COM 110
Writing & Delivering
Your Persuasive Speech
Chap 12-14
Agenda (7.14)
Speech Evaluation Forms - Review
Chap 14 – Persuasive Speech
Chap 12 & 13 – Speech Prep & Delivery
In Class Assignment – Speech Outline
Review Part #1 – Final Exam
Types of Persuasive Speeches
• Questions of Fact – to persuade listeners
that something is true or false
• Questions of Value – to persuade listeners
in the value of something, that something is
good, moral or just
• Questions of Policy – to persuade listeners
that this is the policy to adopt or not adopt
What Type is your Persuasive
Speech?
1.
The 10 Steps for Preparing an Effective
Speech
Select a topic, purpose, thesis
2.
Analyze your audience
3.
Research your topic
4.
Collect supporting materials
5.
Develop main points
6.
Organize speech materials
7.
Word your speech
8.
Construct conclusion, introduction, transitions and outline
9.
Rehearse your speech –at home
10. Deliver your speech – in class on 7.21
Collect Supporting Materials
• For persuasive speech, your support is
your proof – material that offers evidence,
argument and motivational appeal and that
establishes your credibility and reputation
Types of Support to Persuade
Your Audience
• Logical Appeals
– Reasoning from specific instances and from general
principles, causes and effects, signs
• Emotional Appeals
– Appeals to audience’s emotions and to their desires
for status, financial gain, or increased self-esteem
• Credibility Appeals
– Establishing your own personal reputation or
credibility, especially your competence, high moral
character and charisma
Ethos, Pathos, Logos
What Appeal (s) can you use in
your speech?
Develop Main Points
• 3 Main Points – usually in order of most
important to least important
• Each point should have 2-3 supporting
materials/evidence
Organize Speech: Motivate
Sequence
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•
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Gain attention – grabbing opener, question
Need – what is the need for change – problem
Satisfaction – advance proposal to satisfy need
Visualization – what would things be like with
change
• Action – what do you want audience to do –
change attitude, behavior, protest, etc.
Organize Speech:
Problem-Solution
• Divides speech into 2 main parts:
Problem and solution – ex. 3 major
problems with home health care. 3 major
solutions
Other Org Patterns:
• Claim & Proof Pattern
• Cause & Effect
What Organizational Pattern
works best with your speech?
Word Your Speech:
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Clarity
Vividness
Appropriateness
Personal Style
Power
Sentence Construction
The Introduction
• Gain Attention
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–
–
–
Ask a question
Refer to specific audience members
Refer to specific context/relevance of your topic
Use illustrations or dramatic or humorous stories
• Orient the Audience
– Give the audience an idea about your subject
– Identify the goal you hope to achieve
The Conclusion
• Summarize
– Restate your thesis
– Restate the importance of
your thesis
– Restate your main points
• Close
– Pose a challenge or question
– Motivate your audience to do something
In-Class Assignment:
• Work on Speech Outline – pg 246 – 30
minutes
• One on ones – 5 minutes
Methods of Delivery:
• Impromptu
• Manuscript
• Extemporaneous
– Memorize opening and closing lines
– Memorize main points and order you will present
them
– Rehearse and time speech
Goals of Persuasive Speech:
• Strengthen or Weaken attitudes, beliefs or
values
• Change attitudes, beliefs or values
• Motivate your audience to take action
The Persuasion Continuum
Discussion/Homework Week #9
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Complete Quizzes Modules 8 & 9
Critique a speech – next class
Finalize Speech – delivery outline
Practice, practice, practice – in shower,
friends, dogs, cats, etc.
Next Steps
• Last class – next week:
o Persuasive speeches!
o Review for Final
Key Word Review
 Final Exam – Part 1