SISTEM MANAJEMEN LOGISTIK
& PRODUKSI
ISG3E3
Program Studi Sistem Informasi
Fakultas Rekayasa Industri
Telkom University
PENGANTAR LOGISTIK
Konsep dan Ruang Lingkup Logistik
TUJUAN PEMBELAJARAN
• Standar Kompetensi
:
• Mahasiswa mampu menjelaskan konsep dan ruang
lingkup logistik
• Kompetensi Dasar :
• Menjelaskan konsep dan ruang lingkup logistik.
• Obyektif
•
•
•
•
•
•
Sistem Logistik
Definisi Logistik
Aliran Logistik
Trade off Logistik dan Marketing
Komponen Manajemen Logistik
Lingkungan Global Logistik
LOGISTICS SYSTEM
FLOW OF GOODS
SUPPLIER
PROCUREMENT MANUFACTURING
PHYSICAL
CUSTOMER
DISTRIBUTION
FLOW OF INFORMATIONS
4
DEFINITION
[1]
Logistics management is that part of
the supply chain process that plans, implements,
and controls the efficient, effective
flow and storage of
goods, services, and related information
from the point-of-origin to the point-ofconsumption in order to meet customers'
requirements.
(Council of Logistics Management (CLM), 1986).
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DEFINITION
Logistics management has many names, including:

Business logistics

Logistics

Channel management

Material management

Distribution

Physical distribution

Industrial logistics


Logistical
management

Quick-response
systems
Supply chain
management
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FLOW OF LOGISTICS
SUPPLIER
CARRIER
MANUFACTURER
CARRIER
DISTRIBUTOR
CARRIER
CUSTOMER
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TYPE OF LOGISTICS BUSINESS
Integrated Management
Integrated IT Systems
Backbone
Support
Integrated Solutions and Services
Type
Of
Services
Type
Of
Company
Ecommerce
Fulfilment
Online
Logistics
Company
Global
Freight
Manageme
nt
Freight
Forwarding
Solutions
Design
Logistics
Consulting
Manufacture Export/import
Primary
& raw materials
activities
movement
Supply
Chain
Integrator
W.housing
&
Distrbtion
Transport
Solutions
3PL
Operator
Industrial
Estate
(Base)
Trucking
Company
Distribution
centers
Secondary
movement
Value
Added
Services
Home
Delivery
Courier
B2B & B2C
distribution
ServiceBased
Company
After-sales
services
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COST TRADE-OFFS
IN MARKETING AND LOGISTICS
Transportation
Costs
Price
Warehousing
Costs
Place /
Customer
Place
Service
Level
Product
Promotion
MARKETING
Order
Processing &
Information
Costs
Inventory
Carrying Costs
Lot Quantity
Costs
LOGISTICS
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COMPONENTS OF
LOGISTICS MANAGEMENT
Management Actions
Inputs into
Logistics
Outputs of
Logistics
Planning Implementation Control
Natural
Resources
Competitive
Advantage
Human
Resources
Logistics Management
Suppliers
Finansial
Resources
Raw
materials
In-process
inventory
Finished
goods
Customers
Information
Resources
Logistics Activities
1. Customer Service
8. Parts & Service Support
2. Demand Forecasting
9. Plant & Warehouse Site Selection
3. Inventory Management
4. Logistics Communications
5. Materials Handling
Time & Place
Utility
Efficient
Movement to
Customer
Proprietary
Asset
10. Procurement
11. Reverse Logistics
6. Order Processing
12. Traffic & Transportation
7. Packaging
13. Warehousing &
Storage
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1. CUSTOMER SERVICE
• Customer service represents the output
of the logistics system and the place component
of the firm’s marketing mix.
• Five rights of a logistics system:
1.
2.
3.
4.
5.
Right product
Right place
Right condition
Right cost
Right time
• The level of customer service determines not only
whether existing customers will remain customers
but also how many potential customers will become
customers.
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2. DEMAND FORECASTING
• Demand forecasting involves determining the amount
of product and accompanying service that customers
will require at some point in the future.
• Forecasts of future demand determine promotional
strategies, allocation of the sales force, pricing, and
market research activities.
• Logistics management forecasts
of demand determine how much
of each item produced by
the company must be transported
to the various markets
the firms serves.
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3. INVENTORY
MANAGEMENT
•
Why hold inventory
1.
2.
3.
4.
5.
•
Economies of scale
Balancing supply and demand
Specialization
Protection from uncertainties
A buffer throughout the supply chain.
Inventory management involves
trading off the level of inventory held to
achieve high customer
service level.
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4. LOGISTICS COMMUNICATION
Effective communication
must take place among:
1. The organization, its suppliers,
and its customers.
2. The major functions within
organization.
3. The 13 various logistics
activities.
4. The various aspects of each
logistics activity.
5. Various members of the
supply chain.
Business
Information
Warehouse
...
R/3
Advanced
Planner &
Optimizer
Sales
Force
Automation
B2B
Procurement
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5. MATERIALS HANDLING
The objectives of materials handling are to:
1. Eliminate handling wherever
possible.
2. Minimize travel distance.
3. Minimize work-in-process.
4. Provide uniform flow free of
bottlenecks.
5. Minimize losses from waste,
breakage, spoilage, and theft.
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6. ORDER PROCESSING
•
A customer’s order triggers the
logistics process and
directs the actions to be taken
in satisfying order demand.
•
The components of order
processing demand:
1. Operational elements.
2. Communications elements.
3. Credit and collection
elements.
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7. PACKAGING
• Packaging performs two basic functions: marketing
and logistics.
• In a marketing sense, the package acts as a forms of
promotion or advertising.
• In logistics, packaging serves a dual role:
• The package protects the product
from damage while it is being
stored or transported.
• Proper packaging can make it easier
to store and move products,
thereby reducing materials
handling costs.
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8. PARTS & SERVICE SUPPORT
• Logistics’ responsibility does not end when the product is
delivered to the customer.
• Logistics must be concerned with many activities
involved in the repair and servicing of products.
• This will require strategies and programs that are
coordinated with other reverse logistics activities.
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9. PLANT & WAREHOUSE SITE SELECTION
• The location of plants
and warehouses
(storage facilities) is extremely
important.
• The strategic placement of
plants and warehouses can
assist firms in improving
customer service
level.
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• Procurement:
10. PROCUREMENT
the process of acquiring materials and services to
ensure the operating effectiveness of firm’s
manufacturing and logistics processes.
• The procurement function includes:
• The selection of supply sources
locations.
• Determination of the form
in which the material
is to be acquired.
• Timing of purchases.
• Price determination.
• Quality control
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11. REVERSE LOGISTICS
• The handling of return goods is part of the larger
process referred to as reverse logistics.
• In many industries in which customers return products for:
•
•
•
•
warranty repair,
replacement,
remanufacturing, or
recycling,
reverse logistics costs
are high relative to
forward logistics costs.
Plant
Distribution
Dealer
Plant
Distribution
Dealer
Plant
Distribution
Dealer
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12. TRAFFIC & TRANSPORTATION
• The traffic and transportation activity involves managing
the movement of products and includes:
• Selecting the method of shipment,
• Complyng with various transportation
regulations, and
• Being aware of both
domestic and
international shipping
requirements.
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13. WAREHOUSING & STORAGE
• Products must be stored at the plant or
in the field for later sale and consumption
unless customers need them the instant
they are produced.
• Warehousing and storage activities
involve the management of the space
needed to hold or maintain inventories.
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THE GLOBAL LOGISTICS ENVIRONMENT
Political
& Legal
Economic
Customer
Service
Social
&
Cultural
Other
Activities
Warehousing &
Storage
Inventory
Competition
Logistics
Executive
Packaging
Transportation
Geography
Technology
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