EDIT 5343: Advanced Web Mastering
Dr. Dave Stamper
WBU Online
Virtual Blackboard Course
University Mission: Wayland Baptist University exists to educate students in an academically challenging and distinctively
Christian environment for professional success, lifelong learning and service to God and humankind.
Instructor: Dr. Dave Stamper
210-916-3745 (during day) after 6:00 PM (210) 490-8758 cell 210-332-3484 (emergency only)
Dave_Stamper@sbcglobal.net/Wayland email: David.stamper@wayland.edu
Class hours: Scheduled via IM or by phone call (see below for more on assistance)
Room: Online
Resources:


Textbook: Shelly, Microsoft Expression Web 2: Complete Concepts and Techniques , 1 st Edition ISBN:13:978-14188-5976-3, ISBN: 10:-1-4188-59761 (Note: a lot of testable material comes out of the lessons in the book!)
Software: Microsoft Expression Web 2;.
Catalog Description: Advanced skill-building in how to use and teach web mastering to instruct, solve problems and communicate. Course
content based upon national Essential Knowledge and Skills. Software applications will be Microsoft Windows Accessories, Microsoft Word,
Microsoft Excel, Microsoft PowerPoint, Internet Explorer and Microsoft Expression Web V 2.0. $50.00 Fee
COURSE OVERVIEW: This course offers practical web page development for potential webmasters to include business-related application and
also for educators. In addition, course offers highlights in technical design using the Internet and Web. Also students will be able to apply Web
Design Needs Analysis for preparation of a home page, additional information pages and ultimately an interactive, a web-based pages
deployment to the Internet and the Web. The didactic portion of the course will include storyboarding, making of web pages in HTML,
interactivity through links, and graphics development.
Course Description: This course will train business users, marketing professionals and educators to use Microsoft® Office
2007 (PowerPoint & Web Expressions) programs creatively and effectively in the classroom and workplace. Office 2007
includes the following programs:

Microsoft PowerPoint® 2007 enables students to create dynamic presentations by using new animation tools, design
templates, formatting techniques, and more.

Microsoft Expression Web V 2.0 allows students to use web design templates, HTML editor and organization graphic
interface as well as using links
Complete online exercises/assignments/projects:
– Online work/projects are assigned on Monday of each week and are due by NLT Sunday of the following week
-- Complete two original web projects (must be in HTML format, no hard copy nor PDFs) – One HomePage & Interactive Online WebBased Interactive Pages;. complete 2 Blackboard online tests.
COURSE PREREQUISITE: COSL 1300 or EDIT 2310, recommended
ALL ASSIGNMENTS ARE DUE SUNDAY, NLT THAN MIDNIGHT PRIOR TO START OF THE WEEK. For
example, Exercise #1 has start date of Monday, Exercise is due Sunday prior!
EDIT 5343 WEBMASTER
Page 1
COURSE EVALUATION:
Category
Point Value
Percentage
Tests (1 & 2@ 75 pts each) Online Assessment
200
22
Needs Assessment Worksheet (Word)-Ex-NA1
50
5
Storyboards 1 (HomePage) 1 per page (4) 10pts each
50
5
Storyboards 2 (Project) 1 per page (12) 10pts each
150
16
WebPages Development Exercises (Graphics/HTML*)
275
30
Completed Final Web-Learning Project (HTML*)
200
22
Totals
925
100%
#Note: all web products must be in HTML. You can use whatever editor you would like; however, the web pages must be in HTML,
and cannot accept a .PDF format (Microsoft Publisher makes web pages but they save in .PDF) because .PDF do not allow
interactivity!
Online Assessment/WBU Blackboard
Test 1
Test 2)
100 pts
100 pts
Web Page Development Exercises Point System:
Graphic (Using Clipart) Development Exercise 1
Graphic (Photodownload from Web & PowerPoint) Development
Exercise 3
Graphic- Chart-Send from Excel to PowerPoint Then Save Exercise 4
Expresion Web Page #5
Home Page (HTML) #6
Total Possible pts
50 pts
50 pts
50 pts
50 pts
75 pts
275 pts
In Blackboard, each Computer exercise is explained in detail. You will attach the exercise, then email them to me
by the due date list on the schedule. Each exercise has a grade sheet which you will also include. I will then let
you know by sending the grade sheet back to you as you complete the exercise.
To facilitate access online through WBU’s blackboard, I have developed a Power Point, that I can attach to an
email which has instructions on how to access the system. At any point if you have questions, please let me know
and I will answer via email, or telephone.
TECHNOLOGY APPLICATIONS STANDARDS FOR ALL BEGINNING TEACHERS
Standard I. All teachers use technology-related terms, concepts, data input strategies, and ethical practices to make informed
decisions about current technologies and their applications.
Standard II. All teachers identify task requirements, apply search strategies, and use current technology to efficiently acquire,
analyze, and evaluate a variety of electronic information.
Standard III. All teachers use task-appropriate tools to synthesize knowledge, create and modify solutions, and evaluate results
in a way that supports the work of individuals and groups in problem-solving situations.
Standard IV. All teachers communicate information in different formats and for diverse audiences.
Standard V. All teachers know how to plan, organize, deliver, and evaluate instruction for all students that incorporates the
effective use of current technology for teaching and integrating the Technology Applications Texas Essential Knowledge and
Skills (TEKS) into the curriculum.
Computation of final grade: Explained in Course Requirements
EDIT 5343 WEBMASTER
Page 2
University Grading System:
A
B
C
D
F
900-1000
800-899
700-799
600-690
below 600
Cr
NCR
I
W
X
IP
For Credit*
No Credit
Incomplete**
Withdrawal
No grade given
In Progress
* A grade of CR indicates that credit in semester hours was granted but no grade or grade pts were recorded.
**A grade of incomplete is changed if the deficiency is made up by the end of the next regular semester; otherwise, it
becomes F. This grade is given only if circumstances beyond the student’s control prevented completion of work during the
semester enrolled and attendance requirements have been met.
Equivalency based on point system of 805 pts Max:
A
B
C
725-805
644-724
563-643
Attendance Policy: Students are expected to make class attendance with punctuality a priority. More than 25% of class time
missed will result in a grade of F. Students are encouraged to communicate promptly with the professor and/or classmates in
case of an unavoidable absence in order to keep pace with the requirements of the course. Absences due to school activities
require advance notice from the student and school sponsor. Percentage pts will be deducted from the final accumulation of pts
for each unexplained or inexcusable absence. An example of an unexcused absence is oversleeping. You are training to be a
professional. If you wouldn’t use the excuse for your boss/principal, don’t use it as excuse for your absence from this class.
You will never be better as a teacher than you are a student.
Note: Any student who, because of a disabling condition, may require some special arrangement in order to meet
course requirements should contact the instructor as soon as possible to make necessary accommodations.
Plagiarism
“Plagiarism — The attempt to represent the work of another, as it may relate to written or oral works, computerbased work, mode of creative expression (i.e. music, media or the visual arts), as the product of one's own thought,
whether the other's work is published or unpublished, or simply the work of a fellow student.
When a student submits oral or written work for credit that includes the words, ideas, or data of others, the source
of that information must be acknowledged through complete, accurate, and specific references, and, if verbatim
statements are included, through use of quotation marks as well. By placing one’s name on work submitted for
credit, the student certifies the originality of all work not otherwise identified by appropriate acknowledgements. A
student will avoid being charged with plagiarism if there is an acknowledgement of indebtedness. Examples
include:
1. Quoting another person's actual words.
2. Using another person's idea, opinion, or theory, even if it is completely paraphrased in one's own words.
3. Drawing upon facts, statistics, or other illustrative materials — unless the information is common
knowledge.
4. Submitting a paper purchased from a term paper service as one's own work.
5. Failing to accurately document information or wording obtained on the World Wide Web.
6. Submitting anyone else's paper as one's own work.
7. Violating federal copyright laws, including unauthorized duplication and/or distribution of copyrighted
material.
8. Offering, giving, receiving or soliciting of any materials, items or services of value to gain academic
advantages for yourself or another.”
EDIT 5343 WEBMASTER
Page 3
Source: http://www.spjc.cc.fl.us/webcentral/admit/honesty.htm#plag
Additional help/assistance:
You can call me at work from 7:00 AM to 4:00 PM, Monday - Friday at (210)-916-3745 (BAMC) or after 9:00 PM
and on weekends at 210-332-3484
E-mail: dave_stamper@sbcglobal.net
Work: david.stamper@amedd.army.mil (Emergency only)
TEXTBOOK: Table of Contents
1.
2.
3.
4.
5.
6.
7.
8.
Creating an Expression Web Site.
Working with Images and Links.
Working with Templates and Styles.
Expression Web Design Feature: Web Design Basics.
Creating Styles and Layouts with CSS.
Working with Data Tables and Inline Frames.
Adding Interactivity.
E-Commerce Feature: E-Commerce.
Appendices:
A: Using Microsoft Expression Web 2 Help.
B: Web Standards and Accessibility.
C: Publishing Content to the Web.
D: Microsoft Expression Studio 2.
E: Using Expression Web in Windows XP.
F: Changing Screen Resolution.
Quick Reference Summary.
EDIT 5343, WINTER 2010-2011 Projected WEEK BY WEEK RUN-DOWN
NOTE: ALL ASSIGNMENTS ARE DUE ON SUNDAY PRIOR TO CLASS WEEK BY NLT MIDNIGHT!
WEEK
#
18 NOV
Tasks and Homework
Blackboard Lesson Notes**: Designing Web Pages (Background on Design- Explains needs for
Needs Assessment, Computer Essentials Web Design and Chapter 1
HOMEWORK: READING
Expression: “Expression Web Design Feature, pp. EW 217-238
215
NOV
Exercise #1 Turn-In (Due Sunday NLT Midnight)
Blackboard Lesson Notes**: Pre- Web Expression (Browser + Email)
HOMEWORK: READING
Expression: Chapter 1: Creating an Expression Web Site, EW1-EW63
Have a nice Thanksgiving will be out of country till 28 November
EDIT 5343 WEBMASTER
Page 4
WEEK
#
3
29
NOV
Tasks and Homework
Exercise #2 Needs Assessment (WORD doc) Turn In
Blackboard Lesson Notes**: Chapter 2
HOMEWORK: READING
Expression : Chapter 2: Working with Images and Links, EW71-EW141
HAVE A WONDERFUL THANKSGIVING HOLIDAY
4
Exercise #3 Turn-In Review for Test 1 (Expression Chapter 1) + BLACKBOARD Lesson Notes
6 DEC
Blackboard Lesson Notes**: Chapter 3
HOMEWORK: READING
Expression: Chapter 3: Working with Templates and Styles, EW151-EW204.
9-17
DEC
TEST
1
Test One availability: Thursday DEC 9th (7:00 AM) – Friday DEC 17 (11:59 PM)
Test 1 (Expression: C1+ Lesson Notes) Note: All tests are online.
They are multiple choice format. 20 Questions, you will have 60 minutes (average 3 minutes per
question). Recommend you complete the test review prior to attempting the test. Once you
submit the answer, you cannot go back.
5
Exercise #4, Turn-In
13
DEC
Blackboard Lesson Notes**: Chapter 4
HOMEWORK: READING
Expression: Chapter 4: Creating Styles and Layouts with CSS EW 241-EW289
6
Ex #5 Turn In
20
DEC
Blackboard Lesson Notes**: MARKETING & MAINTAINING A WEB SITE.
HAPPY HOLIDAYS…
7
Ex#6: Storyboards for Homepage (Word Doc:Minimum of 4) Turn in
3 JAN
Blackboard Lesson Notes**: Chapter 6
HOMEWORK: READING
Expression: Chapter 6: Adding Interactivity.
8
10
JAN
Turn in Ex #7, Your four HTML pages;
Blackboard Lesson Notes**: E-Commerce
HOMEWORK: READING
Expression: E-Commerce EW423-4, EW429, Customer Support EW 435-7
Review for Test 2 (Expression: Web Design, Chapters 2,3,4,6 + E-Commerce + Lesson Notes
JAN
13 –
21ST
TEST
2
Test Two availability: Thursday JANUARY 13 (7:00 AM) – FRIDAY JAN 21ST (11:59 PM)
Test 2 (Book + Lesson Notes Multimedia) Note: All tests are online. They are multiple choice
format. 20 Questions, you will have 60minutes (average 3 minutes per question). Recommend
you complete the test review prior to attempting the test. Once you submit the answer, you
cannot go back.
9 17
JAN
Turn in Ex #8, Storyboards for Final Web Project (Word Doc 12 pages minimum)
10 24
JAN
Work on your final web project (anywhere from 12 – 15+ linked HTML pages with graphics…
EDIT 5343 WEBMASTER
Page 5
WEEK
LAST WEEK TURN IN FINAL PROJECT
11
TURN IN Web-Based FINAL (#9) Project: Need to keep all files (HTML pages) in the same main
folder, you can zip it and attach to email. If you have problems, then save your web pages on a
CD and mail to Dr. David Stamper
15423 Wood Sorrel
San Antonio, TX 78247
Note: Must receive NLT Monday, 1 FEB 2010 in my mailbox!
31
JAN
*Expression refers to Cashman-Shelly, Microsoft Expression Web 2 Complete Concepts and Techniques, 1 st Edition
ISBN:13:978-1-4188-59761, ISBN: 10:-1-4188-59761
**Lessons Notes consist primarily of Power Points (online on WBU’s Blackboard) which explain the process of IDS, and
FrontPage notes not in your textbook.
ASSIGNMENTS (PRIOR TO MIDNIGHT)
14 NOV
Exercise #1 Turn-In (Due Sunday NLT Midnight)
29 NOV
Exercise #2 Needs Assessment (WORD doc) Turn In
5 DEC
Exercise #3 Turn IN
12 DEC
Exercise #4, Turn-In
Ex #5 Turn In
Ex#6:Storyboards for Homepage Exercise #6(Word Doc:Minimum of 4) Turn in
Turn in Ex #7, Your four HTML pages
Turn in Ex #8, Storyboards for Final Web Project (Word Doc 12 pages minimum)
TURN IN Web-Based FINAL (#9) Project:
20 DEC
3 JAN
10JAN
17JAN
31 JAN OR
REGULAR
MAIL
1 FEB
DATE
HOMEWORK/READING
8 NOV
15 NOV
29 NOV
6 DEC
13 DEC
20 DEC
3 JAN
10 JAN
EXPRESSIONS-WEB TEXT (EW) PP. 217-238
EW 1-63
EW 71-141
EW 142-204
EW 241-289
EW
CHAPTER 6
EW 423-424, 429, 435-437
The following are exercise grade sheets you will attach to the various exercise you will attach to your
emails.
EDIT 5343 WEBMASTER
Page 6
EDIT 5343: Advanced Web Mastering
Dr. Dave Stamper
EDIT 5343 Exercise #2 Needs Assessment
(Needs/Data Analysis)
Name:
Date:
Pts Possible:
50
Pts Attained
Situation: Your company (or school) has a problem with sales (or requests for services). As the company’s
director of sales/marketing/or recruiting, you have to come up with a way to increase sales or request for services.
The CEO has heard a lot of about using the Internet. He plans to send you to take a course in designing web
pages.
This course will use the Web Expression 2.
But before you get started, you will perform a needs
assessment.
1. Description of your organization and the need for web pages(10 PTS):
2. Data collection methods used (you could describe a local marketing survey, focus groups, will make an excel
spreadsheet later with information) (10 PTS):
3. Analyze the data you have received (15 PTS)
A. Web design goal (5)
B. Plan of attack: (10)
4. Web Design Recommendations to CEO (15 PTS)
EDIT 5343 WEBMASTER
Page 7
EDIT 5343: Advanced Web Mastering
Dr. Dave Stamper
WBU/Online
Virtual Blackboard Course
Storyboard Template Form 1.
**See second page for explanation
Name:
Date:
Pts Possible:
12.5 each sheet
Pts Attained
Note: Xerox: One template for each page (4 pages minimum to
include menu page!)
Lesson title
Sequence number
Visual: (Describes how you would display graphic; its location, special background etc)
Graphic Description
Text Description: (Style, size, color, etc)
Branching:
Previous
Files required: graphic
EDIT 5343 WEBMASTER
Next
Variable
page
Page 8
EDIT 5343: Advanced Web Mastering
Dr. Dave Stamper
WBU/Online
Virtual Blackboard Course
Storyboard Template Form 2- for Final Project.
**See second page for explanation
Name:
Date:
Pts Possible:
12.5 each sheet
Pts Attained
Note: Xerox: One template for each page (12 pages minimum to
include menu page!)
Lesson title
Sequence number
Visual: (Describes how you would display graphic; its location, special background etc)
Graphic Description
Text Description: (Style, size, color, etc)
Branching:
Previous
Files required: graphic
EDIT 5343 WEBMASTER
Next
Variable
page
Page 9
EDIT 5343: Advanced Web Mastering
Dr. Dave Stamper
WBU/Online
Final Scoresheet
OVERALL SCORE (200 PTS)
Name:
I.
Project Planning:
1a/1b DESCRIPTION OF YOUR WEB PAGES (55
________________________(115 pts subtotal)
pts) Narrative
1a Total (40)
No (0)
A. Explains who you are: company description, reason for website (20 pts)
Excellent (20)
Good (15)
Satisfactory (10)
No (0)
B. Types of individuals/clients expected to view website (10 pts)
Specific (10)
Too General (5)
No (0)
Satisfactory (3)
C. Web page overall objective (10 pts)
Specific (10)
No (0)
1b. DESCRIPTION OF SUBJECT MATTER (15 pts) Narrative flows
Detailed/Logical (15)
No (0)
2 Topic Objectives 3 Objectives (60 pts)
2a Topic Objectives (Objective 1 (15 pts)
Subtotal (15 pts)
No (0)
2a-1. Clear Explanation (5 pts)
Specific (5)
No (0)
2a-2. Appropriate Graphic (5 pts)
Specific (5)
No (0)
2a-3. Linked (5 pts)
Specific (5)
No (0)
2a4.Motivation (5 pts)
Specific (5)
No (0)
2b Topic Objectives (Objective 1 (20 pts)
Subtotal (15 pts)
No (0)
2b-1. Clear Explanation (5 pts)
Specific (5)
No (0)
2b-2. Appropriate Graphic (5 pts)
Specific (5)
No (0)
2b-3. Linked (5 pts)
Specific (5)
No (0)
2b4.Motivation (5 pts)
Specific (5)
No (0)
EDIT 5343 WEBMASTER
Page 10
2c Topic Objectives (Objective 1 (20 pts)
Subtotal (15 pts)
3.
No (0)
2c-1. Clear Explanation (5 pts)
Specific (5)
No (0)
2c-2. Appropriate Graphic (5 pts)
Specific (5)
No (0)
2c-3. Linked (5 pts)
Specific (5)
No (0)
2c-4.Motivation (5 pts)
Specific (5)
No (0)
Lesson: Web Presentation
4A. TOPIC SEQUENCING IS APPROPRIATE (10 pts)
YES (10)
(85 pts) _______________
No (0)
4B. LINKS APPROPRIATE THROUGHOUT LESSON (10 pts) reads easily
Specific (10)
No (0)
4C. PAGES FLOW (10 pts)
YES (10)
No (0)
4D. MOTIVATION/FEEDBACK INCLUDED THROUGHOUT THE LESSON (15 pts)
YES (15)
No (0)
4E. SUMMARY OF EACH TOPIC INCLUDED (10 pts)
YES (10)
No (0)
4F. CLOSURE FOR EACH TOPIC (EFFECTIVE CLOSURE PROVIDED FOR EACH TOPIC) (10 pts)
YES (10)
No (0)
4G. PROMPT FOR OTHER TOPICS (10 pts)
YES (10)
No (0)
4H. SUGGESTED LINKS THAT MAY EXPAND ON YOUR TOPICS (10 pts)
YES (10)
No (0)
GRAMMAR/SPELLING DEDUCTIONS
(5 PTS EACH MISTAKE)
Total Errors
EDIT 5343 WEBMASTER
X5
TOTAL PTS
DEDUCTED
Page 11