Prepared by:
Ms. Ma. Anna Corina G. Kagaoan
College of Arts and Sciences
• Understand the multimedia skill set and how it applies to multimedia projects;
• Identify the typical members of a multimedia project team and describe the skills that they need for their work;
• Understand the importance of the skills needed to successfully manage a project team;
• List the multimedia skill categories related to the information and to the interface of a project;
• Identify the multimedia skill categories related to the media used in a project;
• Define the multimedia skill categories related to computer programming aspects of a project; and
• Describe the special skills required for a webdelivered multimedia project.
• A diverse range of skills—detailed knowledge of computers, text, graphic arts, sound, and video.
• May be available in a single individual or in a composite of individuals working as a team.
A multimedia production team may require as many as 18 discrete roles, including:
• Executive Producer
• Producer/Project Manager
• Creative Director/
Multimedia Designer
• Art Director/Visual Designer
• Artist
• Interface Designer
• Game Designer
• Subject Matter Expert
• Instructional Designer/
Training Specialist
• Scriptwriter
• Animator (2-D/3-D)
• Sound Producer
• Music Composer
• Video Producer
• Multimedia Programmer
• HTML Coder
• Lawyer/
Media Acquisition
• Marketing Director
• Responsible for the overall development and implementation of a project (design) as well as for day-today operations (management).
• Holds everything together—budgets, schedules, creative sessions, time sheets, illness, invoices, and team dynamics.
• The design function includes devising a vision for the product, working out the complete functionality with the design team while the management function consists of scheduling and assigning tasks, running meetings, and managing milestones.
• Also called editor.
• Does research on the topic of the project to ensure that all the contents are accurate and reliable.
• Looks at the overall content of the project.
• Creates a structure for the content.
• Determines the design elements required to support that structure.
• Decides which media are appropriate for presenting which pieces of content.
• Prepares the blueprint for the entire project: content, media, and interaction.
• Instructional Designers – specialists in education or training and make sure that the subject matter is clear and properly presented for the intended audience.
• Interface Designers – devise the navigation pathways and content maps. Provides control to the people who use it.
• Information Designers – structure content, determine user pathways and feedback, and select presentation media based on an awareness of the strengths of the many separate media that make up multimedia.
• Creates character, action, and point of view—a traditional scriptwriter’s tools of the trade.
• Creates interactivity.
• Writes proposals.
• Scripts voice-overs and actors’ narrations.
• Writes text screens to deliver messages.
• Develops characters designed for an interactive environment.
• Responsible for an entire team of videographers, sound technicians, lighting designers, script supervisors, gaffers, grips, production assistants, and actors.
• Shoots and edits all of the footage without outside help for small projects.
• Wizards who make a multimedia program come alive.
• Designs and produces music, voice-over narrations, and sound effects.
• Responsible for locating and selecting suitable music and talent, scheduling recording sessions, and digitizing and editing recorded material into computer files.
• Also called software engineer .
• Integrates all the multimedia elements of a project into a seamless whole using an authoring tool.
• Codes simple displays of multimedia elements
• Controls peripheral devices such as CD or DVD player.
• Manages complex timing, transitions, and record keeping.
• Quickly learns and understands systems.
• Links everything for uploading in the World Wide
Web.
• Requires the same creative process, skill sets, and teamwork.
• Activities that help a group and its members function at optimum levels of performance by creating a work culture that incorporates the styles of its members.
• Should encourage fluid and inclusive communication styles.
• Develop models for decision making that respect individual talents, personalities.
expertise, and
References:
Books:
• Multimedia: Making It Work
By: Tay Vaughan
Web sites:
• http://www.google.com.ph