“Ne razumijem kako da popravim moj
kompjuter, može li mi neko pomoći?”
Beta Bytes
LLC
Belma Ahmetovic, co-CEO
Zermina Velic, co-CEO
www. Beta-Bytes.com
1
Mission Statement
Mission Statement
Beta Bytes provides professional, affordable, computer services to
local ethnic communities in a culturally sensitive manner.
Opportunity
 Hartford’s Bosnian community is 15,000+ people

Market is underserved due to language and cultural barriers

Niche market provides stability for future expansion
2
Business Profile
Beta Bytes computer service business

Shop with/ Shop for you

Computer diagnostics & repair




In the customer’s native language
At an affordable price ($40/hr)
With available phone support
At our site or the customer’s home/business location
(for an additional cost of $20 for in-home)
Limited Liability Corporation
The LLC structure is easy to administer and protects Beta Bytes from the
liability associated with handling sensitive data (pictures, financial
records, legal documents, etc) which may be altered/lost during service..
3
Qualifications

Beta Bytes is an operational business

Six years combined experience in computer services

Trained at a certified computer repair shop

Trilingual, fluent in Bosnian, English, learning Spanish

CompTIA A+ Certified by June 2011

Enrolled in A+ Computer Hardware and Operating Systems
4
Market Analysis
Industry Name
Computer Support & Repair in
Hartford’s Bosnian Community
Industry Size
$3,200,000
15,000
Total Bosnian Population
Population
Area
Hartford County,
Connecticut
Target Market
Typical Bosnian households
Potential
Market
Beta Bytes survey results:


90% of households have
one or more computers
6,000
Bosnian
Households
5,300
Target
Households
21,000
Available
Service
Units
Have an average of four
repair incidents annually
5
Consumer Profile




By Location
◦ Hartford County, CT
By Population
◦ Bosnian households, ages 21- 65,
high school educated
By Personality/ Behavior
◦ Working adults, not tech savvy,
prefer repair over buying new
By Income
◦ Middle income households
6
Competitive Advantage
Geek
Squad
Quality of
Gurus-to-Go
Beta Bytes
Good
Excellent
Excellent
Price
High
High/Medium
Affordable
Location
Nationwide
Nationwide
Hartford
County
Brand/Reputation
Good
Good
Good
Unique Knowledge
Partners with
Best Buy
Partners with
Corporations
Knowledge of
Bosnian Market
Product/Service
7
Marketing Mix
People
Middle income
Bosnian
households, ages
21 to 65
Price
Promotion
More affordable
than national
alternatives
Word-of-mouth,
Bosnian retailers &
website
Marketing
Plan
Place
Product
Hartford County, CT
Professional,
computer service in
native language
8
Marketing Plan
Awareness
Purchase
Retention
Current & Short Term (1 month-6 months)
 Free software training
class
 Unique “Shop with you/for
you” service
 Word of Mouth
 Service rate per hour is 50%
of national competitors
 Business cards at local
ethnic retailers
 Website & Social Media
 Free pick up and
delivery for existing
customers
 5% discounts for
future services
 Diagnostics fee applied to
total cost if repaired by
Beta Bytes
Long Term (6 months-1 year)
Advertise on Bosnian radio and
community television channels
Monthly cost,
by phase:
$50
Awareness
Cost saving annual service contracts
will be available in the future
$0
Free online system checks for
existing customers
$50
Purchase
Retention
9
Cost of Materials/Direct Labor
Definition of One Unit :
Two hours of service
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
$10
Time (in hours) to make
1 unit
Direct Labor Cost Per
Unit
120 minutes or 2 hrs
$20
Total Direct Labor Per Unit
Material Description
Cost/Total Quantity
Total Material Cost Per Unit
Variable Costs Per Unit (Transportation)
Cost of Sales Per Unit
$20
Cost Per Unit ($)
$0
$5
$25
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Economics of 1 Unit
Definition of One Unit:
Two hours of service
Selling Price Per Unit
$80
Average Surcharge Per Unit
$10
Direct Labor Per Unit
$20
Materials Per Unit
Total COGS Per Unit
Variable Costs Per Unit
$0
$20
$5
Total Cost of Sales
$25
Gross Profit Per Unit
$65
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Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$500
Utilities (Internet, Phone, etc)
$100
Advertising (Business Website + Cards)
$50
Insurance ($1M Liability)
$150
Rent (Home)
$150
Depreciation (Laptops + Software)
$100
Total Monthly Fixed Costs
$1,050
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Time Management Plan
Free Hours
38
Sleep Hours
56
Business
Hours
30
School/
Study Hours
44
Business Schedule for a Typical Week (168 Hours)
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Monthly Sales Projections
Break-Even Units
16
Total Units
900
Full Capacity
1440
14
Projected Yearly Income Statement
Selling Price Per Unit
$90
# of Units Sold
900
Total Sales
Total COGS
Other Variable Costs
$81,000
$18,000
$4,500
Total Variable Costs
$22,500
Gross Profit
$58,500
USAIIRD (Yearly)
Other Costs/Unforeseen
$12,600
$1,000
Total Fixed Costs
$13,600
Profit before Taxes
$44,900
Less Estimated Taxes @25%
$11,225
Net Profit
$33, 675
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Start-up Investment
Item
Where I will buy this?
Cost of Item
2 Laptops with Wireless
Capability
Best Buy
2 Computer Business Kits
www.technibble.com
$100
Parts & Tools Inventory
Various Stores
$700
Paperwork for LLC
Secretary of State
$320
2 External Hard Drives 1TB
www.crunchdeals.com
$130
2 Norton & Symantec Master
Collections
www.symantec.com
$880
Already Owned (New)
CASH RESERVE
$3,150
Estimated TOTAL START-UP INVESTMENT
$5,280
Hours Needed
80 hrs
x
Wage
$10
=
Total Time Investment
$800
Total: $6,080
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Return
…on Investment
Annual Net Profit
=
Start-Up Inv.
$33, 675.00
$6, 080.00
…on Sales
Annual Net Profit
Total Sales
=
554%
$5.54
42%
$33, 675.00
$0.42
$81, 000.00
17
Financing Strategy
For Total Start-up Investment
Source
Amount
Personal Savings
 Debt Free
 100% Equity Ownership
$6,080
Debt
Equity
Gift
X
Total: $6,080
18
Social Responsibility Plan



Beta Bytes will donate 5% of their net
profits to the One Laptop Per Child
Association
Our consumers will be aware of this by
the One Laptop Per Child logo located on
our business website and business cards
Beta Bytes will teach a Children’s
Computer Literacy Class at Hartford
Magnet Middle School
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Business & Educational Goals
Long Term
Short Term
Business
Personal
 Grow Beta Bytes business
according to plan
 Graduate from high
school with honors
 Build partnerships
with translation services
 Attend prominent
universities
 Hire new ethnic
technician
 Expand target market to
other ethnic communities
 Earn a Bachelor’s degree
 Subsidize college
costs with Beta Bytes’
earnings and profits
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When your computer bites, we byte back.
Thank you for your consideration of
Beta Bytes
www.Beta-Bytes.com
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