448,129
40,927
120,094
26,291
30,820
205,487
10,901
19,474
25,780
31,462
53,690
60,744
120,004
28,348
134,366
325,370
373,226
6,532
9,085
20,333
23,792
7,210
138,868
10,232
14,451
49,324
17,688
127,311
14,552
132,962
30,342
195,442
98,029
21,261
14,463
16,245
38,181
176,002
54,229
157,413
26,753
9,647
72,046
11,599
9,363
23,919
10,595
7,048
13,107
45,569
51,083
26,533
--2.3%
-10.4%
-8.6%
-1.5%
-21.0%
-12.0%
11.0%
2.3%
-4.9%
6.2%
3.6%
4.0%
8.4%
1.6%
-10.8%
-6.5%
---38.2%
-10.7%
-14.6%
1.1%
-13.1%
-16.1%
-0.4%
-9.7%
-----0.8%
-5.7%
---0.0%
--7.1%
--5.0%
-1.0%
13.7%
--0.5%
-5.5%
-4.6%
-6.1%
-1.4%
-3.2%
-31.3%
-40.2%
--3.2%
-8.3%
-6.3%
-16.4%
-16.7%
4.0%
-2.1%
-3.0%
2.4%
-24.3%
-6.8%
-3.3%
9.3%
-1.8%
-5.8%
26.0%
1.0%
-5.7%
0.0%
-13.8%
6.3%
-8.4%
-1.9%
-6.9%
-8.0%
--14.3%
-27.7%
0.2%
-14.2%
-18.5%
-12.1%
-8.0%
-10.1%
-18.5%
-1.2%
-9.6%
-21.0%
1.1%
-10.1%
-6.3%
-5.5%
-0.2%
0.2%
-5.4%
-19.5%
--3.7%
-8.7%
11.9%
59.5%
-3.4%
-9.9%
-2.5%
-7.6%
-10.1%
-6.2%
-14.6%
2.3%
-6.3%
-18.3%
1.6%
-15.5%
-10.8%
-19.1%
-10.5%
8,131
18,486
116
8,496
13,360
7,239
49,967
367,112
40,307
27,507
16,459
138,011
57,008
195,078
37,211
56,822
3,880
13,227
163,790
5,894
6,000
13,938
26,149
49,379
21,501
39,214
19,782
131,434
290,914
258,426
3,037
3,448
3,791
13,517
4,274
64,869
7,428
7,588
26,056
10,533
36,185
11,216
71,931
14,713
135,825
93,312
12,535
7,011
3,356
24,914
100,028
54,229
153,199
5,152
9,272
68,152
11,365
4,448
20,433
9,481
5,105
9,857
41,829
24,171
19,489
---26.6%
-21.4%
-17.1%
-19.5%
-21.5%
-14.2%
10.1%
-2.4%
-9.1%
17.1%
6.0%
3.4%
6.7%
0.7%
--11.7%
-6.8%
---14.8%
-11.0%
-18.3%
0.9%
-7.0%
-16.2%
-0.5%
-8.6%
------4.4%
-7.2%
----1.9%
--7.4%
--3.0%
-5.0%
26.7%
---4.4%
-5.5%
-4.1%
-21.3%
-3.2%
-3.3%
-31.5%
-111.9%
--0.8%
28.6%
-7.1%
Page 26
-24.0%
-21.3%
-28.8%
-5.1%
-6.7%
-4.0%
-24.8%
-4.3%
-5.2%
7.5%
-5.1%
-11.4%
43.9%
-9.5%
-8.7%
-5.4%
-19.8%
-24.3%
-10.3%
-4.8%
-2.4%
-8.4%
--12.8%
-24.3%
5.0%
-16.2%
-18.9%
-12.8%
5.7%
7.6%
-21.2%
-0.8%
-5.4%
-17.8%
1.4%
-12.6%
-8.2%
-8.0%
0.4%
-2.2%
-10.8%
-28.4%
--7.2%
-10.5%
-0.6%
31.5%
-1.1%
-12.5%
-7.9%
-7.6%
-10.3%
-24.2%
-15.3%
2.4%
-6.1%
-28.2%
-1.2%
-20.9%
-5.7%
-21.3%
-10.1%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Title
Trade Title
Trade Segment
Trade Sub-Segment
KERRANG
KISS
LADY
LANCASHIRE MAGAZINE
LAND ROVER MONTHLY LRM
LAND ROVER OWNER
LETS TALK
LINUX FORMAT
LIVING ETC
LOADED
LONELY PLANET MAGAZINE
LOOK
LOVE IT
MAC FORMAT
MAC USER
MARIE CLAIRE UK
MARKET (THE)
MATCH
MATCH OF THE DAY
MBR MOUNTAIN BIKE RIDER
MENS FITNESS
MENS HEALTH UK
MENS RUNNING
METAL HAMMER
MICRO MART
MIDDLE EAST
MIZZ
MODEL COLLECTOR
MODEL RAIL
MOJO
MONEY WEEK
MONOCLE
MONOCLE SPECIAL EDITION
MORE
MOSHI MONSTER MAGAZINE
MOTHER & BABY
MOTOR CYCLE NEWS
MOTOR SPORT
MOTORBOAT AND YACHTING
MOTORBOATS MONTHLY
MOTORSPORT NEWS
MOUNTAIN BIKING UK
MY WEEKLY
N GAMER
NATIONAL ENQUIRER
NATIONAL GEOGRAPHIC
NEW
NEW AFRICAN
NEW MUSICAL EXPRESS
NEW SCIENTIST
NEWSWEEK
NOW
NUTS
OCTANE
OCTONAUTS
OFFICIAL NINTENDO MAG
OFFICIAL PLAYSTATION MAG
OFFICIAL WINDOWS MAGAZINE
OFFICIAL XBOX
OK
OLDIE (THE)
OLIVE
PAPERCRAFT INSPIRATIONS
PARKERS CAR PRICE GUIDE
PC FORMAT
MUSIC
TEENAGE MAGAZINES
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
COUNTRYSIDE & COUNTY
COMPUTING
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
WOMEN'S INTEREST
COMPUTING
COMPUTING
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
SPORT
SPORT
SPORT
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
LEISURE INTERESTS
MUSIC
COMPUTING
NEWS & CURRENT AFFAIRS
TEENAGE MAGAZINES
LEISURE INTERESTS
LEISURE INTERESTS
MUSIC
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
LEISURE INTERESTS
LEISURE INTERESTS
MOTORING & MOTORCYCLING
SPORT
WOMEN'S INTEREST
COMPUTING
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
MUSIC
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
MOTORING & MOTORCYCLING
CHILDRENS MAGAZINES
COMPUTING
COMPUTING
COMPUTING
COMPUTING
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
LEISURE INTERESTS
MOTORING & MOTORCYCLING
COMPUTING
ROCK
TEENAGE LIFESTYLE
WOMEN'S TRADITIONAL WEEKLIES
REGIONAL
MOTORING - 4X4
MOTORING - 4X4
REGIONAL
LINUX
HOME INTEREST
MEN'S LIFESTYLE
HOLIDAY
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
MAC
MAC
WOMEN'S LIFESTYLE / FASHION
BUSINESS & FINANCE
FOOTBALL - YOUTH
FOOTBALL - ADULT
CYCLE SPORTS - MOUNTAIN BIKE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
GENERAL HEALTH & FITNESS
HEAVY METAL
PC TECHNICAL
CURRENT AFFAIRS - INTERNATIONAL
TEENAGE LIFESTYLE
MODELLING
MODELLING
ROCK
BUSINESS & FINANCE
CURRENT AFFAIRS - INTERNATIONAL
CURRENT AFFAIRS - INTERNATIONAL
WOMEN'S CELEBRITY WEEKLIES
PRE-TEEN
PARENTHOOD
MOTORCYCLING - GENERAL
MOTORING - SPORTING
BOATING
BOATING
MOTORING - SPORTING
CYCLE SPORTS - MOUNTAIN BIKE
WOMEN'S TRADITIONAL WEEKLIES
GAMING - NINTENDO
WOMEN'S CELEBRITY WEEKLIES
CURRENT AFFAIRS - INTERNATIONAL
WOMEN'S CELEBRITY WEEKLIES
CURRENT AFFAIRS - INTERNATIONAL
ROCK
SCIENCE
CURRENT AFFAIRS - INTERNATIONAL
WOMEN'S CELEBRITY WEEKLIES
MENS LIFESTYLE WEEKLIES
MOTORING - CLASSICS
PRE-SCHOOL
GAMING - NINTENDO
GAMING - SONY
PC HELP
GAMING - XBOX
WOMEN'S CELEBRITY WEEKLIES
CURRENT AFFAIRS - DOMESTIC
COOKERY & KITCHEN
CRAFTS
MOTORING - BUYING & SELLING
PC PERFORMANCE
ABC Analysis – Seymour Trading Operations Centre
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
42,077
21,611
27,940
35,798
23,789
39,668
19,038
21,717
98,143
34,505
60,125
280,481
200,027
25,909
8,518
266,881
19,081
46,233
53,058
28,204
61,721
221,176
12,304
35,259
11,372
19,727
30,055
7,613
30,367
87,555
50,036
68,917
14,445
152,571
162,838
43,569
101,058
35,496
13,597
12,016
12,164
39,487
124,066
7,745
63,701
302,108
510,758
44,117
27,650
92,533
192,469
262,275
114,116
37,190
61,750
36,197
38,262
15,111
58,610
388,472
41,008
91,284
33,102
11,360
8,009
-2.2%
--4.2%
32.3%
-1.3%
---1.1%
--3.3%
-6.6%
-5.7%
--6.4%
-----8.9%
1.3%
-----16.1%
--0.3%
5.6%
4.2%
--10.3%
--8.7%
-------0.5%
--3.0%
-0.9%
-1.0%
--4.7%
-0.2%
--15.2%
0.1%
4.1%
------17.9%
1.5%
10.3%
----
-2.1%
-3.8%
-7.5%
66.8%
0.5%
-3.2%
1.8%
-11.3%
1.7%
-30.2%
0.0%
-9.9%
-17.5%
-10.4%
-10.5%
0.7%
--19.0%
-9.2%
-8.4%
-10.3%
-10.1%
--15.7%
-17.1%
-10.9%
-31.8%
-3.1%
1.8%
-7.5%
10.7%
9.4%
10.0%
-19.0%
--14.0%
-5.1%
2.0%
-5.8%
-7.7%
-13.1%
2.6%
-4.7%
-26.9%
-8.4%
-1.8%
-9.2%
-4.1%
-14.0%
-4.8%
0.8%
-22.5%
-19.8%
6.4%
--19.6%
-16.8%
-16.2%
-3.7%
-13.9%
6.4%
-4.9%
-7.9%
-20.0%
-14.0%
33,808
20,351
16,506
9,059
15,755
23,237
14,964
5,878
52,686
23,468
16,351
244,776
195,636
11,657
1,622
177,163
974
34,905
39,574
15,037
41,135
126,823
9,760
17,469
9,809
132
25,977
4,101
17,644
36,210
1,076
10,812
2,309
145,506
157,235
26,719
92,462
8,636
4,492
4,917
7,548
25,264
117,032
4,450
63,664
27,897
503,891
805
19,391
31,979
3,343
248,619
104,879
9,614
61,750
24,280
28,225
7,617
47,500
361,448
6,176
38,847
13,541
11,221
3,604
-4.5%
--4.8%
13.5%
2.6%
---5.8%
--14.5%
-11.4%
-7.1%
--3.2%
-----5.7%
6.3%
-----15.4%
--10.8%
-13.2%
4.6%
--10.6%
--14.3%
-------0.3%
--3.0%
-9.0%
-1.6%
--4.0%
14.3%
--16.2%
0.1%
0.2%
------19.1%
8.1%
18.5%
----
Page 27
-6.8%
-4.8%
-7.9%
16.3%
-3.8%
-8.4%
1.2%
-18.6%
1.3%
-41.3%
-9.1%
-17.6%
-16.9%
-12.0%
-5.8%
2.1%
--21.8%
-14.5%
-15.2%
-9.8%
-11.7%
--20.7%
-19.5%
-27.5%
-31.5%
-1.3%
-2.5%
-0.8%
-8.4%
0.7%
-5.0%
-19.1%
--23.0%
-7.5%
-5.6%
-17.2%
-12.3%
-17.2%
3.5%
-5.1%
-32.9%
-8.4%
-12.1%
-9.5%
-5.5%
-15.4%
6.5%
-19.5%
-23.2%
-20.6%
-1.2%
--24.7%
-20.7%
-30.5%
-5.9%
-15.9%
7.8%
-10.3%
-8.0%
-20.1%
-14.8%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Title
Trade Title
Trade Segment
Trade Sub-Segment
PC GAMER
PC PILOT
PC PLUS
PC PRO
PEOPLES FRIEND
PERFECT WEDDING
PERFORMANCE BIKE
PERIOD LIVING
PHOTO PLUS
PICK ME UP
PLAY & LEARN THOMAS TANK
PLAY UNOFFICIAL
PRACTICAL BOAT OWNER
PRACTICAL CARAVAN
PRACTICAL CLASSICS
PRACTICAL FISHKEEPING
PRACTICAL MOTORHOME
PRACTICAL PARENTING
PRACTICAL PHOTOGRAPHY
PREGNANCY & BIRTH
PRIMA
PRIMA BABY
PRIVATE EYE
PROSPECT
PRUDENCE
PSM3 (FUTURE)
PSYCHOLOGIES
PUZZLER (THE)
PUZZLER COLLECTION
Q
QUICK CARDS MADE EASY
RADIO TIMES
RAIL
RAILWAY MAGAZINE
READERS DIGEST
REAL HOMES MAG
REAL PEOPLE
RED
REVEAL
RHYTHM
RIDE
ROSEMARY CONLEY DIET & FITNESS
RUGBY PAPER
RUGBY WORLD
RUNNERS WORLD UK
SCOTS MAGAZINE
SCOTTISH FIELD
SEA ANGLER
SFX
SHOOTING GAZETTE
SHOOTING TIMES
SHOUT
SIGHT & SOUND
SIMPLY KNITTING
SIMPSONS COMIC
SIMPSONS COMIC PRESENTS
SLIMMING WORLD
SOAPLIFE
SOCIAL & PERSONAL
SOMETHING SPECIAL
SPARKLE WORLD
SPECTACULAR SPIDERMAN ADVENTURES
SPECTATOR
SPIRIT & DESTINY
SPONGEBOB SQUAREPANTS
COMPUTING
COMPUTING
COMPUTING
COMPUTING
WOMEN'S INTEREST
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
WOMEN'S INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
COMPUTING
LEISURE INTERESTS
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
LEISURE INTERESTS
MOTORING & MOTORCYCLING
WOMEN'S INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
COMPUTING
WOMEN'S INTEREST
PUZZLE MAGAZINES
PUZZLE MAGAZINES
MUSIC
LEISURE INTERESTS
TV LISTINGS
LEISURE INTERESTS
LEISURE INTERESTS
GENERAL INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
MUSIC
MOTORING & MOTORCYCLING
WOMEN'S INTEREST
SPORT
SPORT
SPORT
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
SPORT
GENERAL INTEREST
SPORT
SPORT
TEENAGE MAGAZINES
LEISURE INTERESTS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
WOMEN'S INTEREST
TV LISTINGS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
GAMING - PC GAMES
GAMING - PC GAMES
PC TECHNICAL
PC TECHNICAL
WOMEN'S TRADITIONAL WEEKLIES
WEDDINGS & BRIDES
MOTORCYCLING - GENERAL
HOME INTEREST
PHOTOGRAPHY
WOMEN'S TRADITIONAL WEEKLIES
PRE-SCHOOL
GAMING - SONY
BOATING
CARAVANNING
MOTORING - CLASSICS
PETS - FISH
CARAVANNING
PARENTHOOD
PHOTOGRAPHY
PARENTHOOD
WOMEN'S PRACTICAL
PARENTHOOD
CURRENT AFFAIRS - DOMESTIC
CURRENT AFFAIRS - DOMESTIC
WOMEN'S LIFESTYLE / FASHION
GAMING - SONY
WOMEN'S LIFESTYLE / FASHION
PUZZLES - MIXED CONTENT
PUZZLES - MIXED CONTENT
ROCK
CRAFTS
RADIO & TV LISTINGS
RAILWAYS - MODERN
RAILWAYS - MODERN
MISC. (GENERAL INTEREST)
HOME INTEREST
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S LIFESTYLE / FASHION
WOMEN'S CELEBRITY WEEKLIES
PRACTICAL/PLAYING
MOTORCYCLING - GENERAL
WOMEN'S SLIMMING
RUGBY
RUGBY
ATHLETICS
REGIONAL
REGIONAL
ANGLING - SEA
GENERAL INTEREST - SCI FI
SHOOTING
SHOOTING
TEENAGE LIFESTYLE
FILM & VIDEO REVIEWS
SEWING & KNITTING
PRIMARY BOYS
PRIMARY BOYS
WOMEN'S SLIMMING
RADIO & TV LISTINGS
WOMEN'S LIFESTYLE / FASHION
PRE-SCHOOL
PRIMARY GIRLS
PRIMARY BOYS
CURRENT AFFAIRS - DOMESTIC
WOMEN'S LIFESTYLE / FASHION
PRIMARY BOYS
ABC Analysis – Seymour Trading Operations Centre
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
23,652
17,245
11,076
54,367
257,348
22,074
21,061
41,229
28,237
243,028
25,248
15,693
34,014
33,273
50,439
13,330
14,126
16,301
38,655
22,334
281,636
26,316
228,112
32,105
10,855
16,815
104,491
75,303
150,477
77,522
18,637
925,373
19,801
36,523
383,650
34,618
204,337
231,180
278,642
8,001
40,430
96,980
17,792
40,057
88,027
28,357
13,577
33,013
27,743
14,012
22,003
57,884
19,268
42,373
64,078
41,080
402,399
82,315
19,460
54,791
66,752
26,804
63,543
53,007
23,413
-----4.1%
-----7.1%
-1.0%
---0.5%
---17.0%
--16.6%
0.5%
-17.6%
10.6%
0.4%
---3.8%
---3.6%
-2.7%
---13.1%
--2.2%
0.0%
-10.5%
--18.1%
---------21.1%
---1.2%
-8.2%
15.1%
-18.3%
--11.3%
2.3%
-4.3%
1.1%
1.2%
-6.1%
-5.5%
-1.0%
-19.3%
-13.1%
-9.0%
--1.5%
-6.9%
-3.5%
-15.3%
-17.2%
-27.8%
-11.2%
-13.8%
-5.1%
4.8%
-11.8%
-19.0%
-21.0%
-22.7%
4.9%
-21.5%
10.1%
0.5%
-1.5%
-18.5%
-13.0%
-8.0%
-6.7%
-12.1%
9.2%
-3.7%
-1.0%
6.8%
-11.5%
-9.2%
-6.4%
0.1%
-14.2%
-1.2%
-4.2%
-2.9%
-3.8%
-8.6%
-11.1%
2.3%
-7.3%
-11.5%
-5.1%
-5.6%
-4.6%
0.7%
-2.0%
-17.4%
-28.4%
19.7%
-17.9%
2.1%
-2.0%
-3.6%
-9.6%
-4.3%
-26.2%
12,458
5,713
3,408
12,939
218,570
19,010
12,715
26,974
10,769
231,429
25,248
11,781
12,824
15,123
32,516
7,054
8,365
11,435
14,151
18,272
152,945
18,722
112,347
3,746
8,706
12,460
53,111
69,036
140,030
41,655
9,888
706,026
13,132
19,398
8,438
29,258
197,255
136,309
273,299
2,935
25,568
83,852
17,671
20,189
25,688
13,825
6,424
22,775
14,524
6,319
13,333
53,673
5,057
21,476
60,153
40,752
377,117
80,459
15,144
54,791
56,540
26,696
9,602
47,888
21,952
-----4.1%
-----7.9%
-1.0%
----2.5%
---18.4%
--18.8%
1.8%
-22.1%
21.0%
17.2%
---6.7%
---0.8%
-2.6%
--11.5%
--2.8%
-7.4%
-10.6%
--19.8%
---------23.3%
---0.6%
-8.2%
14.2%
-18.7%
--11.3%
1.2%
-4.2%
4.9%
1.1%
-5.4%
Page 28
-17.3%
-2.6%
-28.3%
-27.7%
-10.9%
--1.3%
0.3%
-4.5%
-15.3%
-17.2%
-31.7%
-18.1%
-25.1%
-11.4%
10.5%
-23.3%
-20.3%
-32.3%
-25.1%
9.1%
-23.0%
16.8%
-16.5%
-2.6%
-21.0%
-18.3%
-8.4%
-7.4%
-15.8%
-0.5%
-7.5%
-4.0%
8.7%
-10.9%
-9.9%
-6.6%
-8.5%
-14.2%
-0.9%
-8.6%
-5.8%
-8.7%
-9.1%
-14.3%
-7.1%
-8.4%
-20.5%
-8.4%
-7.6%
-3.7%
5.3%
0.7%
-18.3%
-28.5%
18.8%
-18.2%
4.1%
--0.9%
-3.6%
-1.4%
-4.9%
-26.9%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Title
Trade Title
Trade Segment
SPORTING GUN
STAR
STEAM RAILWAY
STELLAR
STRIKE IT
STUFF FOR MEN
STYLE AT HOME
SUNDAY TIMES TRAVEL
SUPERBIKE
T3
TABLET
TAKE A BREAK
TATLER
THAT'S LIFE
THE CRICKETER
THE LIST
THE PHOENIX
THOMAS & FRIENDS
TIME INT
TIME OUT
TIMES EDUCATIONAL SUPPLEMENT
TIMES EDUCATIONAL SUPPLEMENT SCOTLAND
TIMES HIGHER EDUCATION
TINKERBELL
TODAYS GOLFER
TOP OF THE POPS
TOP SANTE HEALTH & BEAUTY
TOTAL FILM
TOTAL GUITAR
TOTAL TV GUIDE
TOXIC
TOY STORY
TRAIL
TRIATHLON PLUS
TROUT & SALMON
TROUT FISHERMAN
TRUCKING
TV & SATELLITE WEEKLY
TV CHOICE
TV EASY
TV NOW
TV TIMES
U MAGAZINE
U MAGAZINE GIRLS GUIDE
UNCUT
VANITY FAIR UK
VIP
VIZ COMIC
VOGUE
WALLPAPER
WAYBULOO
WE LOVE POP
WEBUSER
WEDDING
WEDDING IDEAS
WEEK (THE)
WEEKLY NEWS
WEIGHT WATCHERS
WHAT CAR
WHAT DIGITAL CAMERA
WHAT FRANCHISE
WHAT HI FI SOUND & VISION
WHAT LAPTOP
WHAT MOUNTAIN BIKE
WHAT'S ON TV
SPORT
WOMEN'S INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
MEN'S FASHION/INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
MOTORING & MOTORCYCLING
MEN'S FASHION/INTEREST
GENERAL INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
SPORT
LEISURE INTERESTS
NEWS & CURRENT AFFAIRS
CHILDRENS MAGAZINES
NEWS & CURRENT AFFAIRS
LEISURE INTERESTS
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
CHILDRENS MAGAZINES
SPORT
CHILDRENS MAGAZINES
WOMEN'S INTEREST
LEISURE INTERESTS
MUSIC
TV LISTINGS
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
LEISURE INTERESTS
SPORT
SPORT
SPORT
MOTORING & MOTORCYCLING
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
WOMEN'S INTEREST
WOMEN'S INTEREST
MUSIC
WOMEN'S INTEREST
FOREIGN TITLES
ADULT
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
CHILDRENS MAGAZINES
TEENAGE MAGAZINES
COMPUTING
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
GENERAL INTEREST
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
LEISURE INTERESTS
TRADE & PROFESSIONAL
LEISURE INTERESTS
COMPUTING
SPORT
TV LISTINGS
Trade Sub-Segment
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
SHOOTING
28,564
-WOMEN'S CELEBRITY WEEKLIES
359,583 -11.4%
RAILWAYS - STEAM
32,266
-WOMEN'S LIFESTYLE / FASHION
22,597
-PRIMARY BOYS
26,318
-MEN'S LIFESTYLE
80,226
0.1%
HOME INTEREST
71,806
36.6%
HOLIDAY
68,097
-1.6%
MOTORCYCLING - GENERAL
16,192
-MEN'S LIFESTYLE
49,006
-GENERAL INTEREST - RELIG
20,063
-4.4%
WOMEN'S TRADITIONAL WEEKLIES
791,001
-1.6%
WOMEN'S LIFESTYLE / FASHION
88,020
0.5%
WOMEN'S TRADITIONAL WEEKLIES
326,481
1.6%
CRICKET
32,601
-ENTERTAINMENT & LISTINGS
14,156
-CURRENT AFFAIRS - DOMESTIC
15,878
-PRE-SCHOOL
28,003
-1.8%
CURRENT AFFAIRS - INTERNATIONAL 128,373
-ENTERTAINMENT & LISTINGS
55,032
-0.3%
TRADE & PROFESSIONAL
54,037
-4.7%
TRADE & PROFESSIONAL
6,121
-0.9%
TRADE & PROFESSIONAL
19,981
-PRIMARY GIRLS
30,002
3.4%
GOLF
59,589
-9.6%
PRE-TEEN
84,782
-13.5%
WOMEN'S HEALTH & BEAUTY
59,827
-14.6%
FILM & VIDEO REVIEWS
70,908
-1.3%
PRACTICAL/PLAYING
26,781
-RADIO & TV LISTINGS
122,927
4.7%
PRE-TEEN
41,521
2.5%
PRIMARY BOYS
35,008
-17.2%
CAMPING / WALKING / CLIMBING
32,338
-OTHER SPORTS
11,121
-ANGLING - GAME
28,342
-ANGLING - GAME
17,565
-MOTORING - TRUCKS
15,134
-RADIO & TV LISTINGS
173,474
-1.9%
RADIO & TV LISTINGS
1,304,382 -3.7%
RADIO & TV LISTINGS
150,405
-7.2%
RADIO & TV LISTINGS
27,778
-RADIO & TV LISTINGS
294,765
1.5%
WOMEN'S LIFESTYLE / FASHION
25,241
-WOMEN'S LIFESTYLE / FASHION
17,366
7.0%
ROCK
62,305
-5.6%
WOMEN'S LIFESTYLE / FASHION
102,585
2.0%
FOREIGN LANGUAGE - OTHER
20,202
-ADULT HUMOUR / GRAPHIC NOVELS
64,233
-WOMEN'S LIFESTYLE / FASHION
210,806
0.0%
MEN'S LIFESTYLE
105,328
-PRE-SCHOOL
24,809
-28.5%
TEENAGE LIFESTYLE
58,321
-INTERNET
27,214
-WEDDINGS & BRIDES
40,066
-WEDDINGS & BRIDES
30,191
-CURRENT AFFAIRS - DOMESTIC
187,536
2.1%
MISC. (GENERAL INTEREST)
38,832
-10.2%
WOMEN'S SLIMMING
183,568
-8.2%
MOTORING - GENERAL
77,003
-6.1%
PHOTOGRAPHY
19,783
-TRADE & PROFESSIONAL
11,615
-HI-FI
40,007
-PC TECHNICAL
5,022
-CYCLE SPORTS - MOUNTAIN BIKE
14,009
-RADIO & TV LISTINGS
1,253,697 -1.6%
ABC Analysis – Seymour Trading Operations Centre
-5.7%
-16.4%
-0.5%
4.8%
--13.7%
-3.3%
-27.7%
-13.8%
-8.2%
-5.1%
0.9%
-2.8%
-10.7%
-4.4%
-11.2%
2.0%
-0.5%
1.3%
0.5%
-12.9%
-3.2%
-7.7%
-10.0%
-12.4%
-9.9%
-14.3%
1.3%
2.2%
-27.9%
-8.6%
--5.5%
-5.6%
-5.4%
-4.2%
-4.3%
-11.0%
-4.9%
-4.8%
-8.4%
--14.2%
0.1%
-16.2%
-5.3%
-0.2%
-2.7%
-23.1%
--4.2%
-8.7%
0.2%
3.9%
-14.9%
-9.8%
-11.8%
-9.8%
-1.2%
-10.6%
-23.7%
-7.2%
-0.3%
16,490
353,713
17,270
20,493
26,312
49,876
70,454
28,948
9,192
20,374
3,078
783,139
27,588
324,317
9,794
2,268
11,693
28,003
5,185
12,541
16,876
1,307
2,756
30,002
30,479
83,994
35,197
45,403
11,465
116,850
40,981
35,008
18,614
4,329
14,828
10,253
12,918
140,922
1,304,382
150,394
27,394
278,767
23,915
17,366
28,090
28,182
18,563
44,080
98,639
7,462
24,809
58,321
19,595
31,768
26,069
9,878
38,503
175,522
58,588
15,196
614
26,429
4,911
8,371
1,251,432
--12.1%
---7.1%
34.0%
8.1%
---6.2%
-1.8%
-7.2%
1.6%
----1.8%
--4.2%
-16.3%
-31.2%
-3.4%
-14.7%
-13.8%
-20.2%
-3.2%
-4.8%
2.0%
-17.2%
------2.7%
-3.7%
-7.2%
-1.3%
-7.0%
7.6%
0.0%
--0.6%
--28.5%
-----3.4%
-10.0%
-8.2%
-8.3%
------1.6%
Page 29
-6.0%
-16.9%
-3.8%
-0.2%
--21.3%
-9.7%
-39.6%
-25.6%
-12.4%
-5.2%
-8.1%
-2.7%
-2.2%
-2.6%
-11.2%
-7.7%
-18.5%
-13.0%
-39.1%
-22.5%
-3.2%
-12.1%
-10.0%
-14.4%
-15.3%
-23.4%
1.0%
0.8%
-27.9%
-11.7%
--9.3%
-8.7%
-5.6%
-6.9%
-4.3%
-11.0%
-4.8%
-5.9%
-8.7%
--4.0%
-10.4%
-20.0%
-6.3%
-11.5%
-17.4%
-23.1%
--6.7%
-6.6%
-0.6%
-9.3%
-15.0%
-9.8%
-14.7%
-7.9%
-18.2%
-13.4%
-24.2%
-12.6%
-0.3%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Title
Trade Title
Trade Segment
Trade Sub-Segment
WIRED
WOMAN
WOMAN & HOME
WOMAN & HOME FEEL GOOD FOOD
WOMANS OWN
WOMANS WAY
WOMANS WEEKLY
WOMENS FITNESS
WOMENS RUNNING
WORD SEARCH
WORLD INTERIORS
WORLD OF CARS
WORLD OF CROSS STITCH
WORLD SOCCER
WWE KIDS
X 360 MAGAZINE
XBOX WORLD 360
YACHTING MONTHLY
YACHTING WORLD
YORKSHIRE RIDINGS MAG
YOU AND YOUR WEDDING
YOUR DOG
YOUR FAMILY TREE
YOUR HAIR
YOUR HOME
YOUR HORSE
YOURS
ZEST
ZINGZILLAS
ZOO WEEKLY
COMPUTING
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
PUZZLE MAGAZINES
WOMEN'S INTEREST
CHILDRENS MAGAZINES
WOMEN'S INTEREST
SPORT
CHILDRENS MAGAZINES
COMPUTING
COMPUTING
LEISURE INTERESTS
LEISURE INTERESTS
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
LEISURE INTERESTS
GENERAL INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
WOMEN'S INTEREST
CHILDRENS MAGAZINES
MEN'S FASHION/INTEREST
INTERNET
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S PRACTICAL
WOMEN'S PRACTICAL
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S LIFESTYLE / FASHION
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S HEALTH & BEAUTY
WOMEN'S GENERAL INTEREST
PUZZLES - WORDSEARCH
HOME INTEREST
PRIMARY BOYS
NEEDLECRAFT
FOOTBALL - ADULT
PRIMARY BOYS
GAMING - XBOX
GAMING - XBOX
YACHTING
YACHTING
REGIONAL
WEDDINGS & BRIDES
PETS - DOGS
MISC. (GENERAL INTEREST)
HAIR
HOME INTEREST
EQUESTRIAN
WOMEN'S GENERAL INTEREST
WOMEN'S HEALTH & BEAUTY
PRE-SCHOOL
MENS LIFESTYLE WEEKLIES
ABC Analysis – Seymour Trading Operations Centre
Total % Pd-On- % Yr-OnUK
% Pd-On- % Yr-On-Yr
Circulation Pd (Total) Yr (Total) Newstrade Pd (NT)
(NT)
51,056
282,189
379,896
65,683
240,347
22,488
342,532
21,130
24,567
82,450
62,096
41,013
40,764
32,462
25,269
20,695
20,738
26,158
19,209
18,028
40,866
29,213
19,813
16,468
131,770
28,126
282,892
70,043
33,349
54,599
1.8%
-1.6%
2.6%
--2.2%
-0.7%
-23.5%
--0.0%
30.1%
---6.7%
----19.9%
----21.5%
-0.9%
--1.0%
-19.6%
-22.9%
0.5%
2.0%
-8.9%
-1.5%
1.6%
-17.6%
1.3%
-0.4%
-41.3%
15.7%
-6.7%
0.0%
30.4%
6.6%
-20.9%
-17.1%
-14.1%
-10.1%
-6.0%
-11.0%
20.1%
-16.0%
-3.5%
-7.5%
-19.7%
1.6%
-1.6%
-3.5%
-20.9%
-35.9%
-20.4%
13,563
272,731
223,050
55,482
233,352
21,134
300,060
15,342
17,636
79,253
11,276
41,013
20,449
14,885
24,381
16,692
14,464
9,269
4,539
5,456
33,780
18,102
7,854
12,235
117,643
15,095
212,590
42,414
33,349
50,761
0.8%
-2.2%
4.5%
--1.9%
-1.0%
-11.2%
---0.8%
30.1%
---6.9%
-----6.8%
----25.2%
-1.3%
--1.1%
-27.3%
-22.9%
0.6%
Page 30
-4.6%
-9.6%
-4.8%
0.8%
-17.9%
1.6%
-1.2%
-33.8%
5.3%
-7.2%
-1.6%
30.4%
-1.9%
-15.0%
-17.6%
-14.6%
-13.2%
-6.0%
-12.6%
-24.7%
-18.3%
-5.4%
-14.5%
-20.1%
0.7%
-3.4%
-5.2%
-31.2%
-35.9%
-20.9%
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Segment
Trade Segment
Trade Sub-Segment
Trade Title
ADULT
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
ADULT HUMOUR / GRAPHIC NOVELS
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-SCHOOL
PRE-TEEN
PRE-TEEN
PRE-TEEN
PRE-TEEN
PRE-TEEN
PRE-TEEN
PRE-TEEN
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY BOYS
PRIMARY GIRLS
PRIMARY GIRLS
PRIMARY GIRLS
PRIMARY GIRLS
PRIMARY GIRLS
PRIMARY GIRLS
PRIMARY GIRLS
DESIGN
DESIGN
DESIGN
DESIGN
GAMING - MULTIFORMAT
GAMING - MULTIFORMAT
GAMING - MULTIFORMAT
GAMING - NINTENDO
GAMING - NINTENDO
GAMING - PC GAMES
GAMING - PC GAMES
GAMING - SONY
GAMING - SONY
GAMING - SONY
GAMING - XBOX
GAMING - XBOX
GAMING - XBOX
VIZ COMIC
BBC TOYBOX
BOB THE BUILDER
CBEEBIES ANIMALS
CBEEBIES ART
CBEEBIES SPECIAL GIFT
CBEEBIES WEEKLY
CHARLIE & LOLA
DISNEY & ME
DORA THE EXPLORER
FIREMAN SAM
FTL FAVOURITES
FTL FRIENDS
FTL PEPPA PIG
IN THE NIGHT GARDEN
OCTONAUTS
PLAY & LEARN THOMAS TANK
SOMETHING SPECIAL
THOMAS & FRIENDS
WAYBULOO
ZINGZILLAS
ALL ABOUT ANIMALS
ANIMAL PLANET
FIRST NEWS
GO GIRL
MOSHI MONSTER MAGAZINE
TOP OF THE POPS
TOXIC
BEANO
BEANO MAX
BEN 10
DANDY
DOCTOR WHO ADVENTURES
SIMPSONS COMIC
SIMPSONS COMIC PRESENTS
SPECTACULAR SPIDERMAN ADVENTURES
SPONGEBOB SQUAREPANTS
STRIKE IT
TOY STORY
WORLD OF CARS
WWE KIDS
ANIMALS AND YOU
BARBIE
DISNEYS PRINCESS
GIRLTALK
JACQUELINE WILSON
SPARKLE WORLD
TINKERBELL
.NET
3D WORLD
COMPUTER ARTS
IMAGINE FX
EDGE
GAMES TM
GAMESMASTER
N GAMER
OFFICIAL NINTENDO MAG
PC GAMER
PC PILOT
OFFICIAL PLAYSTATION MAG
PLAY UNOFFICIAL
PSM3 (FUTURE)
360
360 GAMER
OFFICIAL XBOX
ABC Analysis – Seymour Trading Operations Centre
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
64,233
40,244
37,505
30,337
63,679
61,967
55,516
37,391
41,788
27,123
27,577
30,187
74,284
76,834
54,229
61,750
25,248
54,791
28,003
24,809
33,349
19,893
10,586
50,411
41,095
162,838
84,782
41,521
38,333
22,094
64,671
7,489
48,470
64,078
41,080
26,804
23,413
26,318
35,008
41,013
25,269
32,376
53,049
63,907
51,463
45,569
66,752
30,002
14,546
10,854
13,713
16,245
24,443
15,066
23,313
7,745
36,197
23,652
17,245
38,262
15,693
16,815
9,335
13,124
58,610
0.0%
11.9%
-7.9%
-14.3%
3.8%
2.1%
-2.0%
-4.7%
3.2%
4.2%
-3.4%
-26.1%
2.6%
1.4%
-5.5%
0.0%
-1.0%
-11.3%
-1.8%
-28.5%
-22.9%
-19.1%
-30.0%
-5.0%
11.0%
0.0%
-13.5%
2.5%
3.2%
-9.6%
-9.2%
0.6%
-3.1%
-1.2%
-8.2%
-4.3%
-6.1%
0.0%
-17.2%
30.1%
-6.7%
0.6%
0.1%
1.1%
-21.0%
3.2%
2.3%
3.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-5.3%
24.0%
-16.9%
-1.6%
23.4%
22.9%
2.2%
-6.2%
5.8%
-23.7%
-3.4%
-20.8%
7.1%
18.0%
-7.6%
0.0%
-17.2%
0.0%
-11.2%
-23.1%
-35.9%
-18.5%
0.0%
11.3%
-3.3%
0.0%
-10.0%
2.2%
-4.4%
-26.8%
-9.0%
-50.1%
-14.4%
-17.4%
-28.4%
-3.6%
-26.2%
0.0%
-27.9%
30.4%
-17.1%
8.0%
6.1%
10.2%
-24.3%
10.8%
2.0%
-3.2%
-12.6%
-15.5%
-12.5%
-3.4%
-12.9%
-16.4%
-16.7%
-26.9%
-19.6%
-5.5%
-1.0%
-16.8%
-27.8%
-18.5%
-16.5%
-14.4%
-3.7%
44,080
40,122
37,429
30,337
63,679
61,967
53,806
37,391
41,692
27,123
27,577
28,114
73,486
76,015
54,229
61,750
25,248
54,791
28,003
24,809
33,349
19,893
10,132
12,881
40,307
157,235
83,994
40,981
29,722
20,471
64,671
6,440
39,677
60,153
40,752
26,696
21,952
26,312
35,008
41,013
24,381
27,598
52,840
63,828
49,967
41,829
56,540
30,002
3,751
1,309
2,658
3,356
8,929
8,131
18,486
4,450
24,280
12,458
5,713
28,225
11,781
12,460
7,990
11,908
47,500
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
0.0%
11.9%
-7.8%
-14.3%
3.8%
2.1%
-1.8%
-4.7%
3.6%
4.2%
-3.4%
-27.2%
2.5%
0.8%
-5.5%
0.0%
-1.0%
-11.3%
-1.8%
-28.5%
-22.9%
-19.1%
-32.3%
-0.6%
10.1%
0.0%
-13.8%
2.0%
-0.9%
-8.8%
-9.2%
-6.5%
1.5%
-0.6%
-8.2%
-4.2%
-5.4%
0.0%
-17.2%
30.1%
-6.9%
-2.6%
0.0%
1.3%
-21.5%
0.8%
1.2%
3.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-6.3%
24.4%
-16.6%
-1.6%
23.4%
22.9%
2.0%
-6.2%
6.3%
-23.7%
-3.4%
-24.3%
7.3%
17.0%
-7.6%
0.0%
-17.2%
0.0%
-11.2%
-23.1%
-35.9%
-18.5%
0.0%
-1.3%
-5.2%
0.0%
-10.0%
0.8%
-11.6%
-26.8%
-9.0%
-53.9%
-15.3%
-18.3%
-28.5%
-3.6%
-26.9%
0.0%
-27.9%
30.4%
-17.6%
7.2%
6.1%
10.6%
-24.8%
5.7%
-0.9%
-3.2%
-15.0%
-30.0%
-8.4%
-1.1%
-18.5%
-24.0%
-21.3%
-32.9%
-24.7%
-17.3%
-2.6%
-20.7%
-31.7%
-21.0%
-20.6%
-16.0%
-5.9%
Page 31
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Segment
Trade Segment
Trade Sub-Segment
Trade Title
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
FOREIGN TITLES
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
GENERAL INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
GAMING - XBOX
GAMING - XBOX
INTERNET
INTERNET
LINUX
MAC
MAC
PC HELP
PC PERFORMANCE
PC PERFORMANCE
PC TECHNICAL
PC TECHNICAL
PC TECHNICAL
PC TECHNICAL
PC TECHNICAL
NATIONAL
NATIONAL
NATIONAL
NATIONAL
REGIONAL
REGIONAL
REGIONAL
REGIONAL
REGIONAL
REGIONAL
REGIONAL
REGIONAL
FOREIGN LANGUAGE - OTHER
GENERAL INTEREST - RELIG
GENERAL INTEREST - RELIG
GENERAL INTEREST - SCI FI
GENERAL INTEREST - SCI FI
MISC. (GENERAL INTEREST)
MISC. (GENERAL INTEREST)
MISC. (GENERAL INTEREST)
MISC. (GENERAL INTEREST)
MISC. (GENERAL INTEREST)
DO IT YOURSELF
GARDENING
GARDENING
GARDENING
GARDENING
GARDENING
GARDENING
GARDENING
AVIATION
AVIATION
AVIATION
AVIATION
BOATING
BOATING
BOATING
CAMPING / WALKING / CLIMBING
CAMPING / WALKING / CLIMBING
CRAFTS
CRAFTS
CRAFTS
ENTERTAINMENT & LISTINGS
ENTERTAINMENT & LISTINGS
EQUESTRIAN
EQUESTRIAN
EQUESTRIAN
FILM & VIDEO REVIEWS
FILM & VIDEO REVIEWS
FILM & VIDEO REVIEWS
X 360 MAGAZINE
XBOX WORLD 360
WEBUSER
WIRED
LINUX FORMAT
MAC FORMAT
MAC USER
OFFICIAL WINDOWS MAGAZINE
CUSTOM PC
PC FORMAT
COMPUTER SHOPPER
MICRO MART
PC PLUS
PC PRO
WHAT LAPTOP
COAST
COUNTRY LIFE
COUNTRYMAN
FIELD (THE)
DALESMAN
EDP NORFOLK
IRISH FIELD
LANCASHIRE MAGAZINE
LETS TALK
SCOTS MAGAZINE
SCOTTISH FIELD
YORKSHIRE RIDINGS MAG
VIP
JEWISH CHRONICLE
TABLET
FORTEAN TIMES
SFX
BBC WHO DO THINK YOU ARE
HISTORY TODAY
READERS DIGEST
WEEKLY NEWS
YOUR FAMILY TREE
HOME BUILDING & RENOVATION
AMATEUR GARDENING
BBC GARDENERS WORLD
GARDEN
GARDEN ANSWERS
GARDEN NEWS
GARDENS ILLUSTRATED
IRISH GARDEN (THE)
AIR INTERNATIONAL
AIRFORCES MONTHLY
AIRLINER WORLD
FLYPAST
MOTORBOAT AND YACHTING
MOTORBOATS MONTHLY
PRACTICAL BOAT OWNER
COUNTRY WALKING
TRAIL
CARD MAKING & PAPERCRAFT
PAPERCRAFT INSPIRATIONS
QUICK CARDS MADE EASY
THE LIST
TIME OUT
HORSE
HORSE & HOUND
YOUR HORSE
EMPIRE MAGAZINE
SIGHT & SOUND
TOTAL FILM
ABC Analysis – Seymour Trading Operations Centre
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
20,695
20,738
27,214
51,056
21,717
25,909
8,518
15,111
17,904
8,009
36,002
11,372
11,076
54,367
5,022
40,464
38,054
12,839
28,526
30,441
15,693
11,599
35,798
19,038
28,357
13,577
18,028
20,202
26,533
20,063
17,024
27,743
22,403
20,333
383,650
38,832
19,813
23,792
36,462
216,620
352,461
17,784
27,729
33,782
9,363
12,050
20,051
33,039
37,673
13,597
12,016
34,014
34,966
32,338
37,306
33,102
18,637
14,156
55,032
14,451
49,324
28,126
167,056
19,268
70,908
0.0%
0.0%
0.0%
1.8%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-5.1%
0.0%
0.0%
0.0%
0.0%
0.0%
-3.2%
32.3%
0.0%
0.0%
0.0%
19.9%
0.0%
-6.3%
-4.4%
0.0%
0.0%
0.0%
0.0%
-13.1%
-10.2%
0.0%
0.0%
-6.7%
-18.4%
2.3%
-10.4%
-8.6%
-1.5%
-31.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-0.3%
0.0%
0.0%
0.0%
-2.3%
0.0%
-1.3%
-14.1%
-10.1%
-4.2%
2.0%
-11.3%
-10.4%
-10.5%
-16.2%
-8.9%
-14.0%
-16.3%
-17.1%
-19.3%
-13.1%
-23.7%
-5.1%
2.3%
-9.9%
-5.6%
-9.9%
10.5%
-6.3%
66.8%
1.8%
-11.1%
2.3%
20.1%
-16.2%
-10.5%
-8.2%
-5.3%
-11.5%
0.1%
-1.2%
-11.5%
-14.9%
-7.5%
-9.6%
3.6%
2.0%
4.0%
-2.1%
-3.0%
2.4%
-18.3%
7.1%
-3.5%
1.1%
-1.0%
-5.8%
-7.7%
-11.2%
-11.5%
-8.6%
1.7%
-7.9%
9.2%
10.7%
-0.5%
-6.3%
-5.5%
-1.6%
-3.2%
0.7%
-9.9%
16,692
14,464
19,595
13,563
5,878
11,657
1,622
7,617
8,515
3,604
15,362
9,809
3,408
12,939
4,911
19,752
16,392
3,801
9,505
10,496
12,599
11,365
9,059
14,964
13,825
6,424
5,456
18,563
19,489
3,078
5,594
14,524
7,176
3,791
8,438
38,503
7,854
13,517
26,042
55,494
116
8,496
13,360
7,239
4,448
3,021
7,145
12,817
19,642
4,492
4,917
12,824
15,343
18,614
16,542
13,541
9,888
2,268
12,541
7,588
26,056
15,095
93,603
5,057
45,403
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
0.0%
0.0%
0.0%
0.8%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-7.2%
0.0%
0.0%
0.0%
0.0%
0.0%
-3.3%
13.5%
0.0%
0.0%
0.0%
-6.8%
0.0%
-7.1%
-6.2%
0.0%
0.0%
0.0%
0.0%
11.5%
-10.0%
0.0%
0.0%
-10.6%
-45.9%
-26.6%
-21.4%
-17.1%
-19.5%
-31.5%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-4.2%
0.0%
0.0%
0.0%
-5.0%
0.0%
-3.2%
-14.6%
-13.2%
-6.7%
-4.6%
-18.6%
-12.0%
-5.8%
-30.5%
-17.9%
-14.8%
-28.1%
-19.5%
-28.3%
-27.7%
-24.2%
-7.9%
-1.0%
-17.5%
-7.6%
-17.3%
0.0%
-6.1%
16.3%
1.2%
-14.3%
-7.1%
-24.7%
-20.0%
-10.1%
-12.4%
-8.0%
-20.5%
-12.6%
-0.8%
-10.9%
-15.0%
-14.5%
-5.4%
5.1%
-14.4%
-28.8%
-5.1%
-6.7%
-4.0%
-28.2%
-2.3%
-6.7%
-6.3%
-1.7%
-17.2%
-12.3%
-18.1%
-21.8%
-11.7%
-11.8%
-8.0%
-0.5%
2.2%
-18.5%
-8.2%
-8.0%
-3.4%
-6.5%
5.3%
-15.3%
Page 32
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Segment
Trade Segment
Trade Sub-Segment
Trade Title
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MEN'S FASHION/INTEREST
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
GENERAL HEALTH & FITNESS
HI-FI
HI-FI
HI-FI
HOLIDAY
HOLIDAY
HOLIDAY
HOME ENTERTAINMENT
MODELLING
MODELLING
MODELLING
PETS - BIRDS
PETS - DOGS
PETS - DOGS
PETS - FISH
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
RAILWAYS - MODERN
RAILWAYS - MODERN
RAILWAYS - STEAM
WILDLIFE
YACHTING
YACHTING
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MEN'S LIFESTYLE
MENS LIFESTYLE WEEKLIES
MENS LIFESTYLE WEEKLIES
CARAVANNING
CARAVANNING
MOTORCYCLING - CLASSICS
MOTORCYCLING - GENERAL
MOTORCYCLING - GENERAL
MOTORCYCLING - GENERAL
MOTORCYCLING - GENERAL
MOTORCYCLING - GENERAL
MOTORCYCLING - GENERAL
MOTORING - 4X4
MOTORING - 4X4
MOTORING - BUYING & SELLING
MOTORING - BUYING & SELLING
MOTORING - CLASSICS
MOTORING - CLASSICS
MOTORING - CLASSICS
MOTORING - CLASSICS
MOTORING - CLASSICS
MOTORING - GENERAL
MOTORING - GENERAL
MOTORING - GENERAL
MOTORING - GENERAL
MOTORING - GENERAL
MENS RUNNING
HI-FI CHOICE
HI-FI NEWS
WHAT HI FI SOUND & VISION
CONDE NAST TRAVELLER US
LONELY PLANET MAGAZINE
SUNDAY TIMES TRAVEL
HOME CINEMA CHOICE
AIRFIX MODEL WORLD
MODEL COLLECTOR
MODEL RAIL
BIRD WATCHING
DOG WORLD
YOUR DOG
PRACTICAL FISHKEEPING
AMATEUR PHOTOGRAPHER
DIGITAL CAMERA MAG
DIGITAL PHOTO
DIGITAL PHOTOGRAPHER
DIGITAL SLR PHOTOGRAPHY
PHOTO PLUS
PRACTICAL PHOTOGRAPHY
WHAT DIGITAL CAMERA
RAIL
RAILWAY MAGAZINE
STEAM RAILWAY
BBC WILDLIFE
YACHTING MONTHLY
YACHTING WORLD
BIZARRE
ESQUIRE
FHM
GQ (UK)
IRISH TATLER MAN
LOADED
MENS FITNESS
MENS HEALTH UK
STUFF FOR MEN
T3
WALLPAPER
NUTS
ZOO WEEKLY
PRACTICAL CARAVAN
PRACTICAL MOTORHOME
CLASSIC BIKE
BIKE
FAST BIKES
MOTOR CYCLE NEWS
PERFORMANCE BIKE
RIDE
SUPERBIKE
LAND ROVER MONTHLY LRM
LAND ROVER OWNER
AUTO TRADER
PARKERS CAR PRICE GUIDE
CLASSIC & SPORTS CAR
CLASSIC CAR WEEKLY
CLASSIC CARS
OCTANE
PRACTICAL CLASSICS
AUTO EXPRESS
AUTOCAR
BBC TOP GEAR
CAR
EVO
ABC Analysis – Seymour Trading Operations Centre
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
12,304
6,532
9,085
40,007
80,059
60,125
68,097
7,210
12,489
7,613
30,367
16,627
12,792
29,213
13,330
18,710
42,880
48,148
15,313
35,501
28,237
38,655
19,783
19,801
36,523
32,266
44,050
26,158
19,209
20,428
56,583
140,716
120,094
10,595
34,505
61,721
221,176
80,226
49,006
105,328
114,116
54,599
33,273
14,126
42,709
51,471
25,525
101,058
21,061
40,430
16,192
23,789
39,668
60,524
11,360
72,169
24,373
36,083
37,190
50,439
56,142
43,004
180,208
55,028
57,615
0.0%
0.0%
0.0%
0.0%
0.0%
-3.3%
-1.6%
0.0%
2.5%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
4.2%
0.0%
0.0%
0.0%
-2.8%
-9.5%
1.6%
40.2%
0.0%
-8.9%
1.3%
0.1%
0.0%
0.0%
0.1%
0.5%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-1.3%
0.0%
0.0%
0.0%
0.0%
0.0%
1.7%
4.1%
0.5%
-0.5%
-3.5%
-5.4%
1.9%
-6.2%
0.0%
-10.1%
-18.5%
-10.6%
-1.3%
0.0%
3.3%
-21.0%
0.0%
-3.1%
1.8%
-5.0%
-7.9%
-3.5%
4.8%
-9.9%
9.9%
-14.7%
-25.8%
7.0%
-3.5%
-21.0%
-9.8%
-1.0%
6.8%
-0.5%
-2.4%
-6.0%
-11.0%
-17.4%
-4.7%
-20.6%
0.0%
0.0%
-30.2%
-10.3%
-10.1%
-13.7%
-13.8%
-2.7%
-19.8%
-20.4%
-13.8%
-11.8%
-5.9%
-10.4%
-1.9%
-5.1%
-1.5%
-4.2%
-27.7%
0.5%
-3.2%
-41.0%
-20.0%
-1.3%
-12.3%
-1.3%
6.4%
-5.1%
-7.7%
-3.5%
-5.9%
-5.7%
-12.3%
9,760
3,037
3,448
26,429
13,305
16,351
28,948
4,274
6,632
4,101
17,644
6,505
6,578
18,102
7,054
13,482
19,755
19,558
4,956
11,333
10,769
14,151
15,196
13,132
19,398
17,270
12,837
9,269
4,539
14,952
18,687
73,561
56,822
9,481
23,468
41,135
126,823
49,876
20,374
7,462
104,879
50,761
15,123
8,365
24,475
27,501
15,354
92,462
12,715
25,568
9,192
15,755
23,237
60,524
11,221
30,029
21,080
18,662
9,614
32,516
23,846
25,495
85,080
20,589
19,569
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
0.0%
0.0%
0.0%
0.0%
2.3%
-14.5%
8.1%
0.0%
-9.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
17.2%
0.0%
0.0%
0.0%
8.5%
-12.1%
0.7%
111.9%
0.0%
-5.7%
6.3%
7.1%
0.0%
0.0%
0.1%
0.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
2.6%
0.0%
0.0%
0.0%
-1.4%
0.0%
0.6%
0.2%
-2.5%
-0.6%
-1.4%
-8.4%
4.1%
-8.0%
0.0%
7.6%
-21.2%
-13.4%
-7.4%
-9.1%
9.7%
-17.8%
0.0%
-1.3%
-2.5%
-12.2%
-14.1%
-5.4%
10.5%
-10.4%
7.8%
-24.5%
-18.4%
-19.2%
-4.5%
-32.3%
-7.9%
-4.0%
8.7%
-3.8%
-7.3%
-6.0%
-12.6%
-14.0%
0.5%
-29.9%
-5.4%
0.0%
-41.3%
-9.8%
-11.7%
-21.3%
-25.6%
-17.4%
-20.6%
-20.9%
-25.1%
-23.3%
-7.6%
-17.2%
-13.3%
-7.5%
-1.3%
-8.6%
-39.6%
-3.8%
-8.4%
-41.0%
-20.1%
-4.2%
-14.4%
-6.6%
-1.2%
-11.4%
-13.5%
-5.5%
-14.9%
-7.8%
-17.6%
Page 33
ABC Analysis
Jul-Dec 11
16th February 2012
Trade Segment
ABC Summary – By Segment
Trade Sub-Segment
MOTORING & MOTORCYCLING
MOTORING - GENERAL
MOTORING & MOTORCYCLING
MOTORING - SPORTING
MOTORING & MOTORCYCLING
MOTORING - SPORTING
MOTORING & MOTORCYCLING
MOTORING - SPORTING
MOTORING & MOTORCYCLING
MOTORING - SPORTING
MOTORING & MOTORCYCLING
MOTORING - TRUCKS
MUSIC
CLASSICAL
MUSIC
CLASSICAL
MUSIC
HEAVY METAL
MUSIC
POP
MUSIC
PRACTICAL/PLAYING
MUSIC
PRACTICAL/PLAYING
MUSIC
PRACTICAL/PLAYING
MUSIC
PRACTICAL/PLAYING
MUSIC
PRACTICAL/PLAYING
MUSIC
PRACTICAL/PLAYING
MUSIC
ROCK
MUSIC
ROCK
MUSIC
ROCK
MUSIC
ROCK
MUSIC
ROCK
MUSIC
ROCK
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
NEWS & CURRENT AFFAIRS
BUSINESS & FINANCE
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - DOMESTIC
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
CURRENT AFFAIRS - INTERNATIONAL
NEWS & CURRENT AFFAIRS
SCIENCE
NEWS & CURRENT AFFAIRS
SCIENCE
NEWS & CURRENT AFFAIRS
SCIENCE
NEWS & CURRENT AFFAIRS
SCIENCE
PUZZLE MAGAZINES
PUZZLES - MIXED CONTENT
PUZZLE MAGAZINES
PUZZLES - MIXED CONTENT
PUZZLE MAGAZINES
PUZZLES - WORDSEARCH
SPECIALS
ONE SHOTS
SPECIALS
SUMMER SPECIALS/ANNUALS/CALEND
SPECIALS
SUMMER SPECIALS/ANNUALS/CALEND
SPECIALS
SUMMER SPECIALS/ANNUALS/CALEND
SPORT
ANGLING - COARSE
SPORT
ANGLING - COARSE
SPORT
ANGLING - COARSE
SPORT
ANGLING - GAME
SPORT
ANGLING - GAME
SPORT
ANGLING - SEA
SPORT
ATHLETICS
SPORT
ATHLETICS
SPORT
CRICKET
SPORT
CYCLE SPORTS - CYCLING
Trade Title
WHAT CAR
AUTOSPORT
F1 RACING
MOTOR SPORT
MOTORSPORT NEWS
TRUCKING
BBC MUSIC CD
GRAMOPHONE
METAL HAMMER
HOT PRESS
COMPUTER MUSIC
FUTURE MUSIC
GUITAR TECHNIQUE
GUITARIST
RHYTHM
TOTAL GUITAR
CLASSIC ROCK
KERRANG
MOJO
NEW MUSICAL EXPRESS
Q
UNCUT
AFRICAN BUSINESS
INVESTORS CHRONICLE
MARKET (THE)
MONEY WEEK
BBC COUNTRY FILE
BBC HISTORY
BUSINESS PLUS
ECONOMIST
IRISH WORLD
OLDIE (THE)
PRIVATE EYE
PROSPECT
SPECTATOR
THE PHOENIX
WEEK (THE)
MIDDLE EAST
MONOCLE
MONOCLE SPECIAL EDITION
NATIONAL GEOGRAPHIC
NEW AFRICAN
NEWSWEEK
TIME INT
BBC SKY AT NIGHT
FOCUS
HOW IT WORKS
NEW SCIENTIST
PUZZLER (THE)
PUZZLER COLLECTION
WORD SEARCH
CONFETTI
BBC HOME COOKING SERIES
GUITAR & BASS PLAYERS GDE
IDEAL HOME XMAS SPECIAL
ANGLERS MAIL
ANGLING TIMES
IMPROVE YOUR COARSE FISHING
TROUT & SALMON
TROUT FISHERMAN
SEA ANGLER
220 TRIATHLON
RUNNERS WORLD UK
THE CRICKETER
CYCLE SPORT
ABC Analysis – Seymour Trading Operations Centre
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
77,003
26,837
48,368
35,496
12,164
15,134
42,735
26,291
35,259
17,688
13,064
9,502
19,474
25,780
8,001
26,781
62,354
42,077
87,555
27,650
77,522
62,305
24,290
26,753
19,081
50,036
40,768
72,271
10,453
210,384
13,107
41,008
228,112
32,105
63,543
15,878
187,536
19,727
68,917
14,445
302,108
44,117
192,469
128,373
23,564
67,727
30,342
92,533
75,303
150,477
82,450
5,563
38,934
10,901
98,029
31,297
42,015
38,181
28,342
17,565
33,013
24,579
88,027
32,601
16,597
-6.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-2.2%
0.3%
-4.7%
-3.6%
-5.6%
0.0%
-6.1%
0.0%
5.6%
3.3%
4.1%
0.0%
0.0%
0.0%
1.5%
10.6%
0.4%
1.1%
0.0%
2.1%
0.0%
4.2%
0.0%
-0.9%
0.0%
0.0%
0.0%
3.3%
1.9%
0.0%
-0.2%
0.0%
0.0%
0.0%
0.0%
5.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-11.8%
-7.9%
-2.6%
2.0%
-13.1%
-5.4%
-0.2%
-13.8%
-15.7%
-0.2%
-17.2%
-9.2%
-6.9%
-8.0%
-1.2%
-14.3%
-7.9%
-2.1%
-7.5%
-14.0%
-12.1%
-14.2%
1.5%
-6.2%
0.0%
10.7%
12.2%
4.2%
4.3%
0.1%
0.0%
6.4%
10.1%
0.5%
-9.6%
-4.4%
3.9%
-10.9%
9.4%
10.0%
-1.8%
-4.1%
0.8%
2.0%
7.2%
-6.2%
0.0%
-4.8%
-8.0%
-6.7%
-6.7%
-2.0%
4.4%
-1.9%
-8.7%
-2.3%
-11.3%
-9.9%
-5.5%
-5.6%
-7.3%
2.4%
-8.6%
0.0%
1.7%
58,588
13,252
14,552
8,636
7,548
12,918
7,627
3,880
17,469
10,533
5,020
2,706
6,000
13,938
2,935
11,465
27,761
33,808
36,210
19,391
41,655
28,090
229
5,152
974
1,076
10,162
20,781
1,465
27,722
9,857
6,176
112,347
3,746
9,602
11,693
9,878
132
10,812
2,309
27,897
805
3,343
5,185
8,947
31,231
14,713
31,979
69,036
140,030
79,253
3,483
32,230
5,894
93,312
29,069
35,302
24,914
14,828
10,253
22,775
6,779
25,688
9,794
7,161
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-8.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-4.5%
10.8%
-4.0%
-0.8%
7.6%
0.0%
-21.3%
0.0%
-13.2%
5.6%
5.0%
0.0%
3.7%
0.0%
8.1%
21.0%
17.2%
4.9%
0.0%
-3.4%
0.0%
4.6%
0.0%
-9.0%
0.0%
0.0%
0.0%
6.9%
4.1%
0.0%
14.3%
0.0%
0.0%
0.0%
0.0%
4.8%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-14.7%
-11.8%
-9.6%
-5.6%
-17.2%
-5.6%
-6.0%
-19.8%
-20.7%
0.4%
-13.1%
-13.1%
-2.4%
-8.4%
-0.9%
-23.4%
-11.5%
-6.8%
-0.8%
-15.4%
-15.8%
-4.0%
-11.2%
-24.2%
0.0%
-8.4%
3.7%
4.1%
-6.5%
-12.7%
0.0%
7.8%
16.8%
-16.5%
-1.4%
-2.6%
-9.3%
-27.5%
0.7%
-5.0%
-12.1%
-5.5%
-19.5%
-7.7%
3.1%
-10.1%
0.0%
6.5%
-8.4%
-7.4%
-7.2%
-22.3%
-5.6%
-4.8%
-10.5%
-2.9%
-14.1%
-12.5%
-9.3%
-8.7%
-8.4%
2.8%
-9.1%
0.0%
1.4%
Page 34
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Segment
Trade Segment
Trade Sub-Segment
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
SPORT
TEENAGE MAGAZINES
TEENAGE MAGAZINES
TEENAGE MAGAZINES
TEENAGE MAGAZINES
TEENAGE MAGAZINES
TEENAGE MAGAZINES
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
TV LISTINGS
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
CYCLE SPORTS - CYCLING
CYCLE SPORTS - CYCLING
CYCLE SPORTS - CYCLING
CYCLE SPORTS - MOUNTAIN BIKE
CYCLE SPORTS - MOUNTAIN BIKE
CYCLE SPORTS - MOUNTAIN BIKE
FOOTBALL - ADULT
FOOTBALL - ADULT
FOOTBALL - ADULT
FOOTBALL - ADULT
FOOTBALL - CLUB SPECIFIC
FOOTBALL - YOUTH
GOLF
GOLF
GOLF
OTHER SPORTS
RING / COMBAT SPORTS
RUGBY
RUGBY
SHOOTING
SHOOTING
SHOOTING
TEENAGE ENTERTAINMENT
TEENAGE LIFESTYLE
TEENAGE LIFESTYLE
TEENAGE LIFESTYLE
TEENAGE LIFESTYLE
TEENAGE LIFESTYLE
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
RADIO & TV LISTINGS
COOKERY & KITCHEN
COOKERY & KITCHEN
COOKERY & KITCHEN
COOKERY & KITCHEN
COOKERY & KITCHEN
COOKERY & KITCHEN
COOKERY & KITCHEN
COOKERY & KITCHEN
HAIR
HAIR
HAIR
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
Trade Title
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
CYCLING ACTIVE
22,078
CYCLING PLUS
45,009
CYCLING WEEKLY
27,406
MBR MOUNTAIN BIKE RIDER
28,204
MOUNTAIN BIKING UK
39,487
WHAT MOUNTAIN BIKE
14,009
CHAMPIONS MAG
17,661
FOUR FOUR TWO
96,215
MATCH OF THE DAY
53,058
WORLD SOCCER
32,462
CHELSEA MAGAZINE
44,949
MATCH
46,233
GOLF MONTHLY
60,130
GOLF WORLD
34,529
TODAYS GOLFER
59,589
TRIATHLON PLUS
11,121
BOXING NEWS
10,421
RUGBY PAPER
17,792
RUGBY WORLD
40,057
SHOOTING GAZETTE
14,012
SHOOTING TIMES
22,003
SPORTING GUN
28,564
DR WHO MAGAZINE
30,614
BLISS
60,022
KISS
21,611
MIZZ
30,055
SHOUT
57,884
WE LOVE POP
58,321
IRISH FARMERS JOURNAL
72,046
TIMES EDUCATIONAL SUPPLEMENT
54,037
TIMES EDUCATIONAL SUPPLEMENT SCOTLAND
6,121
TIMES HIGHER EDUCATION
19,981
WHAT FRANCHISE
11,615
ALL ABOUT SOAP
87,156
INSIDE SOAP
157,413
RADIO TIMES
925,373
SOAPLIFE
82,315
TOTAL TV GUIDE
122,927
TV & SATELLITE WEEKLY
173,474
TV CHOICE
1,304,382
TV EASY
150,405
TV NOW
27,778
TV TIMES
294,765
WHAT'S ON TV
1,253,697
DELICIOUS
94,044
EASY COOK
54,035
EASY FOOD
26,363
EAT IN
22,008
FOOD & WINE
7,470
GOOD FOOD
313,009
JAMIE MAGAZINE
51,083
OLIVE
91,284
HAIR IDEAS
53,690
HAIRSTYLES ONLY
60,744
YOUR HAIR
16,468
25 BEAUTIFUL KITCHENS
18,514
ALL IRELAND KITCH GUIDE
4,297
BBC HOMES & ANTIQUES
64,563
BEAUTIFUL HOMES
100,045
COUNTRY HOMES
97,286
COUNTRY LIVING
191,599
ELLE DECORATION
70,376
GOOD HOMES
76,113
GRAND DESIGNS MAGAZINE
30,820
HOMES & GARDENS
138,868
ABC Analysis – Seymour Trading Operations Centre
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
19.9%
0.0%
0.0%
0.0%
0.0%
2.3%
-4.9%
-9.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-0.2%
-17.8%
0.0%
-16.1%
21.1%
0.0%
1.4%
-4.7%
-0.9%
0.0%
0.0%
-4.1%
-4.6%
2.7%
-18.3%
4.7%
-1.9%
-3.7%
-7.2%
0.0%
1.5%
-1.6%
0.0%
11.9%
0.0%
52.5%
0.0%
6.2%
-8.3%
10.3%
-10.7%
-14.6%
-21.5%
0.0%
0.0%
10.0%
-7.3%
5.1%
-7.0%
0.1%
3.6%
10.8%
0.8%
0.0%
0.7%
-3.8%
-8.4%
2.6%
-7.2%
-0.5%
6.8%
-9.2%
-20.9%
-1.5%
-19.0%
9.3%
-1.8%
-7.7%
0.0%
-2.5%
0.0%
3.8%
-5.1%
-5.6%
-5.7%
-8.8%
-13.3%
-3.8%
-31.8%
-4.6%
0.0%
2.3%
1.3%
0.5%
-12.9%
-1.2%
-4.9%
-10.1%
-3.7%
-17.9%
1.3%
-4.2%
-4.3%
-11.0%
-4.9%
-4.8%
-0.3%
-8.5%
-17.2%
-2.7%
35.3%
-4.4%
-5.8%
-19.1%
-4.9%
-14.3%
-27.7%
-19.7%
-19.5%
-17.1%
5.9%
-7.2%
7.8%
-6.9%
2.7%
26.0%
6.3%
1.1%
16,877
25,131
17,963
15,037
25,264
8,371
4,276
58,267
39,574
14,885
2,371
34,905
27,507
16,459
30,479
4,329
7,805
17,671
20,189
6,319
13,333
16,490
18,335
54,880
20,351
25,977
53,673
58,321
68,152
16,876
1,307
2,756
614
86,613
153,199
706,026
80,459
116,850
140,922
1,304,382
150,394
27,394
278,767
1,251,432
48,006
38,588
18,201
20,522
4,814
138,011
24,171
38,847
49,379
21,501
12,235
12,367
4,297
27,273
67,436
58,980
78,832
28,893
57,008
13,227
64,869
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
31.1%
0.0%
0.0%
0.0%
0.0%
-2.4%
-9.1%
-14.7%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
-5.5%
-19.5%
0.0%
-15.4%
23.3%
0.0%
3.2%
-16.3%
-31.2%
0.0%
0.0%
-4.2%
-4.1%
2.6%
-18.7%
4.8%
-2.7%
-3.7%
-7.2%
0.0%
1.3%
-1.6%
3.4%
26.3%
0.0%
57.9%
0.0%
17.1%
28.6%
18.5%
-11.0%
-18.3%
-25.2%
0.0%
0.0%
16.1%
-10.6%
5.4%
-6.8%
-8.2%
6.0%
-11.7%
-4.4%
0.0%
-1.7%
-4.3%
-15.2%
3.5%
-12.6%
20.5%
9.6%
-14.5%
-15.0%
9.9%
-21.8%
7.5%
-5.1%
-12.1%
0.0%
-6.1%
0.0%
8.7%
-8.4%
-7.6%
-6.0%
-5.8%
-14.3%
-4.8%
-31.5%
-3.7%
0.0%
2.4%
-13.0%
-39.1%
-22.5%
-18.2%
-4.8%
-10.3%
-7.5%
-18.2%
1.0%
-6.9%
-4.3%
-11.0%
-4.8%
-5.9%
-0.3%
-14.0%
-17.2%
-1.8%
37.4%
-6.1%
-11.4%
-21.3%
-10.3%
-12.8%
-24.3%
-20.1%
-23.3%
-17.1%
2.8%
-9.0%
10.2%
-12.5%
-6.2%
43.9%
-24.3%
1.4%
Page 35
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Segment
Trade Segment
Trade Sub-Segment
Trade Title
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
HOME INTEREST
NEEDLECRAFT
NEEDLECRAFT
NEEDLECRAFT
PARENTHOOD
PARENTHOOD
PARENTHOOD
PARENTHOOD
PARENTHOOD
PARENTHOOD
SEWING & KNITTING
WEDDINGS & BRIDES
WEDDINGS & BRIDES
WEDDINGS & BRIDES
WEDDINGS & BRIDES
WEDDINGS & BRIDES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S CELEBRITY WEEKLIES
WOMEN'S GENERAL INTEREST
WOMEN'S GENERAL INTEREST
WOMEN'S GENERAL INTEREST
WOMEN'S HEALTH & BEAUTY
WOMEN'S HEALTH & BEAUTY
WOMEN'S HEALTH & BEAUTY
WOMEN'S HEALTH & BEAUTY
WOMEN'S HEALTH & BEAUTY
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
HOMES AND INTERIORS SCOTLAND
HOUSE & GARDEN
HOUSE AND HOME (IRELAND)
HOUSE BEAUTIFUL
IDEAL HOME
IMAGE INTERIORS
IRELAND'S HOMES INTERIORS
LIVING ETC
PERIOD LIVING
REAL HOMES MAG
STYLE AT HOME
WORLD INTERIORS
YOUR HOME
CROSS STITCH CRAZY
CROSS STITCHER
WORLD OF CROSS STITCH
EASY PARENTING
GURGLE MAG
MOTHER & BABY
PRACTICAL PARENTING
PREGNANCY & BIRTH
PRIMA BABY
SIMPLY KNITTING
BRIDES
PERFECT WEDDING
WEDDING
WEDDING IDEAS
YOU AND YOUR WEDDING
CLOSER
GRAZIA
HEAT
HELLO
LOOK
MORE
NATIONAL ENQUIRER
NEW
NOW
OK
REVEAL
STAR
GOOD TO KNOW RECIPES
WOMENS RUNNING
YOURS
EASY HEALTH
HEALTH & FITNESS
TOP SANTE HEALTH & BEAUTY
WOMENS FITNESS
ZEST
COSMOPOLITAN
EASY LIVING
ELLE MONTHLY UK
GLAMOUR
GOOD HOUSEKEEPNG
HARPERS BAZAAR UK
IMAGE
IN STYLE USA
IRISH TATLER
IRISH WEDDING DIARY
MARIE CLAIRE UK
PRUDENCE
PSYCHOLOGIES
RED
SOCIAL & PERSONAL
SPIRIT & DESTINY
STELLAR
ABC Analysis – Seymour Trading Operations Centre
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
10,232
127,311
14,552
132,962
195,442
14,463
9,647
98,143
41,229
34,618
71,806
62,096
131,770
19,723
38,684
40,764
7,347
31,462
43,569
16,301
22,334
26,316
42,373
60,182
22,074
40,066
30,191
40,866
467,048
205,487
325,370
373,226
280,481
152,571
63,701
510,758
262,275
388,472
278,642
359,583
40,927
24,567
282,892
9,193
28,348
59,827
21,130
70,043
377,580
140,123
195,020
466,327
448,129
120,004
21,261
176,002
23,919
7,048
266,881
10,855
104,491
231,180
19,460
53,007
22,597
-5.7%
0.0%
0.0%
-7.1%
-5.0%
13.7%
0.0%
1.1%
0.0%
0.0%
36.6%
0.0%
-0.9%
0.0%
0.0%
0.0%
0.0%
38.2%
-8.7%
-17.0%
-16.6%
-17.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.6%
-6.5%
-0.4%
-9.7%
-6.6%
-10.3%
-3.0%
-1.0%
-15.2%
-17.9%
-10.5%
-11.4%
8.4%
0.0%
-1.0%
0.0%
-13.1%
-14.6%
-23.5%
-19.6%
-2.4%
-11.3%
-1.1%
-12.0%
4.0%
1.1%
1.0%
0.5%
0.0%
0.0%
6.4%
0.0%
-3.8%
0.0%
0.0%
1.2%
0.0%
-10.1%
0.2%
-5.4%
-19.5%
-3.7%
59.5%
-14.6%
1.7%
-6.9%
-9.2%
0.0%
0.0%
1.6%
2.3%
-18.7%
6.6%
0.0%
0.0%
-14.0%
-19.0%
-22.7%
-21.5%
-2.0%
-6.7%
0.0%
-8.7%
0.2%
-16.0%
-6.3%
-8.4%
-12.1%
-8.0%
-9.9%
-19.0%
-8.4%
-9.2%
-22.5%
-13.9%
-14.2%
-16.4%
-5.7%
15.7%
-3.5%
-10.4%
-14.2%
-12.4%
-41.3%
-20.9%
-5.7%
-12.5%
-2.7%
-6.8%
1.0%
0.2%
11.9%
-2.5%
1.6%
15.5%
0.7%
-1.5%
-13.0%
0.1%
2.1%
-4.3%
4.8%
7,428
36,185
11,216
71,931
135,825
7,011
9,272
52,686
26,974
29,258
70,454
11,276
117,643
9,324
14,348
20,449
4,095
26,149
26,719
11,435
18,272
18,722
21,476
46,064
19,010
31,768
26,069
33,780
453,232
163,790
290,914
258,426
244,776
145,506
63,664
503,891
248,619
361,448
273,299
353,713
37,211
17,636
212,590
5,897
19,782
35,197
15,342
42,414
266,118
66,638
119,160
367,112
195,078
39,214
12,535
100,028
20,433
5,105
177,163
8,706
53,111
136,309
15,144
47,888
20,493
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-7.2%
-1.9%
0.0%
-7.4%
-3.0%
26.7%
0.0%
5.8%
0.0%
0.0%
34.0%
-0.8%
-1.3%
0.0%
0.0%
0.0%
0.0%
14.8%
-14.3%
-18.4%
-18.8%
-22.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.1%
-6.8%
-0.5%
-8.6%
-11.4%
-10.6%
-3.0%
-1.6%
-16.2%
-19.1%
-10.6%
-12.1%
6.7%
0.0%
-1.1%
0.0%
-7.0%
-20.2%
-11.2%
-27.3%
-1.8%
-18.9%
1.0%
-14.2%
3.4%
0.9%
5.0%
-4.4%
0.0%
0.0%
3.2%
0.0%
-6.7%
-7.4%
0.0%
1.1%
0.0%
-12.6%
-2.2%
-10.8%
-28.4%
-7.2%
31.5%
-15.3%
1.3%
0.3%
-9.9%
0.0%
-1.6%
0.7%
3.4%
-23.6%
-1.9%
0.0%
0.0%
-23.0%
-20.3%
-25.1%
-23.0%
0.7%
-11.5%
0.0%
-6.6%
-0.6%
-18.3%
-6.5%
-10.3%
-12.8%
5.7%
-17.6%
-19.1%
-8.4%
-9.5%
-23.2%
-15.9%
-14.2%
-16.9%
-8.7%
5.3%
-5.2%
-9.6%
-16.2%
-14.4%
-33.8%
-31.2%
-3.1%
-19.0%
-6.6%
-4.3%
-9.5%
5.0%
-0.6%
-7.9%
-1.2%
20.9%
2.1%
-2.6%
-18.3%
-8.5%
4.1%
-4.9%
-0.2%
Page 36
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Segment
Trade Segment
Trade Sub-Segment
Trade Title
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S LIFESTYLE / FASHION
WOMEN'S PRACTICAL
WOMEN'S PRACTICAL
WOMEN'S PRACTICAL
WOMEN'S PRACTICAL
WOMEN'S SLIMMING
WOMEN'S SLIMMING
WOMEN'S SLIMMING
WOMEN'S SLIMMING
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
WOMEN'S TRADITIONAL WEEKLIES
YOUNG WOMEN
TATLER
U MAGAZINE
U MAGAZINE GIRLS GUIDE
VANITY FAIR UK
VOGUE
WOMANS WAY
ESSENTIALS
PRIMA
WOMAN & HOME
WOMAN & HOME FEEL GOOD FOOD
HEALTHY MAGAZINE
ROSEMARY CONLEY DIET & FITNESS
SLIMMING WORLD
WEIGHT WATCHERS
BELLA
BEST
CHAT
FULL HOUSE
LADY
LOVE IT
MY WEEKLY
PEOPLES FRIEND
PICK ME UP
REAL PEOPLE
TAKE A BREAK
THAT'S LIFE
WOMAN
WOMANS OWN
WOMANS WEEKLY
COMPANY
ABC Analysis – Seymour Trading Operations Centre
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
88,020
25,241
17,366
102,585
210,806
22,488
128,906
281,636
379,896
65,683
134,366
96,980
402,399
183,568
234,646
277,238
374,730
172,015
27,940
200,027
124,066
257,348
243,028
204,337
791,001
326,481
282,189
240,347
342,532
188,278
0.5%
0.0%
7.0%
2.0%
0.0%
0.0%
1.6%
0.5%
2.6%
0.0%
-16.1%
18.1%
15.1%
-8.2%
-2.1%
-1.1%
-4.3%
2.2%
-4.2%
-5.7%
-0.5%
-4.1%
-7.1%
-2.2%
-1.6%
1.6%
-1.6%
-2.2%
0.7%
4.5%
0.9%
-8.4%
0.0%
0.1%
-0.2%
1.3%
2.0%
4.9%
-1.5%
1.6%
-18.5%
-2.9%
19.7%
-9.8%
-4.3%
-5.8%
-9.7%
-1.1%
-7.5%
-17.5%
-4.7%
-9.0%
-15.3%
-6.4%
-5.1%
-2.8%
-8.9%
-17.6%
-0.4%
-13.4%
27,588
23,915
17,366
28,182
98,639
21,134
91,053
152,945
223,050
55,482
131,434
83,852
377,117
175,522
232,809
272,337
360,886
170,985
16,506
195,636
117,032
218,570
231,429
197,255
783,139
324,317
272,731
233,352
300,060
172,315
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-7.2%
0.0%
7.0%
0.0%
0.6%
0.0%
-0.4%
1.8%
4.5%
0.0%
-16.2%
19.8%
14.2%
-8.2%
-2.1%
-1.4%
-4.7%
2.3%
-4.8%
-7.1%
-0.3%
-4.1%
-7.9%
-2.8%
-1.8%
1.6%
-2.2%
-1.9%
1.0%
4.9%
-8.1%
-8.7%
0.0%
-10.4%
-11.5%
1.6%
-5.6%
9.1%
-4.8%
0.8%
-18.9%
-5.8%
18.8%
-9.8%
-4.2%
-5.4%
-9.7%
-1.0%
-7.9%
-16.9%
-5.1%
-10.9%
-15.3%
-6.6%
-5.2%
-2.7%
-9.6%
-17.9%
-1.2%
-13.6%
Page 37
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
21st Century Media Ltd
Agricultural Trust
Agricultural Trust
All About Publishing Ltd
American Media Inc
Anthem Publishing
Archant Ltd
Archant Ltd
Barndee Publishing
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
Bauer Consumer Media
BPG (Stamford) Ltd
British Film Institute
Centaur Special Interest Media
Centaur Special Interest Media
Centaur Special Interest Media
Chelsea Football Club
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
SOCIAL & PERSONAL
IRISH FARMERS JOURNAL
IRISH FIELD
PRUDENCE
NATIONAL ENQUIRER
GUITAR & BASS PLAYERS GDE
EDP NORFOLK
LETS TALK
STELLAR
ANGLING TIMES
BIKE
BIRD WATCHING
CAR
CLASSIC BIKE
CLASSIC CAR WEEKLY
CLASSIC CARS
CLOSER
COUNTRY WALKING
DIGITAL PHOTO
EMPIRE MAGAZINE
FHM
GARDEN ANSWERS
GARDEN NEWS
GOLF WORLD
GRAZIA
HEAT
IMPROVE YOUR COARSE FISHING
KERRANG
LAND ROVER OWNER
MATCH
MODEL RAIL
MOJO
MORE
MOTHER & BABY
MOTOR CYCLE NEWS
PARKERS CAR PRICE GUIDE
PERFORMANCE BIKE
PRACTICAL CLASSICS
PRACTICAL FISHKEEPING
PRACTICAL PHOTOGRAPHY
PREGNANCY & BIRTH
Q
RAIL
RIDE
SEA ANGLER
STEAM RAILWAY
TODAYS GOLFER
TOP SANTE HEALTH & BEAUTY
TRAIL
TROUT & SALMON
TROUT FISHERMAN
YOUR HORSE
YOURS
ZOO WEEKLY
YOUR DOG
SIGHT & SOUND
HOME BUILDING & RENOVATION
PERIOD LIVING
REAL HOMES MAG
CHELSEA MAGAZINE
BRIDES
CONDE NAST TRAVELLER US
EASY LIVING
GLAMOUR
GQ (UK)
WOMEN'S INTEREST
TRADE & PROFESSIONAL
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
WOMEN'S INTEREST
SPECIALS
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
SPORT
MOTORING & MOTORCYCLING
LEISURE INTERESTS
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
WOMEN'S INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
MEN'S FASHION/INTEREST
HOME INTEREST
HOME INTEREST
SPORT
WOMEN'S INTEREST
WOMEN'S INTEREST
SPORT
MUSIC
MOTORING & MOTORCYCLING
SPORT
LEISURE INTERESTS
MUSIC
WOMEN'S INTEREST
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
LEISURE INTERESTS
LEISURE INTERESTS
WOMEN'S INTEREST
MUSIC
LEISURE INTERESTS
MOTORING & MOTORCYCLING
SPORT
LEISURE INTERESTS
SPORT
WOMEN'S INTEREST
LEISURE INTERESTS
SPORT
SPORT
LEISURE INTERESTS
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
HOME INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
SPORT
WOMEN'S INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
19,460
72,046
11,599
10,855
63,701
10,901
15,693
19,038
22,597
42,015
51,471
16,627
55,028
42,709
24,373
36,083
467,048
34,966
48,148
167,056
140,716
17,784
27,729
34,529
205,487
325,370
38,181
42,077
39,668
46,233
30,367
87,555
152,571
43,569
101,058
11,360
21,061
50,439
13,330
38,655
22,334
77,522
19,801
40,430
33,013
32,266
59,589
59,827
32,338
28,342
17,565
28,126
282,892
54,599
29,213
19,268
23,792
41,229
34,618
44,949
60,182
80,059
140,123
466,327
120,094
-1.4%
-3.2%
--3.0%
-------1.9%
--1.7%
1.6%
---2.3%
-9.5%
-10.4%
-8.6%
-4.9%
-6.5%
-0.4%
--2.2%
---0.3%
-10.3%
-8.7%
---0.5%
---16.6%
-3.6%
-----9.6%
-14.6%
-----1.0%
0.5%
-------0.0%
-11.3%
-12.0%
1.6%
2.1%
2.3%
-6.3%
-1.5%
-8.4%
-1.9%
10.5%
1.8%
4.8%
-11.3%
-10.4%
-5.0%
-5.7%
-5.9%
-12.3%
-1.3%
-6.3%
-11.5%
-14.7%
-3.2%
-20.6%
-2.1%
-3.0%
-1.8%
-8.4%
-12.1%
-9.9%
-2.1%
-3.2%
-19.0%
1.8%
-7.5%
-19.0%
-14.0%
-5.1%
-20.0%
-1.5%
-5.1%
4.8%
-21.0%
-22.7%
-12.1%
-1.0%
-4.2%
-7.3%
-0.5%
-7.7%
-12.4%
-8.6%
-5.5%
-5.6%
-1.6%
-3.5%
-20.4%
-3.5%
0.7%
-9.6%
-6.9%
-9.2%
-1.5%
-6.7%
-1.3%
-12.5%
-6.8%
0.0%
15,144
68,152
11,365
8,706
63,664
5,894
12,599
14,964
20,493
35,302
27,501
6,505
20,589
24,475
21,080
18,662
453,232
15,343
19,558
93,603
73,561
8,496
13,360
16,459
163,790
290,914
24,914
33,808
23,237
34,905
17,644
36,210
145,506
26,719
92,462
11,221
12,715
32,516
7,054
14,151
18,272
41,655
13,132
25,568
22,775
17,270
30,479
35,197
18,614
14,828
10,253
15,095
212,590
50,761
18,102
5,057
13,517
26,974
29,258
2,371
46,064
13,305
66,638
367,112
56,822
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-3.2%
-3.3%
--3.0%
-------4.1%
--0.6%
1.1%
---5.0%
-12.1%
-21.4%
-17.1%
-9.1%
-6.8%
-0.5%
--4.5%
---10.8%
-10.6%
-14.3%
----2.5%
---18.8%
-0.8%
-----14.7%
-20.2%
-----1.1%
0.6%
-------2.3%
-18.9%
-14.2%
0.7%
4.1%
2.4%
-6.1%
-2.6%
-8.4%
-4.8%
-1.2%
-0.2%
-14.1%
-17.2%
-12.2%
-7.8%
-7.6%
-14.4%
-6.6%
-6.5%
-21.8%
-24.5%
-6.5%
-29.9%
-5.1%
-6.7%
-5.1%
-10.3%
-12.8%
-12.5%
-6.8%
-8.4%
-21.8%
-2.5%
-0.8%
-19.1%
-23.0%
-7.5%
-20.1%
-1.3%
-11.4%
10.5%
-32.3%
-25.1%
-15.8%
-4.0%
-8.6%
-8.4%
-3.8%
-12.1%
-14.4%
-11.7%
-9.3%
-8.7%
-3.4%
-5.2%
-20.9%
-5.4%
5.3%
-5.4%
0.3%
-9.9%
9.9%
-11.5%
-7.4%
-19.0%
-4.3%
-5.4%
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 38
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Conde Nast Publications Ltd
Country Publications Ltd
Country Publications Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
D C Thomson & Co Ltd
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dennis Publishing Limited
Dyflin Publications Ltd
Dyflin Publications Ltd
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
Egmont Magazines UK
European Magazines Limited
Evarn Ltd
Eye to Eye Media Ltd
FT Business
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
HOUSE & GARDEN
TATLER
VANITY FAIR UK
VOGUE
WIRED
WORLD INTERIORS
COUNTRYMAN
DALESMAN
ANIMAL PLANET
ANIMALS AND YOU
BEANO
BEANO MAX
DANDY
JACQUELINE WILSON
MY WEEKLY
PEOPLES FRIEND
SCOTS MAGAZINE
SHOUT
WEEKLY NEWS
WWE KIDS
AUTO EXPRESS
BIZARRE
COMPUTER SHOPPER
CUSTOM PC
DIGITAL SLR PHOTOGRAPHY
EVO
FORTEAN TIMES
HEALTH & FITNESS
LAND ROVER MONTHLY LRM
MAC USER
MENS FITNESS
MICRO MART
OCTANE
PC PRO
VIZ COMIC
WEBUSER
WEEK (THE)
WOMENS FITNESS
CONFETTI
HOUSE AND HOME (IRELAND)
BARBIE
BEN 10
DISNEY & ME
DISNEYS PRINCESS
DORA THE EXPLORER
FIREMAN SAM
GO GIRL
PLAY & LEARN THOMAS TANK
THOMAS & FRIENDS
TINKERBELL
TOXIC
TOY STORY
WE LOVE POP
WORLD OF CARS
MARIE CLAIRE UK
LOOK
DELICIOUS
INVESTORS CHRONICLE
.NET
3D WORLD
CLASSIC ROCK
COMPUTER ARTS
COMPUTER MUSIC
CROSS STITCHER
CYCLING PLUS
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
COMPUTING
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
WOMEN'S INTEREST
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
TEENAGE MAGAZINES
GENERAL INTEREST
CHILDRENS MAGAZINES
MOTORING & MOTORCYCLING
MEN'S FASHION/INTEREST
COMPUTING
COMPUTING
LEISURE INTERESTS
MOTORING & MOTORCYCLING
GENERAL INTEREST
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
COMPUTING
MEN'S FASHION/INTEREST
COMPUTING
MOTORING & MOTORCYCLING
COMPUTING
ADULT
COMPUTING
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
SPECIALS
WOMEN'S INTEREST
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
TEENAGE MAGAZINES
CHILDRENS MAGAZINES
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
COMPUTING
COMPUTING
MUSIC
COMPUTING
MUSIC
WOMEN'S INTEREST
SPORT
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
127,311
88,020
102,585
210,806
51,056
62,096
12,839
30,441
10,586
32,376
38,333
22,094
7,489
45,569
124,066
257,348
28,357
57,884
38,832
25,269
56,142
20,428
36,002
17,904
35,501
57,615
17,024
28,348
23,789
8,518
61,721
11,372
37,190
54,367
64,233
27,214
187,536
21,130
5,563
14,552
53,049
64,671
41,788
63,907
27,123
27,577
41,095
25,248
28,003
30,002
41,521
35,008
58,321
41,013
266,881
280,481
94,044
26,753
14,546
10,854
62,354
13,713
13,064
38,684
45,009
0.0%
0.5%
2.0%
0.0%
1.8%
0.0%
---30.0%
0.6%
3.2%
-9.6%
0.6%
3.2%
-0.5%
-4.1%
-21.1%
-10.2%
-6.7%
-0.5%
-----6.2%
--13.1%
-1.3%
--8.9%
-4.1%
---2.1%
-23.5%
--0.1%
-9.2%
3.2%
1.1%
4.2%
-3.4%
11.0%
-1.0%
-1.8%
3.4%
2.5%
-17.2%
-30.1%
6.4%
-6.6%
0.0%
-6.1%
--------
0.2%
0.9%
0.1%
-0.2%
2.0%
0.0%
-9.9%
-9.9%
-8.0%
-4.4%
-26.8%
-50.1%
10.8%
-4.7%
-9.0%
-11.1%
-4.6%
-14.9%
-17.1%
-7.7%
-17.4%
-16.3%
-8.9%
7.0%
-12.3%
-5.3%
-14.2%
0.5%
-10.5%
-10.3%
-17.1%
6.4%
-13.1%
-5.3%
-4.2%
3.9%
-41.3%
-2.0%
-5.4%
6.1%
-9.0%
5.8%
10.2%
-23.7%
-3.4%
-3.3%
-17.2%
-11.2%
-3.2%
2.2%
-27.9%
-30.4%
0.7%
-9.9%
-8.5%
-6.2%
-12.6%
-15.5%
-7.9%
-12.5%
-17.2%
-18.7%
0.7%
36,185
27,588
28,182
98,639
13,563
11,276
3,801
10,496
10,132
27,598
29,722
20,471
6,440
41,829
117,032
218,570
13,825
53,673
38,503
24,381
23,846
14,952
15,362
8,515
11,333
19,569
5,594
19,782
15,755
1,622
41,135
9,809
9,614
12,939
44,080
19,595
9,878
15,342
3,483
11,216
52,840
64,671
41,692
63,828
27,123
27,577
40,307
25,248
28,003
30,002
40,981
35,008
58,321
41,013
177,163
244,776
48,006
5,152
3,751
1,309
27,761
2,658
5,020
14,348
25,131
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-1.9%
-7.2%
0.0%
0.6%
0.8%
-0.8%
---32.3%
-2.6%
-0.9%
-8.8%
-6.5%
0.8%
-0.3%
-4.1%
-23.3%
-10.0%
-6.9%
-0.6%
-----8.0%
--7.0%
2.6%
--5.7%
-0.2%
----3.4%
-11.2%
--0.0%
-9.2%
3.6%
1.3%
4.2%
-3.4%
10.1%
-1.0%
-1.8%
3.4%
2.0%
-17.2%
-30.1%
3.2%
-11.4%
3.4%
-21.3%
--------
-2.2%
-8.1%
-10.4%
-11.5%
-4.6%
-1.6%
-17.5%
-17.3%
-7.2%
-11.6%
-26.8%
-53.9%
5.7%
-5.1%
-10.9%
-14.3%
-3.7%
-15.0%
-17.6%
-13.5%
-14.0%
-28.1%
-17.9%
-19.2%
-17.6%
-8.0%
-16.2%
-3.8%
-5.8%
-9.8%
-19.5%
-1.2%
-27.7%
-6.3%
-6.7%
-9.3%
-33.8%
-22.3%
-10.8%
6.1%
-9.0%
6.3%
10.6%
-23.7%
-3.4%
-5.2%
-17.2%
-11.2%
-3.2%
0.8%
-27.9%
-30.4%
2.1%
-17.6%
-14.0%
-24.2%
-15.0%
-30.0%
-11.5%
-8.4%
-13.1%
-23.6%
-1.7%
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 39
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Future Publishing Ltd
Giraffe Media Ltd
Greenways Publishing Ltd
H Bauer Publishing
H Bauer Publishing
H Bauer Publishing
H Bauer Publishing
H Bauer Publishing
H Bauer Publishing
H Bauer Publishing
Harman Newsweek LLC
Harmonia Limited
Harmonia Limited
Harmonia Limited
Harmonia Limited
Harmonia Limited
Harmonia Limited
Haversham Publications Ltd
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Consumer Media
Haymarket Network
DIGITAL CAMERA MAG
EDGE
FAST BIKES
FUTURE MUSIC
GAMESMASTER
GUITAR TECHNIQUE
GUITARIST
IMAGINE FX
LINUX FORMAT
MAC FORMAT
METAL HAMMER
MOUNTAIN BIKING UK
N GAMER
OFFICIAL NINTENDO MAG
OFFICIAL PLAYSTATION MAG
OFFICIAL WINDOWS MAGAZINE
OFFICIAL XBOX
PAPERCRAFT INSPIRATIONS
PC FORMAT
PC GAMER
PC PLUS
PHOTO PLUS
PSM3 (FUTURE)
RHYTHM
SFX
SIMPLY KNITTING
T3
TOTAL FILM
TOTAL GUITAR
TRIATHLON PLUS
TRUCKING
WHAT LAPTOP
WHAT MOUNTAIN BIKE
XBOX WORLD 360
YOUR FAMILY TREE
WEDDING IDEAS
RUGBY PAPER
BELLA
EAT IN
SPIRIT & DESTINY
TAKE A BREAK
THAT'S LIFE
TOTAL TV GUIDE
TV CHOICE
NEWSWEEK
FOOD & WINE
IRISH TATLER
IRISH TATLER MAN
U MAGAZINE
U MAGAZINE GIRLS GUIDE
WOMANS WAY
HAIRSTYLES ONLY
AUTOCAR
AUTOSPORT
CLASSIC & SPORTS CAR
F1 RACING
FOUR FOUR TWO
GRAMOPHONE
MOTORSPORT NEWS
PRACTICAL CARAVAN
PRACTICAL MOTORHOME
STUFF FOR MEN
WHAT CAR
WHAT HI FI SOUND & VISION
CHAMPIONS MAG
LEISURE INTERESTS
COMPUTING
MOTORING & MOTORCYCLING
MUSIC
COMPUTING
MUSIC
MUSIC
COMPUTING
COMPUTING
COMPUTING
MUSIC
SPORT
COMPUTING
COMPUTING
COMPUTING
COMPUTING
COMPUTING
LEISURE INTERESTS
COMPUTING
COMPUTING
COMPUTING
LEISURE INTERESTS
COMPUTING
MUSIC
GENERAL INTEREST
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
LEISURE INTERESTS
MUSIC
SPORT
MOTORING & MOTORCYCLING
COMPUTING
SPORT
COMPUTING
GENERAL INTEREST
WOMEN'S INTEREST
SPORT
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
TV LISTINGS
TV LISTINGS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
SPORT
MUSIC
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MOTORING & MOTORCYCLING
MEN'S FASHION/INTEREST
MOTORING & MOTORCYCLING
LEISURE INTERESTS
SPORT
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
42,880
24,443
25,525
9,502
23,313
19,474
25,780
16,245
21,717
25,909
35,259
39,487
7,745
36,197
38,262
15,111
58,610
33,102
8,009
23,652
11,076
28,237
16,815
8,001
27,743
42,373
49,006
70,908
26,781
11,121
15,134
5,022
14,009
20,738
19,813
30,191
17,792
234,646
22,008
53,007
791,001
326,481
122,927
1,304,382
192,469
7,470
23,919
10,595
25,241
17,366
22,488
60,744
43,004
26,837
72,169
48,368
96,215
26,291
12,164
33,273
14,126
80,226
77,003
40,007
17,661
----------------------------1.3%
----------2.1%
52.5%
1.2%
-1.6%
1.6%
4.7%
-3.7%
---40.2%
-7.0%
--14.6%
-3.5%
-0.0%
-19.9%
----0.1%
-6.1%
---
9.9%
-12.9%
-1.9%
-9.2%
-16.7%
-6.9%
-8.0%
-3.4%
-11.3%
-10.4%
-15.7%
2.6%
-26.9%
-19.6%
-16.8%
-16.2%
-3.7%
-7.9%
-14.0%
-5.5%
-19.3%
-3.5%
-18.5%
-1.2%
-11.5%
-2.0%
-13.8%
-9.9%
-14.3%
--5.4%
-23.7%
-7.2%
-10.1%
-7.5%
0.2%
--4.3%
35.3%
-4.3%
-5.1%
-2.8%
1.3%
-4.3%
0.8%
-4.4%
1.6%
--8.4%
-1.3%
-27.7%
-3.5%
-7.9%
-1.3%
-2.6%
6.8%
-13.8%
-13.1%
-13.8%
-11.8%
-13.7%
-11.8%
-10.6%
-0.5%
19,755
8,929
15,354
2,706
18,486
6,000
13,938
3,356
5,878
11,657
17,469
25,264
4,450
24,280
28,225
7,617
47,500
13,541
3,604
12,458
3,408
10,769
12,460
2,935
14,524
21,476
20,374
45,403
11,465
4,329
12,918
4,911
8,371
14,464
7,854
26,069
17,671
232,809
20,522
47,888
783,139
324,317
116,850
1,304,382
3,343
4,814
20,433
9,481
23,915
17,366
21,134
21,501
25,495
13,252
30,029
14,552
58,267
3,880
7,548
15,123
8,365
49,876
58,588
26,429
4,276
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
----------------------------3.2%
----------2.1%
57.9%
1.1%
-1.8%
1.6%
4.8%
-3.7%
---111.9%
-7.0%
--18.3%
-1.4%
--1.4%
-31.1%
----7.1%
-8.3%
---
7.8%
-18.5%
-13.3%
-13.1%
-21.3%
-2.4%
-8.4%
-1.1%
-18.6%
-12.0%
-20.7%
3.5%
-32.9%
-24.7%
-20.7%
-30.5%
-5.9%
-8.0%
-14.8%
-17.3%
-28.3%
-4.5%
-21.0%
-0.9%
-20.5%
0.7%
-25.6%
-15.3%
-23.4%
--5.6%
-24.2%
-12.6%
-13.2%
-14.5%
-0.6%
--4.2%
37.4%
-4.9%
-5.2%
-2.7%
1.0%
-4.3%
-19.5%
-6.1%
-1.2%
--8.7%
-1.6%
-24.3%
-5.5%
-11.8%
-4.2%
-9.6%
9.6%
-19.8%
-17.2%
-25.1%
-23.3%
-21.3%
-14.7%
-13.4%
20.5%
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 40
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hearst Magazines UK
Hello! Ltd
History Today Ltd
Hubert Burda Media UK
Hubert Burda Media UK
Hubert Burda Media UK
Hubert Burda Media UK
IC Publications Ltd
IC Publications Ltd
IC Publications Ltd
Image Publications Ltd
Image Publications Ltd
Imagine Publishing
Imagine Publishing
Imagine Publishing
Imagine Publishing
Imagine Publishing
Imagine Publishing
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
ALL ABOUT SOAP
BEST
COAST
COMPANY
COSMOPOLITAN
COUNTRY LIVING
ELLE DECORATION
ELLE MONTHLY UK
ESQUIRE
GOOD HOUSEKEEPNG
HARPERS BAZAAR UK
HOUSE BEAUTIFUL
INSIDE SOAP
PRIMA
PRIMA BABY
PSYCHOLOGIES
REAL PEOPLE
RED
REVEAL
YOU AND YOUR WEDDING
ZEST
HELLO
HISTORY TODAY
FULL HOUSE
LOVE IT
WEDDING
YOUR HOME
AFRICAN BUSINESS
MIDDLE EAST
NEW AFRICAN
IMAGE
IMAGE INTERIORS
360
DIGITAL PHOTOGRAPHER
GAMES TM
HOW IT WORKS
PLAY UNOFFICIAL
X 360 MAGAZINE
220 TRIATHLON
ALL ABOUT ANIMALS
BBC COUNTRY FILE
BBC GARDENERS WORLD
BBC HISTORY
BBC HOME COOKING SERIES
BBC HOMES & ANTIQUES
BBC MUSIC CD
BBC SKY AT NIGHT
BBC TOP GEAR
BBC TOYBOX
BBC WHO DO THINK YOU ARE
BBC WILDLIFE
BOB THE BUILDER
CARD MAKING & PAPERCRAFT
CBEEBIES ANIMALS
CBEEBIES ART
CBEEBIES SPECIAL GIFT
CBEEBIES WEEKLY
CHARLIE & LOLA
CROSS STITCH CRAZY
DOCTOR WHO ADVENTURES
EASY COOK
FOCUS
GARDENS ILLUSTRATED
GIRLTALK
GOOD FOOD
TV LISTINGS
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
TV LISTINGS
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
GENERAL INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
WOMEN'S INTEREST
COMPUTING
LEISURE INTERESTS
COMPUTING
NEWS & CURRENT AFFAIRS
COMPUTING
COMPUTING
SPORT
CHILDRENS MAGAZINES
NEWS & CURRENT AFFAIRS
HOME INTEREST
NEWS & CURRENT AFFAIRS
SPECIALS
WOMEN'S INTEREST
MUSIC
NEWS & CURRENT AFFAIRS
MOTORING & MOTORCYCLING
CHILDRENS MAGAZINES
GENERAL INTEREST
LEISURE INTERESTS
CHILDRENS MAGAZINES
LEISURE INTERESTS
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
WOMEN'S INTEREST
CHILDRENS MAGAZINES
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
HOME INTEREST
CHILDRENS MAGAZINES
WOMEN'S INTEREST
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
87,156
277,238
40,464
188,278
377,580
191,599
70,376
195,020
56,583
448,129
120,004
132,962
157,413
281,636
26,316
104,491
204,337
231,180
278,642
40,866
70,043
373,226
20,333
172,015
200,027
40,066
131,770
24,290
19,727
44,117
21,261
14,463
9,335
15,313
15,066
30,342
15,693
20,695
24,579
19,893
40,768
216,620
72,271
38,934
64,563
42,735
23,564
180,208
40,244
22,403
44,050
37,505
37,306
30,337
63,679
61,967
55,516
37,391
19,723
48,470
54,035
67,727
33,782
51,463
313,009
-4.1%
-1.1%
-5.1%
4.5%
-2.4%
-7.0%
0.1%
-1.1%
-2.8%
4.0%
1.1%
-7.1%
-4.6%
0.5%
-17.6%
-3.8%
-2.2%
0.0%
-10.5%
--19.6%
-9.7%
-2.2%
-5.7%
--0.9%
---1.0%
13.7%
--------19.1%
3.3%
-18.4%
4.1%
5.6%
10.0%
-3.3%
-5.4%
11.9%
-4.2%
-7.9%
--14.3%
3.8%
2.1%
-2.0%
-4.7%
--3.1%
11.9%
1.9%
-1.5%
-21.0%
6.2%
-4.9%
-5.8%
-5.1%
-13.4%
-5.7%
-6.9%
2.7%
-2.7%
-4.7%
1.0%
0.2%
-19.5%
-10.1%
4.9%
-21.5%
-13.0%
-6.4%
0.1%
-14.2%
-16.0%
-20.9%
-8.0%
-1.2%
-1.1%
-17.5%
-8.7%
1.6%
1.5%
-10.9%
-4.1%
11.9%
59.5%
-16.5%
-25.8%
-16.4%
--27.8%
-14.1%
2.4%
-18.5%
12.2%
2.0%
4.2%
4.4%
5.9%
-0.2%
7.2%
-5.9%
24.0%
0.1%
-2.4%
-16.9%
1.7%
-1.6%
23.4%
22.9%
2.2%
-6.2%
2.3%
-14.4%
-17.2%
-6.2%
2.4%
-24.3%
-5.8%
86,613
272,337
19,752
172,315
266,118
78,832
28,893
119,160
18,687
195,078
39,214
71,931
153,199
152,945
18,722
53,111
197,255
136,309
273,299
33,780
42,414
258,426
3,791
170,985
195,636
31,768
117,643
229
132
805
12,535
7,011
7,990
4,956
8,131
14,713
11,781
16,692
6,779
19,893
10,162
55,494
20,781
32,230
27,273
7,627
8,947
85,080
40,122
7,176
12,837
37,429
16,542
30,337
63,679
61,967
53,806
37,391
9,324
39,677
38,588
31,231
7,239
49,967
138,011
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-4.2%
-1.4%
-7.2%
4.9%
-1.8%
-6.8%
-8.2%
1.0%
8.5%
3.4%
0.9%
-7.4%
-4.1%
1.8%
-22.1%
-6.7%
-2.8%
-7.4%
-10.6%
--27.3%
-8.6%
-2.3%
-7.1%
--1.3%
---5.0%
26.7%
--------19.1%
5.6%
-45.9%
5.0%
4.8%
16.1%
-6.9%
-8.4%
11.9%
-17.2%
-7.8%
--14.3%
3.8%
2.1%
-1.8%
-4.7%
-1.5%
26.3%
4.1%
-19.5%
-21.5%
17.1%
-4.8%
-5.4%
-7.9%
-13.6%
-3.1%
-12.5%
-6.2%
-6.6%
0.5%
-9.5%
5.0%
-28.4%
-10.3%
9.1%
-23.0%
-18.3%
-6.6%
-8.5%
-14.2%
-18.3%
-31.2%
5.7%
-0.8%
-1.0%
-16.9%
-6.6%
0.7%
-11.2%
-27.5%
-5.5%
-0.6%
31.5%
-20.6%
-18.4%
-24.0%
--31.7%
-14.6%
2.8%
-18.5%
3.7%
-14.4%
4.1%
-5.6%
2.8%
-6.0%
3.1%
-14.9%
24.4%
-12.6%
-7.3%
-16.6%
-11.8%
-1.6%
23.4%
22.9%
2.0%
-6.2%
3.4%
-15.3%
-17.2%
-10.1%
-4.0%
-24.8%
-11.4%
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 41
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
Immediate Media Company
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
IPC Media Ltd
HAIR IDEAS
IN THE NIGHT GARDEN
LONELY PLANET MAGAZINE
MATCH OF THE DAY
OCTONAUTS
OLIVE
PERFECT WEDDING
PRACTICAL PARENTING
QUICK CARDS MADE EASY
RADIO TIMES
SOMETHING SPECIAL
TOP OF THE POPS
WAYBULOO
WORLD OF CROSS STITCH
YOUR HAIR
ZINGZILLAS
25 BEAUTIFUL KITCHENS
AMATEUR GARDENING
AMATEUR PHOTOGRAPHER
ANGLERS MAIL
BEAUTIFUL HOMES
CHAT
COUNTRY HOMES
COUNTRY LIFE
CYCLE SPORT
CYCLING ACTIVE
CYCLING WEEKLY
ESSENTIALS
FIELD (THE)
GOLF MONTHLY
GOOD TO KNOW RECIPES
HOMES & GARDENS
HORSE
HORSE & HOUND
IDEAL HOME
IDEAL HOME XMAS SPECIAL
IN STYLE USA
LIVING ETC
MBR MOUNTAIN BIKE RIDER
MOTORBOAT AND YACHTING
MOTORBOATS MONTHLY
NEW MUSICAL EXPRESS
NOW
NUTS
PICK ME UP
PRACTICAL BOAT OWNER
RUGBY WORLD
SHOOTING GAZETTE
SHOOTING TIMES
SOAPLIFE
SPORTING GUN
STYLE AT HOME
TV & SATELLITE WEEKLY
TV EASY
TV TIMES
UNCUT
WALLPAPER
WHAT DIGITAL CAMERA
WHAT'S ON TV
WOMAN
WOMAN & HOME
WOMAN & HOME FEEL GOOD FOOD
WOMANS OWN
WOMANS WEEKLY
WORLD SOCCER
WOMEN'S INTEREST
CHILDRENS MAGAZINES
LEISURE INTERESTS
SPORT
CHILDRENS MAGAZINES
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
TV LISTINGS
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
WOMEN'S INTEREST
WOMEN'S INTEREST
CHILDRENS MAGAZINES
WOMEN'S INTEREST
HOME INTEREST
LEISURE INTERESTS
SPORT
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
SPORT
SPORT
SPORT
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
SPORT
WOMEN'S INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
WOMEN'S INTEREST
SPECIALS
WOMEN'S INTEREST
WOMEN'S INTEREST
SPORT
LEISURE INTERESTS
LEISURE INTERESTS
MUSIC
WOMEN'S INTEREST
MEN'S FASHION/INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
SPORT
SPORT
SPORT
TV LISTINGS
SPORT
WOMEN'S INTEREST
TV LISTINGS
TV LISTINGS
TV LISTINGS
MUSIC
MEN'S FASHION/INTEREST
LEISURE INTERESTS
TV LISTINGS
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
SPORT
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
53,690
54,229
60,125
53,058
61,750
91,284
22,074
16,301
18,637
925,373
54,791
84,782
24,809
40,764
16,468
33,349
18,514
36,462
18,710
31,297
100,045
374,730
97,286
38,054
16,597
22,078
27,406
128,906
28,526
60,130
40,927
138,868
14,451
49,324
195,442
98,029
176,002
98,143
28,204
13,597
12,016
27,650
262,275
114,116
243,028
34,014
40,057
14,012
22,003
82,315
28,564
71,806
173,474
150,405
294,765
62,305
105,328
19,783
1,253,697
282,189
379,896
65,683
240,347
342,532
32,462
-10.7%
-5.5%
-3.3%
--10.3%
--17.0%
-2.7%
-11.3%
-13.5%
-28.5%
--21.5%
-22.9%
--6.7%
---7.3%
-4.3%
5.1%
----1.6%
-2.3%
8.4%
0.8%
---5.0%
-0.5%
1.1%
----4.7%
-15.2%
0.1%
-7.1%
-----18.3%
-36.6%
-1.9%
-7.2%
1.5%
-5.6%
---1.6%
-1.6%
2.6%
--2.2%
0.7%
--
-14.3%
-7.6%
0.0%
-9.2%
--4.9%
--19.0%
9.2%
-3.7%
--10.0%
-23.1%
6.6%
-19.7%
-35.9%
-19.5%
3.6%
-9.9%
-2.3%
-7.2%
-9.7%
7.8%
2.3%
1.7%
--3.8%
2.0%
-5.6%
9.3%
-5.7%
1.1%
-6.3%
-5.5%
-3.7%
-8.7%
-2.5%
1.7%
-8.4%
-5.8%
-7.7%
-14.0%
-22.5%
-19.8%
-15.3%
-11.2%
3.8%
-5.1%
-5.6%
-17.9%
-5.7%
--4.2%
-11.0%
-4.8%
-14.2%
-2.7%
-9.8%
-0.3%
-8.9%
-1.5%
1.6%
-17.6%
-0.4%
-20.9%
49,379
54,229
16,351
39,574
61,750
38,847
19,010
11,435
9,888
706,026
54,791
83,994
24,809
20,449
12,235
33,349
12,367
26,042
13,482
29,069
67,436
360,886
58,980
16,392
7,161
16,877
17,963
91,053
9,505
27,507
37,211
64,869
7,588
26,056
135,825
93,312
100,028
52,686
15,037
4,492
4,917
19,391
248,619
104,879
231,429
12,824
20,189
6,319
13,333
80,459
16,490
70,454
140,922
150,394
278,767
28,090
7,462
15,196
1,251,432
272,731
223,050
55,482
233,352
300,060
14,885
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-11.0%
-5.5%
-14.5%
--18.5%
--18.4%
-2.6%
-11.3%
-13.8%
-28.5%
--25.2%
-22.9%
--10.6%
---10.6%
-4.7%
5.4%
-----0.4%
--2.4%
6.7%
-4.4%
---3.0%
--4.4%
5.8%
----4.0%
-16.2%
0.1%
-7.9%
-----18.7%
-34.0%
-2.7%
-7.2%
1.3%
7.6%
---1.6%
-2.2%
4.5%
--1.9%
1.0%
--
-12.8%
-7.6%
-9.1%
-14.5%
--10.3%
--20.3%
-0.5%
-7.5%
--10.0%
-23.1%
-1.9%
-20.1%
-35.9%
-23.3%
5.1%
-10.4%
-2.9%
-9.0%
-9.7%
10.2%
-1.0%
1.4%
--4.3%
-5.6%
-7.6%
7.5%
-8.7%
1.4%
-8.2%
-8.0%
-7.2%
-10.5%
-7.9%
1.3%
-15.2%
-17.2%
-12.3%
-15.4%
-23.2%
-20.6%
-15.3%
-18.1%
8.7%
-8.4%
-7.6%
-18.2%
-6.0%
--6.9%
-11.0%
-5.9%
-4.0%
-17.4%
-7.9%
-0.3%
-9.6%
-4.8%
0.8%
-17.9%
-1.2%
-15.0%
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 42
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
IPC Media Ltd
IPC Media Ltd
YACHTING MONTHLY
YACHTING WORLD
ALL IRELAND KITCH GUIDE
IRELAND'S HOMES INTERIORS
IRISH GARDEN (THE)
IRISH WEDDING DIARY
JAMIE MAGAZINE
JEWISH CHRONICLE
GOOD HOMES
AIR INTERNATIONAL
AIRFIX MODEL WORLD
AIRFORCES MONTHLY
AIRLINER WORLD
FLYPAST
PC PILOT
MARKET (THE)
GRAND DESIGNS MAGAZINE
GURGLE MAG
KISS
VIP
MONEY WEEK
RAILWAY MAGAZINE
MOTOR SPORT
HI-FI CHOICE
HI-FI NEWS
HOME CINEMA CHOICE
MODEL COLLECTOR
BUSINESS PLUS
NATIONAL GEOGRAPHIC
MENS HEALTH UK
RUNNERS WORLD UK
SUNDAY TIMES TRAVEL
FIRST NEWS
BOXING NEWS
NEW
OK
STAR
OLDIE (THE)
HOT PRESS
BLISS
DR WHO MAGAZINE
MIZZ
SPECTACULAR SPIDERMAN ADVENTURES
STRIKE IT
WHAT FRANCHISE
HOMES AND INTERIORS SCOTLAND
THE PHOENIX
PRIVATE EYE
PROSPECT
PUZZLER (THE)
PUZZLER COLLECTION
WORD SEARCH
ROSEMARY CONLEY DIET & FITNESS
FTL FAVOURITES
FTL FRIENDS
FTL PEPPA PIG
SPARKLE WORLD
NEW SCIENTIST
GARDEN
HEALTHY MAGAZINE
WEIGHT WATCHERS
360 GAMER
SLIMMING WORLD
MOSHI MONSTER MAGAZINE
SPECTATOR
LEISURE INTERESTS
LEISURE INTERESTS
WOMEN'S INTEREST
WOMEN'S INTEREST
HOME INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
GENERAL INTEREST
WOMEN'S INTEREST
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
COMPUTING
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
WOMEN'S INTEREST
TEENAGE MAGAZINES
FOREIGN TITLES
NEWS & CURRENT AFFAIRS
LEISURE INTERESTS
MOTORING & MOTORCYCLING
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
LEISURE INTERESTS
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
MEN'S FASHION/INTEREST
SPORT
LEISURE INTERESTS
CHILDRENS MAGAZINES
SPORT
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
MUSIC
TEENAGE MAGAZINES
TEENAGE MAGAZINES
TEENAGE MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
TRADE & PROFESSIONAL
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
PUZZLE MAGAZINES
PUZZLE MAGAZINES
PUZZLE MAGAZINES
WOMEN'S INTEREST
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
NEWS & CURRENT AFFAIRS
HOME INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
COMPUTING
WOMEN'S INTEREST
CHILDRENS MAGAZINES
NEWS & CURRENT AFFAIRS
Ireland's Homes Interiors and Living Magazine
Ireland's Homes Interiors and Living Magazine
Irish Garden Publishers
Irish Wedding Diary. ie Ltd
Jamie Magazine Ltd
Jewish Chronicle Ltd
Kelsey Publishing Ltd
Key Publishing Ltd
Key Publishing Ltd
Key Publishing Ltd
Key Publishing Ltd
Key Publishing Ltd
Key Publishing Ltd
Market Publishing Ltd
Media 10 Ltd
Media 10 Ltd
Minjara Ltd
Minjara Ltd
Moneyweek Ltd
Mortons Media Group Ltd
Motor Sport Magazine Limited
MyHobbyStore Ltd
MyHobbyStore Ltd
MyHobbyStore Ltd
MyHobbyStore Ltd
Nalac Ltd
National Geographic Society
Natmag Rodale
Natmag Rodale
News International Ltd
Newsbridge Ltd
Newsquest Specialist Media Ltd
Northern & Shell Magazines Ltd
Northern & Shell PLC
Northern & Shell PLC
Oldie Publications Ltd
Osnovina Ltd
Panini UK
Panini UK
Panini UK
Panini UK
Panini UK
Partridge Publications (2000) Ltd
Peebles Media Group Ltd
Penfield Enterprises Ltd
Pressdram Ltd
Prospect Publishing Ltd
Puzzler Media Limited
Puzzler Media Limited
Puzzler Media Limited
Quorn House Publishing Ltd
Redan Publishing Ltd
Redan Publishing Ltd
Redan Publishing Ltd
Redan Publishing Ltd
Reed Business Information Limited
RHS Media
River Publishing Ltd
River Publishing Ltd
Select Publisher Services
Select Publisher Services
Skyjack Publishing Ltd
Spectator (1828) Ltd
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
26,158
19,209
4,297
9,647
9,363
7,048
51,083
26,533
76,113
12,050
12,489
20,051
33,039
37,673
17,245
19,081
30,820
31,462
21,611
20,202
50,036
36,523
35,496
6,532
9,085
7,210
7,613
10,453
302,108
221,176
88,027
68,097
50,411
10,421
510,758
388,472
359,583
41,008
17,688
60,022
30,614
30,055
26,804
26,318
11,615
10,232
15,878
228,112
32,105
75,303
150,477
82,450
96,980
30,187
74,284
76,834
66,752
92,533
352,461
134,366
183,568
13,124
402,399
162,838
63,543
-----31.3%
--8.3%
-6.3%
3.6%
-2.5%
-----10.8%
38.2%
--5.6%
--------0.9%
1.3%
--1.6%
-5.0%
--1.0%
-17.9%
-11.4%
1.5%
--17.8%
-0.2%
-16.1%
-4.3%
---5.7%
-10.6%
0.4%
---18.1%
-26.1%
2.6%
1.4%
2.3%
-0.2%
2.3%
-16.1%
-8.2%
-15.1%
-1.1%
-6.0%
-11.0%
-17.1%
-14.6%
-18.3%
15.5%
-19.1%
-10.5%
26.0%
7.1%
--3.5%
1.1%
-1.0%
-1.0%
-6.3%
--3.8%
-16.2%
10.7%
6.8%
2.0%
-10.1%
-18.5%
-21.0%
-3.1%
4.3%
-1.8%
-10.1%
-8.6%
3.3%
11.3%
-2.5%
-9.2%
-13.9%
-16.4%
6.4%
-0.2%
-13.3%
-8.8%
-31.8%
-3.6%
--1.2%
-10.1%
-4.4%
10.1%
0.5%
-8.0%
-6.7%
-6.7%
-2.9%
-20.8%
7.1%
18.0%
2.0%
-4.8%
4.0%
-18.5%
-9.8%
-14.4%
19.7%
--9.6%
9,269
4,539
4,297
9,272
4,448
5,105
24,171
19,489
57,008
3,021
6,632
7,145
12,817
19,642
5,713
974
13,227
26,149
20,351
18,563
1,076
19,398
8,636
3,037
3,448
4,274
4,101
1,465
27,897
126,823
25,688
28,948
12,881
7,805
503,891
361,448
353,713
6,176
10,533
54,880
18,335
25,977
26,696
26,312
614
7,428
11,693
112,347
3,746
69,036
140,030
79,253
83,852
28,114
73,486
76,015
56,540
31,979
116
131,434
175,522
11,908
377,117
157,235
9,602
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-----31.5%
-28.6%
-7.1%
6.0%
--9.1%
------11.7%
14.8%
---13.2%
--------9.0%
6.3%
-8.1%
-0.6%
--1.6%
-19.1%
-12.1%
8.1%
--19.5%
-5.5%
-15.4%
-4.2%
---7.2%
-21.0%
17.2%
---19.8%
-27.2%
2.5%
0.8%
1.2%
14.3%
-26.6%
-16.2%
-8.2%
-14.2%
-4.9%
-6.0%
-12.6%
-17.1%
-15.3%
-28.2%
20.9%
-21.3%
-10.1%
43.9%
-2.3%
--6.7%
-6.3%
-1.7%
-2.6%
--24.3%
--4.8%
-20.0%
-8.4%
8.7%
-5.6%
7.6%
-21.2%
-17.8%
-1.3%
-6.5%
-12.1%
-11.7%
-9.1%
9.7%
-1.3%
-6.1%
-9.5%
-15.9%
-16.9%
7.8%
0.4%
-14.3%
-5.8%
-31.5%
-3.6%
--18.2%
-12.6%
-2.6%
16.8%
-16.5%
-8.4%
-7.4%
-7.2%
-5.8%
-24.3%
7.3%
17.0%
-0.9%
6.5%
-28.8%
-18.9%
-9.8%
-16.0%
18.8%
--1.4%
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 43
ABC Analysis
Jul-Dec 11
16th February 2012
ABC Summary – By Publisher
Publisher
Trade Segment
Trade Title
Tablet Publishing Company Ltd
The Cricketer Publishing Limited
The Dog World Ltd
The Economist Newspaper Ltd
The Irish World
The Lady
The Lancashire Magazine Ltd
The List Ltd
Time Out Magazine Ltd
Time Warner Publishing BV
Titan Publishing Group Ltd
Titan Publishing Group Ltd
Titan Publishing Group Ltd
Trader Publishing Ltd
TSL Education Ltd
TSL Education Ltd
TSL Education Ltd
Valigan Ltd
Vitality Publishing Ltd
Vitality Publishing Ltd
Vivat Direct
Wild Bunch Media Ltd
Wild Bunch Media Ltd
Winkontent Ltd
Winkontent Ltd
Wyvex Media Ltd
Yorkshire Ridings Magazine Ltd
Zahra Publishing Ltd
Zahra Publishing Ltd
Zahra Publishing Ltd
TABLET
THE CRICKETER
DOG WORLD
ECONOMIST
IRISH WORLD
LADY
LANCASHIRE MAGAZINE
THE LIST
TIME OUT
TIME INT
SIMPSONS COMIC
SIMPSONS COMIC PRESENTS
SPONGEBOB SQUAREPANTS
AUTO TRADER
TIMES EDUCATIONAL SUPPLEMENT
TIMES EDUCATIONAL SUPPLEMENT SCOTLAND
TIMES HIGHER EDUCATION
TV NOW
LOADED
SUPERBIKE
READERS DIGEST
MENS RUNNING
WOMENS RUNNING
MONOCLE
MONOCLE SPECIAL EDITION
SCOTTISH FIELD
YORKSHIRE RIDINGS MAG
EASY FOOD
EASY HEALTH
EASY PARENTING
GENERAL INTEREST
SPORT
LEISURE INTERESTS
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
WOMEN'S INTEREST
COUNTRYSIDE & COUNTY
LEISURE INTERESTS
LEISURE INTERESTS
NEWS & CURRENT AFFAIRS
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
CHILDRENS MAGAZINES
MOTORING & MOTORCYCLING
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TRADE & PROFESSIONAL
TV LISTINGS
MEN'S FASHION/INTEREST
MOTORING & MOTORCYCLING
GENERAL INTEREST
LEISURE INTERESTS
WOMEN'S INTEREST
NEWS & CURRENT AFFAIRS
NEWS & CURRENT AFFAIRS
COUNTRYSIDE & COUNTY
COUNTRYSIDE & COUNTY
WOMEN'S INTEREST
WOMEN'S INTEREST
WOMEN'S INTEREST
Total
% Pd-On- % Yr-OnUK
Circulation Pd (Total) Yr (Total) Newstrade
20,063
32,601
12,792
210,384
13,107
27,940
35,798
14,156
55,032
128,373
64,078
41,080
23,413
60,524
54,037
6,121
19,981
27,778
34,505
16,192
383,650
12,304
24,567
68,917
14,445
13,577
18,028
26,363
9,193
7,347
-4.4%
--0.0%
--4.2%
32.3%
--0.3%
--1.2%
-8.2%
-6.1%
--4.7%
-0.9%
-----13.1%
--4.2%
--19.9%
----
-8.2%
--7.9%
0.1%
--7.5%
66.8%
10.7%
-0.5%
2.0%
-17.4%
-28.4%
-26.2%
-41.0%
1.3%
0.5%
-12.9%
-4.9%
-30.2%
-27.7%
-11.5%
-15.7%
9.4%
10.0%
2.3%
20.1%
-2.7%
-10.4%
--
3,078
9,794
6,578
27,722
9,857
16,506
9,059
2,268
12,541
5,185
60,153
40,752
21,952
60,524
16,876
1,307
2,756
27,394
23,468
9,192
8,438
9,760
17,636
10,812
2,309
6,424
5,456
18,201
5,897
4,095
% Pd-OnPd (NT)
% Yr-On-Yr
(NT)
-6.2%
--3.7%
--4.8%
13.5%
--4.2%
--0.6%
-8.2%
-5.4%
--16.3%
-31.2%
----11.5%
--4.6%
---6.8%
----
-12.4%
--14.1%
-12.7%
--7.9%
16.3%
2.2%
-18.5%
-7.7%
-18.3%
-28.5%
-26.9%
-41.0%
-13.0%
-39.1%
-22.5%
-4.8%
-41.3%
-39.6%
-10.9%
-5.3%
0.7%
-5.0%
-7.1%
-24.7%
-1.8%
-9.6%
--
Publisher name taken from last known reference in ABC release. Whilst every effort is made to ensure accuracy of this information please note that
publisher details are subject to change and some inaccuracies may occur as a result of this
ABC Analysis – Seymour Trading Operations Centre
Page 44