To work in a challenging environment where I can implement my abilities, technical knowledge, Innovative thinking along with my leadership qualities and Managerial Skills for a company’s benefit.
EDUCATION AND QUALIFICATIONS
Institute Of Management &Sciences,BZU,Multan Dec 2006
MBA
Govt, College Sahiwal. 2002
Date of birth:
July 25, 1980
Home Address:
House # 2, Street # 3, 108
Shadab Colony Near Tehsil
Office Sahiwal,
Mobile: +92-321-6909027 bilalrana_4u@hotmail.com
B. Sc. (Mathematics & physics)
Government College, Lahore
F.Sc. (Pre-Engineering)
Govt High School, Sahiwal
Matric (science)
1999
1997
PROFESSIONAL EXPERIENCE
Ad-Innovation
Business Development Manager
March 7 th 2014- Till Date
Ad-Innovation is one of the biggest digital printing house in Pakistan having nationwide production facility.
Ad Innovation provides solution in the field of outdoor, indoor advertising running the publicity campaign of different National & Multinational companies in Pakistan.
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Establishes productive, professional relationships with key personnel in assigned key accounts.
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Develop relationships with loyal clients; ask for their feedback and provide feedback to the marketing units for purpose of enhancing the quality of service.
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Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts.
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Proactively assesses, clarifies, and validates customer needs on an ongoing basis.
 Answer the clients’ questions and ensure their problems are resolved; conduct follow-up tasks.
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Attending client meetings; maintaining and expanding relationships with existing clients.
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Managing Trade Marketing portfolio (Visual Merchandising, Signage, Franchise / Retail branding, LMT & IMT, Trade Events, Activation's etc) of key accounts (Walls,Telenor, CCBPL,
Hilaal Foods, Meezan Bank, Shan Foods, Unilever, Chenab Group, UBL, Candy land).
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Dealing with all aspects of a BTL campaign & Leading project management activity i.e. surveys, R&D, designing, adaptation, cost estimation, presentation, printing, fabrication & executions.
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Managing Team of twenty one merchandisers to ensure brand visibility; monitoring and managing in-field activities, providing the team with required tools, resources, information and follow-up.
Add-on communications
March 1 st
2008- Feb 28 th
2014
Client Services Manager add-on is a BTL marketing communications company which deals in trade as well as brand activation for various Telecom and FMCG multinationals.
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Project conceptualization to execution, new client development and complete the task to the superior benchmark.
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Responsible for maintaining client portfolio of clients like Mobilink, Telenor, Zong, Tapal,
Unilever (Walls, Lux, Sunsilk, Lifebuoy, BBM etc), Engro Chemicals, Engro foods (Omore,

Tarang, Omungetc), Servis Shoes,Pepsico, Levis, Bahria Group etc.
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Plan, execute and monitor BTL activities.
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Responsible to managed, organized and prioritized a wide variety of projects with all levels of cross-functional internal and external teams and meet deadlines.
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Analyzed the trade marketing execution in different markets and clusters and present the analysis to the management.
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Participated actively in ongoing trade marketing projects of various clients by maintaining project status reports, following up on project etc. Secure execution of decentralized trade
Marketing plan through regional teams.
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Tool a lead in developing Trade Marketing solutions of clients for Retail to support new product launches and counter competitor's move.
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Facilitated regional teams in following up with other departments/vendors/suppliers for the management of Trade Marketing projects e.g. Marketing, Procurement etc.
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Remained abreast with all the new technologies in the market with regards to trade marketing and make suitable recommendations in order to gain a competitive edge in the market and amongst the competitors as well.
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Developed trade investment plans for the customers in respective areas/clusters by visiting that particular area and presented a complete report to the company
’s concerns and monitored then the trade marketing plan budget also.

Responsible, managed and executed the events, promotions, merchandising activities and
BTL activation of clients.
 All such activities lead my expertise not only to “project management” which enable me to launch Unilever’s new brand “
SUN LIGHT
” and many events alike but also to manage brand activation budget as well.
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Leading the merchandising department nationwide and merchandising team as well.

Responsible of all the merchandising and BTL promotional activity of key accounts like PTC,
Nestle, Total, CPL, Alokozayetc etc.

Reinforce the quality of merchandising plans and better adhere to industry best practices with a built-in library of merchandizing rules.
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Customize values for merchandising rules to validate retail objectives.
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Prepare and present customized merchandising solutions to customers.
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Collaborated more effectively between merchandising experts and local retailers by sharing proven merchandising methodologies.
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Oversee merchandising program budget to meet sales & marketing objectives/goal.
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Backup support to the sales team in order to meet/fulfill the client’s requirement accomplished the relevant job in time.
 Identify and managing the vendor’s relationship in various cities for outsources purpose.

Communicate regularly with merchandising team to discuss project status, review results and execute programs with the highest degree of excellence.
Phone Net Communication
Sep 1 st 2007, Feb 29, 2008
Customer Relationship Officer (CRO)
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Designated as Customer Relationship Officer ( CRO) for Lahore Region in sales and
Marketing Department.
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Responsible for key account holders relating inbound and outbound activities as well as exploring the new opportunities for Company.
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Reported to NSM on daily bases regarding sales and new opportunities and technical problems by managing data in spread sheets, MS Word etc.
Arif Habib Investment Management Ltd. May 21,2007-Aug 13, 2007
Investment Promotion Officer
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Worked in Marketing Department of AHIML which in one of the leading Asset Management companies in Pakistan.
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Posted as Investment Promotion Officer in Lahore.
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Sales base (Corporate & Retail) marketing job include services promoting Funds and
Investment plane regarding Mutual funds Activities and convince people for investment according to their needs.

Bank Al-Falah Ltd. Jun 2006-Aug 2006
Intern

Worked in various functions of Consumer Banking (Auto Lease, Credit Cards, and Account
Opening etc). Developed an understanding of operations there.

Developed an in depth working of knowledge of remittances and micro credit.
Attached with the credit Administration Department (CAD) and Trade Finance Department.
Pharmaceutical Retail Store Experience. 2003-2004
Sole Proprietor

Responsible of Operations (Whole sale and retail sale) & maintenance and
Control of inventory.
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Achieved an impressive sales growth figure over the years
ADDITIONAL / FUNCTIONAL SKILLS
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Fluent in verbal and written English communication.
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Proficient in basic computer application.
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Feel pleasure and comfortable in competitive and challenging environment.
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Having leadership qualities.
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A good team member.
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Ability to work in a challenging environment
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Excellent Analytical and presentation Skills.
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Ability to handle stress and meet deadlines
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Strong inter-personal skills and quick learner.
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Can operate the designing Tools such Adobe Photoshop, Coral Draw etc.
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Developed skills in working multi functionally
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Relationship building skills-managing vendors, coordinating with regions
PROJECTS

MBA Project involving the development of Marketing Strategies for a new product (Bio Diesel
Car) in Pakistan considering 4p’s of marketing.
 Company evaluation of “DAEWO Buss Service” as a threat for PIA.

Study of Karachi Stock Exchange (KSE).
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Study of Supply chain for
Nestlé’s milk products.
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How Team management is useful in establishing and exploring Managerial Policy for an organization.
HONOURS AND AWARDS
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Received Government Scholarship up to matriculation.
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Arranged and Managed a seminar during MBA on HRM to understand the core
Job Responsibilities and functions of HR Manager.
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Member of Photographic club in Govt, College Lahore.
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Winner of Quiz competition held by university at district level.
INTERESTS
Cards, Cricket, Pets, Soccer,