NAME___________________________________________________________
MARKETING-
Pg 1 from PowerPoint#14 the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
DEFINITIONS:
ADVERTISING- Paid promotion of a product
MASS MEDIA- the means of promotional communication such as TV, radio, and newspapers
1) PRINT MEDIApromotion by using pictures and words such as newspapers and magazines
DIRECT-MAIL ADVERTISING- promotional ads sent by mail to people’s homes
TRANSIT ADVERTISING-
2) BROADCAST MEDIA- promotional ads by using sound, images, and motion
Example: TV and radio
INFOMERCIAL- TV promotional show about a particular product (usually 30 minutes long)
WEBCAST- a broadcast promotional ad online (video or audio commercial online)
(example –yahoo music videos having a commercial in between videos)
3) CYBER ADS- promotional ads on the internet
POP-UP ADS- promotional ads on buses, trains, subways, airports, etc. ads that appear for a few seconds when you first visit a site
BANNER ADS- ads displayed across the top or bottom of the screen and remain there
SCREEN ADS- ads that appear at the left or right of the screen and can be printed for future use

TYPE EXAMPLES ADVANTAGE DISADVANTAGE
PRINT- Newspaper/Magazines Cheap Limited audience
BROADCAST- TV/Radio Large audience
Reach audience on deeper level
Expensive
CYBER- All internet ads Specific to audience (internet site) Limited audience
A
**cyber ad rates depend on the site that you are advertising, some sites are cheap while others are expensive.
NAME FACTORS IN THE COST OF ADVERTISING:
What level are you reaching your audience (audio, visual, motion)
The number of customers you are reaching
The timing of your ad (if it’s media)
Cost of making the ad itself
WHAT IS PRODUCT PLACEMENT?
Products placed in movies or TV to promote the product (brand image is key)
WHICH MEDIA TYPE COSTS THE MOST & LEAST?
Print is usually cheapest, Media usually most expensive, Cyber depends on the web site

Advertising Slogan & Jingles (ONLINE RESEARCH)
What’s the difference between a slogan and a jingle?
Can you identify the product or company from their slogan or jingle: COMPANY or PRODUCT
“Reach out and touch someone.”
“The way car buying should be”
“Good to the last drop”
“The quicker picker-upper.”
“Like a good neighbor”
“Have it your way.”
“Where do you want to go today?”
“Anything else would be uncivilized”
“It's everywhere you want to be.”
“Drivers wanted.”
"The ultimate driving machine."
"When you got it, flaunt it."
“I love what you do for me”
"When it absolutely, positively has to be there overnight."
“Like a rock”
1-800-588-2300
"Because I'm worth it."
“The best part of waking up”
"All the news that's fit to print."
“Where Sport Lives”
"We try harder."
“Eating good in the neighborhood”
“Choosy mothers choose________”
“Just for the taste of it”
“How do you spell relief?”
“Come fly the friendly skies”
“When you care enough to send the very best”
“Why go to________for________? Because you can””
"Just do it."
“Cars like us, People love us.”

ADVERTIS ING- PRINT ADS ARE THE MOST WIDELY USED FORM OF ADVERTISING
BECAUSE IT’S CHEAPER AND EASIER TO CREATE THAN THE OTHER FORMS OF ADVERTISING.
DALLAS MORNING NEWS RESEARCH --CURRENT EVENTS
TYPE IN THE INTERNET SITE: nie.dallasnews.com and answer the following questions from today’s paper. Login information:
User ID: duncan Password: 75002
SECTIONS: A- FRONT SECTION B-METRO-LOCAL C-SPORTS D-BUSINESS E-ARTS & LIFE (ENTERTAINMENT)
FIND AN ADVERTISING (PRINT AD) IN THE FRONT SECTION (SECTION A) AND EXPLAIN THE AD?
DO YOU THINK THIS WAS AD EFFECTIVE AD (WHY OR WHY NOT- EXPLAIN WHAT YOU LIKED OR DISLIKED ABOUT IT)?
FIND AN ADVERTISING (PRINT AD) IN THE SPORTS SECTION (SECTION C) AND EXPLAIN THE AD?
DO YOU THINK THIS WAS AD EFFECTIVE AD (WHY OR WHY NOT- EXPLAIN WHAT YOU LIKED OR DISLIKED ABOUT IT)?
FIND AN ADVERTISING (PRINT AD) IN THE ART & ENTERTAINMENT SECTION (SECTION E) AND EXPLAIN THE AD?
DO YOU THINK THIS WAS AD EFFECTIVE AD (WHY OR WHY NOT- EXPLAIN WHAT YOU LIKED OR DISLIKED ABOUT IT)?

✔ ✔ ✔✔ ✔ ✔ ✔
*Grab some headphones or use your own, watch Webcast commercials, & analyze each one.
Marketing is the process of creating, promoting, and presenting a product or service to meet
the wants and needs of consumers. The promotion (or selling) aspect is Advertising.
MAKE SURE THE AD IS SCHOOL APPROPRIATE- ie -No Beer Ads
**You can use
or other websites.
ANALYZE 7 COMMERCIALS ONLINE AND COMPLETE THE FOLLOWING WORKSHEET.
CIRCLE YOUR FAVORITE COMMERCIAL- THE ONE YOU THINK IS MOST EFFECTIVE.
#1 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?
#2 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?
#3 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?

#4 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?
#5 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?
#6 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?
#7 Company Name & Product-
Who is their target audience-
What is the SLOGAN or JINGLE from the commercial.
What did you LIKE or NOT LIKE about the commercial? IS IT EFFECTIVE (WHY/ WHY NOT)?