NEW CANDY BAR
Development Project – MAJOR GRADE
Directions: You work for a candy company (i.e. Ghirardelli, Hershey’s, Haribo, Kraft, Nestle,
etc.). Your job is to do some research, identify an unfulfilled need or an untapped market, and
create a new candy bar. In groups of no more than 3, you are to complete a(n):
1.
2.
3.
4.
Survey –Create a survey (sample provided) and interview at least 5 people. Use this
information to determine what type of candy people want and who your target market is.
Ask questions specific to their candy preferences, price sensitivity, and demographics (age,
gender, etc.). All surveys must be turned in with the project. DAILY GRADE
SWOT Analysis – Discuss as a group your favorite candy bar; determine who makes/owns that
product. Complete a SWOT analysis of that company. Identify at least 3 strengths,
weaknesses, opportunities, and threats for that company. DAILY GRADE
Brand Name/Logo/Slogan/Advertisement – Come up with a name, logo, and slogan for your
candy bar. Create an advertisement for it. DAILY GRADE
Presentation – create a 10-slide Power Point with the following information: DAILY GRADE
 Company Overview
 HQ location, Number of Employees, Annual Revenue, Top Selling Products
 Survey Results
 Number of responses, Ages and gender of respondents
 Chocolate buying habits, Chocolate preferences
 Market Information Management
 What was your idea generation process? Idea to implementation
 Product Management
 Name of Product, Product Description, Target Market
 Selling
 Where sold? - stores vs. online; Local, regional, national, global
 Distribution
 How product will be packaged
 How product will be distributed to retail stores/customer
 Pricing
 Selling price
o How determined? Product costs + operating expenses + profit
 Pricing strategy
o Premium, penetration, economy, skimming, psychological,
promotional, product line, bundle, value, etc.
 Financing
 How will your company pay for production, advertising, etc?
 Promotion
 Advertising plan
o Media type, frequency
o Include sample ad
Extra Credit – Up to 10 points if make/package candy bar and bring to class.
All DAILY GRADES will be averaged together for a MAJOR GRADE.
Sample Survey Questions:
1. What is your favorite type of chocolate?
___Milk
___Dark
___White
2. Rank your top 3 favorite ingredients (1 being the most favorite, 3 being the least favorite).
1. ____________________________
2. ____________________________
3. ____________________________
3. Rank your top 3 favorite chocolate bars.
1. ____________________________
2. ____________________________
3. ____________________________
4. How often do you purchase chocolate bars?
____Daily
____Once per month
____Once per week
____1 – 3 times per month
____2 – 3 times per week
____Never
5. Where do you buy chocolate bars?
____Convenience Store /gas station
____Supermarket
____Drug Store
____School
____Friends
____Other (Please Specify __________)
6. How much are you willing to spend for a normal size chocolate bar? ________
7. Why do you eat chocolate?
____tastes good
____ I’m hungry
____ I’m bored
8. Age:
9. Gender:
____ comforts me
____ I need the calories
____ Other (Please Specify __________)