Wirral Council: Job Role Descriptor
Job Role:
Service:
Reports to:
No. of
Subordinates:
Leisure Membership and Marketing Apprentice
Leisure Services
Leisure Operations Manager
0
HR USE ONLY
Job Role Ref:
Job Family:
Grade:
BUS
Business Support
Band A
JOB ROLE PURPOSE
Complete the designated Intermediate Apprenticeship Framework and be an
ambassador for Apprenticeships in Wirral, Undertake a range of duties to develop a
portfolio of evidence to support the Apprenticeship.
KEY TASKS
1. Learn and undertake a mentored approach across the leisure services estate.
2. Learn and assist in a range of tasks and marketing activities as instructed for
training and experience purposes, including the work areas of sport and recreation,
assisting with any other associated work deemed appropriate to support the
apprentice role.
3. Continue to develop personally and professionally as part of the apprenticeship.
4. Assist to accomplish business development activities by researching and
developing marketing opportunities and plans; implementing sales plans.
5. Assist to achieve marketing and sales operational objectives by contributing
marketing and sales information and recommendations to relevant plans.
6. Learn and assist with marketing and sales objectives by planning, developing,
implementing, and evaluating advertising, merchandising, and trade promotion
programs; developing field sales action plans.
7. Assist in finding marketing opportunities by helping to identifying consumer
requirements; defining market, competitor's share, and competitor's strengths and
weaknesses; forecasting projected business.
8. Assist in collecting, analysing, and summarizing data and trends. Undertaking
periodic benchmarking with other leisure providers
9. Update knowledge by participating in training opportunities; reading professional
publications; maintaining personal networks; participating in professional
organisations.
KEY RESPONSIBILITIES
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People
Develop working relationships with other Council Staff, Councillors, community groups,
users and other organisations.
Assist in maintaining and promoting a customer-orientated service in accordance with
the Council’s quality standards
Develop a sound knowledge of health and safety, and being able to apply this in any
given situation or circumstances to ensure that safe working, occupational health and
safety codes of practice are adhered to at all times, including the use of personal
protective equipment (PPE).
Financial
Assist the Sport and Recreation/Marketing team in meeting marketing and sales
financial objectives.
Strategic
Develop a thorough understanding of departmental practice, procedures and work
instructions.
Resources
Assist in ensuring that Centres and services operate in accordance with effective care
policies and the needs of consumers are being met as effectively as possible within the
resources available and in accordance with the service specifications.
Planning and Organising
Manage personal workload, changing priorities and personal objectives.
Learn and assist in the maintaining of all records ensuring they are complete and
accurate.
Decision Making
Work as part of a team and under own initiative (where appropriately trained, qualified
and competent) More complex issues may be escalated to line manager.
EXPERIENCE, QUALIFICATIONS, KNOWLEDGE AND SKILLS
Essential Criteria
Qualifications:

Educated to GCSE level or equivalent.

Commitment to continuous professional development.
Knowledge & Skills:
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
An understanding of Information Technology.

Computer Literacy.

Excellent communication skills.

General awareness of equality and diversity.
Experience:

Experience of working effectively within a team.

Interest or experience in marketing/sales work.

Experience of dealing effectively with customers.
Desirable Criteria
Qualifications:

IT qualification e.g. ECDL, RSA or CLAIT.
Knowledge & Skills:

Knowledge and Understanding of Equality and Diversity, and its application.
Experience:

Any practical experience and understanding of leisure services.

Any practical experience of marketing and sales.

Commitment to study part-time on day release/evenings.
ADDITIONAL WORK ELEMENTS
Commitment to complete the required competencies of the level 2 apprenticeship.
Commitment to study part-time on day release/evenings.
Ability to work flexible hours, with occasional evening, weekend and bank holiday work.
Ability to travel throughout the Borough using private or public transport.
NOTE:
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The job role holder may be required to undertake other reasonable duties
commensurate with the job role descriptor grade as directed by the Head of
Service.
This job role descriptor will be reviewed regularly and may be subject to amendment or
modification at any time after consultation with the post holder. It is not a definitive
statement of procedures and tasks, but sets out the main expectations of the Service in
relation to the post holder’s responsibilities and duties.
Elements of this job role descriptor and changes to it may be amended in light of
organisational and service requirements.
Signed Head of Service
Date
Damian Walsh, Head of Leisure Services
24th July 2015
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