TOURISM
 PELANCONGAN
 MGM4136
MALAYSIA
Kedatangan pelancong 2014
 2014- Sejumlah 25.7 juta pelancong asing
mengunjungi negara ini, dengan merekodkan
perbelanjaan sebanyak RM65.44 bilion berbanding
RM60.56 bilion pada 2012.
Menteri Pelancongan dan Kebudayaan Datuk Seri
Mohamed Nazri Abdul Aziz berkata jumlah
perbelanjaan itu meningkat sebanyak RM4.89 bilion
iaitu pertumbuhan 8.1 peratus, pada tahun 2014
SOURCES OF INTERNATIONAL
TOURISM
Pelancongan Domestik
 Jumlah pelancong domestik pada 2012 meningkat
sebanyak lapan peratus kepada 49.4 juta orang
berbanding 45.7 juta pelancong pada 2011 manakala
statistik tahun lalu sedang dikemas kini.

Pelancongan Domestik
 "Jumlah perbelanjaan pelancong domestik pada 2012
pula adalah sebanyak RM31.1 bilion, meningkat
sebanyak 13 peratus berbanding tahun sebelumnya
iaitu RM27 bilion,"
MINISTER OF TOURISM
Jabatan & Agensi
Tourism Malaysia
Arkib Negara Malaysia
Perpustakaan Negara Malaysia (PNM)
Jabatan Muzium Malaysia (JMM)
Jabatan Warisan Negara
Jabatan Kebudayaan dan Kesenian Negara (JKKN)
Istana Budaya
Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA)
Perbadanan Kemajuan Kraftangan Malaysia
Lembaga Pembangunan Seni Visual Negara
Malaysia Convention & Exhibition Bureau (MyCEB)
Pusat Pelancongan Islam (ITC)
Langkah penggalakkan untuk sektor
pelancongan termasuk , 2015
Pengecualian
visa kepada
pelancong dari
China dari 1
oktober
hingga 31 mac
2016
Isu: Post MH370 & MH17
 Isu keselamatan menggugat kedatangan pelancong ke
Malaysia,
 Malaysia Airline didalam proses untuk meningkatkan
imej penerbangannya
Langkah penggalakkan untuk sektor
pelancongan termasuk , 2015
 membangunkan produk ikonik negara; termasuk
memberi nafas baru kepada Muzium Negara, Tugu
Negara dan Taman Tasik Perdana serta menambah
baik ketersambungan dengan KL Sentral melibatkan
kos RM1.1 bilion.
 Membangunkan produk pelancongan berasaskan
kebudayaan dan warisan yang akan dilaksanakan
melalui kaedah Perkongsian Awam-Swasta bermula
tahun depan dengan dana pemudah cara sebanyak
RM220 juta,
FORMS OF TOURISM
RESORT TOURISM
CITY TOURISM
FORMS OF TOURISM
HISTORICAL TOURISM
SPORTS TOURISM
FORMS OF TOURISM
HEALTH TOURISM
RURAL TOURISM
EMERGING: MEDICAL TOURISM
EMERGING: MEDICAL TOURISM
EMERGING: ISLAMIC TOURISM
POSITIVE TOURISM IMPACTS
TOURIST EXPENDITURE
JOBS
NEGATIVE TOURISM IMPACTS
POLLUTION
CROWDEDNESS
TOURISM IMPACTS
 ECONOMICS
 SOCIAL
 ENVIRONMENT
POSITIVE
ECONOMI TOURISM RECEIPT
C
TOURISM REVENUE
FOREIGN EXCHANGE
EMPLOYMENT
TOURISM BUSINESSESSMALL AND MEDIUM
INCREASE TAXES- OF GOVT
INCOME
NEGATIVE
OVER DEVELOPMENT
OVER DEPENDENCE
LEAKAGE
PRICE INCREASE AS NUMBER
OF TOURIST INCREASEINFLATION
LOW PAY TO THE LOCALS
LOW RANKING JOBS TO LOCAL
SOCIAL RECOGNITION TO
LOCAL HISTORY,
HERITAGE & CULTURE
-ENHANCE FAMILY
RELATIONSHIP
-INCREASE KNOWLEDGE
-PRESERVE LOCAL
CULTURE
-INCREASE
RECREATIONAL
FACILITIES
COMMERCIAL VALUE
CREATION
SEX TOURISM
BOOZING/DRUGS
SECURITY/SAFETY/CRIME
RATE INCREASE
RESENTMENT BY
LOCAL PEOPLE- SOCIAL
GAP, CULTURE GAP,
ECONOMIC GAP,
XENOPHOBIA
ENVIRON RECOGNITION TO
MENT
BEAUTIFUL SCENERY,
SCENIC
-MAINTAIN GREEN
LANDSCAPE
-PRESERVATION OF
TREES/BUILDING/STRUCTUR
E
-CREATION OF NATIONAL
PARK
-PROTECTION OF ENV.
RESOURCE-REEFS/FORESTS/
-SUSTAINABLE PRACTICESRECYCLE,
POLLUTION; AIR, WATER,
CROWDEDNESS/OVERCAPACITY
-GRAFITY OF ROCKS
-CONSTRUCTIONS ON ROCKS/
REEFS
-REDUCE/DAMAGE
REEFS/SIGHTINGS OF ANIMALS/
-EROSION
-LITTER
-LOCAL HERITAGE TREES
DISSAPPEAR
-
Source: Euromonitor International 2012
Slower economic growth affects growth of
multiple categories in travel and tourism in 2013
 Despite slower GDP growth during the review period, some
consumers still preferred to travel but would rather choose
to spend less during travelling. As such, they traded down
to travel accommodation with lower prices or travelling
with transportation at a cheaper cost, flying with low cost
carriers such as Airasia to save on spending. Thus, the
switch led to slower growth in certain categories, such as
travel accommodation.
 On the contrary, economic factors led to higher growth in
categories such as transportation, mainly boosted by the
rising use of low cost carriers.
Missing flight MH370 causes uncertainties in
travel and tourism
 On 8 March 2014, a Boeing 777-200ER flight operated by
Malaysia Airlines went missing from the radar screen after
less than an hour after departing from Kuala Lumpur
International Airport (KLIA) on a route from Kuala
Lumpur to Beijing. A multinational search effort was later
carried out in the Gulf of Thailand and the South China
Sea, extended to the Strait of Malacca and Andaman Sea.
The mysterious disappearance of MH370 continued to
confound search crews over its whereabouts, which in turn
led to insecurity about travelling by air amongst most of
the public. Such event has caused uncertainties in Malaysia
travel and tourism
Growing number of online distribution channels
identified
 Malaysia was ranked second in the world for its broadband
penetration ranking by having its rate exceed 67% in 2013.
Malaysia surpassed ASEAN countries such as Thailand, Vietnam,
Philippines and Indonesia in terms of broadband penetration
due to constantly upgraded infrastructures network in the
country. Therefore, the online distribution channel is becoming
rapidly tapped into by many players in travel and tourism, eyeing
the potential group of the customer base which can be
connected through the internet.
 In 2013, some leading travel and tourism players such as Airasia,
Agoda, Expedia and Hertz were showing strong sales
performance through its online websites. Malaysians who
gradually show positive gratitude towards online shopping also
tend to boasts demand in online sales.