PSE4U Battling the 21st Century Obesity Epidemic ISU Research Paper Samantha Adeli Semester 1, 2014-2015 “The doctor of the future will give no medicine, but will instruct his patient in the care of the human frame, in diet and in the cause and prevention of disease.” –Thomas Edison⁶ ⁶ Fulkerson, Lee, dir. Forks Over Knives. Prod. John Corry, and Brian Wendel. 2011. DVD. 4 Oct 2014. The World Health Organization has announced that “Childhood obesity is one of the most serious public health challenges of the 21st century.”1 The battle against childhood obesity is one that, in theory, seems simple, but in reality is very complex. The plethora of challenges these children face do not exist only in the home, but stem from the food industry’s domination of political influence and their financially-motivated control of scholastic and business institutions. Even Staples, a store for office supplies, has candy and junk food at the cash! There is no question that in the past few decades, obesity rates have been increasing at an overwhelming rate (See Figure 12). This can be seen not only by simple observation, but from an abundance of studies and surveys conducted. The National Health and Nutrition Examination Survey has been keeping track of childhood obesity rates in America since 1963. From 1963 to 1970, 4.6% of children aged 12-19 were obese. The most recent survey conducted by this organization showed that from 2007-2008, this percentage had risen to 18.1%.3 This data is supported by the U.S Department of 1 "Childhood overweight and obesity." World Health Organization. World Health Organization. Web. 4 Oct 2014. <http://www.who.int/dietphysicalactivity/childhood/en/>. 2 Figure 1 Trends in obesity among children and adolescents: United States, 1963-2008. N.d. Graphic. First HealthWeb. 4 Oct 2014. <https://www.firsthealth.org/wp-content/uploads/2012/08/obesity-chart.gif>. 3 Marks, Shannon. Livestrong, 24 Oct 2013. Web. 4 Oct 2014. <http://www.livestrong.com/article/364363-the-history-of-obesity-in-children/>. 1 Health and Human Services, which states that over 1 in 6 American children and adolescents aged 6-19 are obese.4 What is the cause of this epidemic, and how is the food industry at fault? Is it possible for obese children to turn their lives around and fight back when they are literally addicted to what is causing their obesity? We are currently in the middle of a health crisis, but those who are supposed to be in charge of our health are turning a blind eye. If something is not done soon, almost everyone in North America’s future will be at stake. A 15-year-old boy with a BMI of 23 would be in the healthy weight category (5th percentile to less than 85th percentile) Children and adolescents classified as “obese” are those who have a BMI, body mass index, equal to or greater than the 95th percentile (See Figure 7 5 ). Your BMI is calculated as your weight divided by your height squared, and serves to measure your weight based on the healthy weight for someone of your height. 4 Bethesda, MD, . "Overweight and Obesity Statistics."U.S. Department of Health and Human Services. National Institute of Diabetes and and Digestive and Kidney Diseases. Web. 4 Oct 2014. <http://win.niddk.nih.gov/publications/PDFs/stat904z.pdf>. 5 "Centers for Disease Control and Prevention." About BMI for Children and Teens. Centers for Disease Control and Prevention. Web Image. 5 Oct 2014. <http://www.cdc.gov/healthyweight/assessing/bmi/childrens_bmi/about_childrens_bmi.html>. 2 Chapter 1: The Cause and the History of the Obesity Epidemic “Let food be thy medicine” –Hypocrites6 It is often heard that obesity is a direct cause of inactivity. According to the U.S Department of Health and Human Services, in 2003 and 2004 only 7.6% of American children aged 6-19 were getting the 60 recommended minutes of physical activity per day.⁴ It is common knowledge that our lifestyles in North America are becoming increasingly sedentary, but in order to properly analyze the relation between exercise and the growing obesity rate, it is important to compare the trends in exercise to these obesity statistics. Exercise was not a prominent part of modern society until the 1950s. In 1953, a team led by Dr. Jerry Morris reported the link between physical activity and health, as well as physical activity and weight loss.7ʼ8̛̛̛̕̕ At around the same time, Jack Lalanne (see Figure 89), known as “the godfather of fitness” and an “American fitness guru”10, was promoting exercise and fitness on his television show, “The Jack Lalanne Show”, that aired from 1953 to 198511. Lalanne is well known for inventing some of the pieces of exercise equipment that we still use adapted versions of today, such as the leg extension machine, and the Figure 8: Jack Lalanne Smith machine (used for weight training)¹⁰. Most popular exercise equipment has also only been invented since the 1950s. The treadmill, for example, was not used as an exercise tool (it was used only in manufacturing) until 1952, when Dr. Robert A. Bruce from the University of Washington started using it for stress tests on humans. By the 60s, it was common for ⁴Bethesda, MD, . "Overweight and Obesity Statistics."U.S. Department of Health and Human Services. National Institute of Diabetes and and Digestive and Kidney Diseases. Web. 4 Oct 2014. <http://win.niddk.nih.gov/publications/PDFs/stat904z.pdf>. 6 Fulkerson, Lee, dir. Forks Over Knives. Prod. John Corry, and Brian Wendel. 2011. DVD. 4 Oct 2014. 7 Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 8 Alcantara, Sally. "Professor Jerry Morris: Scientist who first demonstrated the link between exercise and health." Independent. N.p., 1 Dec 2009. Web. 4 Oct 2014. <http://www.independent.co.uk/news/obituaries/professor-jerry-morris-scientist-who-first-demonstrated-thelink-between-exercise-and-health-1831678.html>. 9 Jack Lalanne. N.d. Photograph. Let Life InWeb. 30 Nov 2014. <http://www.letlifein.com/wpcontent/uploads/2011/02/jack-lalanne-3.jpeg>. 10 "The History of Exercise Equipment | LIVESTRONG.COM." 2010. 30 Nov. 2014 <http://www.livestrong.com/article/274001-the-history-of-exercise-equipment/> 11 "Jack LaLanne - Home." 2002. 30 Nov. 2014 <http://www.jacklalanne.com/> 3 treadmills to be found in homes and gyms all over North America.¹⁰ Resistance bands (strips of elastics used as strengthening tools) were only first used in 1980 by Dick Hartzell, a football coach.¹⁰ Figure 9: Year-by-year Entrants for the Boston Marathon Fitness clubs (or gyms) were not common until around the 1950s as well. Jack Lalanne opened the very first modern “gym”, or health club in 1936.¹¹ The largest health club today in the United States, 24 Hour Fitness,12 as well as the health club which is currently the largest in Canada, GoodLife Fitness, were both not founded until 1979.13 Since the 1950s, numbers of people running races have skyrocketed as well. The Boston Marathon, one of the largest marathons (by entrants) in North America, had only eighteen participants its first year (1897), whereas in 2014 it had 35,755 entrants. The number of entrants did not enter the thousands until 1968 and has been increasing exponentially ever since (see Figure 914). It is interesting to note that after the Boston Marathon Bombing in 2013, the number of entrants increased by almost ten thousand. The first woman to run the Boston Marathon, Roberta Gibb, did not do so until 1966. In her first three years of running the race, she did not do so officially (with a number), but instead hid in the bushes near the start line until the race started because at that time women were not allowed in the marathon. In 1967, Katherine Switzer did not identify herself as female when she applied for the race, and was issued a number. Race officials tried (and failed) to physically remove the number from her. In 1971, women were finally allowed to run the marathon. That year, 8 women ran, and finished, the marathon.¹⁴ ¹⁰"The History of Exercise Equipment | LIVESTRONG.COM." 2010. 30 Nov. 2014 <http://www.livestrong.com/article/274001-the-history-of-exercise-equipment/> ¹¹"Jack LaLanne - Home." 2002. 30 Nov. 2014 <http://www.jacklalanne.com/> 12 "About Us - 24 Hour Fitness." 2007. 30 Nov. 2014 <http://www.24hourfitness.com/company/about_us/> 13 "About Us | GoodLife Fitness." 2013. 30 Nov. 2014 <http://www.goodlifefitness.com/about/> 14 "Participation - Boston Athletic Association." 2011. 30 Nov. 2014 <http://www.baa.org/races/bostonmarathon/boston-marathon-history/participation.aspx> 4 Fitness and exercise have therefore become increasingly more popular since the 1950s. There was even a so-called “exercise craze” in North America starting in the 70s and 80s. (See Video 1)15 Even today, fitness is becoming more popular. Yoga, for example, has only recently become popular and is continuously growing in popularity. In 2013, $27 billion was spent in the United States on yoga products. Video 1: The 1970s Fitness Craze It is evident, considering the fact that obesity rates started increasing in the 80s16, that the increasing popularity of exercise and fitness basically mirrored the raise in obesity.⁷ We must therefore consider that the main cause of the obesity epidemic is not a lack of exercise, but in fact stems from another cause. This other cause is our diets. 15 "Fitness Craze Sweeps the Nation." Saturday Report. CBC: 25 Feb 1984. Radio. <http://www.cbc.ca/archives/categories/lifestyle/fitness/getting-physical-canadas-fitness-movement/fitnesscraze-sweeps-the-nation.html>. 16 Gomez, Gregory. "When Did Obesity Become an Issue." Natural Health News and Scientific Discoveries. N.p., 19 Oct 2012. Web. 4 Oct 2014. <http://www.naturalnews.com/037596_obesity_statistics_junk_food.html ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 5 When we think about losing weight, we think about burning calories. A calorie is simply a unit of measurement- the amount of energy needed to raise the temperature of 1 gram of water by 1 degree Celsius.17 We all need a certain number of calories per day to function, depending on the amount of activity done, and your metabolism (which is dependent on genetics, your age, your weight, etc.), but if we consume more than we burn, then the extra calories will be stored as fat and will cause us to gain weight. Thinking of obesity from this perspective, it seems confusing that the increase of exercise in society did not prohibit the increasing obesity rates, but the explanation is quite simple. All calories do not have the same effect on our body, and one calorie eaten does not equal one calorie burnt.8 For example, if you consume 160 calories worth of almonds (about 23 almonds), you are also consuming 3.3 grams of fiber (13% of your daily intake worth).18 (See Figure 2¹⁹). Thanks to this fiber, the nutrients in the almonds do not get absorbed immediately, but instead are absorbed slowly, resulting in a slow blood sugar rise. This allows the food to get absorbed as nutrients.⁷ On the other hand, if you consume 160 calories of a soft drink (such as 355 mL of Coca Cola), you are consuming absolutely no fiber (See Figure 3¹⁹). Because there is no fiber present to allow for a slow release of nutrients, there is a quick spike in your blood sugar. The liver will be unable to keep up with processing the glucose (sugar) from your blood, and will therefore recruit your pancreas. The pancreas will produce an energy storage hormone called insulin that will turn the glucose (sugar) into fat.⁷ The two foods have the same number of calories, but one of them will affect your weight much more than the other. In 1977, Senator George McGovern published the McGovern Report, or “The 1977 Dietary Goals for the United States”. This report stated, "…there is a great deal of evidence and it continues to accumulate, which strongly implicates and, in some instances, proves that the major causes of death and ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 17 ASAP Science, . This is 200 Calories. N.d. Video. YoutubeWeb. 5 Oct 2014. <http://www.youtube.com/watch?v=KMGUmcveQeg&list=UUC552Sd-3nyi_tk2BudLUzA >. 18 "Food database and calorie counter" Fat Secret. N.p.. Web Image. 4 Oct 2014. <http://www.fatsecret.com/calories-nutrition/usda/almonds?portionid=35301&portionamount=23.000>. 6 disability in the United States are related to the diet we eat. […] The question to be asked, therefore, is not why should we change our diet, but why not? What are the risks associated with eating less meat, less fat, less saturated fat, less cholesterol, less sugar, less salt, and more fruits, vegetables, unsaturated fat, and cereal products-especially whole grain cereals?" 19 For financially-driven reasons, the egg, dairy, beef, and sugar industries rejected this report, and demanded a rewrite. The advice for a reduced intake of eggs, dairy, beef and sugar were therefore removed, and what was left was the warning of the risks associated with fat and saturated fat.⁷ This led for a decrease in the fat that was put into foods found on the shelves. The words "low fat" are ones that are commonly seen on food packaging, but just because something is low in fats, does not mean it is healthy (take the almonds, for example) (see Figure 2¹⁹previous page). When food companies take the fats out of food, sugar is added in order to preserve the taste. Since 1977 (when the McGovern report was published) until 2000, Americans doubled the amount of sugar in their diets.⁷ Unlike the exercise craze, this statistic is one that makes sense with the rising obesity rates, which started at around the same time as when the fats in food were replaced by sugar. Many researchers and health practitioners have recognized this connection, and are looking into the effects of sugar on our body. The average teenage American, according to the American Heart Association, consumes a whopping 34 teaspoons of added sugars a day.20 The American Heart Association guideline for daily intake of added sugars is maximum 6-9 teaspoons (this value is for adults- there has been no recommendation given by the American Heart Association for children and adolescents).²¹ To put this in perspective, 6-9 teaspoons of sugar is about 24-36 grams of sugar per day. Looking back at Figure 3¹⁹ (previous page), in a 355 mL can of Coca Cola, there are 42 grams of sugar. Just one can of pop will put you over your daily limit. This recommended daily amount of added sugar, though, is highly disputed by many health companies and organizations, with many saying that it should be much lower.⁷ It is not only the American Heart Association that has recognized that added sugar consumption is much too high among many in North America. Many other researchers and organizations have conducted studies and published similar information as well (see Figure 421). The average person, 19 McDougall, John. "George McGovern’s Legacy: The Dietary Goals for the United States." Dr McDougall. Dr. McDougall's Health and Medical Center, n.d. Web. 4 Oct 2014. <https://www.drmcdougall.com/misc/2012nl/oct/mcgovern.pdf>. ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. ¹⁹"Food database and calorie counter" Fat Secret. N.p.. Web Image. 4 Oct 2014. <http://www.fatsecret.com/calories-nutrition/usda/almonds?portionid=35301&portionamount=23.000>. 20 "Cut back, way back, on sugar, says heart group." NBC News. The Associated Press, 24 Aug 2009. Web. 4 Oct 2014. <http://www.nbcnews.com/id/32543288/ns/health-diet_and_nutrition/t/cut-back-way-back-sugar-saysheart-group/>. 21 Recommended daily limit vs actual consumption tsp. added sugar. N.d. Graphic. n.p. Web. 4 Oct 2014. <http://twofrugalfairfielders.files.wordpress.com/2012/07/sugar-intake-graph2.jpg>. ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 7 though, does not realize what a threat sugar is in terms of weight gain and obesity, and they do not realize the abundance of it in our diets. When small amounts of sugar are consumed, they can be processed in the liver. For example, if you eat an apple (which contains natural sugar), the apple also contains fiber. The fiber allows for a slow release of the sugars, which allows the liver to be able to process the sugar properly. When added sugars are consumed, the liver is unable to keep up with the amounts of sugar, which results (as mentioned earlier) in a quick spike in blood glucose levels (blood sugar). Again, this signals to the pancreas to produce the energy storage hormone insulin. As previously stated, the insulin turns the sugar into fat (which will result in weight gain).⁷ Unfortunately, though, that is not the end of what insulin does. In our body, there is a hormone called ghrelin which interacts with the neurotransmitter NPY in our brain, and “turns on” the hunger feeling. After eating, the hormone leptin should be released, which should interfere with the neurotransmitter NPY and allow the hunger feeling to subside.22 Foods that are high in fat and sugar, and therefore produce insulin, prohibit the leptin from properly turning off these hunger signals, which causes your brain to think you are starving.⁷ This causes you to feel hungry and lethargic. Returning to the topic of exercise, individuals who are obese are often not very active, but we have ruled out that a lack of exercise is the cause of the obesity epidemic. The fact that sugar will cause an individual to feel lethargic allows us to make the connection that the lethargy in those who are obese is not the cause of their problem, but is in fact a symptom of the abundance of sugar they eat.⁷ 22 ASAP Science, . The Science of Appetite-Beating Overeating. N.d. Video. YoutubeWeb. 5 Oct 2014. <https://www.youtube.com/watch?v=BwqAelWSgHk&list=UUC552Sd-3nyi_tk2BudLUzA>. ⁶ Fulkerson, Lee, dir. Forks Over Knives. Prod. John Corry, and Brian Wendel. 2011. DVD. 4 Oct 2014. 8 We can conclude from the above that the more sugar you eat, the more sluggish you will feel, and also the hungrier you will feel- “it is a self-perpetuating problem”²³. There is even more that adds to this problem, though. Historically, we are programmed to put on fat, and to seek calorie sources. For our ancestors, food meant survival- it would help them get through the winter. The foods we eat today, though, (processed, sugary foods) do not contain the vitamins, minerals, and proteins that our ancestors’ foods contained, and that are essential in order for a healthy body.23 A body lacking the proper nutrients will continue to send signals of hunger, in hopes of receiving the nutrients it desperately wants and needs.⁶ Furthermore, the hormone leptin should be released when the receptors in our stomach feel as though the stomach is filled.²³ 500 calories of natural, plant-based foods will completely fill our stomach, whereas 500 calories of sugary, artificial, processed foods will not come close to filling it.⁶ (As mentioned before, a certain number of calories of one food are not going to appear the same as the same number of calories of another food- see Video 2¹⁸). An individual suffering from obesity as a cause of a poor, sugar-filled diet can therefore continuously eat these unhealthy foods and never feel full or satisfied. Video 2: What 200 Calories Looks Like ⁶ Fulkerson, Lee, dir. Forks Over Knives. Prod. John Corry, and Brian Wendel. 2011. DVD. 4 Oct 2014. ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. ¹⁸ASAP Science, . This is 200 Calories. N.d. Video. YoutubeWeb. 5 Oct 2014. <http://www.youtube.com/watch?v=KMGUmcveQeg&list=UUC552Sd-3nyi_tk2BudLUzA >. ²³ASAP Science, . The Science of Appetite-Beating Overeating. N.d. Video. YoutubeWeb. 5 Oct 2014. <https://www.youtube.com/watch?v=BwqAelWSgHk&list=UUC552Sd-3nyi_tk2BudLUzA>. 23 Colquhoun, James, dir. Hungry for Change. Dir. Laurentine ten Bosch, and Carlo Ledesma. Netflix, 2012. Film. 24 Dec 2014. 9 This increase in added sugar intake is therefore a serious issue, and it is not one that is easily remedied. After around 1980, every generation has grown up around foods that are high in sugar, and to completely give up sugar would be harder than one would think. Sugar is a toxin, as well as an addictive substance. “Cocaine is a drug that's refined from coca leaves. Opium is a drug that's refined from poppies. And sugar is a drug that's refined from sugarcane.”24 (See Figure 5²⁵) Drugs, such as cocaine, stimulate the production and release of a neurotransmitter hormone called dopamine in the brain, which is part of your brain’s “reward system”. This dopamine creates a pleasure sensation, and is the reason people become addicted to these drugs; they are addicted to the effects of the high dopamine levels in their body.25 Sugar causes the same response in the brain as many of these addictive drugs such as cocaine. In a PET scan (position emission tomography), the brain lights up in the same areas for sugar as it does for cocaine⁷ (See Figure 6⁷). Sugar is not the only food that stimulates the production of dopamine, but it does so at much higher levels than other “healthy” foods. Also, with other foods, the more you eat them, the less and less your dopamine levels will rise after eating them. This is because our body needs a variety of types of foods in order to get all the right nutrients, and this is your body’s way of convincing you to change up what you are eating. The issue with sugar, though, is that the dopamine produced when you eat it will not lessen the more sugar is consumed. You will build up a tolerance to it, but this just convinces your body to eat more of it in order to get that dopamine “high”, just like drug addictions.²⁶ ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 24 "Sugar: Addiction & Dangers." Angel Fire. N.p. Web Image. 5 Oct 2014. <http://www.angelfire.com/az/sthurston/sugar_addiction.html>. 25 TED-Ed, . How Sugar Affects the Brain. N.d. video. YoutubeWeb. 5 Oct 2014. <https://www.youtube.com/watch?v=lEXBxijQREo>. 10 As explained in the documentary “Fed Up”, a study was conducted with 43 cocaine-addicted lab rats. When offered the choice between sugar water and cocaine, 40 out of the 43 rats chose the sugar water, leading researchers to believe that sugar is in fact more addictive than cocaine.⁷ Lab rats also showed the same withdrawal signs after being taken off sugar as after being taken off cocaine, leading researchers to conclude that sugar is a lot more dangerous than the average person knows.⁷ Similar studies were conducted by a Connecticut College in 2013, led by neuroscientist Joseph Schroeder and neuroscience major Jamie Honohan. The cocaine and morphine addicted rats included in the study favored the side of a maze where they would find Oreo cookies rather than the side where they would be injected with cocaine and heroin (which turns into morphine once having been injected).26 Additionally, when the researchers“used immunohistochemistry to measure the expression of a protein called c-Fos, a marker of neuronal activation, in the nucleus accumbens, or the brain’s ‘pleasure center,’” they found that “the Oreos activated significantly more neurons than cocaine or morphine.”²⁰ From this study they could conclude that sugary and fatty foods are addictive. This is why many people, although aware that sugary foods are not good for them, cannot resist indulging in this sweet treat. Another part of the puzzle is that “sugary foods” are more prominent than we know. The majority of educated people, even children and adolescents, are aware that foods like Oreo cookies contain sugar, but sugar is hidden in foods commonly perceived as “healthy”. In the average grocery store, there are 60 000 different food items, and of these items, 80% of them contain added sugar.⁷ Sugar can be found under many names, such as words with the suffix “-ose” (fructose, lactose, sucrose, maltose, glucose, dextrose, etc.), and many others such as corn syrup, high-fructose corn syrup, corn sweetener, fruit juice, honey, and so many more.27 These sugars are hidden in many unsuspected places, such as ketchups, tomato sauces, breakfast cereals, sports drinks, flavored yogurt, peanut butter, salad dressing, etc.28 Processed starches, (such as white rice, white breads and pastas) are just as much culprits as the other sugars- they are digested into glucose (blood sugar) immediately.⁷ What about artificial sweeteners? Those “0 calorie drinks” where the sugars are replaced with artificial sweeteners are just as bad, not even considering the fact that many artificial sweeteners are considered to be possible carcinogens (cancer causers).⁷ When the sweet tastes of the artificial sweeteners (such as aspartame, sucralose - found in Splenda, or acesulfame potassium) touch your tongue, your brain recognizes the sweetness and prepares to digest and process sugar, and triggers the 26 Sullum, Jacob. "Research Shows Cocaine And Heroin Are Less Addictive Than Oreos." Forbes. Forbes, 16 Oct 2013. Web. 5 Oct 2014. <http://www.forbes.com/sites/jacobsullum/2013/10/16/research-shows-cocaine-andheroin-are-less-addictive-than-oreos/>. ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 27 "The Many Names of Sugar." Prevent Cancer. American Institute for Cancer Research. Web. 5 Oct 2014. <http://preventcancer.aicr.org/site/News2?id=20852>. 28 Raluca, Amariei. "Unsuspecting Foods Laden With Sugar." Health and Vitality News. N.p.. Web. 5 Oct 2014. <http://vitalitysource.blogspot.ca/2012/06/unsuspecting-foods-laden-with-sugar.html>. 11 release of insulin from the pancreas.⁷ Although there is no sugar present, this insulin will still prohibit the hormone leptin from turning off the “hungry” signal in your brain, and will still have the same effect of making you feel hungry and sluggish. It will also turn any excess blood sugars into fat. Sugars found naturally in food (such as in fruits) will not have the same effect, because the fiber contained in the fruit will eliminate the negative effects, but fruit juice (where the fiber is no longer present) will have the same effect as added sugars.⁷ It is safe to conclude that added sugars are one of the main blames for this overwhelming obesity epidemic. Children are eating food that will eventually kill them. Some are unaware of this, and others, although possibly aware, are too addicted to be able to resist eating this sweet but dangerous food. How come the government puts so much effort into teaching children and adolescents about the danger of some drugs such as cocaine, and they put so much effort behind reinforcing and upholding the laws behind them, but they promote and even finance the one that is currently causing the biggest problem in our society? They are being manipulated and controlled by the food industry, and they are telling their public lies. They are turning a blind eye to a situation that will affect the future of their country. ⁷Soechtig, Stephanie, dir. Fed Up . Prod. Katie Couric, and Laurie David. 2014. DVD. 4 Oct 2014. 12