<Insert Picture Here> Convergence Service Delivery TechnologyOracle Communications Service Delivery (OCSD) 장재혁 Industry Director Communication Industry Solution Group, Oracle Corp. December 2008 Today’s Silos of Web & Telecom Domains Web lacks Telecom, and Telecom lacks Web 2.0 Web Telecom Search Telephony Shopping Broadband IM VoIP iTunes 2.5G / 3G / LTE Web 2.0 WiFi / WiMax News / Info IPTV 2 Trend to Converged Web-Telecom Services Growing demand for integrated Web & communications Web Search & Information Web 2.0/Social Networking & Entertainment Next-Generation Service Delivery Platform Telecom IP-based Next-Gen Networks/IMS 3 3G/3.5G Mobile & Broadband Next-Generation SDP Overview User Interface & Content Delivery Open Service Exposure Pre-built Applications Custom Applications Converged Service Execution Network Abstraction Telecom Application Platform 4 Service Creation Environment OSS/BSS Interface IT & SOA Middleware Telecom Application Platform Opportunities Increasing global demand for IP-based network software IP Multimedia Subsystem Next-Generation Network Voice over IP Source: OSS Observer (2009 Projections) IMS NGN SDP Service Delivery Platform NGIN Next-Gen Intelligent Networks $1.5B VoIP 5 Market Opportunity Description SDP • Evolution of legacy SDPs to next-generation SDP • Unified service exposure, policy, network abstraction IMS/NGN • Launch services over fixed and mobile IMS networks • Rapid, low-cost, standards-based service creation VoIP • Implement VoIP/conferencing services over IP • Rapid, low-cost, standards-based service creation NGIN • Migrate/Re-implement IN services on SIP platform • Rapid, low-cost, standards-based service creation 6 Next-Generation SDP Evolution Closed Proprietary to Open Service Exposure Telco SP A Telco SP B Telco SP C Telco SP D Access A Access B Access C Access D Policy A Policy B Policy C Policy D Enabler A Enabler B Enabler C Enabler D Java C++ Java C++ Web 2.0 VNO Telco SP Service Exposure Policy Enforcement Service Enablers Service Enablers Service Execution Network Abstraction Network Abstraction Fixed Mobile Network Abstraction Mobile 7 Fixed IMS/VoIP Services Layer Transformation Unified converged app server model with shared enablers App Server IMS Service B Push To Talk App Server IMS/NGN VoIP Service C VoIP Service D VoIP App Server Web 2.0 Service VoIP Service App A IP Conferencing Presence / Group List Management IMS Service A App B IMS Service App C App D Shared Enablers Instant Presence Conferencing Service Enablers Messaging Telecom Application Server App Server HTTP SIP SIP SIP 8 ISC Diameter IMS Telecom Application Platform Components Network Middleware to enable Telecom Service Delivery Service Exposure Service Creation & Execution Telecom Application Platform Network Abstraction Pre-Built/Custom Applications 9 Key Telecom App Platform Capabilities Functional Description Service Exposure Applications & Enablers SOA Web Services Web 2.0 Service Orchestration Telecom Web Services Access Control Location Call Control Messaging VoIP PBX Others Service Creation & Execution HTTP Container Web Container SIP Container Network Abstraction PSTN Adapters Wireless Adapters IP Adapters Service Creation Environment 10 Need for Service Delivery Platform Evolution SDPs need to bridge Web and Telecom domains Web 1.0/2.0 3rd Party XSP MVNO / VNO Open Service Exposure Layer OSS/BSS Shared Service Enablers Converged Service Execution Layer Network Abstraction Layer IT Service Delivery Platform IMS/NGN Fixed/Mobile 11 Need for Next-Gen Service Delivery Platforms Combining of Converged Service Exposure & Execution Web 1.0/2.0 3rd Party XSP MVNO / VNO SOA Web Services Web 2.0 Telco Web Services Open Service Exposure Layer OSS/BSS SIP Servlet Web Services HTTP Servlet Converged Service Execution Layer Network Abstration Layer IT SIP/IMS Diameter MM7/SMPP IN Next-Gen Service Delivery Platform IMS/NGN Fixed/Mobile 12 Converged Web-Telecom Services Integration of IMS-SIP Enablers with the Web/Internet Converged Web-IMS-Telecom • Combines the Web 2.0/Internet (HTTP) with Communications (SIP) into a single, integrated, end-user experience IMS Enablers into Web 2.0 • Embeds availability, presence, location information into everyday Internet applications/services/communities SIP Communications into Web 2.0 • Multi-party, multimedia communication enable Web 2.0 and Social Networks Mash-up Enablement of Telecom • VoIP, Location, SMS, MMS, Instant Messaging, Presence, Buddy/Group Lists, and Conferencing become SIP-based features to be “mashed-up” with existing Internet/Search services 13 Combined Strength of Oracle + BEA The Leader in Network Middleware & Applications SDP WLCP Oracle Communication & Mobility Server WebLogic SIP Server Oracle Residential VoIP WebLogic Network Gatekeeper Service Delivery Oracle Virtual PBX NGN / IMS PSTN Mobile 14 Cable Oracle Communications Service Delivery The Best of BEA WLCP and Oracle SDP Products SDP = + BEA WebLogic Network Gatekeeper BEA WebLogic SIP Server Service Delivery Oracle Communications Services Gatekeeper + Oracle Communication and Mobility Server (Presence, XDMS) Oracle Virtual PBX Oracle Residential VoIP 15 Oracle Communications Converged Application Server Platform WLCP Oracle Next-Generation SDP Solution Combined Power of Telecom SOA & Web-IMS Services Layers Web 1.0/2.0 MVNO / VNO 3rd Party XSP Telecom SOA OSS/BSS Oracle SOA Suite & Oracle WebCenter Suite Converged Service Exposure & Execution IT Oracle Communications Converged Application Server Oracle Communications Services Gatekeeper Next-Gen Service Delivery Platform Web Telecom 16 Oracle Next-Gen SDP Products Product Portfolio Overview Service Exposure Service Orchestration & Management Service Enablers Service Creation & Execution Network Abstraction Oracle Communications Services Gatekeeper Oracle WebCenter Suite Oracle SOA Suite Oracle SOA Suite Oracle BPM Suite Oracle Communications Services Gatekeeper Oracle Communications Services Gatekeeper Oracle Communications Converged Application Server Oracle Communications Converged Application Server Oracle Communications Services Gatekeeper 17 Oracle Communications Converged Application Server Oracle SDP Product Descriptions Oracle Communications Services Gatekeeper Oracle Communications Converged Application Server Oracle Service Bus Oracle WebCenter Suite Oracle Identity Management •Service exposure and network abstraction platform •Converged Web-IMS-SIP application server •Service orchestration and SOA capabilities •Portal and Web 2.0 capabilities •User profile and access control platform 18 Oracle Communications Service Delivery Product Family Overview Applications Applications Web-Telecom Applications Oracle Communications Converged Application Server Oracle’s carrier-grade, telecom network product line • Portfolio of industry-leading SDP and NGN middleware products • Combines best-of-breed product and technologies from BEA WLCP and Oracle SDP • Each product has been commercially proven with successful deployments worldwide • Based on Java, SOA, Web and Telecom standards • Large and global ISV, NEP, and SI partner ecosystem Oracle Communications Services Gatekeeper Oracle Communications Service Delivery Product Family Mobile • Fixed NGN 19 OCSD is the Converged Services Layer Web / IT Applications Telecom Applications Converged Services Layer Custom Enablers Instant Messaging Group Lists Multimedia Conferencing Presence Web 2.0 SIP, HTTP Oracle Communications Converged Application Server SIP ECF CCF Diameter HSS IMS Charging Oracle Communications Services Gatekeeper IMS CSCF IMS MRF IMS Core MM7 MSC SS7 SCP MMSC SS7/IN IMS PSTN 20 Mobile SMSC Oracle Communications Converged Application Server Functional Overview Converged Web (Java EE, Web Services) – Telecom (IMS, SIP Servlet) Application Server Applications Applications Web-Telecom Apps Industry’s Most-Widely Deployed SIP-IMS Application Server Platform Service Creation Tools Extremely Fault Tolerant and Highly Available Distributed Deployment Architecture Provide Value-Added Enablers for Presence and Group List Management (XDMS) Ultra High Performance, Low-Latency, Real Time SIP-IMS Application Processing Comprehensive, Converged SIP Servlet, Java EE, Web Services Service Creation Tools 21 Engine/State Tiers Converged Web-Telco Container (SIP-IMS-Java EE-Diameter) Real Time JVM Oracle Communications Converged Application Server Mobile Fixed NGN Oracle Communications Converged Application Server Product Overview •Standards-based Java EE-SIP-IMS application server •Application platform for converged Web & telecom domain services Oracle Communications Converged Application Server SIP Servlet Container EJB Container HTTP Servlet Container Java EE & Web Services WebLogic & Enterprise Manager Diagnostics Eclipse & JDeveloper Real Time JVM XCAP SIP/ISC Diameter JMS HTTP 22 Key Features •Standards - Java EE, SIP Servlet, SOA, 3GPP IMS (ISC, Diameter), IETF •HA - Geographically distributed session replication & tiered clustering •OA&M – WebLogic Diagnostic Framework, Oracle Enterprise Manager Diagnostics •Service Creation – Oracle JDeveloper, Oracle TopLink & ADF •Performance – High throughput & low latency w/ Oracle JRockit Real Time (100ms) Key OCCAS Features • Latest SIP Servlet Standard: v1.1 (JSR 289) • SIP-Java EE convergence, Application routing • OCCAS is JSR 289 Reference Implementation • Supports Oracle WebLogic Server 10.3 • Latest Java EE 5 & Web Services standards • Value-added Presence and Group List Enablers • Real-time collaboration-enablement with OMAcompliant Presence & XDM Server • Real-time Java Virtual Machine (JVM) • 10x lower latency with Deterministic Garbage Collection JVM in Oracle JRockit Real Time • Standards-based Service Creation Tools • Rapid SIP Servlet and Web Services application development with Eclipse-based Java development tools 23 Converged Application Server Powerful Converged Web-Telco Container Single platform for Internet-Telecom-SOA integration • Key Cross-Industry Standards in One Platform • • • • • SIP Servlet 1.1 API (JSR 289) Java EE 5 / Java 6 3GPP IMS ISC, Sh, Ro, Rf OASIS Web Services IETF SIP, Diameter, XCAP, SCTP Applications Applications Internet / Web 2.0 Web Services Container SIP Servlet Container • Converged Web-IMS Container • Create converged Internet-IMS services using Java EE and SOA principles • No need for multiple application servers OCCAS • Converged Application Development • Integrated Web-Telecom service creation environment • Developers can deploy Web and Telecom apps into a single converged container 24 SIP IMS SIP Servlet 1.1 (JSR 289) Accelerating Converged Web-IMS Application Development • Latest release of widely adopted SIP Servlet standard Web • Led by Oracle as JCP spec lead • Fixes and enhances SIP Servlet API • Enables SIP-IMS feature composition with new Application Router • Enables HTTP-SIP convergence with SIP Servlet-Java EE integration • Simplify B2BUA (Back-to-Back User Agent) application development • Key-based SIP application session targeting • Backwards compatibility with SIP Servlet 1.0 (JSR 116) applications 25 SIP Servlet SIP Servlet HTTP Servlet Application Router OCCAS Converged Container IP Telecom Oracle WebLogic Server 10.3 Enhanced Standards Support and Developer Productivity • OCCAS 4.0 is based on the Oracle WebLogic Server 10 platform • BEA WLSS 3.0 and 3.1 (and OCCAS 3.1) were based on WLS 9.2 • Dramatically increased developer productivity • Java Platform, Enterprise Edition (Java EE) 5: EJB 3.0 (Ease of development) • Java 6 (Annotations, Dependency Injection) • Support for Oracle developer tools: TopLink, ADF, JDeveloper • New & improved Web Services support • Key to writing & deploying services in support of SOA • Latest Java EE 5 Web Services (JAX-RPC, JAX-WS, JAXB) 26 Ultra High Availability & Reliability Geographical redundancy w/ tiered clustering • OCCAS deployment architecture is designed for carrier-grade availability LOAD BALANCER LOAD BALANCER • Geographically redundant session replication QUEUE ENGINE 1 ENGINE N QUEUE ENGINE 1 ENGINE N • Tiered clustering of OCCAS Engine and State Tiers • Session state for SIP-IMS applications on OCCAS are replicated across multiple, geographically distributed cluster sites. REPLICA 1.1 REPLICA M.1 REPLICA 1.1 REPLICA M.1 REPLICA 1.2 REPLICA M.2 REPLICA 1.2 REPLICA M.2 PARTITION M PARTITION 1 PARTITION M PARTITION 1 PRIMARY SITE SECONDARY SITE JMS BUS • Minimizes dropped sessions in the event of a catastrophic site failure. 27 Ultra High-Performance Turbo-charging converged Web-telecom applications • Converged applications require: • Extreme low latency and predictability • Ability to handle large streams of incoming data Recommended OCCAS Deployment Stack Oracle Communications Converged Application Server • Oracle JRockit Real Time • Oracle JRockit 5.0, ultra high-performance realtime JVM • Guaranteed maximum response times using Deterministic Garbage Collection (DGC) • 10x lower latency for OCCAS 3.1 using Oracle JRockit (vs. Sun Hotspot) 28 WebLogic Real Time (JRockit JVM + Mission Control) OS and Hardware OCCAS with JRockit Real Time (JVM with guaranteed maximum response times) 120 OCCAS Benchmark Response times (ms) 105 Sun HotSpot 90 75 60 JRRT 45 30 15 0 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 Time (s) • Operating cost reduction of 35% to 50% or more • Deterministic garbage collection allows increased system utilization for real-time traffic processing, resulting in dramatically reduced hardware, hosting and maintenance costs. 29 29 Oracle Restricted and Confidential Oracle Communications Services Gatekeeper Product Overview Applications Expose Network & SDP Capabilities as Web Services to 3rd Party Partners Control SDP Access and Usage by Partners & Applications 3rd Applications 3rd party applications Service Creation & Extension Party Service Exposure Provide Value-Added Enablers: Profile, Messaging, Call Control, Location, Presence Policy & Partner Mgmt Network Access Layer Extend and Customize with Service Creation Environment Suite Integrated Support for Java EE 5, Web Services, SIP and IMS Oracle Communications Services Gatekeeper Mobile 30 Fixed NGN Oracle Communications Services Gatekeeper Functional Overview Product Overview Oracle Communications Services Gatekeeper •SDP service exposure and policy enforcement platform based on Java EE and Web Services •Network abstraction platform across fixed, mobile and NGN networks Communication Services Messaging Server Services Location Call Profile Presence Charging Security @ WAP Policy Enforcement Java EE & Web Services INAP 31 Diameter MM7 SIP SMPP MLP Operations, Administration & Management •SLA-based policy enforcement •Enhanced Telecom Web Services (Parlay X 2.1/3.0) •Supports Web 2.0, SOA, and Telecom service exposure •Platform customization and extenstion toolkits •Geographically distributed SLA enforcement •Partner relationship management Converged Service Exposure Partner Relationship Management Key Features Service Creation & Extension Toolkits Key Features • Integration with Java EE, SOA and IMS • Supports SIP, Diameter, REST, Java Web Services • Converged Service Exposure • Parlay X 2.1/3.0 Web services • Extended & custom Web services • SOA Web Services and REST Web 2.0 support • Powerful Policy Enforcement • Geographically redundant SLA enforcement • Service Creation Environment (SCE) Suite • Platform Development Studio and Extension SDK • Partner Relationship Management • Scalable and automated framework for 3rd party application partner management 32 Services Gatekeeper OCSG Communication Services • 3rd party service exposure layer providing Web Services and native network interfaces • Expose network capabilities to 3rd party communication applications • Legacy and next-gen network integration layer Key Services • Messaging (SMS, MMS, WAP Push) • Call Control (3PCC, Audio) • Subscriber Profile • Mobility (Presence, Location) 33 Server Services Overview • Comprehensive portfolio of platform services for OCSG communication services • Policy enforcement • Alarms, events, and statistics • High availability Key Services • Alarms, records & statistics • Configuration & storage • Policy & accounts • Budget & session management • SIP/IMS 34 Key Customer Benefits Increase Revenue • Allows carriers to create and deliver new services which will result in new revenue streams and new business models • Enables revenue-generating, converged Web-telecom services layers CostEffectiveness • Allows for a IT-based service infrastructure, which results in lower-cost structure for new service creation, and delivery • Brings down the cost of on-boarding, and managing, 3rd party service providers Business Model Agility • Increases the pace of new service creation and launch by using IT technology in the network • Allows carriers to rapidly add/modify 3rd party partners and new services 35 Successful WW Customer Deployments US Fixed Operator mobilkom austria group deploys OCCAS as IMS application server in commercial production IMS network Deployed IMS-to-CS calling, multiring applications Production roll-out in 5 operating companies Customer deployed OCCAS as IMS app server in commercial IMS network for SIP-based notifications Deployed OCSG as unified service exposure platform across entire SDP to multiple untrusted 3rd party partner communities OCCAS deployed as SIP A/S for 100% of consumer VoIP and IP conferencing apps Award-winning, feature-rich, services Commercially deployed > 2 years Vodafone Netherlands deployed OCSG as unified policy enforcement layer in SDP SLA/Policy enforcement prevents a single service outage from bringing down other services 36 InterCall deployed hosted IP conferencing solutions on OCCAS Processing > 400M conferencing minutes per month 30% reduction in service creation cycle using SIP servlet programming SingTel deployed OCSG for NG SDP service exposure layer Centralized, open service exposure Centralized 3rd party partner mgmt Centralized policy/SLA enforcement Reduce OPEX via OAM enhancements mobilkom austria Group IMS Services Platform Customer Challenges • Introduce converged IMS-telecom services to mobile subscribers in Central & Eastern Europe • Lower the barrier to IMS service adoption using familiar and well-known communication services • Leverage existing subscriber billing and branding affinities Solution – IMS Services Platform • Oracle Products: Oracle Communications Converged Application Server • Deployed OCCAS as the standard IMS application server in their production IMS network • Implemented IMS-based call control (IMS-to-Mobile, Multiring) and prepaid charging applications • Built SIP Servlet-based IMS applications in-house 37 InterCall Converged Multimedia-over-IP Conferencing Customer Challenges • Need to decrease time-to-market • Rapidly create new revenue-bearing solutions • Increase competitive agility • Implement a standards-based service creation platform Solution – Standards-based Conferencing Platform • Oracle Products: Oracle Communications Converged Application Server • Standards-based SIP application development and deployment platform • Reduce SIP service creation and deployment by 30% • Process over 400 million conferencing minutes per month on OCCAS-based conferencing platform 38 Telecom Italia IMS Services Platform Customer Challenges • Launch new services on IMS network • Need standards-based services platform for new IMS services Oracle Solution – IMS Services Platform • Oracle Products – Oracle Communications Converged Application Server • Deployed OCCAS as IMS application server in the IMS network to create a converged Web-IMS application • Uses SIP to send notifications to end-user IMS handsets for Web-based events, with end-user using HTTP to retrieve the “event” 39 Telecom Italia Multi-ecosystem Service Exposure Platform Customer Challenges • Open SDP to MVNOs • Leverage Web 2.0 community • Multiple entry-points into SDP with multiple access control and Oracle Solution – Service Exposure Platform • Oracle Products – Oracle Communications Services Gatekeeper, Oracle Service Bus • Implemented a single service exposure layer to multiple partner ecosystems • Implemented a single policy enforcement mechanism to manage MVNOs, Web 2.0 users, and telco partners 40 Vodafone Netherlands Policy-enforced service delivery platform Customer Challenges • Existing SDP has no SLA enforcement • Unenforced SLA violations lowered SDP service availability • Uncontrolled network access traffic degraded overall SDP service quality • Integrate multiple IVR systems into existing SDP Oracle Solution – Unified Policy Enforcement • Oracle Products – Oracle Communications Services Gatekeeper • Implemented a unified policy enforcement platform for all services deployed in the SDP • Future plans will leverage open exposure interface to 3rd party partners 41 O2 UK Mobile data/content service delivery platform Customer Challenges • Multiple entry points for 3rd parties into O2’s network, each with its own protocol, security, conventions, etc. • Need i-mode (2G data services) roll-out by end of 2005 • Need SDP for best possible mobile data/content downloading experience, with consistency and richness • Need more efficient content partner integration Oracle Solution – Service Access Gateway (SAG) • Oracle Products: Oracle Communications Services Gatekeeper, Oracle WebLogic Portal and Oracle WebLogic Integration • SAG becomes single point of entry into O2 network for all 3rd party content partners • Partner Relationship Management (PRM) portal provides selfservice access to 3rd party partners • Reduce content partner on-boarding time to 30 days 42 SingTel Next-generation SDP evolution: NDP Customer Challenges • Voice revenue flattening out • Increase leverage of external 3rd party developers, and tap into the potential of unlimited innovation • Promote access to limited network resources and capabilities • Reduce time-to-market for launching new services • Need mechanisms for 3rd parties to be paid Oracle Solution – Next-Generation SDP (NDP) • Oracle Products – Oracle Communications Services Gatekeeper • Implemented a standards-based northbound service exposure layer to 3rd party service providers • Initial focus on messaging enablers (SMS, MMS, WAP Push) • Unified policy enforcement across entire SDP for security and policy control of 3rd party service providers • Granular event detail recording to support reporting requirements • Next steps: Add call control and location enablers; Evolution towards Telecom SOA architecture 43 Italtel Standards-based Service Creation & Execution Platform • Migrated SIP-IMS enablers off proprietary SIP application server • Chose OCCAS as strategic SIP-IMS service creation and execution platform • Reduce time to new service logic development • Implemented 3 converges service enablers on Oracle Communications Converged Application Server: •Italtel TSB (The Service Box) •Italtel Presence Server •Italtel Group List Management Server 44 Key Value Propositions OCSD products have been deployed successfully in commercial production SDP, IMS and VoIP networks worldwide (O2, Vodafone, SingTel, etc.) Most comprehensive, extensible, and open service exposure, orchestration and policy/partner management platform Dedicated worldwide telecom network R&D and solutions centers to meet regional operator/NEP requirements (Redwood Shores, San Francisco, Beijing, Seoul) Most comprehensive, powerful, converged Web-SOA-telecom application server to enable rapid, cost-effective and innovative service creation and delivery 45 OCSD Network Partner Ecosystem Application ISVs SIP, HTTP, SOAP Service Delivery ISC, Sh/Ro/Rf Network ISVs Network Equipment Providers 46 Key Strengths Superior Capabilities Commercially Proven Partner Applications Standards Leadership • Most highly available network deployment architectures • Most comprehensive, converged services container • Most extensible, flexible and open service exposure, orchestration, and policy/partner management platform • Most widely deployed SIP/IMS application server • Most widely deployed SDP service exposure and policy management platform • Most widely tested with NEP SDP-IMS network systems • Over 40 commercially available SIP-IMS applications ported on WebLogic SIP Server • Over 20 NEP, ISV and SI partners worldwide • Robust partner programs and marketing engagement • Based on most widely-adopted Java, SOA and Telecom industry standards, e.g. JSR 116/289, Web Services, IMS, Java EE • Out-innovate limited adoption container (JAIN SLEE, Parlay) 47 48