Assignment 2
Case Study
Meditha Karunatillaka
MBA, Dip in HRM, Dip in T & D, AMTD, MHRP
Criteria
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Weightage - 60 %
Due Date – 11th October 2012
Length of Analysis – 2500 words
Leverage - +-10% including appendices,
Diagrams, Tables, Reference etc….
Case Study
• In this case leading and managing change is
concerned with how organizations respond
and adapt to contexts, both local and global.
• Effort to manage uncertainty in both and
organic (Natural) and systematic (Planned)
fashion.
• Global circumstances require that managers
be aware of the international community
Case Study
• To ensure business sustainability management
skills are needed that result in business that
are viable and competitive in the long term
without negative impact on the environment,
the economy or society.
Case Study
• This assignment requires you to think in these
three themes
– Change
– Globalization
– Sustainability
Case Study
• You are required to review the case study and
use the case study information
• Consider Case study information is the only
Source of information about the change at
Stanley
Analysis Needed
a) Identify the type of change that the
organization is going though and Justify your
response
b) From the parent entity’s perspective –
Critically analyse and discuss the change and
note in particular the global and sustainability
implications of change.
Analysis Needed
Your discussion should include the four major
components of an organization:
1) People
2) Process
3) Structure
4) Technology
Analysis Needed
C)
Typo error
Agenda
1. Why Case Studies?
2. How to deal with them?
3. The report
Mind Map
How to Conduct a Case Analysis
• Put yourself “inside” the case
– Think like an actual participant
• Strategic decision maker
• Board of directors
• Outside consultant
Case Studies and Practice
- Interesting, real world situations with
insights into the studies of
management
- Decision making
- may become easier
- better quality of decisions
- faster decision making
- Working in teams
Case Studies Solutions
- Different from normal homework
design
- Often more than one answer
- depends on assumptions and
problem definition
- Time is well spent
- confidence in a decision-making
position
- parallels to real-world situations
Attacking the Case
- Problems with quantity of information
- first too much/later not enough
- Solution:
- seek additional information
- make assumptions
- Decide which questions to ask
- Instructor will be more interested in
the analyses and process than in
absolute correctness
Steps of Problem Analyses
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Read the case thoroughly
Define the central issue
Define the firms goals
Identify the constraints to the
problem
- Identify all the relevant
alternatives
- Select the best alternative
- Develop an implementation plan
More on the Question of Focus
• Is there one issue or many issues?
– The answer may not be simple or obvious
• Often it makes sense to organize the
problem statement in a hierarchical way
– A single over-riding issue
– Additional issues, but usually subsidiary to
the main issue
– Triage ( Auswahl )
• Deal with most important areas first
A Different
approach
Five Step model
Five Steps: Step One
Become familiar with the material
– Read quickly through the case
one
time
– Use initial read-through to assess possible links to
strategic concepts
– Read the case again, making notes
– Evaluate application of strategic concepts
– After forming first recommendation, thumb through
the case again to assess consequences of actions you
propose
Five Steps: Step Two
Identify problems
– Symptoms vs.. Problems: avoid getting hung up on
symptoms
– Some cases have more than one problem
– Articulate the problem
•
Writing down a problem statement gives you a
reference point when you proceed through the case
analysis
– Some problems are not apparent until after you do the
analysis
Five Steps: Step Three
Conduct strategic analyses
– Determine which strategic issues are involved
– Use strategic tools to conduct the analysis
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Five-forces analysis
PEST analysis
SWOT analysis
Value chain analysis
Resource-Based View of the Firm (VRIO)
Contingency frameworks
Financial analysis
– Test your own assumptions about the case
Five Steps: Step Four
Propose alternative solutions
– Develop a list of options first without judging them
•
Do nothing is often a reasonable alternative
– Evaluate alternatives
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Can the company afford it?
Is the solution likely to evoke a competitive
response?
Will employees accept the change?
How will it affect other stakeholders?
How does it fit with the vision, mission, objectives?
Will the culture or values of the company change?
Five Steps: Step Five
Make recommendations
– Make a set of recommendations
that your analysis supports
– Describe exactly what needs to be done
– Explain why this course of action will solve the
problem
– Include suggestions for how best to implement the
proposed solution
– The solution you propose must solve the problem
you identified
Points to Remember
• Always connect the problem(s), alternatives, and
recommendations
• Often, the problem is stated in the case; you just have to
look a little for it
The Report
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Written or oral
Describes the solution of the case
Express yourself clearly
Explain the analyses and logic
Separate "facts" from opinion
Lay out a plan for implementating
the decision
Written Reports
- Short, well-organized report is better than
a long, unorganized one
- Do not include trivial matters
- Typical sections:
- executive summary
- problem statement
- alternatives
- conclusion
- implementation
Thank You