Pioneers of TATA Group
Jamsetji tata
J.R.D. Tata
Darobji tata
Ratan Tata
Naval tata
Tata Group Growing History
RANKS ACHIEVED
TATA Steel
6th largest steel maker in the world.
TATA Motors
among the top five commercial vehicle manufacturers in
the world.
TCS
leading global software company
TATA Tea
second largest branded tea company in the world
TATA Chemicals
world’s second largest manufacturer of soda ash
TATA Communications
world’s largest wholesale voice carriers
History
• The Tata Group was founded as a private trading firm in
1868 by entrepreneur and philanthropist Jamsetji
Nusserwanji Tata.
• In 1932, Sir Nowroji Saklatwala became the group’s
chair
• Six years later
Jehangir Ratanji Dadabhoy Tata
(J.R.D.) took over the position
• In 1991 J.R.D.’s nephew, Indian
business mogul Ratan Naval Tata,
succeeded him as chairman of the Tata Group.
Market Segmentation
Contd…
Contd…
Aim Of Tata Group
5
The aim of Tata Group is
4
improve the qualities
3
Of society by virtue of 2
integrity , Understanding 1
Excellence ,unity and
0
Responsibility and Reach
At the top
CORE VALUES
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Integrity
Spirit
Agility
Passion for excellence
Unity
BUSINESS SECTORS
• Tata companies operates in seven business sectors.
• The total revenue of Tata companies, taken together, was $62.5
billion (around Rs251,543 crore) in 2007-08, with 61 per cent of
this coming from business outside India, and they employ
around 350,000 people worldwide.
• The Tata name has been respected in India for 140 years for its
adherence to strong values and business ethics.
• There are 27 publicly listed Tata enterprises and they have a
combined market capitalization of some $60 billion, and a
shareholder base of 3.2 million.
Information systems and
communications
• The Tata group has well-established
enterprises in the fields of software and other
information systems, telecommunications and
industrial automation.
• E.g. nelito systems, tata technologies (10)
tata sky, virgin mobile India(7)
Engineering
• The Tata group has a robust presence in
engineering, with operations in automobiles and
auto components and a variety of other
engineering products and services.
• E.g. Automotive,
jaguar land rover,
tata motors(25),
Engineering: voltas,
TCE consulting engineers
Materials
• The Tata group is among the global leaders in
this business sector, with operations in steel
and composites.
• E.g.Metals: corus,
natsteel asia,
• Composites: tata advanced materials
Services
• The Tata group has widespread interests in the
hospitality business, as also in insurance, realty
and financial and other services.
• E.g. Hotels, property development: Indian
hotels,tata housing development company
• Financial services: tata capital, tata financial
services
Energy
• The Tata group is a significant player in power
generation and is also involved in the oil and
gas segment.
• E.g. Energy: north delhi power, tata BP solar
Consumer Products
• The Tata group has a strong and longstanding
business in watches and jewellery, and a
growing presence in the retail industry.
• Consumer products: titan industries, Tetley
group
Chemicals
• The Tata group is one of the largest producers
of soda ash in the world. Additionally, it has
interests in fertilisers and in the
pharmaceuticals business.
• E.g. tata pigments, general chemical industrial
products
Products and Services for CONSUMERS
Agriculture
Automobiles
Beverages
Charter flights
Cooling appliances
Crockery
DTH television
Financial services
Food
Holiday homes
Hotels
Housing
Jewellery
Leather
Retail
Solar appliances
Telecommunications
Watches and clocks
Products and Services for BUSINESSES
Advanced composites
Aerospace
Agricultural products
Automotive industry
Beverages
Books
Chemicals
Construction
Consultancy
Defence
Design services
E-learning
E-trading
Energy
Engineering
Financial services
Food products
Funding
Hospitality
Industrial equipments
IT
MERGERS AND AQUISITIONS
• TATA communications (formerly VSNL)
acquired CEC (China enterprises
communication) with 50 % stake in June 2008.
• TATA motors acquired jaguar and land rovers
(UK based) with a value of $ 2.3 billion in
March 2008.
• Telco construction equipment company
acquired Hughes telecom India (Spain based)
with 79% stake in March 2008.
Specialty in TATA Group
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An extraordinary range of disciplines.
Business management skills.
Inter-company mobility
Continuous Improvement
The Tata group is one of the world’s largest
private-sector employers
Weaknesses
Strengths
1)Distribution
1)resources and capabilities
2)value chain innovation
2)vast experience (steel and
automobiles)
3)macro environment
4)in order to serve the global
markets with high quality and low
price.
3)The business model.
SWOT
Analysis
Opportunities
Threats
1)new markets
1)India’s recent
2)Exports
2)mergers of global
3)Acquisitions
3)markets
e.g. jaguar and land Rover
e.g.Vodafone,Reliance
CURRENT STRATEGIES
• Expending globally (globalization strategy)
• acquiring other companies in different countries
• No frill strategy; “a low frill strategy combine a
low price and low value added, low perceived
product/services benefits and a focus on a price
sensitive market segment.
• invested a huge amount in research and
development in order to achieve the highest
degree of quality at the lowest price
• News Update: (April 12, 09) – tata motors
presents new buses, TATA motors marcopolo
limited, a joint venture of TATA motors and marc
polo of Brazil introduced its starbus range of
buses in Punjab.
• CONCLUSIONS: In the whole: the group acquiring
the different strategy in the different market, in
the home country TATA’s strategies are same as to
cost leadership and differentiations.