To,
The Marketing Manager
Subject: Marketing Proposal for WAVES 2015 from BITS-Pilani K. K. Birla Goa Campus
Respected Ma’am/Sir,
Waves 2014 was a phenomenal success with footfalls exceeding 35000 and the total turnover crossing INR 75 Lakhs,
while witnessing participation from over 150 colleges from across India.
Over the years, Waves has catapulted itself to the epitome of cultural brilliance, with previous years featuring
performances by Shankar Mahadevan, VH1 Supersonic, Kailash Kher, Vishal-Shekhar, Parikrama, Indian Ocean,
Junkyard Groove, the Goa State Symphony (featuring musicians from Europe) and more. Illustrious personalities such
as Priyanka Chopra, Vidya Balan, Mani Shankar (Bollywood director), Chandni Sahgal (MTV India ex- Country Head)
and VJ Bani (MTV host) have graced the fest. In 2012, we were the proud hosts to an official pre-Sunburn Event, the
first ever Sunburn Campus, the electro-dance music festival that has been a rage all over the country.
The ‘Big 4’ events of Waves are-Natyanjali: the art of dance, Mr. & Ms. Waves: the eternal search for the X-factor,
FashP: the fashion parade, and Sea Rock: one of India’s largest semi-professional rock band competition, which has
eliminations being held in major cities to bring together the best bands from across India. Along with the ‘Big 4’, other
equally enticing events include Dance Duo, Nukkad Natak, JAM, Silence of the Amps, Quizzes, Contention-the BITS Goa
Parliamentary Debate and more.
WAVES STATS
Budget of WAVES 2014
INR 75 Lakhs
No of Participants
5000+
No. of participating colleges
150
Campus Ambassadors in over 200 colleges across the Nation
Annual Footfall of over 30000+ students
The electrifying performances coupled with captivating events, the vibrant crowd and festive Goan atmosphere have
helped us become the fastest growing cultural festival in India, and Waves’15 promises to continue the tradition.
On this note, I, Ranajoy Roy would like to take this opportunity to request a sponsorship association between our
Annual Cultural Fest Waves 2015 and your company.
We hope that this leads to a long and fruitful, mutually beneficial relationship between your company and BITS-Pilani,
K.K Birla Goa Campus. We look forward to a positive response from you.
Thanking You,
Ranajoy Roy |+91-9908700065
Marketing Associate, Waves 2015
BITS-Pilani, K.K Birla Goa Campus
To take a virtual campus tour kindly visit-http://www.bits360.com/v2/#/24/
Waves - A Look Back
Shankar
Mahadevan
enthralled a
young and
energetic
crowd of
5000+
VISHAL AND SHEKHAR
ENTHRALLED THE AUDIENCE AT WAVES 2013
WITH PRIYANKA CHOPRA BEING THE
SHOWSTOPPER
VH1
Supersonic:
DJ Candice
Redding
Coke Studio
Night: Baiju
Dharmajan
Syndicate &
Junkyard
Groove
A!B:
Comedy
at its
best
Appendix-A: Special Avenues for <Company>
1. Your company will be cited as the Official Sponsor for WAVES’15.
2. Database: We have a database of over 15000 college students from all around the country collected over the
years. We can share this database with your company.
3. Launch of Marketing Campaign of the your company in association with Waves’14: The campaign will last for
6 months and is assured to create hype about your company in BITS and all national colleges associated with
Waves’15.
4. Social Media Campaign: A social media campaign would be conducted for your company by our marketing
team for a period of 1 month by our marketing team on Facebook and Twitter, Reddit, Tumblr.
5. Photo Spots: There will be designated photo-spots all across campus where certain participants will be
required to get their photos clicked and submit it at the registration desk. These photo-spots will incorporate
your company’s logo and hence will provide to be an excellent method of publicity as these will be uploaded
onto various social networking sites.
6. A stall will be provided in the Marketing Pavilion, which attracts the largest crowd.
How a Stall Looks
7. Banner Presence during Waves: Banners will be placed at various strategic locations of the Campus ensuring
visibility to a footfall of 35000.
Branding in the B-dome Circle
Branding at A-wing & C-wing outside
Auditorium BITS Pilani, Goa Campus
Print Partners
Planet Goa, The
Hindu, The Goan,
Goan Observer, The
Times of India,
Television
Rolling Stone, Rock
Partners
Street Journal, The
Score Magazine,
MTV, VH1, ZOOM
College Diaries,
TV, Comedy Central,
Indian Art Journal,
Prudent TV,
Art & Deal
RDXGoa, In Goa
Magazine,
Education Times,
Youth Incorporated,
U’th Times, J.A.M.
Magazine
Online Media
Radio Partners
Radio Mirchi
Partners
WhatsUpGoa,
Saavn, NME,
Scribido,
Letmeknow.com,
Twenty19.com,
Indianstage.in, In
Goa News, Goa
News Online,
collegekhabar.com,
markmyfest.com,
shiksha.com
Deliverables**
Partnership slab
Deliverables
Official Festival Partner
(All the avenues
mentioned)
INR 50,000 only
**Quotes are negotiable as per the requirements of the company.
This is an official festival partner proposal; we have other event specific
proposals for the following:
1.
2.
3.
4.
FashP
Natyanjali (The dance competition)
Special nights
Food court
If you are interested in being the title/associate sponsor of any of the following
events please let us know and we’ll send the corresponding proposal to you.
Other special avenues can be provided based on the needs of the company.