AUTOMOTIVE 2015: KEY INSIGHTS
JULY 2015
AUTOMOTIVE 2015 KEY FINDINGS
WHAT IS PASSPORT AUTOMOTIVE
AUTOMOTIVE 2015 KEY FINDINGS
3
Automotive Key Takeaways
Global Light Vehicle Sales
Volume CAGR 2000-2014
+3.5%
Volume CAGR 2014-2030
+2.9%
Emerging markets bolstered
global demand through
financial crisis but cooling,
especially in China
© Euromonitor International
AUTOMOTIVE 2015 KEY FINDINGS
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Sizes: Top 10 Markets, 2014 and CAGR to 2030
Country:
Share of Market
Growth to 2030
China
26.1%
4.4%
US
19.4%
1.4%
Japan
6.5%
-0.8%
Brazil
3.9%
2.5%
Germany
3.8%
0.7%
India
3.4%
4.2%
United Kingdom
3.3%
1.2%
Russia
2.9%
2.6%
France
2.5%
1.9%
Canada
2.2%
1.0%
© Euromonitor International
AUTOMOTIVE 2015 KEY FINDINGS
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Sizes: Top 10 Segments, 2014 and CAGR to 2030
Segment:
Share of Market
Growth to 2030
Lower Medium Cars
20.3%
2.9%
SUVs
19.2%
4.7%
Small Cars
16.6%
3.0%
Upper Medium Cars
10.6%
1.7%
Pick-Ups
6.4%
2.2%
Mini MPVs
5.4%
2.7%
Mini Cars
5.1%
1.1%
Executive Cars
2.5%
1.3%
Small Vans
2.0%
2.5%
Full Size MPVs
1.9%
0.7%
© Euromonitor International
AUTOMOTIVE 2015 KEY FINDINGS
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Shares: Top five global Automotive players
World Light Vehicles
company share 2014
(% volume)
11.8%
(1)
11.7%
(2)
9.5%
(6)
9.2%
(5)
7.4%
(3)
Note: Arrow indicates direction of growth/decline in share between 2013-2014
© Euromonitor International
Company’s leading brand
2014
(world ranking)
AUTOMOTIVE 2015 KEY FINDINGS
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Measures: Premium and mainstream brand developments
Country Snapshot, 2014
World, 2004-2029
100%
80%
60%
40%
20%
Mainstream
Premium
0%
Premium
© Euromonitor International
Mainstream
AUTOMOTIVE 2015 KEY FINDINGS
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Millions
Measures: Global light vehicles sales by brand origin
30
25
20
15
10
5
0
© Euromonitor International
• Japanese brands
dominate but face
challenges
• US brands recover
• German brands benefit
from premiumisation
• Chinese brands emerge
• Korean brands gain
• French and Italian
brands stagnate
KEY FINDINGS – AUTOS LATEST TRENDS
WHAT IS PASSPORT AUTOMOTIVE
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WHAT IS PASSPORT AUTOMOTIVE
Passport Autos 2015 – What’s Available
GEOGRAPHIC COVERAGE:
Western Europe: Austria; Belgium; France; Germany; Italy; Netherlands; Portugal; Spain; Sweden; Switzerland;
Turkey; United Kingdom
Eastern Europe: Czech Republic; Poland; Russia
North America: Canada; USA
Latin America: Argentina; Brazil; Chile; Mexico
Asia Pacific: China; India; Indonesia; Japan; S. Korea; Taiwan; Thailand; Vietnam
Australasia: Australia
Africa and Middle East: Israel; South Africa
Note: Geographic coverage of 32 markets account for >90% of global demand.
CATEGORIES/SEGMENTS:
• Passenger Cars/ Light Commercial Vehicles
• Mini Cars
• Small Cars
• Compact MPVs
• Lower Medium Cars
• Full Size MPVs
• Upper Medium Cars
• SUVs
• Executive Cars
• Pick-Ups
• Luxury Cars
• Car-Derived Vans
• Sports Cars
• Small Vans
• Mini MPVs
• Medium Vans
STATISTICS:
• Volume sizes (2000-2030)
• Company and brand share (2005-2014)
• Premium vs Mainstream (% / volume)
• Brand origin (by geography)
© Euromonitor International
ANALYSIS:
• Datagraphics, Opinion, Pod/Videocasts
• Regional Scorecards
• Global Briefings
NB Reports are available on a rolling basis post-publication
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WHAT IS PASSPORT AUTOMOTIVE
AUTOS 2015 Data Coverage
What’s included?
• Volume sizes (2000-14); Company/ Brand shares (2005-14) are sourced from JATO Dynamics
• Forecast volume sizes (2015-2030) are created by Euromonitor International
• Measures:
Brand Origin
Which country does each brand originate
from (company HQ)? Allows you to see at
a glance domestic vs foreign brand
penetration by country.
© Euromonitor International
Premium vs Mainstream
Volume split (%) tracking separate trends
of sales of Premium vs Mainstream by
country for Passenger Cars and Light
Commercial Vehicles (2000-30).
WHAT’S IN PASSPORT AUTOS 2015
How are your Automotive forecasts created?
Euromonitor’s exclusive Automotive 15-year
forecasts from 2015-2030 are built on
Passport C&C’s wealth of forecast macro
indicators specially selected and graded for
their impact on the industry by individual
country (see right), and supplemented by inhouse Automotive expertise gauging the
impact of the country-specific micro drivers
on each market’s automotive industry..
© Euromonitor International
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WHAT’S IN PASSPORT AUTOS 2015
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Macroeconomic factors impacting AUTOS
Disposable incomes
Income distribution
Access to credit
Household sizes
Employed population
Oil/fuel prices
Currency exchange
Perceived wealth is crucial to
consumer confidence and thus
willingness to buy a new car
Interest rates dictate repayment
and thus impact willingness to
take out finance for a new car
Smaller households mean
smaller cars, and vice versa
More employed women may
mean smaller households
High oil prices and weak
currencies typically damage
market potential for cars
Check EMMA Socio for all types of macroeconomic data - use it to build a picture of factors impacting
demand of total Automotive market and specific vehicle segments in a country.
© Euromonitor International
WHAT’S IN PASSPORT AUTOS 2015
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The Wider World of Automotive Demand Drivers
Income
Distribution
Legislation
Market
and
Segment
Sizes
Employed
Population
Fuel Prices
Household
Sizes
© Euromonitor International
New Model
Activity
Exogenous variables
Endogenous variables
Interest
Rates
Economic
situation
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