Business Intelligence:
Do More
Jacqui Stievenart & Warren Tracey
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Drowning in Information?
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Whatever You’re Trying to Do,
Analytics is the Answer
Finance
Sales
Marketing
Supply Chain
Product Innovation
Improve
Performance
Increase
Sales
Brand Loyalty
Optimize
Inventory
Speed to Market
Budgeting, Planning &
Consolidation
Trade Promotion
Effectiveness
Brand Performance
Analysis
On-Shelf Availability
Analysis
Customer Sentiment
Analysis
Operational
Visibility
Customer Profitability
Analysis
Marketing Mix Analysis
Sales & Operations
Planning
Mobile Analytics – Speed
of Information
Net Margin
Analysis
Sales Analytics
CRM – Embedded
Analytics
Supply Chain
Performance
Management
Product Portfolio
Management
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TODAY’S PRINCIPAL BUSINESS METRICS
ARE OVER A CENTURY OLD
• Financial statements
• Balance sheets
• Net income
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TRADITIONAL FINANCIAL METRICS
ARE BACKWARD-LOOKING
Most
Established
KPIs too
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WHEN WE REALLY NEED
TO BE LOOKING FORWARD
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Progressive Expertise
View Reports
Strategic Analysis
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ANALYTIC MATURITY
Prescriptive:
How can we make it
happen?
Predictive:
What will happen?
Diagnostic:
Why did it happen?
Descriptive:
What happened?
Hindsight
Insight
Foresight
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NEW INFORMATION SIGNALS
What signals are you
missing?
:-)
Brand Sentiment
Higher NPS
Asset Tracking
Increase Productivity
Propensity to Churn
Greater Retention
Predictive Maintenance
Less Downtime
Personalized Care
Loyal Customers
Real-time Demand/
Supply Forecast
More Efficient
Network Optimization
Lower Cost
Product Recommendation
More Sales
360O Customer View
Loyal Customers
Insider Threats
Greater Security
Risk Mitigation, Real-time
Retain Market Value
Fraud Detection
Lower Risk
“
70% of respondents can envisage
a “killer application” for big data that
would be “very useful” or
“spectacular” for their business.
The majority chose not to disclose
what that application would be
because it would provide a
competitive advantage.
”
AIIM survey of 345 Information Professionals
2012
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Spend time on data quality
Edward James Snowden
Edward Joseph Snowden
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Mobile Analytics
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Coinstar
•
Inventory
Optimization
•
Real time Offers
•
Servicing
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• Keeping citizens
informed
• Keeping city
aligned
• Adapting to realtime feedback
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• NBA.com/stats
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• Geospatial Mapping
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Demo
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THE POSSIBILITIES ARE ENDLESS…
Instantly predict market trends and
customer needs
Provide exactly the right offers and
service levels to every customer
Predict how market price volatility
will impact your production plans
Have a continuously-updated
window onto future sales, showing
changes in real time
See changes in demand or supply
across your entire Supply Chain
immediately
Understand what your customers
and potential customers are saying
about you, right now
Monitor and analyze all deviations
and quality issues in your
production process
Predict cash flows to manage
collections, risk and short-term
borrowing in real time
Design Thinking
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It’s All About Evolution: Do More
“It's not the strongest that
survive, nor the most
intelligent, but the ones
most responsive to
change.”
Charles Darwin
Pa
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Thank you!
Questions ?
Jacqui Stievenart and Warren Tracey
jacqui.stievenart@adaptit.co.za
Warren.tracey@adaptit.co.za
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