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Why do you buy what you buy?
Healthy Consumer Habits
How do you get $$?
What kind of things do you own?
A lesson by Mr. Springer
Grade 8 Health
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Important Vocabulary
 Consumer-
services
 Media-
Anyone who purchases products or
Various methods for communicating information
 Advertising-
Sending out messages designed to
interest consumers in buying a product or service
 Comparison
Shopping- Method of judging the benefits
of different products or services by comparing several
factors, such as quality, features, and cost
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I know… More Vocabulary…
 Warranty-
A written promise to handle repairs if
the product fails to work properly
 Health
Advocacy- Taking action to influence
others to address a health-related concern or to
support a health related belief
 Online
Shopping- Using the internet to buy
products and services
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How Does Advertising Work?

Companies use a variety of ways to advertise.

The various ways include the type of medium and style of the method of
the advertisements.
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Method Examples
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Buzz Marketing
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Rich and Famous
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Good Times
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Incentives
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Testimonial
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Competitor Bashing
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Recognizable Spokesperson
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Humor
Sex Appeal
Medium Examples
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Television, Internet, Periodicals, Billboards, Radio
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BUZZ Marketing
 Also




called Word of Mouth marketing.
Sponsored Educational Material
 “Kraft” healthy food guides, Coca-Cola score boards
Advertising in Classrooms
Exclusive Deals with Fast Food or Soft Drink Companies
Branding the Students
 Providing clothing for students to show it off (typically
popular students or those who are being marketed)
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Rich & Famous
 Theme:


Product will make you feel
rich and famous through
its association with
glamour, elegance, and
money.
Lebron Samsung Galaxy
Elizabeth Rosemond "Liz" Taylor, (February 27, 1932 – March 23, 2011) was a BritishAmerican actress. From her early years as a child star with MGM, she became one of
the great screen actresses of Hollywood's Golden Age. As one of the world's most
famous film stars, Taylor was recognized for her acting ability and for her glamorous
lifestyle, beauty and distinctive violet eyes.
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Good Times
 Theme:
 This
product will add
fun to your life and
you will enjoy it as
much as those in the
advertisement.
Bud Light 2011 Super Bowl
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Humor
 Theme:
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An advertisement that
gets the consumers
attention through
comedy. Advertisers
believe you will
remember the product
because it is funny, and
that because you like
the ad, you will like the
product.
Beer Commercial
Bud Light Commercial
Terry Tate -Reebok
Mayhem - Allstate
Mayhem - Allstate
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Sex Appeal
 Theme:
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A commercial that
focuses on an attractive
person or sex appeal to
sell the product or
service. Advertisers
hope the attractive
person will get the
consumer’s attention.
Axe Effect
Axe Effect
Abercrombie
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Recognizable Spokesperson
 Theme:

A commercial that uses a
spokesperson that is
associated with the product.
Advertisers believe you will
like and use the product
because you like and
remember the
spokesperson.
Geico Gecko
Geico Caveman
Geico Money with eyes
Most Interesting Man in The World
Article: Century’s Top 10 Advertising Icons
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Competitor Bashing

Theme:
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An advertisement that
portrays the
competition in a
negative way. “Don’t
use the competitor’s
product, use ours
instead.” Largely used
in politics.
Subway
at&t vs. Verizon
Best Buy - Buy Back
(Bashing the technology industry to “sympathize”)
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Testimonial
 Theme:
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You can relate the those in the
ad by using the product.
Utilizes famous people or those
with “desirable” traits/qualities
(models).
“Because Brad Pitt likes it, I
should like it too.”
http://www.proactive.com
JLO Venus Razors
Sony – Timberlake & Manning
Sony – T&M, 3D Movies
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Incentives
 Theme:
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
The Advertisers offer you
rewards such as free
merchandise and coupons
in an effort to get you
hooked to their product or
“suckered” into buying it.
Free Shipping on large
orders!
McDonald’s Monopoly
Buy one, Get one FREE
Even Credit card companies have to advertise, and will use incentives to get you to buy in. (Just be sure to read the
fine print
).
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Review

What forms of marketing and media are out there? Are there
ones we did not discuss?

What do you think is the most commonly used one? Which is
the most effective?
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How can you be an educated consumer?
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Do you know the difference between a commercial and an
article? Take a look at a magazine.