Tutorial 5 handout (for use in Week 6-8, and 8-11, updated 12feb10)
CS1. CISCO’s Single
CS1:Pages 38-53
Enterprise Strategy.
-Single Enterprise Concept-Integrated Logistics
Bowersox et al., 2007.
-INVENTORY
CS2:pages:61-71, fit into
Supply Chain Logistics
-TRANSPORTATION
Tutorial 1_3 student summary
Management, pp.39-43
-WH,Material Handling,Packaging
(length of Case Study):
(ILO2)
-Facility (global logistics and facilities
-Company Background
Identify the system
network,location design)
-Sales and Markets
requirements of improving a -LOGISTICAL OPERATION
-Logistics
traditional supply chain with -Market Distribution
-Location of NIKE facilities
Lean and Collaboration
-MANUFACTURING SUPPORT (MPS,timely
(UK, France, Germany==>3
concepts.
availability of material, component parts)
wh,mixture in-house &
CS2. NIKE Europe. Taylor, -PLANNING/COORDINATION(supply chain
contracted, 25,000m2)
D, 1997, Global Cases in
-CUSTOMER SERVICE
integration diagram,Figure 2-3, SOP to order
Logistics and Supply Chain assignment to transporation shipping and
ISSUES 5
Management
procurement)
-Analysis of the options
pp61,64-65,68-69 (ILO4)
-LOGISTICAL OPERATING ARRANGEMENT
(footwear,apparel,#distribution
Demonstrate techniques to (echelon common arrangement of firms and
centres)
enable the effective control facilities; OR direct delivery); combining both
of a supply chain.
into a flexible logistics system
Questions common to both
Appendix 4a. Case Study Questions for Presenter’s work
Question 1: In your own words (15-25) give an idea of the value chain concept. Your definition would be
best if it is thought out by you after reading a number of articles or books. You may also compare their
definition and give your own.
Questions common to both
Question 2: How can you apply the value chain concept to enhance the competitive advantage of the
company (recall your learning in Tutorial 2 and 3-the solution); in particular which part of the value chain
activity would you focus on so that the company is more competitive in global supply chain management?
Choose one or two activities in the Figure below (not more than three) which you believe would give the
company more competitive advantage over their competitors in the global market.
CS-1 CISCO: system requirements with lean logistics and collaboration
CS-2: technique pull or push manufacturing technique