GUIDELINES FOR TRAINERS/MENTORS OF ENTREPRENEUR 2.0 PROJECT
Welcome, as you may know, your task is one of the most important and of great interest for the EU
project Entrepreneur 2.0. You will be the main spokesperson of the project and provide support for
Potential Entrepreneurs, Entrepreneurs and SME’s while they choose the most suitable tools on our
2.0 and 3.0 catalogue selected in the framework of our project.
First of all, please find the link below to our virtual catalogue:
Tools catalogue in wikispace (link to the how-to-use the catalogue)
Please feel free to forward this link to any client you work with. The guidelines below will help you to
advise your clients which tools would be most suitable to help their business based on the particulars
of their company and their specific work. We also recommend you to follow the training guide for the
most used tools that the project has analyzed, as well as a full review of the files and please take into
account the comments and advice of other companies that have benefited from using these tools.
Below is a list of Ten Questions that you must ask before helping the companies to make a selection of
the most useful tools for them.
We hope this can help you in your task!
1. Business size:
Entrepreneur / micro-SME / SME (number of workers, annual turnover)
2. Stage of the company development:
Concept / Start-up / Growth / Later-stage
3. Business sector:
Main business sector and guess if the sector has a strong or low influence of ITCs
4. Current client portfolio:
Local - regional / national / international
5. Business digital capacity:
Basic / medium / advanced
6. Knowledge, experience and use of this kind of 2.0 and 3.0 tools in the company:
Basic / medium / advanced
7. Specific needs of the company according to the selected categories:
 Email marketing
 Web marketing
 Mentoring/Advice and Support
 Social Media Marketing
 Financial Advice/Support
 Legal Advice/Support
 Online support
 CRM Tools
 Business Intelligence
 Collaboration tools
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 Productivity
 Educating entrepreneur
 Outsourcing
 Raising funds
 Selling online
8. Benefits foreseen for the company.
9. Analysis of the business capacity to introduce these tools (barriers and facilitators).
10. Maximum number of new tools to introduce in the company without disturbing the
management capacity of the company.
Have a good job!
Thanks!
Entrepreneur 2.0 Team (link to the project partnership)
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