Credit Hours: 3
Contact Hours: This is a 3-credit course, offered in accelerated format. This means that 16 weeks of material is covered in 8 weeks. The exact number of hours per week that you can expect to spend on each course will vary based upon the weekly coursework, as well as your study style and preferences. You should plan to spend 10-25 hours per week in each course reading material, interacting on the discussion boards, writing papers, completing projects, and doing research.
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Phone:
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Course Description:
This practical and applied course introduces you to fundamental and advanced aspects of product development The class addresses the challenges of idea development and evaluation for commercial feasibility, building a business case, and design/development of products and services, as well as the requirements and demands of commercialization.
Course Overview:
MGT572—Decision Theory within the Global Marketplace provides conceptual, and practical instruction for upstream new product or service conceptualization, creation, and commercialization. The stage-gate new product management process provides a framework for the course. However, additional materials are included to provide an understanding of the role of the product manager, qualitative analysis techniques, strategy, appropriate organizational structure and control, intellectual property protection, and issues encountered as products and services enter markets outside the home country.
The readings include those drawn from the text, readings that illustrate particular concepts, and readings that provide examples of real companies and people involved in new product development. The Portfolio
Project involves modeling the new product development process by demonstrating the ideation of the new product/service, making a business case for the new product/service, describing how the new product/service effort is managed and controlled, describing how the product/service would be beta tested, describing the necessary cross-functional preparations for launch, and how the launch would be conducted in market outside of the home country. The final Portfolio Project is a text-based PowerPoint slide presentation. That is, the PowerPoint presentation will include narration employing PowerPoint’s Notes option to write a text-based narration to accompany the slides.
Course Learning Outcomes:
1. Develop critical thinking and decision-making skills based on interdisciplinary knowledge.

2. Demonstrate the ability to communicate across disciplines using multiple technologies and media.
3. Integrate knowledge from a wide variety of disciplines for a better understanding of the world as a global society.
4. Build an interdisciplinary understanding of business and innovation and its complex impact on society.
5. Develop the skills needed for ethical reasoning and problem solving.
6. Use tools and technology to enhance knowledge, communication, investigations, innovation, and decision-making skills.
7. Understand technology, technology standards and laws, and communication networks, as well as their role in facilitating organizational goals and objectives.
8. Demonstrate knowledge of and the ability to apply strategy, innovation, best practices and organizational concepts to the global marketplace.
9. Develop knowledge and skills to become an active participant within the corporate landscape and society.
Prompt and consistent attendance in your online courses is essential for your success at CSU-Global Campus.
Failure to verify your attendance within the first 7 days of this course may result in your withdrawal. If for some reason you would like to drop a course, please contact your advisor.
Online classes have deadlines, assignments, and participation requirements just like on-campus classes.
Budget your time carefully and keep an open line of communication with your instructor. If you are having technical problems, problems with your assignments, or other problems that are impeding your progress, let your instructor know as soon as possible.
Required:
Gorchels, L. (2012). The Product Manager’s Handbook. (4th ed.). New York, NY: McGraw Hill. ISBN-13
9780071772983
Suggested:
NOTE: All non-textbook required readings and materials necessary to complete assignments, discussions, and/or supplemental or required exercises are provided within the course itself. Please read through each course module carefully.
Week #
The Academic Week at CSU-Global begins on Monday and ends the following Sunday.

Discussion Boards: The original post must be completed by Thursday at 11:59 p.m. MT and Peer
Responses posted by Sunday 11:59 p.m. MT. Late posts may not be awarded points.

Mastery Exercises: Students may access and retake mastery exercises through the last day of class until they achieve the scores they desire.

Critical Thinking Activities: Assignments are due Sunday at 11:59 p.m. MT.
Readings Assignments


Chapters 1 & 2 in The Product Manager’s Handbook

Chapters 4 & 5 in The Product Manager’s Handbook

PEST Analysis. http://www.quickmba.com/strategy/pest/

Five Forces Analysis. http://www.quickmba.com/strategy/pest/
If you are unable to access the QuickMBA links, please contact your instructor directly for alternate links.

Chapter 6 in The Product Manager’s Handbook

Discussion (25 points)

Discussion (25 points)

Critical Thinking (90 points)

Chapter 7 in The Product Manager’s Handbook

Discussion (25 points)

Critical Thinking (90 points)

Portfolio Milestone (worth
20 points toward final portfolio score)

Discussion (25 points)

Critical Thinking (90 points)

Discussion (25 points)

Critical Thinking (90 points)

Chapter 8 in The Product Manager’s Handbook

Hickins, M. (2013, December 6). Google glass half-empty for Wells Fargo beta testers. CIO Journal. http://blogs.wsj.com/cio/2013/12/06/googleglass-half-empty-for-wells-fargo-beta-testers/

Wisniewski, M. (2013, February 2). Wells Fargo beta tests cash-flow projection tool for consumers. American Banker, 178(27).
Retrieved from https://search-ebscohostcom.csuglobal.idm.oclc.org/login.aspx?direct=true&db=buh&AN=856870
45&site=ehost-live

Chapter 9 in The Product Manager’s Handbook

Chapter 13 in The Product Manager’s Handbook

Short, D. (2011). What inflation means to you: Inside the consumer price
index. Retrieved from http://search.proquest.com/docview/857698789?accountid=38569

Chapter 14 in The Product Manager’s Handbook

Discussion (25 points)

Critical Thinking (90 points)

Discussion (25 points)

Discussion (25 points)

Portfolio (350 points)
This course includes the following assignments/projects:
Intelligence gathering and understanding an organization’s current situation and potential for innovation as depending on external forces is important. Conduct a TIME (technology, industry, market, and events) analysis, of a multinational organization. (See Figure 4.1 of the Gorchels text.)
To complete the assignment:
Identify a multinational organization that you know well or would like to know well.

Review and list the current products and/or services currently offered by the organization.

Provide an overview of the technology that the organization uses to compete. Is the technology product or is the technology an external variable? What information about technology would a project manager need to develop or improve a current product?


Provide an overview of the industry in which the organization competes. Who are the competitors? Select one of Porter’s five forces to illustrate how you would gather industry information.

Provide an overview of the market served by the organization. Select one type of factor to show what specific data you would gather about market segmentation. See Table 4.2 in textbook.

Provide an overview of events facing the company. What event or trend might impact this product? How might the event or trend impact the success of the product?

Determine if the organization uses a market needs or a technology driven approach.
Support your answer.
Include at least two outside academic and professional references that provide information and guidance for your assignment. The CSU-Global Library is a good place to find these resources. Length of paper should be 2-3 pages of content. Note: An appended TIME analysis table is recommended to provide the overview section.
Follow APA format, according to CSU-Global Guide to Writing and APA Requirements. Include a title page and reference page. Use outside academic sources other than the textbook, course materials, or other information provided as part of the course materials.
Portfolio Milestone: Selection of a Multinational Organization (worth 20 points toward final portfolio score)
By the end of this week, submit your choice of a multinational organization and industry upon which your portfolio project will be based. Send this to your instructor by email for approval.
Though you will not receive points this week for this deliverable, it is a part of the Portfolio Project requirements and points will be deducted from your final project grade if the deliverable is not completed and submitted as assigned and on time.
See the Portfolio Project grading rubric on the Course Information page for details.
Describe the Stage-Gate Process of New Product Development and one other new product development process. Include the following:
1.
2.
3.
Evaluate the pros and cons of each process.
Which process would you recommend for use?
Give the rationale for the process you selected.
Include at minimal of two outside academic and professional references that provide information and guidance for your assignment. Use the CSU-Global library to find appropriate scholarly/academic references. Length of paper should be 2-3 pages of content. Note: Appended tables can be used to save space.
Always follow CSU-Global Guide to Writing & APA Requirements. Include a title and reference pages.
Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
Portfolio Milestone: Selection of a Multinational Organization (worth 20 points toward final portfolio score)
By the end of this week, submit your choice of a multinational organization and industry upon which your portfolio project will be based. Send this to your instructor by email for approval.

Though you will not receive points this week for this deliverable, it is a part of the Portfolio Project requirements and points will be deducted from your final project grade if the deliverable is not completed and submitted as assigned and on time.
See the Portfolio Project grading rubric on the Course Information page for details.
A business case has at least four components including market components, product components, industry components, and company components. Describe a hypothetical new product. Using this hypothetical new product to show how primary and secondary research would be used to determine:
1.
The appropriate features of the product
2.
The product’s target price
3.
Characteristics of product users
4.
Size of the total market
5.
Projected product sales revenues in year one of the product’s sales
Include at least two outside academic and professional references that provide information and guidance for your assignment. The CSU-Global Library is a good place to find these sources.
Always follow CSU-Global Guide to Writing & APA Requirements. The length of your paper should be
2- to-3 pages in addition to a title and reference page. Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
Briefly describe heavyweight product managers and lightweight product managers. Address these questions:
1.
Compare and contrast these two types of managers including their roles and authority
2.
What types of new product development lend themselves well to heavyweight product teams?
3.
List two products currently on the market that would benefit from heavyweight teams.
Defend your choice for these products being developed by heavyweight product teams.
4.
What types of new product development lend themselves well to lightweight product teams?
5.
List two products currently on the market that would benefit from lightweight teams.
Defend your choice for these products being developed by lightweight product teams.
Your paper should contain 2 – 3 pages of content. Include at least two outside academic and professional references that provide information and guidance for your assignment. The CSU-Global
Library is a good place to find these sources.
Always follow CSU-Global Guide to Writing & APA Requirements. Include a title and reference pages.
Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.

A part of new product launch strategy includes creating the product or service name. Address these questions.
1.
In general how does the product or service name effect and interact with other new product launch concerns?
2.
Name 2 products (not listed in course materials) whose names represent a brand more than describing their product offering. Explain what the brand image implies to the consumer.
3.
What are the costs and benefits of using intellectual property protection mechanisms?
4.
Analyze how product naming and intellectual property protection help support the success of a product.
Your paper should be 2 – 3 pages of content. Include at least two outside academic and professional references that provide information and guidance for your assignment. The CSU-Global Library is a good place to find these sources. Always follow CSU-Global Guide to Writing & APA Requirements.
Include a title and reference pages. Outside sources include academic and research other than
Your final Portfolio Project will be a PowerPoint presentation. The presentation will be narrated with full text notes. The notes section will support the content for each slide. Your presentation should be 18-22 slides (not including the title and research references slides).
Choose an industry of which you are familiar. Pick a company that operates in this industry. For this company use the Upstream Process and Responsibility outline found in Figure 1.2 (Gorchels, 2012).
Describe how you would take a new product or service from concept to creation to commercialization to implementation in a country other than the U.S.
Part I: Descriptions of product / service should include:

Ideation of the new product/service

Statement of a business case

Description of project oversight

Description of beta testing
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Description of prelaunch readiness and training

Description of launch execution
Part II: This section includes the application, analysis, formulation and evaluation of the product launch using the principles from this course. Include the following:

The competitive analysis with rationale for the product’s success
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Summary of the business case components
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Analyze and defend new product review process and tests you recommended

Construct the strategy formulation in relation to the product/service launch
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Analyze and evaluate the country cultural and external difference with their respective application to product/service launch

Analyze the strategy implementation on one of the following: systems, people or process fit
Include at minimum six outside academic and professional references that provide information and guidance for your portfolio project. Use outside academic sources other than the textbook, course materials, or other information provided as part of the course materials. The CSU-Global Library is a good place to find these sources. Follow APA format, according to CSU-Global Guide to Writing and
APA Requirements.

20% Discussion Participation
45% Critical Thinking Activities
35% Final Portfolio Paper
A
A-
B+
B
B-
Grading Scale and Policies
95.0 – 100
90.0 – 94.9
86.7 – 89.9
83.3 – 86.6
80.0 – 83.2
C+
C
75.0 – 79.9
70.0 – 74.9
D 60.0 – 69.9
F 59.9 or below
In-Classroom Policies
For information on late work and incomplete grade policies, please refer to our In-Classroom Student
Policies and Guidelines or the Academic Catalog for comprehensive documentation of CSU-Global institutional policies.
Academic Integrity
Students must assume responsibility for maintaining honesty in all work submitted for credit and in any other work designated by the instructor of the course. Academic dishonesty includes cheating, fabrication, facilitating academic dishonesty, plagiarism, reusing /re-purposing your own work (see CSU-
Global Guide to Writing and APA Requirements for percentage of repurposed work that can be used in an assignment), unauthorized possession of academic materials, and unauthorized collaboration. The CSU-
Global Library provides information on how students can avoid plagiarism by understanding what it is and how to use the Library and Internet resources.
Citing Sources with APA Style
All students are expected to follow the CSU-Global Guide to Writing and APA Requirements when citing in
APA (based on the APA Style Manual, 6th edition) for all assignments. For details on CSU-Global APA style, please review the APA resources within the CSU-Global Library under the “APA Guide & Resources” link. A link to this document should also be provided within most assignment descriptions on your course’s
Assignments page.
Netiquette
Respect the diversity of opinions among the instructor and classmates and engage with them in a courteous, respectful, and professional manner. All posts and classroom communication must be conducted in accordance with the student code of conduct. Think before you push the Send button. Did you say just what you meant? How will the person on the other end read the words?
Maintain an environment free of harassment, stalking, threats, abuse, insults or humiliation toward the instructor and classmates. This includes, but is not limited to, demeaning written or oral comments of an ethnic, religious, age, disability, sexist (or sexual orientation), or racist nature; and the unwanted sexual advances or intimidations by email, or on discussion boards and other postings within or connected to the online classroom.
If you have concerns about something that has been said, please let your instructor know.