Moretti Elia
HISTORY
Cesare Paciotti born in in Civitanova Marche in 1956.
He was the son of Cecilia and Giuseppe Paciotti who were the owners
Of a crafts shoefactory where he soon realised he loved footwears.
After having attended the Dams university in Bologna and after many
Journeys in Europe and America he inhereted his parents shoefactory.
1980 Cesare Paciotti is the president of the shoefactory and he decides to create his first collection with
the brand Cesare Paciotti . His collaboration with her sister Paola is a great success.
Paola’s management and Cesare’s creativity give life to one of the most quality and elegant
collection in Italy. In this period he starts to collaborate with famous italian brands like Versace,
Gigli and Roberto Cavalli.
1980
1990 Cesare Paciotti decides to launch a woman collection which is another success enabling to propose,
after some season, a bag line,suit cases, hats, rucksacks with his single brand.
1998 Cesare Paciotti is well-known in Italy and Europe and now he can afford another line:glasses by Cesare
Paciotti.This line perfectly reflects the image and the philosophy of this brand.
2002 It’s time for new collection “Paciotti 4US”. This griffe takes part at WSA International in Los
Angeles.
In this famous exhibition he also shows a bag line handkerchief shaped named “Ebe”.
2003 The Tecnology Institute of Museum of New York fashion celebrates Paciotti’s shoes.
2005 Paciotti has a new line: 4US jewels. It proposes elegant objects for all the tastes and necessites
keepping evident his brand: the “stab” .
BRAND
A BRAND IS A SYMBOL
THAT DISTINGUISHES A
PRODUCT MADE BY ONE
FIRM FROM THE OTHER.
Cesare Paciotti brand is soon defined as one of the best examples
of Italian crafts taste where quality and elegance are perfectly
combined to a contemporary idea.
An important target of Cesare Paciotti is the line Paciotti 4US.
It deals with a unisex line dedicated to the sport and to free time.
This line inspired the new clothes collection sold in the best shops in all
the world.
ADVERTISING
N
Nowadays
Cesare Paciotti products are advertised in magazines,
television, posters,cinema’s spot, internet (www.cesarepaciotti.it).
For C.Paciotti brand advertising is a good means to encounter the
right people at the right time.Through advertising people know the
originally of Cesare Paciotti’s creations and famous people wear them
as sign of originality, big impact and revolution.
.
Some examples……….
(Cesare Paciotti,advertising in GQ)
ORGANISATION
In 2007 the Paciotti s.p.a has more than 500 workers distributed
in the main factory, in commercial offices in Milan, New York and
single branded boutiques. All of them depend on main factory.
Paciotti s.p.a has 8 factories in Italy and a net of boutiques in francising
in our country. The aim of Paciotti s.p.a is to land in all over the world.
Paciotti s.p.a is a limited company (limited company is formed by a
minimum of 2 shareholders called investors who shares in the company.
Any profits made by the company are divided among the shareholders
in proportion to what they have invested)
COMPETITION
Chinese competition:
Made in Italy shoes are deeply suffering from cheap chinese production.
Chinese people are able to produce at low cost shoes similar to italian
foot wears. Naturally the quality is different,but their low cost is a
strong appeal for a lot of people who decide to buy chinese product.
The main threat of chinese competition for Cesare Paciotti is the
imitation.
QUALITY
TODAY IT MEANS
DURABILITY,
REIALABITY IMPLIES VALUE
OF MONEY AND IT ALSO
CONCERNS WITH QUALITY
OF SERVICE.
Despite Chinese competition quality is still important for people who
love durability and reliability.
Ceasare Paciotti group is known in the world of fashion for its
quality and its line includes shoes,jewels and bag for men and women
all characterised by high quality.
Shoes
•MAN: manline has got a very precise working.Man can choose both
classical style and trendy style with odd and very fashionable
colours in different materials such as crocodile,python and calf.
Paciotti’s mocassine is completly ”rebuilt”and it is comfortable
and romantic.
•WOMEN: women, who love travelling, who want to be completly free,
choose Paciotti’s shoes. It is a sports line which recalls
comfort. Even high heeled shoes are more comfortable than
other shoes. Paciotti generally proposes classical colours
to let the woman be refined contemporary and free.
BAGS
This line includes both classical and trendy bags. It is a “couture” bag
collection full of provocation through an unusual choice of materials and
proportions to reach the will of freedom that woman feels.
Glasses
Paciotti proposes very elegant glasses with unusual shapes
to reach a high quality collection where design and practicalness are
perfectly combined.
JEWELS
This line had a great success as soon as it appared in the market.
It includes earrings, necklaces, bracelets. Paciotti has choosen a peculiar
object such as the stab and his jewels have odd shapes:
LEADERSHIP
The first Paciotti’s shop was opened in 1984 in Milan.
Nowadays Paciotti has shops all over the world. In general
they want to reflect the idea and the philosophy of the firm. They
are simple but raserched shops with modern furniture where steel
and wood are combined.
Europe: Bari,Belgrado,Bologna,Capri,Firenze,Istanbul,Milano,
Mosca,Parigi,Riccione,Roma,San Remo,Napoli
Stati Uniti:Beverly Hills,New York
Far East: Busan(Korea),Seoul
Medio Oriente: Al Ain,Doha,Dubai
ETHICS
PRINCIPLES:
•
•
•
•
•
Creativity and Quality
Continuity and Innovation
Flexibility and Efficency
Ethics
The consumer’s Central Role
………………THE END