“From the outside looking in – A Developer’s Perspective”
Introduction
David Joseph – Strategic Planning Director, Bloor Homes Limited.
Large privately owned house builder – 2,000+ completions 2011/12.
Other group businesses involve supporting activities, plant hire and finance.
We also do motorcycles.
My excuses.
 Given the risk of appearing to simply complain (with the consequential PR
implications) I hope that my remarks are seen as positive criticism.
 Do not necessarily reflect views of my employer.
My approach.
 Choice of concentrating on either process or the professional’s role –
chosen to look at the professional given the nature of the activities we’re
involved in.
 Issues that arise are mainly a product of business pressures.
 Hope to provide an idea of how those pressures influence the
developer/planner relationship.

Looking at professionals prompts thoughts of stereotypes.

National stereotypes.

Professional stereotypes.
 Academic references.
Professional stereotyping and inter professional education.
Abstract:
Effective inter professional working is considered to be essential for optimum delivery. Inter professional rivalry,
tribalism and stereotypes are known to exist within professions and detract from effective delivery. Limited literature
is available that reports undergraduate students’ stereotypical perceptions of each other. Stereotypes in relation to
inter professional education are commonly explained through the Contact Hypothesis Theory, the Realistic Conflict
Theory, or the Social Identity Theory. The aim of this study was to investigate undergraduate physiotherapy and
podiatry students’ stereotypes of each other's professions before and after a semester of inter professional education.
Stereotypes were measured using the Stereotype Scale. Results indicated that both professional groups had
stereotypical perceptions of each other prior to any education, which were reinforced as a result of the education. The
results support the Social Identity Theory, which explains intergroup discrimination and describes an interpersonal–
intergroup continuum. The timing of the inter professional education may be critical to reducing such an effect.
 So what about planners?
Question – who’s this?
Overweight, dark suit, drives Jag!

So far little to assist – looked at what skills & attributes the professional
and education sector looks for.

Heartfelt plea, those involved in undergraduate or on the job training –
critically review the extent of the vocational aspects involved.

What does a planner do and what are the key attributes required.

Advice aimed at those seeking a career in the field.

A combination of sources derived the following.
 Interest in the issues,
 is curious,
 considers the feasibility of
 consults with others,
plans,
 seeks integrated solutions,
 brings parties together/deals
with tensions,
 has endurance & perseverance,
 assesses proposals & monitors
outcomes,
 researches & designs policies,
 presents proposals and
 manages resources.
Interest in the issues.

What appeals to you most?

Received opinion
Feasibility of plans.

Topical issues of viability and economic benefits.

Perceptions of risks & rewards.

Industry can be used as an economic governor/macro economic
influences.

Raw material is in democratic control.

Consequential impact on “strike” rate.

Regulations beyond planning. Building control,
H & S, CDM Regulations etc.
Integrated solutions.
 Most contact planning land and design staff. None of these work in a
vacuum.
 Changes sought impact on sales & marketing,
technical, procurement, land owner, agents, lawyer
etc.
 Sales, the “black art”.
Bringing parties together/dealing with tensions

Key role – often caught by internal conflicts


“I like the tree lined boulevard – apart from the trees”
Anything with “Agency” in title.

“So you’re telling them they can’t benefit from the improvements you’ve already made?”
Has endurance and perseverance.

Need to appreciate that projects are important to both the business and
the individual you are negotiating with.

Current market conditions and changes.
Is curious.

Interest in corporate issues.

Planning authorities ever widening roles.

Risk of becoming pigeon holed.

Policy v “proper planning”.
Consults with others.

Two schools of thought.

Consult forever until everyone is happy or consult and respond where
appropriate.
Assesses proposals and monitors outcomes.

Simple house builder, identify examples good and bad.
“Le Courage”
“La Nostalgic”
Researches & designs policies.

“It's the policy, stupid”.

Policy documents becoming longer.

Policy scope duplicates other controls.

The timing of policy changes & their implementation.
Presents proposals.

Ask for information but at suitable time.

Professional analysis & judgement.
Manages resources.

Time is money.

Making work for ourselves.

Joint funding of work.

Realistic expectations.
IF you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don't deal in lies,
Or being hated, don't give way to hating,
And yet don't look too good, nor talk too wise:
If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: 'Hold on!'
If you can dream - and not make dreams your master;
If you can think - and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you've spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build 'em up with worn-out tools:
If you can talk with crowds and keep your virtue,
' Or walk with Kings - nor lose the common touch,
if neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds' worth of distance run,
Yours is the Earth and everything that's in it,
And - which is more - you'll be a planner, my son!

What about the members......