Value of Certification – PHIT 0412

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Pearson VUE Acquires Certiport

”The combination of Pearson VUE and Certiport will strengthen both businesses and will give us a unique portfolio of technology assessments and certification, serving everyone from a basic word-processing users to technology experts.”

Certiport – World Leader in Certification Exams

Certiport:

World leader in industry recognized, performance-based certification exams and practice tests

Over 152 countries

&

Over 27 languages

Over 2 million exams annually through global network of over10,000

Certiport

Authorized

Testing

Centers

Work with

400 experts in

20 countries to ensure exam objectives aligned with academic, government, and careers

Industry Recognized Certifications

Focused on College & Career Readiness:

Provide

‘Value Added’

Education

Training on

Industry Tools

Skills to Enter

Workforce

Exam

Objectives aligned to curriculum, course and

‘End of Path’

Cost effective

‘classroom’ certifications

Site License opportunity to certify

‘everyone’

Certiport – World Leader in Certification Exams

MOS

Microsoft ® Office

Specialist

MTA

Microsoft ®

Technology Associate

ACA

Adobe ® Certified

Associate

IC

Internet and Computing

Core Certification

CompTIA

®

Strata

IT Fundamentals Autodesk ®

ACU

Certified User

QBCU

Intuit QuickBooks

Certified User

ATA

HP Accredited

Technical Associate

Needs of the Global Marketplace

American employers need a workforce that is skilled, adaptable, creative, and equipped for success in the global marketplace.

Investing in America’s Future:

A Blueprint for Transforming Career and Technical Education

US Department of Education, April 2012

A National Goal for America’s Future

To win the future we must outeducate our global competitors by giving every child a world-class education and opening the doors of college and opportunity to all students.

President Barack Obama

President, United States of America

Winning the Future: President Obama’s Budget www.whitehouse.gov

Pathways to Prosperity

27 % of people with post-secondary licenses or certificates, credentials short of an associate’s degree, earn more than the average bachelor’s degree recipient.

Pathways to Prosperity (Feb. 2011)

Harvard Graduate School of Education http://www.gse.harvard.edu

Florida - Significantly Improved Performance

Performance Indicator

Average grade (4.0 GPA scale)

12 th graders earning diploma

At least 1 college-level course

Postsecondary enrollment

(2007-08 graduates - fall 2008)

Graduates employed

(2007-08 graduates - fall 2008)

Chronically absent

At least one disciplinary action

Dropout rate

Non-CAPE

2.53

66.5%

17.7%

67.2%

48.4%

15.5%

21.6%

2.4%

CAPE, No Certification CAPE + Certification

2.60

3.03

76.7%

19.0%

57.9%

94.0%

30.5%

70.2%

45.5%

12.3%

21.2%

1.4%

58.0%

11.6%

10.0%

0.1%

Credits and College Readiness

Stackable Certifications - Charting a Career

Potential

Career

Path

Certification to prove competency

Microsoft Office Specialist

Foundational

Knowledge

Microsoft Technology

Associate

Education / Degree

Internet and Computing Core Certification (IC 3 )

QuickBooks

Certified

Stackable Certifications - Charting an IT Career

Potential

Career

Path

Certification to prove competency

HP Accredited Technical Associate

Adobe Certified

Associate

Autodesk

Certifications

Foundational

Knowledge

Education / Degree

Internet and Computing Core Certification (IC 3 )

Certiport – World Leader in Certification Exams

Are Your Students Behind Before They Begin?

Research tells us 1 in every 4 freshman entering U.S. higher education is unable to stay in school, let alone graduate.

• They own PDAs, share music and video files, they know how use technology – but is it the right technology they need to know ?

• Exposure to computers doesn’t equal understanding.

How many freshmen lack fundamental digital skills?

• Recent study conducted at four-year university found only 7% of incoming freshmen tested could meet standards of digital literacy

• 93% were not digitally literate!

Internet and Computing Core Certification

The Internet and Computing Core Certification (IC³®) provides students with the foundation of knowledge they need to succeed in environments that require the use of computers and the Internet. The Global Standard 4

(Released Nov. 2012) is an internationally recognized standard for digital literacy and reflects the most relevant skills needed in today's academic and business environments.

Internet and Computing Core Certification

IC3 Exams Delivered

720 000

620 000

520 000

420 000

320 000

220 000

120 000

20 000

-80 000

2007 2008 2009 2010

IC3 Exams Delivered

2011 2012

Internet and Computing Core Certification

LIVING ONLINE

Covers skills for working in an Internet or networked environment

KEY APPLICATIONS

Covers Popular word processing, spreadsheet and presentation applications and the common functions of all applications

COMPUTING FUNDAMENTALS

Covers a foundational understanding of computing

Reading & Writing Digital Literacy

Higher Functioning in

21 st Century Classroom

IC 3 : Tool for Preparedness and Academic Success

Certiport Internet & Computing Core Certification (IC³ ® ) is the world’s premier digital literacy standard

IC3 and the GS4 standard developed in partnership with Global Digital Literacy Council

Over 270 subject matter experts from business and academia worldwide

ISTE National Educational Computing Standards (NETS•S) Alignment 2013

College credit approved by American Council on Education (ACE)

IC 3 Syllabus and Text Books http://www.pearsonhighered.com/ic3/

Internet and Computing Core Certification

Tallahassee Community College

• The Division of Technology and Professional Programs offers a Computer Literacy course as a general elective for all college students who may need to meet a particular program requirement and also satisfies TCC’s requirement for demonstrating computer literacy.

• Administrators wanted to redesign the Computer Literacy course, but the challenge was to ensure the new course aligned with industry needs.

• They redesigned the Computer Literacy course to incorporate IC³. The new course requires students to take the IC³ certification exams as tests in the course.

• During the first semester IC³ certification was offered at TCC, 85 Computer Literacy students obtained certification. The popularity of the exam has grown, and in 5 semesters, 539 students have earned certification.

Why Get MOS Certified?

Identifying the Barriers

“Employers have long complained that too many young people leave school without the employability skills they are looking for.”

Deloitte & Touche

Inability to apply skills in a practical environment

Identifying the Barriers

“Employers have long complained that too many young people leave school without the employability skills they are looking for.”

Deloitte & Touche

Inability to apply skills in a practical environment

Microsoft Office Specialist

MOS is recognized globally as the premier credential chosen by individuals seeking to validate their knowledge, skills and abilities relating to the Microsoft

Office applications.

Microsoft Office Specialist

There is no computer application more pervasive in global business and academia than Microsoft Office. A MOS holds an industry certification which demonstrates their application mastery and readiness for college and career.

The MOS program includes industry certifications for:

Excel, Outlook, SharePoint, Access, PowerPoint, Word and OneNote.

MOS 2010: Certification Program Overview

Pass any ONE of the following MOS 2010 exams:

Word

Excel

PowerPoint

Access

Outlook

SharePoint

OneNote

Office 365*

Pass any ONE of the following MOS 2010

Expert exams:

Word Expert

Excel Expert

Pass THREE required exams and ONE elective exam:

Required

Word Expert

Excel Expert

PowerPoint

1 Elective

Outlook, Access,

SharePoint,

OneNote or Office

365*

*Available August 31, 2012 26

MOS Certification Benefits – Students

College Readiness

• Provides the skills that are required to succeed at the next academic level

Career Readiness

• Delivers the skills that are in demand and expected by employers

Success in the Classroom

• Increases student productivity with academic assignments and projects

Differentiator &

Self-Esteem Builder

• Globally recognized credential boosts confidence and motivates students to achieve greater goals

Microsoft Office Specialist

University of Denver

SAIT Polytechnic

Anne Arundel

Community College

“When they’re competing against other students from other business schools, if all things are equal, this is a differentiator for out students. We know students need to look at every angle possible to stand out and get ahead.”

- Kathleen E. Davisson

Chair Curriculum Committee

Daniels College of Business

University of Denver

“MOS has raised the bar and the level of what our students do in their classes has gone up an entire notch. Now when our students are going out, they can go anywhere in the world and work – they have a skill set that is transportable everywhere.”

- Patricia Rokosh

SAIT Polytechnic, former School of Business Academic Chair

“I’ve received multiple phone calls from the community saying, ‘Do you offer certification exams? Tell me more about it.’ So the feedback is there. We’re getting information back from the community saying they want it.”

- Kelly K. Sell

Application Coordinator

Associate Professor

Computer Technologies Dept.

Anne Arundel Community College

Value of Certification

At Michigan State we have experienced that the certifications are crucial in presenting a person’s skill and aptitude in order to obtain a specific job. Certified people are usually hired over those that are not. In addition to the value for the student, our ability to offer this service to our clients brings them in to our facility to be able to see what else we have to offer. Kind of a win-win for all."

- Kelli Hart

Michigan State University

Industry Pull

Adobe Certified Associate

The ACA certification is the unsurpassed way to demonstrate expertise in Web

Design, Visual and Print Design, and Digital Video.

Adobe Certified Associate

An ACA has earned a certification that validates entry-level skills needed to plan, design, build, and maintain effective communications by using different forms of digital media.

Adobe® Dreamweaver® - industry leading web development tool

Adobe® Flash® - interactive content creation across multiple devices

Adobe® Photoshop® - industry standard for image editing and compositing.

Adobe® Premiere® Pro is an industry leader in video production and editing.

Adobe Certified Associate

Virginia Community

College

Ball State University

Pearl-Rankin Career

& Technical Center

“We feel the job market better relates with, and values, skill set verification as opposed to course exams for career and technical education.”

-Gordon Creasy

Specialist for Industry Certification

Virginia Department of Education

“It’s a technical foundation that says, ‘[this] didn’t take me ten years to make. I can do it efficiently and effectively, using the right process.”

-Jonathan Hue

Emergin Technologies Director,

Ball State University

“It’s growing like wildfire. I can’t tell you the number of parents who have called asking about the certifications and other people who aren’t high school students wanting to know if they can sit in and take the test.”

- Trey Gore

Digital Media Technology Instructor,

Pearl-Rankin Career & Technical

Center at Hinds Community College

The Most Valuable Academic Programs

Knowledge

Skills &

Experience

Credentials

• Pearson

Curriculum

• Instruction

• Labs (hands-on)

• Internships, work-study

• Degrees, diplomas, certificates, etc.

• Industry certifications

& professional licenses

Employability

$

The Reality

− 70% of high school graduates go to college within two years of graduating,

− But...only 4 in 10 have obtained either an associates or bachelors degree by their mid-20s

− Only 56% enrolled in a four-year college obtain a bachelors degree after six years

− Less than 30% enrolled in a community college obtain an associates degree within three years

Pathways to Prosperity (Feb. 2011) http://www.gse.harvard.edu/news_events/features/2011/Pathways_to+Prosperity_Feb2011.pdf

The Reality Revisited

Academic institutions can still complete the full equation when students do not complete their course of study

Knowledge

Skills &

Experience

Credentials Employability

• Industry certifications with some postsecondary education

$

Why Focus on Industry Credentials?

Resume Highlights:

• Financial Software

• Internet and Computing

Core Certification (IC 3 )

• Microsoft Office

Specialist Excel Certified

• Internship with local accounting firm

Resume Highlights:

• CS 201 – A-

• CS 252 – A

• Cumulative GPA – 3.44

• Business Minor

• Internship with local accounting firm

WHO GETS THE INTERVIEW?

Higher Education Mandates

•Texas Christian University

•University of Memphis

•Seattle University

•Auburn University

•University of Kentucky

•Ivy Tech Community College system

•California Community College System

•Western Governors University

•Northwestern Michigan College

Pathway to Successful Certification

Site license model, with practice texts, industry driven exam objectives, and classroom delivery support a complete CTE learning pathway

Become a Certiport Authorized Testing Center

Follow these six steps to begin offering Certiport certifications at your organizations:

Thank You.

Copyright © 2012 Certiport Corporation. All rights reserved. Certiport and the Certiport Logo are trademarks or registered trademarks of Certiport Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.