The KOOH Sports Way
All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw
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Background
• KOOH Sports is a new age Sports Company set up with a passion to get kids of today to embrace sport and more importantly a
healthier life style. KOOH Sports is driven by the age old philosophy “a fit body leads to an able mind” and aims to be present
throughout the journey of a kid from early stage movement to being active for life and for a persistent few even turning professional
at a sport of their choice. “Early stage movement to active for life” or “early stage movement to podium” is the central theme
• KOOH sports delivers grass root programs at schools to initiates interest in sports, nurtures talent through its sports development
centres and promotes talent with best in class sports properties. Given that traditional methods of training are no more applicable to
today’s kids; KOOH Sports has developed a break through methodology of training – GRIT©. GRIT combines Game intelligence to
learn, Repetition (ball contact time) to excel, Innovative progression to customise learning and Talent management to hone in talent
• KOOH Sports is founded by seasoned professionals who have been in the servicing and outsourcing industry for over two decades .
Believing in the business idea TCS and HDFC, two of the largest corporate houses in India and Faering Capital, an Indian private
equity fund with a theme to invest in companies that have potential for high growth, have also made investments in KOOH Sport s
• KOOH Sports also has a panel of strong technical experts like Ajit Wadekar, PT Usha, John Gloster, Rajasthan Royals, Shiba Maggon,
Apurva Desai, Paul Masefield, Victor Vaz, Vincent Kumar and Andrea Thumshirn
• Having steadily grown since going actively live in February 2012, KOOH Sports through a multitude of products and programs is
currently providing sports education to c. 100,000 kids across India, training c. 7,000 kids through sports development centres and
promoting more than 55,000 kids in specific talent hunt initiatives
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KOOH Sports Vision & Strategy
Our vision is to make a difference to sports in India by focusing on grassroot level development
Create
a healthy & fit
nation
Earn
sports revenue for
India
KOOH Spor s
Vision
Help
kids carve a
career in sports
Create
future sports
stars, coaches &
experts
Our emphasis is on kids ranging from 2 to 19 years of age
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KOOH Sports Team
Board Members
Conrad D’Souza
Member of Executive
Management
HDFC
Susir Kumar
CEO
Serco Global Services
Girish R
Corporate Vice
President
TCS
Aditya Parekh
Founder
Faering Capital
Executive Team
Prabhu Srinivasan
CEO & Co-Founder
KOOH Sports
Chirag Patel
Executive Director
KOOH Sports
Management Team
Puneet Mehra
Director- Sales &
Service Delivery
Kashif Siddiqui
SDC Director & Head Corporate Services
Mugdha Mhadeshwar
Head – Finance, Risk &
Governance
Smrita Singh Chandra
Head - Business
Development &
Marketing
Karan Khurana Head Quality, Training,
Curriculum & Coach
Engagement
Ruchee Bhaskar
Regional Director North
Shivani Kejriwal
Regional Director –
South
Ajit Gopalakrishnan
Technical Director Sports Development
Centre
Karishma Boolani
Head – KOOH Sports
Lab
Prachi Wasnikar
Head - KOOH Sports
Events
Dinesh Jaimon
Technical Director Cricket
Spencer Johnson
Technical Director Football
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KOOH Sports Partners and Technical Team
Partnerships
Sports Advisory Committee/Technical Team/ Brand Ambassador
Athletics &
Athletics
Cricket
Country
Coach Partner
Partner
Partner
Partner
Academic
Content
NGO
Sports Ed
Partner
Partner
Partner
Outsourcing Partner
Athletics Training
Partner
Events Partner
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P.T. Usha
Ajit Wadekar
Shiba Maggon
Victor Vaz
Apurva Desai
Olympic Gold Medalist
and Legendary Athlete
Former Indian Cricket
Test team Captain
Indian Basketball
Player
National Sports
Director, SOB
BCCI Level C Coach
Paul Masefield
John Gloster
Vincent Kumar
Andrea T German
Elizabeth Sato
Former English
Football Player
Physiotherapist
Rajasthan Royals
BCCI Level B Coach
Hockey player and
Coach
International Physical
Education Expert
5
Awards and Recognition
Ratings and Awards
Recognition
Electronic / Digital
Rated as one of the best 25 sports start-up ideas
in India by the Federation of Indian Chambers of
Commerce and Industry
Max Bupa Walk for Health – Times Now
Coke SMS Campaign - NDTV
NDTV
Aaj Tak
Young Turks – CNBC
CNN IBN
Sports Keeda
Print
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KOOH Sports
Products and Initiatives
All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw
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more or click below to follow us on
KOOH Sports Platform
Value
Chain
Generate Interest
Nurture Talent
Promote Talent
Sports Education
Sports Academies
Sports Properties
Business
Verticals Products &
Initiatives
Current
Platform
Aspiration
 Sports Development Centres (SDCs)
 Skill Clinics
 Intellectual Properties
 International Coaching Experience
(ICE)
 Minor Leagues
 c.100,000 kids under school
engagement program
 34 SDCs for cricket, football & basketball
 c.1500 kids undergoing full time training
 2,500 kids covered in clinics
 5,000 kids covered in camps
 1 Sponsorship led property
 I mini league
 c.5,50,000 kids under school
engagement program
 100 schools under the Sports Social
Responsibility (SSR) initiative
 150 SDCs for cricket, football, tennis
& basketball
 Adoption of 4 kids
 3 Sponsorship led properties
 2 Minor leagues
 Adoption of 6 kids




PEAK
KID-FIT
Get Athletic
Train The Trainer
 Sports Social Responsibility (SSR)
 Consulting & Coach Provisioning
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Programme Philosophy – GRIT
G
R
I
T
Game Intelligence Training: There is no greater power on the field than the game intelligence of the players.
With a great variety of attractive and effective simplified games, specially designed to simulate the most
important game situations that may occur on the field of play, KOOH Sports teaches how to stimulate most of
the aspects which are involved in game intelligence in young players
Repetition: Repetition of equipment & contact time, ability to maintain high ball contact time and healthy
equipment ratio
Innovative/progressive skill development: Understanding the difference between an open skill and a closed
skill helped KOOH Sports design innovative and progressive skill development drills
Talent management: Each individual’s ability differs. At KOOH Sports we believe in managing the differing
abilities of children and equipping them with an opportunity to grow, learn and discover their true potential
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Sports Education Program
1. KID FIT
2. GET ATHLETIC
3. PEAK
• Curriculum for students from 2 years
to 7 years
• Focuses on physical & cognitive
development
• Fun activities using props and music
• Powered by leading US based
Physical Education program
• Grade 3 to Grade 8
• Physical Education program for
schools based on the core
philosophy that athletic skills are the
foundation for successful and
continued sport participation
• Facilitates early stage training to be
active for life
• Grade 3 to Grade 12
• Multi sport curriculum imparting
sports skills & technical education
• 9+ sports (Cricket, Football, Tennis,
Basketball, Volleyball, Hockey,
Swimming, Badminton, Skating etc.)
• Specialised coaching and skill
development
Delivery model to schools is triangulation of coaches, curriculum and equipment underpinned by performance
analysis and monthly reporting
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AMERICA’S LEADING PHYSICAL
EDUCATION PROGRAM FOR
PRESCHOOLERS NOW IN INDIA
• 250+ FUN EXERCISES &
ACTIVITIES
• PROPS AND MUSIC
• REGULAR ASSESSMENT
• PHYSICAL & COGNITIVE
DEVELOPMENT
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KID FIT
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KID-FIT Fitness Program
• KID-FIT is a leading fitness and nutrition curriculum for children between 1.8 yrs – 7 yrs.
• The program is specifically deigned for 6 age groups viz. 1.8-2.5 yrs, 2.5-3.5 yrs, 3.5-4.5 yrs, 4.5-5.5yrs,
• The curriculum consists of over 250 plus fun activities which helps in developing fundamental movement skills and gross motor skills
• The activities are designed not only to improve fitness and sport abilities but also help in instilling healthy lifestyle habits amongst children.
Methodology
1. Age wise Physical and Cognitive development
2. Education during Exercise – Teaching body basics through
activities
3. Fun activities using Props and Music
4. Reinforcement through repetition
5. Assessment of progress
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Program Components
Age progressive
curriculum
Specialist coach
with experience
in managing
young children
Fun Equipments
and Props
Periodic Visual
and Physical
Assessments
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KID FIT Skill Evaluation : Sample (1.8 – 5.5 yrs)
Skills covered
Skills Evaluation
1.8 –
2.5 yrs
Traveling and Locomotor Skills
Body and Space Awareness
2.5 –
3.5 yrs
3.5 –
4.5 yrs
4.5 –
5.5 yrs
Jumping and Landing
Transferring Weight
Balances on one
Balances on one
Balances on one
Balances on one
foot 2 seconds
foot 5 seconds
foot for 10 seconds
foot 10+ seconds
Catches a ball when
Catches balloon/ball
Catches ball with
Catches ball more
rolled
with stiff arms
with hands
RHYTHMS/ DANCE
Dances to music
Dances to music,
notices rhythm
arms bent
Dances to specific
rhythm
inconsistently
JUMPING AND LANDING
Jumps forward
Jumps forward 1-2
Jumps front to back
Jumps front, back,
slightly and in place
feet
3-8 times
left, right, 8x
Kicks ball from floor,
Kicks ball to make
Kicks ball for
Kicks ball with back
no back leg swing
Throws ball
contact
Throws ball
accuracy
swing + control
Throws ball 10 ft.
Throws ball by
overhead with stiff
arms
overhead w/mostly
arms
with body rotation
stepping first
BALANCING
Throwing and Catching
Chasing, Fleeing, and Dodging
Kicking and Punting
CATCHING
Injury Prevention and Safety
Pathways and Directions
Striking
Balancing
Cooperative Learning
Rhythms/ Dance
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KICKING AND PUNTING
THROWING
Dances in time to
rhythm
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KID FIT Equipment : KG – Grade 2
Alphabet Letter
Flash Cards
Animal flash cards
Balance segments
Bean Bag shapes
Big Ball
Cloth Bean Bags
Scoop Toss Set
Skipping ropes
Cones & Disc
Markers
Tunnel
Cloth squares
Fleece Balls
Frisbees
Inflatable Hockey
sticks
Soft 6 panel
footballs
Speakers
Hula Hoops
Junior basketballs
Junior footballs
Junk &Healthy
Food Cards
Mini Hurdles
Number Flash
Cards
Skittle and ball set
Small plastic hoops
/ rings
Parachutes
Plastic paddle and
ball set
Resistance bands
Ribbon Wands
Tug of war Ropes
Scarves with
beanbags
Tennis Balls
Training Ladders
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KID FIT Skill Assessment : KG – Grade 2
Knowledge Assessment
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Visual Assessment
Physical Assessments
15
Get ATHLETIC is a physical
education program for Indian
schools based on the
philosophy that athletic skills
are the foundation for
successful and continued sport
participation and key to an
active and healthy lifestyle.
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Get ATHLETIC
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Athletics is the foundation of every sport
Sports is a complex integration of basic movements like Run, Jump & Throw
RUN
JUMP
THROW
ATHLETICISM
IS AT THE CORE
OF THESE
MOVEMENTS
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Athletics
Runs parallel to sport skills acquisition
Forms the foundation for sport
adaptability and transfer to specific
sports
In its purest form, is the ability to
RUN, JUMP and THROW effectively
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Get Athletic Program Methodology
Sport Education
Level 2 Assessment
• Motivate kids to take part in Athletics.
• Assess the students on agility, balance,
co-ordination, endurance, speed and
strength.
Week
1-4
Week
• Agility, balance, co-ordination,
endurance, speed and strength.
5-24
• Curriculum based skill development
sessions
• Game Play through sport formats –
netball, flag football, touch rugby
Week
25-28
Week
29-36
Inter / Intra class Competitions
Mini Olympics
Skill Development
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High Knee Action
Back Pedal, Reaction
Change of Pace
Change of Direction
•
•
•
•
Standing Start
Running with full pace
Hurdle Mobility
Relay Variations
•
•
•
•
•
Standing Start, Pace
Acceleration, Run-up
Crouch Start
Hurdle Mobility
Long Jump: Arm action,
Take-off & Land
• High Jump: Straight
Jump, Walk & Jump
•
•
•
•
•
•
• Throw the distance
• Ball passing relay
• Target Throwing
• Basic Javelin Throws
• Basic Discus Throws
•
•
•
•
Standing , Crouch
Pace, Stride Length
Acceleration, Run-up
Hurdle Mobility
Hop - dominant leg
High Jump: Straight
Jump, Walk & Jump,
Curve Running
• High Knee Action
• Standing , Crouch, Pace
• Hurdle Mobility
• Sprint &Crouch Starts
• Pace
• Hurdle Mobility
• Long Jump: Arm action,
Take-off & Land
• High Jump: Straight
Jump, Walk & Jump
• Covered in Integrated
Movement formats
•
•
•
•
• Basic Striking and
Catching Drills
• 'Short-handed’ striking
with Table Tennis bats
• Penalty Shootout
• Passing Relay
• Covered in Integrated
Movement formats
• Covered in Integrated
Movement formats
• Covered in Integrated
Movement formats
• Covered in Integrated
Movement formats
•
•
•
•
Cone & Ladder Drills
Walk On Heels
Relay Drills
Tag & reaction drills
• Caterpillar Race
• Caterpillar Race
• Red Light, Green Light Duck walking race
• Covered in Integrated
Movement formats
• Covered in Integrated
Movement formats
•
•
•
•
Football Cricket
Frisbee Games
Netball Rugby
Kiddy Baseball
• Desi Baseball
• Frisbee Games
• Kiddy Baseball
•
•
•
•
• Touch Rugby
• Frisbee Games
• Soccer Tennis
• Football Cricket
• Frisbee Games
• Soccer Tennis
• Frisbee games
Kicking &
Striking
Throwing
Jumping
• Leaping drills
• Hopping Races
• Jumping the distance
Agility &
Balance
•
•
•
•
Integrated
Movement
Running
Curriculum Framework : Grade 3 onwards
Grade 3
Throw the distance
Ball passing relay
Goal Shooting
Target Throwing
Grade 4
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Touch Rugby
Football Cricket
Kiddy Baseball
French Cricket
Grade 5
Grade 6
• Long Jump with obstacles • Long Jump - Sail
• Triple Jump – Hop, Step
Technique
and Jump, Hurdles
• Triple Jump – Hop, Step
and Jump, Hurdles
Javelin Grips, Throws
Basic Shot Put
Handball
Discus Throws
Grade 7
• Javelin - Start, Approach
Run and Delivery Stride
• Discus - Hold and Throw
Drills
Grade 8
20
Equipments : Grade 3 onwards
Cones 2” & 9”
Ladders
Softballs
Footballs (Size 4)
Flat Markers
Disc Markers
Baseball Clubs
Light Medicineball
Plastic Base-balls &
Clubs
Crash Mat
Rugby Balls
Basketballs
TT balls & Racquets
Tennicoit Rings
Sponge Mat
Training Hurdles
Reaction Balls
Starter Blocks
Skipping Rope
Standing Poles
Relay Baton
Training Baseball
Cricket Stumps
Tennis Balls
Plastic Javelins
Frisbee
Full Size Hurdles
Stop Watch
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 Specialized Coaching
 State of the art Playing
Equipments
 Basic Sport Skills
 Technical Specialization
 Video Analysis & Body
Composition
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P.E.A.K.
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PEAK : Physical Education Analysis & Kinetics
PEAK is an age progressive; multi-sport coaching program which emphasizes on generating interest in students towards sports and
building long term athletes through a field tested scientific curriculum, structured feedback, state-of-the-art sports facilities and highly
experienced coaches
Curriculum
Coaches
Assessments
Equipments
Deployment of the curriculum
across grades
Highly experienced and specialized
athletics coaches
Periodic and Progressive
Assessments which cover the skills
taught in the preceding sessions
State of the art playing and training
equipments in optimum ratios
Other
Deliverables
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• Periodic reporting
• Nutrition Workshop
• Talent Identification
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PEAK : Curriculum
Sports Foundation &
Multi Sport Participation
3rd
1.
2.
3.
4.
|
4th
|
|
5th
6th
Technical
Specialization
|
7th
|
8th
Introduce Fundamental Sports Skills
Sport Specific & Advanced Sports Skills
Multi-sport age specific curriculum from Grade 3
Progressive lesson plans and regular skill assessments
9th
|
10th
|
11th
|
12th
1. Technical Sport Specialization
2. Strength & Conditioning
Sports Covered
Equipments
Volleyball
Cricket
Football
Athletics
Tennis
Swimming
Basketball
Badminton
Skating
Hockey
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Sample Curriculum
Benefits of the PEAK
programme:
• Structured initiation into a sport
• Develops kid's overall fitness,
strength and conditioning
• Innovative session plans to
sustain interest
• Helps in identification of talent at
an early stage
• Periodic assessments to keep
track of every kid's progress
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PEAK : Physiological & Performance Analysis
Body Composition
Video Analysis
The human body is composed of water, protein, fat, and minerals - BCA is a
physical test that measures the proportion of the various components of a
person's body. BCA will give the kids health insights and help in
determining and developing ideal fitness and nutrition programmes.
KOOH Sports uses the Dartfish software wherein recordings of a kids
training sessions and/or game sessions are taken to identify the areas for
improvement. It is one of the most effective methods of performance
analysis available in the world today. This improves technical knowledge
and also betters performance and game results.
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Logo unit
integration
Sponsor Deliverables
Get Athletic
Programme engagements
Parents
Teacher
Meetings
In-school
programme
PR hype peg: your
Logo
Star
Progress
Certificate
brand helps elevate
presence
performer
Constant
Coach
report to
of
fitness levels in
on all
to be
interaction
uniform logo
be shared
completion
young kids, making
collaterals
announced
with parents
presence
every
to carry logo
them healthy &
and on
every
& kids
month
unit
active for life. Print,
ground
month
TV, Online
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Social Media:
Promote the
concept & the
thought and
engage kids &
parents
Nutrition,
strength &
conditioning
session with
KOOH Sports
Technical
Advisor - John
Gloster
Visit to
your brand
Factory
(Only
specific to
your brand
cities)
27
Thank You
All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw
Visit www.koohsports.com to know
more or click below to follow us on