CLASS: M.B.A.
11N/ 464
St. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIRAPPALLI – 620 002
SEMESTER EXAMINATIONS – NOVEMBER 2011
TIME: 3 Hrs.
MAXIMUM MARKS: 100
SEM
SET
PAPER CODE
TITLE OF THE PAPER
III
2010
10PBA3101
STRATEGIC MANAGEMENT
SECTION – A
Answer all the questions:
10 x 3 = 30
1.
2.
3.
4.
5.
6.
What are the weaknesses of formal strategic planning?
What are the different techniques for improving decision making?
What are the different exit barriers for a company?
What is the concept of environment in strategic management?
In which way a company can achieve superior innovation?
What are the advantages & disadvantages of a focussed company?
7.
List out the advantage of location economics?
8.
List out the advantages & disadvantages of different entry modes.
9.
What are the types of strategic control system?
10.
What are the building blocks of organisational structure?
SECTION – B
Answer all the questions:
11.
a.
5 x 10 = 50
“A strategy is the outcome of a formal planning process and the top management plays
the most important role in this process”. In the context of strategic management give
possible justifications for the above statement.
OR
12.
b.
What do you mean by the term strategic management? Explain its nature and scope.
a.
“Within Porter’s framework, a strong competitive force can be regarded as a threat,
whilest a weak competitive force can be regarded as an opportunity”. Comment.
OR
13.
b.
Explain in detail the different stages of the industry life cycle with a suitable example.
a.
In what sense might innovation be called as the single most important building block of
competitive advantage?
OR
14.
b.
Explain in detail the generic business level strategy.
a.
Discuss in detail the various entry modes along with its advantages and disadvantages.
OR
15.
b.
In which way a corporate level strategy helps the company to improve its competitive
advantage and profitability in its present business or product market?
a.
Through which means an organisation works together to create a framework that allows a
company to implement its strategy? Discuss.
OR
b.
When would a company decide to change from a functional to a multidivisional
structure?
SECTION – C
16. Case Study:
1 x 20 = 20
Established in 1945, Tata Motors Limited is India’s largest automobile company, with
consolidated revenues of Rs.1,23,133 crores in 2010-11. It is the leader in commercial vehicles in
each segment and among the top three in passenger vehicles.
It is also the first company from India’s engineering sector to be listed in the NYSE (Sept.2004)
Tata Motors had gone through various acquisitions and joint ventures. They are listed below: In
2006, Tata Motors formed a joint venture with Brazil based Marcopolo, a global leader in body
building for buses and coaches. In 2006, Tata Motors entered into joint venture with Thouburi
Automotive Assembly plant company of Thailand to manufacturer and market company’s vehicle in
Thailand. Tata Motors also acquired Jaquar Land Rover in 2008. In 2004, it acquired the Daewoo
commercial vehicles company, South Korea’s second largest Truck maker.
Tata Motors is environment friendly. For that it has developed electric and hybrid vehicles both
for personal and public transportation.
Question 1:
1. Briefly Analyze the case.
(10)
2. Give a portfolio analysis of the products of Tata Motors. (10)
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