York University
Faculty of Liberal Arts and Professional Studies
Administrative Studies
Winter 2013
ADMS 2200 N & O
COURSE:
ADMS 2200 N & O
Introductory Marketing
REQUIRED ONLINE LEARNING TOOLS:
Please note that these sections are blended ones. That is, they have 50% online
contents. Students have to watch the lecture video, read all the Powerpoint slides
posted in the course website and join the online discussion. Each week the course
instructor will post in the course website detailed information about how to
understand a chapter in the textbook. Students are supposed to read the online
materials carefully.
REQUIRED COURSE TEXT / READINGS:
Marketing – An Introduction 4th ed
Armstrong, Kotler, Cunningham, Mitchell, 4th edition
Pearson Prentice Hall
ISBN 978-0-13-254984-4
WEIGHTING OF COURSE:
Mid term: 20%
Project: 30%
Presentation: 10%
Final exam: 40%
Mid-Term – Week 6
Group Presentations: Weeks 10, 11 and 12 – 10 minutes
Please rehearse to ensure time compliance; TEST equipment prior; ideally, use classroom
computer.
Marketing Plan Due: Week 11 – start of class
Peer Evaluations Due: Week 11 – start of class along with marketing plan
Late submissions will NOT be accepted.
COURSE INSTRUCTOR / CONTACT:
Lee Li
Email: leeli@yorku.ca
Room 278 Atkinson
Ext: 20434
EXPANDED COURSE DESCRIPTION:
This course covers the fundamentals of marketing theory, concepts and management as
applied to marketing's strategic role in meeting customer needs, products/service, price,
promotion, distribution, consumer behaviour, market, positioning, ethics and research. The
course utilizes lecture, oral and written work, case studies and a marketing plan.
COURSE LEARNING OBJECTIVES:
This course is designed to provide students with basic marketing concepts and help students
to build foundational marketing skills. More specifically, students will be introduced to the
elements of marketing analysis, including customer analysis, competitor analysis, and
company analysis. Students will learn how to develop a solid analytical framework within
which they use strategic thinking to create a sophisticated awareness of the cutting edge
developments in the marketing field. Students are required to apply basic marketing concepts
in the context of real life situations.
ORGANIZATION OF THE COURSE:
Week
1
(in class)
2
(in class)
3
(in class)
4
(online)
5
(in class)
Topic
Introduction – Marketing Basics – What is Marketing
Formation of Groups
Strategic Planning
6
(in class)
Potential Mid-Term Date
7
(online)
8
(online)
9
(online)
10
(in class)
11
(in class)
12
(in class)
Strategic Planning
Marketing Information /Environment/
Buying behavior/Market Segmentation/
Targeting/Positioning
Review for mid term
Chapters
1
Case
2
The big Cheese
of Mousetraps
Grocery Gateway
2,
5, 4, 13
Coca-Cola
7
Procter &
Gamble
Product/New product development/
8,9
Gillette
Branding / Product Life Cycle
8,9
An apple a day
keeps the MP3 in
play
Pricing
10
Marketing Channels
International marketing
Group presentation
Communication
Group Presentations
Review
Group Presentations
2, 11
12, 3
ADDITIONAL INFORMATION
Deferred standing may be granted to students who are unable to write their final examination at
the scheduled time or to submit their outstanding course work on the last day of classes. In order
to apply for deferred standing, students must complete a Deferred Standing Agreement (DSA)
form and submit their request no later than five (5) business days from the date of the exam. The
request must be properly submitted with supporting documentation directly to the main office of
the School of Administrative Studies (282 Atkinson), NOT to the Course Director.
These requests will be considered on their merit and decisions will be made on a case per case
basis. Students can check the status of their request by contacting SAS main office. Students with
approved DSA will be able to write their deferred examination during the School's deferred
examination period. No further extensions of deferred exams shall be granted. The format and
covered content of the deferred examination may be different from that of the originally scheduled
examination. The deferred exam may be closed book, cumulative and comprehensive and may
include all subjects/topics of the textbook whether they have been covered in class or not. Any
request for deferred standing on medical grounds must include an Attending Physician's
Statement form; a “Doctor’s Note” will not be accepted.
DSA Form: http://www.registrar.yorku.ca/pdf/deferred_standing_agreement.pdf
Attending Physician's Statement form:
http://www.yorku.ca/laps/council/students/documents/APS.pdf
The deferred examinations for the Fall 2012 term shall be held in the period January 25-27, 2013.